Adam Oakley, Author at Express Writers
What Is Direct Response Copywriting?

What Is Direct Response Copywriting?

Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game.

They want you to remember their product if or when you see it on supermarket shelves.

In contrast, direct-response copywriting focuses on the immediate moment. This is copy that’s about inspiring the buyer to take action as soon as they’re finished reading. It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content.

With direct response copywriting, you’re trying to get them to complete an action like:

  • Making a purchase
  • Signing up for your newsletter
  • Downloading a freebie
  • Following you on social media

To do this, you must craft copy that tugs at your reader’s emotions and, most importantly, addresses their worries, fears, pain points, or immediate needs.

  Direct Cta

The Art of Deeply Understanding Your Reader

Renowned copywriter David Ogilvy is perhaps the best-known direct response copywriter. In fact, he is frequently called the father of modern advertising.

Ogilvy headed up incredibly successful and memorable campaigns for some of the top brands in the 1950s and ‘60s, including American Express, Rolls Royce, Hathaway, Shell, Dove, and others.

Ogilvy understood that the most effective direct response copy isn’t just directed at your target audience – it speaks to them on a personal level.

The combination of this deep understanding and direct, personal approach is the engine that runs this form of copywriting.

X Direct Response Copywriting Takeaways from Real-World Examples

How do you write great direct response copy? There are a few key principles you must follow:

  • Write a powerful, compelling headline
  • Use long-form copy
  • Add an irresistible CTA
  • Stay customer focused
  • Follow K.I.S.S. principles
  • Cultivate a sense of urgency

To understand these principles better, we will look at a handful of real-world examples

1. A Great Headline Snags Your Readers

The first and most important principle of direct response copywriting is to craft a powerful, compelling headline. Your headline should snag your reader’s attention and entice them to keep reading.

A recent study by Microsoft showed that the average human attention span has dropped to just 8 seconds. With such limited time, crafting the perfect headline is even more important.

The right headline sparks their interest and encourages them to continue reading, helping you overcome that 8-second barrier.

Here is a classic example from none other than David Ogilvy:

“At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.”

Ogilvy described this headline as the best he ever wrote. This headline was so effective, other world-class companies like Shell specifically requested Ogilvy for their campaigns and wouldn’t settle until he agreed. They refused to even consider another copywriter.

Why is this headline so effective? It follows the proven headline formula:

  • The benefit is cleverly hidden within the headline. It’s not stated but implied. When you’re driving 60 mph on the highway in this car, it’s so quiet, you’ll only hear the clock.
  • It’s simple and to the point. It doesn’t use any hyperbole or fluff to pad it out. It only states facts.
  • It states something exciting and provocative. When this ad came out, most cars had loud and obnoxious engines. Readers might think, “I would love to enjoy a quiet highway drive.”
  • It’s useful information. For anyone looking to buy a new car like this, the headline offers helpful information – it’s quiet.
  • It sparks curiosity. The headline makes the reader want to learn more. What kind of car is this? How can it be so quiet? What else can it do?

Headlines are crucial because they convince someone to read everything else. You must write a headline that makes readers want to know more. This is the keystone of writing direct response copy.

2. Long-Form Copy Informs, Persuades, and Convinces 

Most direct response copywriting is long form.

Why is this?

To be more persuasive, you need to give the reader a lot of information. It is easier to convince someone to buy something with an entire page’s worth of information than a couple of sentences.

To quote Davie Ogilvy again, “The more you tell, the more you sell.”

The more information you can give your reader, the more likely they will want to follow up on the desired action.

For a good example, let’s look at this sales page for Adobe Photoshop:

Photoshop Headline

It starts out with a solid headline – Everyone can. Photoshop. This plays on the prevalence of Photoshop in today’s world. The brand name has practically turned into a verb.

Along with the headline, there is some compelling introductory copy and an eye-catching animation.

Keep scrolling down the page, and you’ll see real-world examples of how professionals use Photoshop today to make their visuals more powerful.Photoshop Example

Near the middle of the page, Adobe offers a captivating CTA in the form of a quiz.

Photoshop Cta

The page continues with a how-to section with links to learn more, highlights of the latest new features and improvements, and then a selection of frequently asked questions.

There’s a lot of copy of this page, but it’s all useful, informative, and persuasive. It helps you make that purchase decision.

Most importantly, it keeps you scrolling, learning about each feature, and then entices you to click “Buy now.”

Photoshop Buy Now

If the only copy on this page was the first paragraph, it becomes a lot less convincing. There isn’t enough information to help you decide if you want to buy the product.

