Some people think email marketing is outdated. However, today’s trends indicate that it is still one of the most popular and effective digital marketing tools. About 59% of consumers report that email marketing influences their purchasing choices. Additionally, 50% of buyers make a purchase based on a marketing email each month. Each day, people send … Read more
When building a brand, nurturing your relationships with those in your target audience is crucial to your success. You need to be able to position yourself as an expert in your field, as well as become a trustworthy resource of information. And you need to ensure you’re doing this consistently by staying in touch with … Read more
How do you write content for email marketing campaigns that people will actually read? This is majorly important. Maybe more than you’d think. Why? Email marketing can change the game for your business if you do it right. Think invested and engaged subscribers. More conversions. More sales. More trust. It’s all possible with good email. … Read more
There’s no denying that email marketing should be an important part of any brand’s strategy in 2020. Email allows you to connect with people long after they’ve left your website, giving you the opportunity to continue building a relationship with them. And who knows where that relationship may lead? That subscriber just might become your … Read more
You put lots of hard work into creating that new blog post. It cost you real money, time, and effort. ⏳ Now, how can you get serious return out of your content? Promote it. Without a boost from a few smart, strategic promotion strategies, that blog won’t get traction beyond bare-bones SEO and organic shares. … Read more
It’s the beginning of a new year — the best time to ditch outdated practices and hop into future marketing trends. While it’s obvious that social media marketing will continue to evolve as algorithms and user habits change, what about email marketing? In 2012, a Pew Study revealed that text messaging is the most preferred form of … Read more
Are you wondering how to create email content that your subscribers will enjoy and that you’ll love to create? If so, you’re in the right place! Our latest #ContentWritingChat was jam-packed with amazing advice you can use to take your email marketing strategy to the next level. Ready to dive in? Keep reading for our … Read more
Could your email marketing use a major boost? If so, you’re in luck! This week’s #ContentWritingChat was all about how to create customer-centric email content. Keep reading for the recap and be sure to apply these tips to your next email newsletter! #ContentWritingChat Recap: How to Create Customer-Centric Email Content with Kristen Dunleavy Join us … Read more
Have you ever wondered how effective your emails are? Do they leave an impression, or just end up in the trash folder? It may be that you measure email success by the amount of people who open it and then click through. Which means that the email first has to be opened, then read, then … Read more
Could your email marketing use a major boost? Well, you’re in luck because that’s what we talked about in our latest #ContentWritingChat! If you want to learn how to get more subscribers, how to create amazing email content, and more, keep reading our recap. #ContentWritingChat Recap: Creating Amazing Content for Your Email Readers with Val … Read more