Rachel Moffett, Author at Express Writers
#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

Looking for some copywriting hacks that will help you level-up your content?

Well, you’re in the right place!

For this month’s session of #ContentWritingChat, we asked our community to share some of their best copywriting tips that you can take and implement in your own content. Perfect if you’re looking to generate more traffic, engagement, and conversions. Let’s dive in!

#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

Be sure to check out our blog post, which is linked in the embedded tweet above. It was the inspiration for this month’s chat!

Q1: The first step in creating amazing content is to know your ideal reader. How can you learn more about those within your target audience to create content that serves them?

Always take the time to get to know your audience by having conversations with them.

You can talk to your audience via social media or even have 1:1 calls as market research if you have the time to dedicate to it.

Use this as an opportunity to learn about their favorite content, pain points, and more.

Q2: How can you differentiate yourself from your competitors and communicate your unique value proposition through the content you create?

It’s important to define your voice if you want to stand out from your competitors. It’s what makes you unique compare to everyone else.

Showing you care about your audience goes a long way.

Q3: Part of generating traction for your content is creating a headline that will get people to click. What makes a clickable headline?

Headlines should be on the shorter side and need to be relevant to your content. Never mislead your readers with a clickbait headline.

Bold claims can be an effective way to grab attention and drive traffic.

Q4: How do you ensure the body of your content is intriguing enough that people read it the whole way through?

Formatting plays a major role in your content, so don’t just focus on the copy. Sub-headings are a great way to make your content easier to consume.

You can even break up text with images to add visual interest and to provide a way for them to better understand your content.

Q5: When it comes to copywriting hacks, what are your favorite ways to encourage people to take action? Urgency, FOMO, etc.?

Urgency is great, especially if there’s a deadline. Just don’t lie about deadlines or limited spaces to fake urgency. Only use this tactic when it’s legitimate.

These simple tips will allow you to effectively incorporate urgency!

Q6: Editing is key when polishing your content. What does your editing process look like?

Combing through your content multiple times will allow you to spot grammar and spelling mistakes, as well as overused phrases and words. Perfect for tweaking your copy.

If you can, have someone else review your content. A second set of eyes can be a huge help in spotting mistakes you overlooked.

As you edit, remove anything unnecessary, revise for flow, and correct any spelling and grammar mistakes. Your readers will thank you!

Q7: How soon after your content is published do you monitor its analytics? Which metrics do you track to determine success?

You’ll want to give it some time for your content to gain traction on Google, so two to four weeks after publication can be a great time to start seriously tracking metrics.

Monitor things like link clicks, time on page, and acquisition to gain a better understanding of the actions your readers are taking.

Want to join the next #ContentWritingChat? It happens on the first Tuesday of every month at 10 AM Central! Follow @ExpWriters to stay updated!

#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

#ContentWritingChat Recap: Generating Captivating Content Ideas for Your Brand

When building your brand, coming up with ideas to fill your editorial calendar can often be a daunting task. When the creative juices just aren’t flowing, it’s a struggle to come up with fresh ideas that your audience (and Google) will love.

So, what are you to do when you aren’t sure which topics to cover on your blog, social media, or other channels? Well, we have some ideas for you in the latest round of #ContentWritingChat!

#ContentWritingChat Recap: Generating Captivating Content Ideas for Your Brand

Q1: Why is it so important to carefully choose the content topics you cover as a brand?

As Kathryn pointed out, you want to write about topics that are aligned with your brand overall. Consider how the topics you’re covering relate back to your brand’s mission, vision, and voice.

Your content is what will attract people to your brand. You need to make sure you’re writing about the topics that will bring in your desired audience.

Content is also key for building authority, so you’ll want to cover topics that are centered around your area of expertise.

Q2: A huge part of generating content ideas is understanding your audience. What should you know about them?

As Andrew pointed out, knowing the pain points and interests of your target audience goes a long way. It’ll help you create content that will resonate with them on a deeper level.

Consider what gets your audience to stop scrolling and take notice! For instance, speak to their needs or a problem they’re facing.

Beyond coming up with the right content topics, you’ll also need to know how they like to consume content (blogs, videos, etc.) and how long they like content to be.

To help you figure all this out, Carla suggests checking out your analytics for helpful data and even taking the time to talk to your audience.

Q3: Google Analytics tells you a lot about your website visitors. How can you use it to generate content ideas for your blog, social media, etc.?

It’s all about what gets the most attention! Andrea suggests looking at the pages that are getting the most traffic, engagement, and shares and use that as an indicator that your audience is really loving that topic.

