Copywriting Archives | Express Writers

Copywriting

Copywriting

What Is Direct Response Copywriting?

Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game. They want you to remember their product if or when you see it on supermarket shelves. In contrast, direct-response copywriting...

What Is Direct Response Copywriting? 6 Real-Life Content Lessons From This Form Of Copy
Copywriting

Why Hire an Expert Copywriter?

"How do I know your writer(s) know my industry?" “Why do I need a writer for MY industry of expertise?” These are great questions we get all the time. And to answer them best, we've structured our team with over 90 writers and four core levels (general, expert,...

Why Hire an Expert Copywriter?
Copywriting

14 Reasons You Should Hire a Copywriter

Writing and publishing consistently great web copy is absolutely vital for your online presence. How much so? Conductor published the first known study where they looked at the impact of educational content on customers. Guess what they found? Study participants...

14 Reasons You Should Hire A Copywriter