Entries by Rachel Moffett

#ContentWritingChat Recap: Using Social Media to Build Brand Awareness & Obtain Media Placement with Robyn Stevens

Have you ever wondered how you can use social media to build brand awareness and also to gain media placement? Well, that’s exactly what we talked about in this edition of our monthly Twitter chat, #ContentWritingChat! We got some incredible tips on attracting the right people with your content, pitching your brand, and so much […]

#ContentWritingChat Recap: How to Get Customers to Stop Scrolling & Start Buying With Facebook Ads with Tony Christensen

There’s no denying that Facebook ads are a fantastic way to generate traction for your business. But they’re only going to get results when you do them the right way! So, how can you set yourself up for success when it comes to social media advertising? That’s exactly what we talked about in this #ContentWritingChat. […]

#ContentWritingChat Recap: Getting Maximum ROI From Facebook Advertising with Amanda Bond

There’s no denying that Facebook advertising is HOT. Ads, when done right, can be an effective way to reach your target audience and ultimately give your business a major boost. But how do you make sure you’re going about Facebook advertising the right way? Well, that’s exactly what we discussed in this #ContentWritingChat! #ContentWritingChat Recap: […]

#ContentWritingChat Recap: How Employee Brand Advocates Are the Missing Piece of Your Content Marketing Puzzle with Erika Heald

If you’re running a company, do you have employees that are advocates for your brand? Or perhaps you are the brand advocate for the company you’re working for? Either way, employee brand advocates play a huge role in companies today as they become the face of brands and help in establishing a content marketing strategy […]

#ContentWritingChat Recap: Incorporating Psychology Into Your Content Marketing with Elise Dopson

When you’re crafting your content marketing strategy, does psychology ever come into play? If not, it really should! In this #ContentWritingChat, we discussed why emotion should be incorporated into your content, which emotions make people buy a product or service, and how you can successfully target emotions in the content you create. Want to learn […]