It’s also smart to look at bounce rates to see where improvements can be made to your content and also to find ways to keep people on your site longer.

Q4: Is it worthwhile to check out what your competitors are doing to gain inspiration? If so, what do you need to know about analyzing their content?

When checking out the competition, pay attention to what’s working for them and what’s not. Knowing what resonates with their audience gives you some ideas on what you can do with your own content.

Dana offered some great advice here. While you want to watch your competitors, don’t undercut them or diminish them in any way. This practice is meant to inspire your content, so never copy what someone else is doing directly.

Q5: What are some other smart tactics or tools that can help you come up with fresh content ideas?

If you’re stuck for ideas, send out a survey to your email list, run polls on social media, or even ask people to hop on market research calls for in-depth, one-on-one conversations.

Jennifer suggests checking out Answer the Public. It’ll give you a look into what people in your target audience are interested in, allowing you to create content that answers their questions.

Carla’s advice is to also pay attention to what’s happening in your industry. This can often spark content ideas that will help you keep your audience informed.

Q6: What do you do if you chose a great topic for your content, but aren’t seeing the traffic and engagement you hoped for?

Simple tweaks to the content title or the imagery used can make a huge difference. However, in some cases, you may need to put a few advertising dollars behind the content to drive more traffic.

Consider repurposing! This is a great way to gain traction as a particular piece of content may work better in another format.

Andrew suggests adjusting the title, copy, and imagery first. You can also try different promotion techniques to see if that helps improve performance.

Q7: What’s the best thing you can do when you feel like the creative juices aren’t flowing?

Check out your analytics! See what people are searching to land on your website. Perhaps those keywords or phrases could spark some inspiration.

Don’t be afraid to talk to a friend in the industry. As Andrew said, it could offer a new perspective on things that could help generate tons of new ideas.

This is great advice from Jennifer, so be sure to always save any ideas that come along immediately. You don’t want to lose them!

But if the creative juices still aren’t flowing, take a break. Getting out for a walk, listening to music, or whatever else refreshes you can make a world of difference.

Want to join us for the next #ContentWritingChat? Mark your calendar for the first Tuesday of every month at 10 AM Central! And be sure to follow @ExpWriters to stay updated.

#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

#ContentWritingChat Recap: Conducting a Mid-Year Content Marketing Audit

You’ve made it halfway through the year!

But are you on track to hit your content marketing goals? That’s an important question to ask yourself at the mid-year point as you’re reviewing all your brand has accomplished so far.

Why? Well, by conducting a content marketing audit, you’re able to see where you’ve been successful and where your efforts have fallen short. Then, you can make tweaks to your strategy, as needed, to ensure success in the second half of the year.

However, if you’ve never conducted an audit of this sort before, you might be wondering how to get started. And luckily, that’s exactly what we talked about in this #ContentWritingChat!

#ContentWritingChat Recap: Conducting a Mid-Year Content Marketing Audit

For this month’s #ContentWritingChat, we hosted a community chat where our chat participants are the stars of the show. Each one offered great insights into conducting an audit, so let’s dive into their tips!

Q1: What is a content marketing audit?

An audit will require you to take inventory of your content on all the channels you’re actively using. This way, you can measure the performance of everything you’ve published and identify areas for improvement.

As Andrew said, an audit is an opportunity to identify what has and hasn’t been effective within your content marketing strategy. He says to make note of things like posting days and times, popular topics, etc. You can also compare titles, time on page, and other details to previous content to see how it stacks up.

Q2: Why is it important to conduct an audit of your content marketing strategy?

A content marketing audit is a great way to see how your content has been performing. Doing this allows you to see what adjustments should be made to your strategy moving forward.

When you know what’s been working and performing well for you, you can continue to focus your efforts there to ensure you’re providing value to your audience.

Q3: Before diving in, you need a few tools to make the job easier. Which tools would you recommend for a content marketing audit?

Google Analytics is great for tracking website data. If you use a scheduling tool for social media, such as Hootsuite, it’ll be smart to check their built-in analytics as well. Then, you can record data in a spreadsheet to easily review later.

Andrea shared a helpful list of tools that’s worth checking out if you need some ideas!

Q4: Everything goes back to your goals. What kind of goals might someone set when it comes to their content marketing?

Consistency is always a great goal to pursue!

Everyone’s goals will vary, but some common ones include: attracting leads, boosting sales, and generating brand awareness.

Q5: Part of conducting an audit requires you to take inventory of your content and analyze its performance. Which metrics should you be tracking during this stage?