Beyond this visual example, there is data to back up the case for long-form copy. Conversion Rate Experts ran a case study for Crazy Egg that compared a short vs. long landing page.

In the case study, they compared the original “control” landing page to a new page nearly 20 times longer.

They ran an A/B split test to gauge which page had a higher conversion rate. The results: the long-form content outperformed the short page by 30%.

These results make sense. With more information, customers feel more confident with their purchase and feel like they’re making a better, smarter decision.

Another consideration is the price of what you’re selling. If you have a landing page promoting a free case study, a short page is likely all you need.

However, the more expensive a product is, the longer your page should be. In the above example, Crazy Egg’s heat mapping service costs as much as $249 per month.

The key to producing long-form direct response copy is keeping your copy engaging. Long, boring content will quickly lose your readers’ interest no matter how good what you’re selling is.

3. An Irresistible CTA Clinches the Response You Want 

Without a call to action (CTA), all the copy you created to inform, persuade, and convince your readers will be useless.

Think of this call as your battle cry. It inspires your readers to act now and do exactly what you want them to do.

Here is a good example of a motivating CTA for the streaming service Hulu.

Hulu Cta

Hulu has an eye-catching homepage that showcases dimmed images of some of their most popular shows. The bold green text overlay tells customers they can bundle Hulu with other streaming services to save money.

The word “get” inspires direct and immediate action, which is the hallmark of a good CTA. Notice how Hulu highlights the high-value offer with the large green, mouse-activated button. Those who want to sign up for only Hulu have to look for the less noticeable, white “Sign up for Hulu only” link.

So why is this CTA effective? It implies visitors are getting a good deal by choosing a bundle. Instead of a simple sign-up button, Hulu uses the “Get the Disney Bundle” message and emphasizes value to encourage visitors to sign up for the bundle.

Hulu’s copywriters made the CTA actionable, concrete, and persuasive – three things you must have to push your reader into the direct response you want your copy to produce.

4. Staying Customer-Focused Keeps Your Copy Relevant

Direct-response copywriting needs to stay relevant for the audience/reader to deliver the results you want. It’s about your customers, not about you.

This form of copywriting exclusively uses the second-person voice to address the reader. It’s focused on “you.”

Here is an example from HubSpot’s homepage that highlights how their CRM platform can help “you.”Hubspot Second Person

In this copy, HubSpot is talking about what it offers the reader/prospect. It is not strictly about how great HubSpot is.

Many well-meaning businesses make this mistake. They make their direct response copy about them when it should be all about their customers.

To make your copy focused squarely on your customers, you must understand their wants, needs, and preferences.

Here are a few concrete steps to help you get to know your target audience:

  • Gather data on your current customers and look for similarities
  • Include social media data
  • Look at your competitors’ customers
  • Define your specific product/service value
  • Write a target market statement

5. K.I.S.S. Ensures You Don’t Go Over Their Heads

If your customers can’t understand your copy, you’ve failed. To inspire direct action from your words, you must write at their level – not over it, and not under it.

Think of it this way: The more readable and understandable your copy is, the more people you can guide toward your desired action.

Don’t speak to your audience like they’re first graders, but don’t make your copy unnecessarily complicated, either.

There are a few ways to make your copy readable:

  • Abide by the I.S.S. principle (Keep It Simple, Stupid)
  • Use tools that grade your copy’s readability and edit as necessary

Use K.I.S.S.

The U.S. Navy originally created the K.I.S.S. principle in 1960 for its designers, but you can apply it to your copy and nearly anything else.

According to Forbes, this means you should:

  • Keep your content clear and straightforward. It can be tempting to move towards witty writing. However, not everyone has the same sense of humor. What is funny and clever to you might come across as trivial or even confusing to your readers. Clarity should always win out over comedy.
  • Skip the jargon. Every industry and business has its own “shop talk” and jargon. While you might use these words with your business partners, avoid using these words in your copy. You risk alienating your potential customers if you use this unfamiliar or complicated language. Stick with plain language that clearly conveys your message.
  • Avoid over-explaining. No one wants to read through pages of unnecessary information to get to the point. Most will give up before it comes to that. Keep your explanations of your products and services concise and well-rounded. Tell customers how it solves their pain points and what other people think of it.
  • Present trustworthy content. Your customers want guidance. Present content that’s well-researched, cites reputable sources, and presents facts and statistics to show you can be trusted.

Use Readability Checkers

A good readability checker gives you a quick glance at how easy your copy is to read.

Most checkers base their scores on the Flesch-Kinkaid Reading Ease formula. This formula determines the readability of a piece of text by looking at the ratio of words to syllables to sentences.

