Copywriting

14 Reasons You Should Hire a Copywriter

Writing and publishing consistently great web copy is absolutely vital for your online presence. How much so? Conductor published the first known study where they looked at the impact of educational content on customers. Guess what they found? Study participants said...

Tone of Voice & POV: How to Use Both Correctly for a Stronger, More Consistent Brand Presence

How do customers perceive you online? It begins and ends with your point of view and tone of voice. πŸ’‘ ✍️ Overwhelmingly, brands with their POV and tone of voice nailed outperform their "meh" competitors – you know, those forgettable brands with a bland presence....

What’s Wrong with Your Headline? 8 Catchy Headline Titles for Your Articles

Content creation isn't for the faint of heart. From creating catchy titles for articles to researching and including interesting facts to back your claims up – it can be tedious. In fact, one of the most common problems most novice content creators often find...