Entries by Rachel Moffett

#ContentWritingChat Recap: Getting Maximum ROI From Facebook Advertising with Amanda Bond

There’s no denying that Facebook advertising is HOT. Ads, when done right, can be an effective way to reach your target audience and ultimately give your business a major boost. But how do you make sure you’re going about Facebook advertising the right way? Well, that’s exactly what we discussed in this #ContentWritingChat! #ContentWritingChat Recap: […]

#ContentWritingChat Recap: How Employee Brand Advocates Are the Missing Piece of Your Content Marketing Puzzle with Erika Heald

If you’re running a company, do you have employees that are advocates for your brand? Or perhaps you are the brand advocate for the company you’re working for? Either way, employee brand advocates play a huge role in companies today as they become the face of brands and help in establishing a content marketing strategy […]

#ContentWritingChat Recap: Incorporating Psychology Into Your Content Marketing with Elise Dopson

When you’re crafting your content marketing strategy, does psychology ever come into play? If not, it really should! In this #ContentWritingChat, we discussed why emotion should be incorporated into your content, which emotions make people buy a product or service, and how you can successfully target emotions in the content you create. Want to learn […]

#ContentWritingChat Recap: Writing Tips to Take Your Content to the Next Level with Michelle Garrett

Has your writing been feeling a little lackluster lately? Wondering how you can take it to the next level to create online content your readers will truly love? Well, you’re in the right place! This #ContentWritingChat recap is packed with helpful writing tips that help you improve your skills and create the best content possible. […]

#ContentWritingChat Recap: How to Create Influential Content & Become a Strong Editor with Stephanie Stahl

Want to learn how you can create influential online content? Wondering how you can strengthen your editing skills and polish everything you write before hitting publish? Well, you’re in the right place! In this month’s #ContentWritingChat, we talked all about becoming a better writer and editor. Let’s dive into the recap! #ContentWritingChat Recap: How to […]

#ContentWritingChat Recap: Repurposing Your Event Experiences Into Brand-Building Content with Cathy McPhillips

These days, in-person events are the place to be if you want to expand your knowledge, strengthen your skills, and network with others in your industry. But while these events are beneficial for you, it’s also smart to turn them into something valuable for your audience as well. And that’s exactly what we’re talking about […]

#ContentWritingChat Recap: Leadership & the Future of Marketing with Gene Petrov

For this round of #ContentWritingChat, it’s all about leadership and marketing! It doesn’t matter if you’re building (or working for) a large or small company… Leadership is still crucial for keeping a team together and ensuring you’re able to experience big results. And of course, you have to get smart with your marketing strategies if […]