There are two basic scores you that come from the formula: a readability score and a grade level (i.e., the minimum grade level knowledge a person needs to understand the text).

The readability score is scaled from 0-100 (hardest to easiest). The higher the readability score, the lower the grade level that can understand it.

Here are some readability checkers you can use to test how easy your copy is to read:

For an example of incredibly simple and readable direct response copy, let’s look at the Band-Aid brand home page:

Band Aid Readability

When we plug this copy into the Hemingway App, it earns a “Grade 6” score for readability. It’s so simple, nearly anyone will understand it:

Band Aid Hemingway

Also noteworthy: 0 sentences are “hard to read” or “very hard to read.”

We can also test the readability of the entire page by plugging it into WebFX’s Readability Test:

Band Aid Webfx Readability

The page will be “easily understood by 11 to 12-year-olds.” The demographic for this website would be adults, so anyone in Band-Aid’s target audience should have no problems reading its website.

6. Cultivating a Sense of Urgency Makes Direct Customer Action Inevitable 

The final piece of the direct response copywriting puzzle is urgency.

For a great example of cultivating urgency in your copy, we will look at the product page for the Apple Watch Ultra. The page starts with a bold headline of “Adventure awaits.”

Apple Watch Ultra

If you are interested in an Apple Watch, you might read this headline and wonder, “How can this watch improve my adventures?” As you scroll down the page, you learn about some of its adventure-ready features:

Apple Watch Ultra Adventure Ready

As you continue to scroll, the features keep adding up. This is what builds anticipation. You might start thinking, “What can’t this watch do?”Apple Watch Ultra Retina DisplayApple Watch Ultra Ready For Action

As the benefits pile up, you may feel more excited about the watch. It’s an irresistible build-up that will inevitably convince at least some potential customers to add the Apple Watch to their cart.

What’s another way to create urgency? Use the scarcity principle. The scarcity principle taps into a basic instinct – the fear of missing out. When you use this principle in your direct response copywriting, you encourage customers to purchase an item or sign up for a service before it’s gone.

You’ve likely noticed this phenomenon in your online shopping. Urgency is usually triggered by key phrases, including:

  • Hurry – While supplies last!
  • Only 3 left in stock
  • Limited quantities available

Amazon does an excellent job of adding urgency and scarcity to many of its products:

Scarcity On Amazon

In this example, Amazon has a countdown for delivery and a description that says only two are left in stock. If you are considering this product, this emphasis on urgency and scarcity might encourage you to quickly click “Add to Cart” or “Buy Now.”

Make Direct Response Marketing Work for You in Your Copy

Direct response copywriting is a tried-and-true method to compel readers to act, whether it’s on your sales page, landing page, blog, email, or any other piece of content.

The compelling examples we included above can help you make your copywriting even more effective.

To learn even more about direct response copywriting and its powerful effects, read this blog from CoSchedule that explores how junk mail uses direct response techniques and how you can use those principles in your marketing.

Looking for a Direct Response Copywriter?

If you need a direct response copywriter who can inspire the customer actions you need, you’ve come to the right place.

Here at Express Writers, our talented team of expert writers can craft compelling direct response copy that gets results. See what we can do for you and check out the possibilities for web pages, email marketing, and expert blogs.

Ready to get started? Contact Express Writers today to put your direct response plan into action.

Direct Actual Cta

How to Use Google Trends for Content Marketing & SEO

How to Use Google Trends for Content Marketing & SEO

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. But it can feel difficult to constantly think of useful and insightful topics that attract the right audience.

This is where online tools like Google Trends come in handy. Learning how to use Google Trends for your content marketing gives you a valuable resource for relevant, trending topics that people want to engage with.

As you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy.

How To Use Google Trends Inset

What Is Google Trends?

Google Trends is a search feature offered by Google that shows you the most popular search terms for a specific period. Current trends are from the past 7 days, while past trends date back to 2004. The Google Trends site also allows you to check the frequency of specific search terms. On the results page, you can see the interest over time, interest by subregion, and related topics.

You can also adjust your search based on the industry, category, time frame, location, and type of search (image, shopping, news, web, or YouTube).

Google Trends can be a valuable tool for conducting market research. It gives you insights into the seasonality of search terms or even helps you gauge how much interest your products have in a certain geographic region.

Query vs. Topic in Google Trends

Google Trends gives you information on both search terms and topics. A search term is a specific word or phrase, while a topic is a group of search terms that fit into the same general concept. Google Trends measures and ranks these categories differently, so accurately comparing search terms and topics is difficult. Instead, you should compare search terms to search terms and topics to topics.

