Some people think email marketing is outdated. However, today’s trends indicate that it is still one of the most popular and effective digital marketing tools. About 59% of consumers report that email marketing influences their purchasing choices. Additionally, 50% of buyers make a purchase based on a marketing email each month. Each day, people send … Read more
How do you write content for email marketing campaigns that people will actually read? This is majorly important. Maybe more than you’d think. Why? Email marketing can change the game for your business if you do it right. Think invested and engaged subscribers. More conversions. More sales. More trust. It’s all possible with good email. … Read more
You put lots of hard work into creating that new blog post. It cost you real money, time, and effort. ⏳ Now, how can you get serious return out of your content? Promote it. Without a boost from a few smart, strategic promotion strategies, that blog won’t get traction beyond bare-bones SEO and organic shares. … Read more
It’s the beginning of a new year — the best time to ditch outdated practices and hop into future marketing trends. While it’s obvious that social media marketing will continue to evolve as algorithms and user habits change, what about email marketing? In 2012, a Pew Study revealed that text messaging is the most preferred form of … Read more
Have you ever wondered how effective your emails are? Do they leave an impression, or just end up in the trash folder? It may be that you measure email success by the amount of people who open it and then click through. Which means that the email first has to be opened, then read, then … Read more
It’s time. You’ve spent hours crafting the perfect email. You’ve agonized over the words you’ve included, written and re-written every sentence, and considered your reader at every fork of the road. You give the work of art you’ve just crafted one last read-through, then you take a deep breath and click “send.” You close your … Read more