Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game. They want you to remember their product if or when you see it on supermarket shelves. In contrast, direct-response copywriting...
Adam Oakley | Jan 31, 2023
When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. But the question is, should that be your primary focus as a content creator? Although optimizing your content is essential for generating more website traffic, it’s...
Nicole Inge | Nov 29, 2022
When it comes to the world of SEO, conducting a website content audit is a must. These audits help you learn about the quality of your site’s content. They’ll show you what’s working (and what’s not). Plus, you get the chance to spot opportunities to improve your...
Adam Oakley | Aug 23, 2022
When it comes to content creation, you have two options: do it yourself or outsource. While it’s certainly admirable to create content entirely on your own, it’s not feasible for everyone. That’s why many companies opt to have a mix of in-house or freelance...
Korilynn V. | Aug 16, 2022
Marketers: Do you spend hours working on each blog for your website? Picture this: You’ve done your research, backed up your articles with meaty facts and statistics, and made sure to stay on topic within your established niche. But months later, those articles...
Julia McCoy | Aug 24, 2021
"How do I know your writer(s) know my industry?" “Why do I need a writer for MY industry of expertise?” These are great questions we get all the time. And to answer them best, we've structured our team with over 90 writers and four core levels (general, expert,...
Julia McCoy | Jun 29, 2021
According to Flannery O’Connor, a good man is hard to find. Source: Amazon But what about a good web copywriter? Sure, plenty of people out there say they can write for the web. But, as the common saying goes, talk is cheap. How do know when you’ve stumbled on a...
Julia McCoy | Jun 15, 2021
Writing and publishing consistently great web copy is absolutely vital for your online presence. How much so? Conductor published the first known study where they looked at the impact of educational content on customers. Guess what they found? Study participants...
Julia McCoy | Feb 16, 2021
How do customers perceive you online? It begins and ends with your point of view and tone of voice. ? ✍️ Overwhelmingly, brands with their POV and tone of voice nailed outperform their "meh" competitors – you know, those forgettable brands with a bland presence....
Julia McCoy | Feb 2, 2021
Content creation isn't for the faint of heart. From creating catchy titles for articles to researching and including interesting facts to back your claims up – it can be tedious. In fact, one of the most common problems most novice content creators often find...
Cassie B. | Aug 11, 2020
It takes only one high-converting landing page to give your brand a gigantic boost in sales. Here’s an example. To promote its blenders, Vitamix launched a single landing page highlighting its superiority over other brands. It blended together (no pun intended )...
Julia McCoy | Jun 30, 2020
What is UX Writing? Defining, Explaining, & How to Learn UX Writing by Julia McCoy | Jun 2, 2020 | Copywriting “less is more.” It may sound crazy, but it’s true — you can earn up to $100,000 a year writing 20 words (or less) per day! If you’re really good, you...
Julia McCoy | Jun 2, 2020
This post was updated October 2019. Picture this – summer is here, and your calendar is full of pool parties, barbecues, picnics, and whatnots. You’ve been waiting for this moment for what seems like ages. ☀ There’s only one small problem. You want to look great...
Julia McCoy | Oct 22, 2019
This is a guest post from our content manager, Korilynn. Facts: An efficient workspace is more than just moving some papers and keeping your desk tidy. In my role as a Content Manager for Express Writers, I juggle multiple tasks, manage a busy team of writers and...
Korilynn V. | Oct 8, 2019
This is a guest post from one of our technical writers, Megan A. Many writers I know hear “technical writing” and instantly recoil, as though the words were some sort of scaly monster that had slithered into their ears. Others believe technical writing to be the...
Megan A. | Sep 24, 2019