How to Use Google Trends: 11 Innovative Ways

With the help of Google Trends, you can create better, more relevant content that your audience will want to read. Try these 11 ways to use Google Trends for content marketing.

1. Conduct Market Research

Google Trends is a valuable tool for conducting market research. It can give you insights into the seasonality of certain search terms or even help you gauge how much interest there is for your products in a geographic region.

For example, let’s say you are a brick-and-mortar business based in Columbus, Ohio. You are considering building a second location in Indianapolis, Indiana. By checking Google Trends, you can find the popularity of terms relevant to your business in specific locations. If the search volume is low, you might need to reconsider your plans.

2. Discover Relevant Trending Topics

If your team struggles to find fresh topics for content each month, Google Trends is a great resource. You can explore the most popular searches nationwide or narrow it down to a specific location or timeframe. Use the charts to help visualize and compare terms.

When choosing your Google Trends topics, make sure the topic:

  • Is something you can write about with authority.
  • Is relevant to your business.
  • Is something that would interest your target audience.

3. Improve Your Keyword Research

While creating high-quality, relevant content is the most important part of content marketing, you should also consider your search engine optimization (SEO). SEO strategies help improve your search rankings for specific keywords. And Google Trends can help you do better keyword research.

Use the Explore feature and enter a keyword or phrase you are considering. You will see a breakdown of interest over time, along with the interest by subregion. Then you can try various search terms to see which are the most popular.

More popular search terms will give you better results. This is because more common keywords increase the chances of someone discovering your content and are more likely to be used in regular conversation. When creating content, you’ll want to use these keywords naturally. Keep in mind that other businesses are likely to use similar keywords, so you should narrow down some long-tail or focus keywords that are more specific to your business and content.

The “Related Topics” section on the Explore page is a good place to brainstorm similar topics and keywords. It can even help you discover a topic or angle you hadn’t thought of before.

4. Create Your Content Calendar

A content calendar helps you organize your content strategy around the types of content you create and when you post. Engagement is a huge metric to consider as you plan the release of your content. Knowing how to time your content to trends and what people search for is a great skill to cultivate, and Google Trends can help you plan and schedule your content calendar accordingly.

For example, if you want to write content about cooking, the Google Trends results show significant search peaks in the weeks leading up to Thanksgiving and Christmas. The weeks before these holidays would be the ideal time to share your relevant cooking content so it’s easy to find when someone searches for it.

Another example is the term “wedding invitations.” This term shows a surge between early January and the end of February. That’s because there are likely a lot of couples who get engaged between Christmas and Valentine’s Day.

While some keywords get used more often at certain times, other keywords will show you when to avoid talking about certain topics. This could be because of a lull during one season, like the summer, for certain keywords that are relatively popular the rest of the year.

Utilizing Google Trends data for each topic on your content calendar will help you plan the best times to post your content.

5. Enhance Your Branding

You can also use Google Trends to check the popularity of your brand. While this feature might be more effective for larger brands, even small businesses can use this feature by limiting the search to your local area. When you use this feature, you can even narrow your results by your specific industry.

Another way to improve branding? Google Trends lets you search for popular terms related to events in your area. For example, let’s say there is a large conference held in a nearby city each year. If you’re in the hospitality industry, you can search keywords related to your business. Then capitalize on the popularity of the event and create content that can introduce a new audience to your brand.

6. Focus on Local Shopping Trends

Google Trends gives you the option to isolate your query based on the type of search. If you select Google Shopping, you can find shopping trends in your area. By searching for products related to your business you’ll see when people in your area are searching for and buying them.

For example, within the past year, across the United States, people shopped for makeup most often in the week leading up to Halloween. However, if you narrow it down to a specific state or city, the results may look different. With just Iowa selected, people shopped for makeup most frequently in the first week of August.

With this kind of data, you can focus your content on the right shopping trends at the right time. This may help you sell more product during high-demand times.

7. Use Google Trends for Newsjacking

Newsjacking is a content marketing tactic where you take advantage of a recent, well-known news event and find a way to play off its popularity. You can use Google Trends to track the latest news events that might be relevant to your brand. The best way to do this is to sign up for a Google Trends subscription. With this, you choose how often and how many noteworthy events and trending searches you want to see.

A great example of newsjacking is Calm, a meditation app. In 2020, the brand paid to sponsor much of CNN’s election coverage. It ran frequent 30-second ads during and leading up to election night–a time when many people feel anxious. The ads focused on the brand’s mission to “make the world happier and healthier” without any political messaging. The goal was to give viewers a brief break from the stress and anxiety of the election season. The campaign paid off, and Calm saw a boost in its growth.

