Marketers: Do you spend hours working on each blog for your website? Picture this: You’ve done your research, backed up your articles with meaty facts and statistics, and made sure to stay on topic within your established niche. But months later, those articles...
"How do I know your writer(s) know my industry?" “Why do I need a writer for MY industry of expertise?” These are great questions we get all the time. And to answer them best, we've structured our team with over 90 writers and four core levels (general, expert,...
According to Flannery O’Connor, a good man is hard to find. Source: Amazon But what about a good web copywriter? Sure, plenty of people out there say they can write for the web. But, as the common saying goes, talk is cheap. How do know when you’ve stumbled on a...
Writing and publishing consistently great web copy is absolutely vital for your online presence. How much so? Conductor published the first known study where they looked at the impact of educational content on customers. Guess what they found? Study participants...
How do customers perceive you online? It begins and ends with your point of view and tone of voice. ? ✍️ Overwhelmingly, brands with their POV and tone of voice nailed outperform their "meh" competitors – you know, those forgettable brands with a bland presence....
Content creation isn't for the faint of heart. From creating catchy titles for articles to researching and including interesting facts to back your claims up – it can be tedious. In fact, one of the most common problems most novice content creators often find...
It takes only one high-converting landing page to give your brand a gigantic boost in sales. Here’s an example. To promote its blenders, Vitamix launched a single landing page highlighting its superiority over other brands. It blended together (no pun intended )...
“less is more.” It may sound crazy, but it's true -- you can earn up to $100,000 a year writing 20 words (or less) per day! If you’re really good, you can land a job at a huge company like Facebook, Google, or Spotify. You don’t even need a B.A. in creative...
This post was updated October 2019. Picture this – summer is here, and your calendar is full of pool parties, barbecues, picnics, and whatnots. You’ve been waiting for this moment for what seems like ages. ☀ There’s only one small problem. You want to look great...
This is a guest post from our content manager, Korilynn. Facts: An efficient workspace is more than just moving some papers and keeping your desk tidy. In my role as a Content Manager for Express Writers, I juggle multiple tasks, manage a busy team of writers and...
This is a guest post from one of our technical writers, Megan A. Many writers I know hear “technical writing” and instantly recoil, as though the words were some sort of scaly monster that had slithered into their ears. Others believe technical writing to be the...
Freelance writing online—a part-time gig to fill your spare time, a common misconception that many have. Sure, writing online can be a fun hobby for some; however, for others, it’s a passion that fuels a fire that some simply don’t understand. Content writing is...
What separates good writing from great writing? You’ve got the fundamentals down and then some. Your grammar is flawless. Your flow is impeccable. Your source formatting is perfect. Those are all fantastic qualities – but they aren’t all you need to produce...
The history of marketing dates back to the early century as ancient art. Barkers were hired in the Babylonian seaports by merchants to announce the arrival of spices, wine and fabrics. In Greece, Greeks hung "Lost" posters in an effort to find and reunite with...
In content, there’s not much worse than bad writing. Bad writing can turn a great idea into muddled gibberish. Bad writing can make you sound silly or unintelligent – even if you’re a smart cookie. Bad writing is easy to spot but notoriously difficult to fix if you...