As part of your content marketing audit, you may want to track things like shares, engagement, email open rates, etc.

If your site is still on the newer side and hasn’t generated much traffic yet, review the content itself. Are there any opportunities for improvement?

Q6: If you notice your content isn’t performing as hoped, what can you do to turn things around in an effort to drive more traffic, engagement, and conversions?

To improve performance, you need to first identify where things are going wrong. If you’re not seeing a decent amount of traffic on your content, review it to see if it’s properly optimized. Then, step up your promotion on social media and via email marketing.

If you’re seeing a decent amount of traffic, but your content isn’t converting… Look at the content itself. Is your post appealing to its reader? Is your call to action clear?

Compare content that isn’t performing well to the content pieces that have been effective in the past. Andrew suggests looking at the title, intro, etc. to see where improvements can be made.

Q7: How often should you conduct an audit of your content and your content marketing strategy?

A quarterly audit is a great way to go!

Or you can go for monthly, especially if you’re producing a lot of content.

Want to join us for the next #ContentWritingChat? Mark your calendars for the first Tuesday of every month at 10 AM Central. And be sure to follow us on Twitter: @ExpWriters.

#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

#ContentWritingChat Recap: How to Optimize Your Content & Website to Rank in Google

You worked hard to not only build your website, but also to fill it with amazing, high-quality content for your target audience to enjoy? Don’t you want them to be able to find it organically through a Google search? Of course!

However, securing one of those coveted spots on the first page of Google is easier said than done. There’s a lot of competition, after all!

Luckily, there are a few things to ensure your site and its content are effectively optimized so you can not only rank higher, but also attract tons of new traffic your way. And that’s exactly what we’re talking about in this #ContentWritingChat.

#ContentWritingChat Recap: How to Optimize Your Content & Website to Rank in Google

This month, we held a community chat all about optimization. If you want to learn what it takes to rank, you’re in the right place. Let’s dive into the tips!

Q1: Why is it important that we take the necessary steps to get our content and our websites to rank high in Google search results?

Taking the extra steps to optimize your content means you stand a better chance at getting discovered by new people. Not only will you see an influx of traffic to your site, but it’s great for boosting engagement and conversions.

Q2: Part of ranking is choosing the right keywords. How do you select keywords to use in your content and on your site? For instance, should you consider factors like search volume, competition, etc.?

When choosing keywords, focus on relevancy, search volume, and user intent. There are tons of keyword research tools out there that will help you determine the right focus keyword to use on your web pages and within your blog posts.

Q3: Once you’ve chosen your focus keyword, where do you place it in your blog posts and on your website? Are there key places that shouldn’t be overlooked?

The title, meta description, introduction, and headers are important spots for placing your keyword. You’ll even want to sprinkle it throughout the body of your copy in a way that’s natural, not forced. The article from our blog that’s linked in the tweet above offers even more great advice.

Q4: Is there anything you should avoid when it comes to optimizing your content and your site? For instance, any old SEO tactics that are no longer relevant today?

Focus on creating amazing content first. After all, it’s about providing value and serving your audience. That’s always the top priority. Optimization should merely amplify your content.

Q5: How can you check to see where your content is ranking?

Invest in SEO tools that will provide all the data you need to measure your progress. If you can’t afford tools right now, manually search for your focus keywords to see where you’re ranking.

Q6: What do you do if your content still isn’t ranking? Is there anything you can do to ensure your content and your site begin to perform better?

If you’re not already creating longer, evergreen content, give it go. Google wants to see that you’re providing high-quality content and being of service to your audience. This could be what turns things around and gets you ranking at the top of the search results.

Q7: Which tools have been essential for optimization? Do you have any favorites for monitoring your website analytics and for conducting keyword research, etc.?

Google Analytics and Semrush are always winners!

Q8: Do you have any go-to resources for learning about SEO? Share them!

If you want to learn more about SEO, always refer back to our blog and visit Search Engine Journal as well.

Come join us for the next #ContentWritingChat! It happens on the first Tuesday of every month at 10 AM Central. Just follow @ExpWriters to stay updated.

#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

#ContentWritingChat Recap: Measuring Content Marketing Success With Amanda Webb

You spend quite a bit of time, effort, and money when it comes to your content marketing efforts. So, don’t you want to make sure you’re seeing a return on your investment? Of course!

That’s why it’s crucial you take the time to measure your content marketing success so you can see what performs well and what doesn’t. This way, you’re able to focus on creating the content that’s going to generate the best results, allowing you to get more bang for your buck.

But how do you go about tracking this type of data? We’re breaking it all down for you in this month’s #ContentWritingChat. Let’s dive into the tips!