Newsjacking does not have to be complicated or even a major campaign. Sometimes a simple tweet or social media post that connects the news event to your brand can be a fun way to engage with your audience.

8. Consider New Product Innovations

If you are considering developing new products or adding new options to your existing products, Google Trends can help you capitalize on the latest search trends. You can use this to guide your product innovations and content marketing.

Start by searching for a general topic in Explore. Then, check the “related topics” and “related queries” sections to find rising trends. Anything marked with “Breakout” indicates growth that’s over 5000% over the previous period.

These trending topics can help you gauge interest in innovations for your products. Consider creating content around these new ideas to see how your audience reacts.

9. Explore Broad Categories

If you want to explore general categories, Google Trends lets you do this without entering a search term. In the category drop-down, choose your preferred category and the region, time frame, and search type you want to see.

From here, you can explore similar search topics and queries. This may give you inspiration for new content that you haven’t explored yet.

10. Use Google Trends for Topic Clustering

Topic clustering is an effective content marketing strategy that helps teams shift their focus from highly specific keywords to core topics. With topic clustering, you organize your website around pillar pages. These pillar pages focus on the core principles of your business. From there, you create cluster pages that link to the pillar page.

Google Trends can make topic clustering easier. Search for your pillar keywords and then explore the related topics and queries. These lists can give you ideas for your related cluster pages. You can further refine your search criteria by specifying a Category.

11. Capitalize on Stable or Emerging Trends

Before beginning your Google Trends search, start with an outline of topics or terms you would like to target. Perhaps you have an overabundance of some products, and you would like to create content to highlight these products.

You can use the long-term data in Google Trends to see the stability or growth of certain terms over time. For the time range, you can select 2004-present to see the full range of Google data.

For example, if you choose the broad category of “Home & Garden,” there is a gradual decline in the earlier years and then steadier growth more recently. If your business sells home and garden products, like outdoor pavers, you can search for this term and see that it is a stable, seasonal product. Whereas the term “xeriscaping” has seen a gradual increase over the past few years.

Data like this can help guide your content marketing and even the products you choose to sell.

Trust Your Content Marketing to the Experts at Express Writers

Managing content marketing and SEO on your own can sometimes feel overwhelming. If you ever feel like you don’t know what you’re doing and you’re not getting the results you want, it might be time to consider outsourcing to a content writing agency. At Express Writers, we only hire the best writers with expertise in a wide range of areas.

Our team can help you take advantage of the latest Google Trends, build a content plan, and create content customized to your business. Whether you need one-time assistance with a difficult topic or want to create a long-term partnership, we are here to help.

Are you ready to get strong results from your content marketing? Contact Express Writers today and we can help you decide which services would be the best fit for your brand.

 

How To Use Google Trends Cta

Do Online Content Marketplaces Really Work?

Do Online Content Marketplaces Really Work?

A crucial part of modern digital marketing is content marketing. To use content marketing effectively, you should regularly add content, like blogs and videos, to your website and other channels. While some businesses can manage their content marketing on their own, others prefer to outsource this writing. One choice for outsourced content marketing is online content marketplaces.

Using a content marketplace gives businesses access to freelance writers and other content producers. It can be a valuable resource if you get the right person. However, content marketplaces do have some drawbacks that might make them a poor choice for some businesses.

Today, we’re exploring the benefits and drawbacks of content marketplaces and comparing those to a professional writing agency. Read on if you’ve ever wondered how online content marketplaces work.

Content Marketplace Inset

What Is a Content Marketplace?

A content marketplace is an online platform where freelance writers and other creators can offer their services to anyone who needs them. Two popular online marketplaces are Fiverr and Upwork.

Marketplaces like these give content creators a safe place to make business transactions while paying a small fee to use the platform. Most marketplaces are open to everyone and there is no quality guarantee. Depending on the platform, you can either browse through writer profiles to find one that matches your needs or post a one-time job offer and sort through interested writers to see who qualifies for the role.

Advantages and Disadvantages of Online Content Marketplaces

Using a marketplace for content can come with several pros and cons.  For example, if you run a small or medium business, you might find that they’re a good fit because of the access you get to writers. But you might want to weigh more advantages and disadvantages, so let’s explore what those look like.

