It’s safe to say that 2020 has been off to a challenging start, especially due to the worldwide pandemic that was caused by COVID-19. This virus triggered a lot of changes in our everyday lives. Many employees had to start working from home. Businesses had to pivot to be able to serve their customers and […]
There’s no denying that email marketing should be an important part of any brand’s strategy in 2020. Email allows you to connect with people long after they’ve left your website, giving you the opportunity to continue building a relationship with them. And who knows where that relationship may lead? That subscriber just might become your […]
Are you an author or thinking about writing your very first book? If so, there’s a good chance that you aspire to become a best-selling author! You want to get your book in the hands of tons of people around the world. That’s the dream when you’re a writer, isn’t it? Well, we wanted to […]
Have you ever wondered how you can use social media to build brand awareness and also to gain media placement? Well, that’s exactly what we talked about in this edition of our monthly Twitter chat, #ContentWritingChat! We got some incredible tips on attracting the right people with your content, pitching your brand, and so much […]
There’s no denying that Facebook ads are a fantastic way to generate traction for your business. But they’re only going to get results when you do them the right way! So, how can you set yourself up for success when it comes to social media advertising? That’s exactly what we talked about in this #ContentWritingChat. […]
With a brand new year upon us, we need to make sure we’re prepared with an incredible content marketing plan that’ll make our brands stand out and attract the right people. But wait… How do you do that?! In the latest #ContentWritingChat, we shared some of the basics of creating a content marketing plan for […]
As a business owner, your social media presence is crucial. It’s a place for you to share content that builds your community, while also giving you the chance to get to know and better understand your audience. Not only that, but social media is also a great way to generate new leads… When you do […]
There’s no denying that Facebook advertising is HOT. Ads, when done right, can be an effective way to reach your target audience and ultimately give your business a major boost. But how do you make sure you’re going about Facebook advertising the right way? Well, that’s exactly what we discussed in this #ContentWritingChat! #ContentWritingChat Recap: […]
If you’re running a company, do you have employees that are advocates for your brand? Or perhaps you are the brand advocate for the company you’re working for? Either way, employee brand advocates play a huge role in companies today as they become the face of brands and help in establishing a content marketing strategy […]
When you’re crafting your content marketing strategy, does psychology ever come into play? If not, it really should! In this #ContentWritingChat, we discussed why emotion should be incorporated into your content, which emotions make people buy a product or service, and how you can successfully target emotions in the content you create. Want to learn […]
