The Write Blog
#ContentWritingChat Recap: Mastering Email Marketing in 2020 with Liz Willits
There’s no denying that email marketing should be an important part of any brand’s strategy in 2020. Email allows you to connect with people long after they’ve left your website, giving you the opportunity to continue building a relationship with them. And who...
How to Use BuzzSumo: The Ultimate Guide on Uncovering Hot Topics to Create Content Your Audience Will Love
This was originally published in 2017 and updated in May, 2020. What if I told you about a hot content marketing tool that allows you to dig deep into your audience’s brain? ? This tool can tell you what your audience is feeling right now. Their current thoughts....
15 Rookie Press Release Mistakes (And How Pros Avoid Them)
This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by, PRs followed a traditional format, ignored social media, and left...
When to Send a Press Release: An Expert Cheat Sheet
Your mouse is hovering over “send”. Are you ready to make the final leap? The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored to the publication, developing lasting relationships with journalists, supporting your news...
How to Write an Epic Press Release: The Ultimate Beginner’s Guide
This post was originally published in October, 2013 and completely updated in April, 2020. Let’s face it. Some press releases are anything but epic. Flavorless headlines and dry, unemotional storytelling can fumble a potentially great PR. If you're new to PR...
Featured Posts
How to Create Captivating News Content for Your Blog
Creating content isn’t what it used to be 10 years ago. Heck, it isn’t even the same as it was...
How to Create Brand Voice Guidelines for Your Brand
Does your brand have a unique voice, one that demands attention, that tells a story? Does it...
How to Write Content for Email Marketing
How do you write content for email marketing campaigns that people will actually read? This is...