1. Costs for Content Marketplaces

Advantages: In general, the writers and creators you can hire through a content marketplace offer reasonable prices for their services. Content marketplaces tend to be more affordable than professional content services or writing agencies because you cut out the middleman. It should be noted that lower prices do not necessarily mean low-quality work. Usually, it’s a side effect of the high competition in the marketplace encouraging writers to work for lower rates. You’ll still find that the highest-rated writers usually have higher rates.

In some online marketplaces, the writer sets the fee for the content they provide, which can help you establish budget expectations if you don’t have any. Other marketplaces have a model that lets you set your prices while freelancers pitch their ideas to you. If you have a strict budget, this might be useful.

Overall, content marketplaces can give you more freedom to shop for writer fees that match your budget without being locked into anything.

Disadvantages: In a content marketplace, you may not have the option of a regular payment schedule, which can make budgeting for your content marketing more difficult. Additionally, there is an added time commitment that goes into hiring the best freelance writers. It may end up being more expensive than working with a professional agency, so you should consider the manpower costs that go into navigating an open marketplace.

2. International Writers

Advantages: Here in the United States, most businesses look for native English speakers for their content. However, if you operate in other countries or serve a specific non-English-speaking population, you might need content in another language.

Because content marketplaces are open to anyone, there tend to have more international writers. You can likely find a writer who is fluent in the language you need.

Disadvantages: Many non-native English speakers sign up for content marketplaces to earn money. These people may be excellent writers in their native language but struggle with some of the idiosyncrasies of English, especially when writing about more complicated topics.

3. Freelancers’ Skills and Expertise

Advantages: Freelance writers tend to have well-rounded knowledge and the ability to write generally on a broad range of topics. Some writers may even offer SEO and keyword research as part of their services.

Disadvantages: If you need expert-level writing, you might struggle to find a freelance writer with the right expertise. This lack of industry knowledge means many businesses turn to professional agencies when they have higher-level content needs.

Does your business cover multiple content topics? If so, you will likely need to work with multiple freelance writers. This can change your deadlines while waiting on content and you may end up managing multiple sets of instructions. Should you be the only person at your company managing content, you are likely to be pulled away from more important tasks that need your attention.

4. Workload Management

Advantages: Freelance writers in a content marketplace have the freedom and flexibility to choose which projects they take on. Since most freelancers only take on the amount of work they can manage well, you can probably find a writer to take on an urgent project. You can also work with them closely so they’ll make it their top priority and listen to your feedback to make any necessary changes.

Disadvantages: Some freelancers end up overextending themselves and take on more than they can handle. When this happens, some projects get pushed aside, they miss deadlines, and writing quality begins to suffer. These writers may also struggle with doing even simple revisions because they are overworked.

5. Schedule Flexibility

Advantages: Freelance writers are usually not tied down to a typical 9-5 workday schedule. Many prefer to work odd hours. This could be advantageous to you if you have a last-minute project that you need by the next business day. Once you build a working relationship with a writer on these marketplaces, you can work with them again, meaning it’s easier to access them.

Disadvantages: Because freelance writers do not work set schedules, you may have more difficult contacting them. The issue could be exacerbated further if there are significant time zone differences. Plus, freelancers might charge extra if you need work done quickly in the evenings or over the weekend.

6. Service Expectations

Advantages: For a freelance writer, their name and reputation is their brand. They will usually do whatever it takes to maintain a good online rating and keep positive reviews flowing. This sole focus on their own work can make them dedicated writers who deliver excellent service. Additionally, you can guide them about your expectations, getting better results from the start.

Disadvantages: Freelancers can take time off whenever they want. If you have a writer you prefer, and they aren’t working, you will have to find someone else. Therefore, the quality of the work you receive could be wildly different than what you’re used to. Plus, a writer could promise one thing while delivering something less than stellar.

7. Problem Solving

Advantages: Should an issue arise with your content, your chosen freelancer can work with you on a one-to-one basis to problem-solve and come up with a solution. Because of their odd hours, they might even be able to take calls more quickly and work with your team directly on a solution. And, since they only have to consider one person outside of your business, they might be able to come up with really creative solutions. Agency writers may not have that available time or flexibility.

Disadvantage: Even with their dedicated efforts, being a single-person team with limited experience may make it more difficult for them to brainstorm solutions to problems that come up. A professional writing team will have more resources available and a wider pool of expertise to draw on. This means more people can work together to get your content where it needs to be while caring for your expectations.

8. No Binding Contracts

Advantages: One excellent advantage to hiring freelancers is there is no emotional baggage or contract to worry about if you don’t like their work – you simply do not hire them again. However, if you are firing someone in your company or even trying to break ties with a professional agency, you may have to deal with contract issues.