#ContentWritingChat Recap: Measuring Content Marketing Success With Amanda Webb

Our guest host for this month was Amanda Webb. Amanda is a digital marketer who knows a thing or two about diving into your analytics to determine whether or not your content marketing efforts are paying off. After all, her mission is to help boost your ROI in business!

Q1: Why is it important to track the success of your content marketing efforts?

As Amanda pointed out, it takes time to create great content. And because our time is precious, it’s important that we’re being smart about where we’re directing our attention. You wouldn’t want to continue investing a bunch of time into something that isn’t working out, would you? By measuring your content marketing success, you’re able to spend your time more wisely.

When do a deep dive into your analytics to see how your content is performing, you’ll also gain a better understanding of what resonates with your target audience. This will allow you to create more of the content they want and enjoy.

Dana knows it’s all about providing value to your audience. But how will you know you’re providing value unless you actually review the data to see how people are responding to your content? You won’t! Tracking key metrics will allow you to create a more effective strategy moving forward.

Don’t risk publishing the wrong content! Do the research to figure out what your audience wants to see from you and you’ll drive more traffic, engagement, and conversions.

Q2: How do you know which metrics are important to track? Should you track the same things for every piece of content or does it change with each content marketing campaign?

Always make sure to set goals for every piece of content you create. Amanda shared some great examples of common goals you might work toward, including building brand awareness, growing your email list, and increasing sales.

The metrics you track will always be tied back to your marketing goals. And as Andrew pointed out, this can vary by campaign depending on what the purpose of the campaign is.

A few metrics that are always smart to track include: traffic, engagement, and conversions. Those are things we all want to see as creators.

For Carla, it’s all about tracking conversations and conversions. Both are crucial metrics to pay attention to when you’re a business owner or marketer.

Q3: What about vanity metrics? Are they worth tracking?

Amanda offered some great insights on vanity metrics. And as she said, audience growth is great to track, but you want to make sure you’re building an audience of the right people if you want to see long-term success.

Just make sure the vanity metrics aren’t distracting you from the main goals of the campaigns you’re running.

Q4: When do you measure content marketing success? Weekly, monthly, quarterly?

It’s clear that Amanda sees the benefit in regularly tracking key data for content marketing success. She suggests monitoring new content or campaigns on a daily basis. For more long-term strategies, she suggests monitoring data on a weekly or monthly basis. Doing this allows you to tweak your strategy as needed.

Andrew likes to do a weekly review to get a sense of how his content is performing. He also does monthly and quarterly reviews, which allow him to go deep into his analytics and gain a better understanding of how his content is performing.

Q5: What are your go-to tools for tracking the success of your content marketing efforts?

Amanda shared a few great tool suggestions, including Google Analytics, which is a staple for any content creator. She also recommends using a time tracker like Toggl. This allow you to see how much time you’re spending on marketing tasks.

Andrew’s favorites include Google Analytics and Hootsuite. If you use a third-party social media scheduling tool like Hootsuite, their analytics will be so helpful in measuring content marketing success.

For Carla, it’s all about Google Analytics, Later, and Facebook Business Suite. These are worth checking out if you haven’t already.

And don’t forget! There are built-in analytics for many of the platforms we use on a daily basis. For instance, Twitter has analytics that provide a wealth of information about your content and your account growth.

Q6: What do you do when you’re not seeing your desired results? What strategic actions can you take to drive more traffic, engagement, and sales?

Sometimes the content you worked so hard to create doesn’t perform as well as you’d hoped. It happens to the best of us and is no reason to be discouraged. Instead, follow Amanda’s advice. Figure out why your content is working by tweaking different elements to see if anything changes. You can swap your headline or test different CTAs to see what works best.

There’s no shame in abandoning a content format or strategy that isn’t working for you. Just make sure you’ve allowed ample time to measure your success to see if there are any benefits before moving onto something else.

Updating copy and adding new images can go a long way to refresh your content and drive more interest. And as Andrew said, something as simple as changing your posting schedule on social media can make a huge difference when it comes to driving impressions and engagement.

Q7: When is it worth putting advertising dollars behind a piece of content to generate more attention for it?

Amanda’s advice is to not put money behind a piece of content that isn’t performing well organically. She suggests making some tweaks to boost performance before putting a portion of your advertising budget behind it. She also said it’s smart to put money behind sales content so you can increase conversions.

Want to join the next #ContentWritingChat? It happens on the first Tuesday of every month at 10 AM Central. Just follow @ExpWriters to stay updated.