#ContentWritingChat Recap: Mastering Your Email Marketing

#ContentWritingChat Recap: Mastering Your Email Marketing

by | Nov 4, 2022 | ContentWritingChat

When building a brand, nurturing your relationships with those in your target audience is crucial to your success. You need to be able to position yourself as an expert in your field, as well as become a trustworthy resource of information. And you need to ensure you’re doing this consistently by staying in touch with your audience regularly.

But how can you do this effectively? Through email marketing!

Email is a powerful way to connect with your audience and build relationships over time. Instead of fighting with tricky social media algorithms, you can reach people where it matters the most: their inbox.

However, you might find it’s a bit tricky to truly master email marketing when you consider you need to build your list, create a welcome sequence, and develop a newsletter. Luckily, we’re here to help! That’s exactly what we talked about in this #ContentWritingChat.

#ContentWritingChat Recap: Mastering Your Email Marketing

This month’s #ContentWritingChat was packed with valuable tips that will help you become a true email marketing master. Whether you’re just getting started or email has been part of your strategy for a while, you’re sure to find some great advice here.

Q1: Why is email marketing important to a brand’s overall marketing strategy? What benefits does it provide?

As Andrew said, email is one of the most effective forms of digital marketing today. It provides an easy way for brands to communicate with their audience while delivering content that’s tailored to their needs and interests.

Joana feels email is fantastic for creating a strong connection between you and your community of subscribers. And that will go a long way when it comes to your brand’s success!

Another great element about email marketing is that it can keep your brand top of mind with your audience if you’re consistent when it comes to sending emails.

Email subscribers are often warmer leads than those who merely follow you on social media. That’s because your subscribers have taken that extra step to provide their name and email in order to receive a freebie and access your newsletter.

Q2: The first step to email marketing is building your list. What’s your advice for getting more subscribers?

A freebie is going to be essential to getting people on your email list. Everyone wants to know what’s in it for them, so give them a reason to sign up. This could be a short ebook, free training, or anything else they might enjoy.

Once you’ve chosen your freebie, don’t forget to write a powerful call to action and make it easy for people to join your list.

Q3: Once you’ve started building your list, you need to send captivating content to your list. How do you know what to write about?

As Carla said, you need to pay attention to what your subscribers are responding to. Give them more of what they’re interested in and they’ll want to stay on your email list.

Andrew suggests sharing research studies, blog content, promotions, event details, helpful tips and tricks, industry information, and the latest news. Ultimately, it’s about providing value to your audience.

Nicole recommended sharing interesting statistics, promotional content, and updates on the happenings within your industry.

Q4: Inboxes get crowded! How do you write a subject line that grabs attention and gets people to open your emails?

Your subject line will get cut off in an inbox, so you want to keep it short and sweet.

Andrew said to make a statement with your subject line. You can even try incorporating a call to action to entice people to open your emails.

It’s also helpful to pay attention to the latest data on what makes an effective subject line. Then, you can test and see what works best for your audience. And as Kat said, a great test is to ask yourself if you would actually open your own emails.

Joana suggested asking questions or using emojis in your subject lines. Both can be very effective at increasing your open rates.

Q5: Are there optimal times to send your emails? How can you find out what works for you?

As Andrew said, you can do research to find the best times to send emails, but it’s ultimately going to depend on your audience. Run some A/B split tests to determine your ideal da and times to send your newsletter.

Nicole feels mornings are the best times to send emails, as this is when many people check their inboxes. Give it a try and see how it works for you!

Carla takes her own time zone into consideration when sending emails. She opts for 12 pm and 5 pm and they generate the highest open rates for her.

Q6: How can you keep your subscribers engaged, ensuring they regularly read and interact with your emails?

Great subject lines and captivating content are essential if you want to keep your subscribers engaged. Don’t. forget to monitor your analytics to see what performs the best as well.

Send content that’s relevant to the lives of your subscribers. This will give them a reason to stick around.

Make sure you create a schedule and stick to it. This will create consistency for you, as well as your subscribers. They’ll always know when to expect a new email from you.

Take it a step further and create a nurture sequence that’s personalized to your subscribers. You can send a welcome sequence to introduce them to your brand and warm them up to potentially make a purchase, for example.

Q7: What’s your favorite email marketing platform? And what are the main features you suggest someone look for when choosing a platform to create and send newsletters?

ConvertKit is a popular option due to its robust features and affordability.

Carla uses ConvertKit as well, but has also used MailChimp in the past.

Want to join the next #ContentWritingChat? Mark your calendar for the first Tuesday of every month at 10 AM Central and follow @ExpWriters on Twitter for all the latest!