Disadvantages: Freelance writers can take advantage of the same benefit. If they don’t like your company, they can just as easily stop accepting your content requests. Many freelancers avoid signing contracts so they can maintain this freedom.

Advantages and Disadvantages of Professional Writing Agencies

Professional writing agencies can be a great resource if your business wants to see stellar content marketing results. And there are often agencies that work well with businesses of all sizes. You might find that the advantages and disadvantages of content writing agencies are more clear.

1. Costs for Professional Writing Agencies

Advantages: While the upfront costs of a professional agency may be more than a freelancer in a content marketplace, you typically get a lot more quality and expertise for your money. In addition, if you have multiple projects or sign up for a long-term commitment, agencies have more room to negotiate prices for packages. Professional agencies also offer consistent pricing, which makes it easy to plan for future content marketing costs.

Disadvantages: Writing agencies typically charge for each part of a project. For example, if you want SEO research, a 2,000-word blog, and custom images, each portion of the project will incur an additional fee. However, finding a freelancer who can do all these things well at an affordable price would likely be nearly impossible.

2. Quality Assurance

Advantages: Professional writing agencies are typically fully staffed teams. This means not only do they have expert-level writers, but editors and project managers to help ensure quality. Freelance writers may have limited funds to spend on quality editing software.

If a writing agency has a project manager, this person will help select the best subject matter expert for each job. With a wide selection of writers, you are more likely to get better-quality content. And if you ever have questions or concerns, you can work with a team on the revisions.

Disadvantages: None.

3. Skills and Expertise

Advantages: Since a professional agency has a larger team of writers available, you’re more likely to find someone who understands your niche in the wide range of writing niches. Each writer brings their own unique experiences and expertise. This can save businesses a lot of wasted time trying to vet a freelancer with the right expertise.

Since all the resources are housed under the agency umbrella, they can meet a client’s needs in a shorter time. They’re also more likely to spend time working with you on the specifics of your branding and expectations. You can also expect writing agencies to understand the finer details of digital and content marketing better.

Disadvantages: None.

4. Communicating with Writing Agencies

Advantages: When working with another business, like a writing agency, you have certain expectations when it comes to communication. A writing agency will treat you and your requests seriously and professionally. It is also easier to schedule communication or meetings since an agency will have regular business hours.

Disadvantages: Due to the nature of writing agency teams, the person a business communicates with at the agency is not the person doing the writing. If a writer needs clarification on the assignment, there could be a communication delay as the question is passed back and forth through the chain of command.

5. Work Priorities

Advantages: Thanks to the abundance of resources, professional writing teams can offer fast turnaround times for projects. They typically have no problems meeting deadlines since they can share projects between multiple writers. If you’re committing to larger projects or contracts, you’ll also find that agencies will spend more time learning your branding and needs closely.

Disadvantages: While a professional agency typically appreciates and respects every client it gets, you may not get the same level of dedication to your projects as you would from a freelancer. This is because agencies have more clients and may not get attached to a client if they don’t order regularly.

6. Working as a Team

Advantages: An agency is designed so multiple teams can work together to create the best results. The more people there are, the more ideas will be passed around. This can lead to incredible results for your content marketing strategy. A single freelancer is limited to their worldview. But writers, strategists, and designers working together on your projects add more creative flare. You’ll also find that the leadership can work closely with the team to provide other solutions and creative thinking.

Disadvantages: With multiple people working on your projects, you could see higher expenses if the agency doesn’t have an inclusive pricing model.

7. Reliability and Consistency

Advantages: With a full team of managers, writers, and editors, you can expect consistent, reliable, on-time results for each piece of content. Professional agencies understand the importance of being consistent as they want to maintain their brand image and reputation.

Freelance writers have fewer resources and expertise and may struggle to be as consistent as an agency. In addition, if there are any major issues, like a writer having an emergency and being unable to finish a project, an agency can reassign the content. With a freelancer, you will likely have to start your search from scratch.

Disadvantages: None.

Content Marketplace vs. Professional Writing Service

There are a ton of considerations to consider when you’re deciding which direction you want to go for content outsourcing. It’s important to examine your own goals, business model, and niche to understand which space will suit you best.

Do you need some quick and easy content on a tight budget? A content marketplace might get you what you need. You’ll work one-on-one with a writer without worrying about a middleman. These experiences can be more personal but might lack the knowledge of content marketing you need.

On the other hand, if you need expert-level writing with impeccable quality and research, a professional agency may be a better fit. For example, the Express Writers team vets and manages all our writers so you never have to. We just need your briefing documents, then we match you with a writer who understands the technical ins and outs of your business and industry. In the end, you get content from a trusted writer and can work with a team if you need revisions.

Get the High-Quality Content Your Need with the Professionals at Express Writers

In the past, have you tried content marketplaces and ended up being disappointed with the quality? If so, you are not alone. Many businesses find themselves exasperated with the inconsistencies and unpredictability of content marketplaces.

Express Writers is not a content marketplace. Our end-to-end content writing agency works with each of our clients to understand their needs before matching you with a writer who stays with you the entire time you order with us. We thoroughly vet our writers during the hiring process and only choose those who meet or exceed our high expectations. Then they receive internal training before starting to work with our clients.

You can trust that we’ll handle your content with the passion and care it deserves. Our mission is to get you the best quality content from the first delivery. In case we don’t get it right the first time, we include two free revision requests with every piece of content. Then we can work with you further to understand your expectations.

If you are tired of spending money to only get mediocre results, it is time to invest in the quality content your brand needs.

Contact Express Writers today to learn more about our professional content services.

Content Marketplace Cta

 

What Are the Differences Between Customer Lifecycle Marketing and Traditional Sales Funnels?

What Are the Differences Between Customer Lifecycle Marketing and Traditional Sales Funnels?

If you haven’t already, it’s time to drop that traditional sales funnel.

The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. So, there’s no time like the present to implement customer lifecycle marketing into your strategy.

If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. Meaning this is a powerful way to build long-term success for your company.

Unsure about what a traditional sales funnel looks like? Need some tips to get you started with lifecycle marketing? We’ve put together everything you need to start connecting with your audience and generating more leads.

Customer Lifecycle Marketing and Sales Funnel Differences

What is the Traditional Sales Funnel?

Simply put, a traditional sales funnel maps out the journey an individual takes as they move towards purchasing. By visualizing and outlining this journey, a company can anticipate what will move someone from one stage to the next, increasing the odds they’ll go from being a lead to a paying customer.

Although different versions of the sales funnel have been developed over the years, the most common one is associated with the AIDA model created by E. St. Elmo Lewis. In this model, a customer goes through four stages on their way to making a purchase. Those stages include Awareness, Interest, Desire, and Action. William W. Townsend first proposed the connection between the funnel and AIDA models in Bond Salesmanship, his 1924 book.

The Awareness stage is when an individual initially discovers a company, typically by finding some sort of content they’ve published online. From there, this person develops an interest in what the company has to offer, expresses a desire to buy its product or service, and ultimately takes action by purchasing.

What Are Some Examples of a Traditional Sales Funnel?

Now that you understand the ins and outs of a traditional sales funnel, you might wonder what it can look like when a company uses a sales funnel as part of its business model. Creating a successful funnel that converts someone from being a lead into a paying customer can show up in several ways.

How a company builds its sales funnel depends on what resonates most with its target audience. Which typically takes some trial and error to get it right. However, it all begins with discovering the brand in question. This most often happens after discovering their content (blog post, social media post, etc.). Then there is some sort of offer to move you along the funnel.

Here are some examples of elements that can make up a sales funnel:

  • Exclusive Content: Often, brands offer exclusive content that can be accessed in exchange for sharing your name and email address. This is a great way to provide valuable content and establish yourself as an authority and reliable source of information. You collect data on what people are interested in learning about while gaining an audience for other marketing materials.
  • Free Trial: Offering a free trial is the perfect way to give leads a taste of your offer. This way, they’re able to try out the product or service before committing to an expensive purchase or a long-term subscription. And you eliminate obstacles preventing them from investing in your brand and boost confidence in what you do.
  • Schedule a Demo: Allowing leads to schedule a demo of your product works in the same way as offering a free trial. The only difference is that a demo allows for a one-on-one, personalized interaction. That can go a long way in convincing someone to purchase because humans are more likely to trust your company when they meet a fellow person who works there.
  • Nurture Sequences: Email marketing is a powerful strategy that will help you engage with folks who’ve already expressed interest in your products. Once someone joins your email list, you can trigger a nurturing sequence of emails. These emails will help establish a relationship and build trust with leads.

What is Customer Lifecycle Marketing?

Before diving in, it’s important to stress we didn’t coin the term “marketing lifecycle.” Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. In the post titled “B2B Tech Marketers Make the Shift from Funnels to Lifecycles,” she says: “… Marketers [must] shift their focus from buying journey funnels to full-on customer lifecycle management.”

What we have done, however, is create an original concept revealing four key stages to crafting an authentic customer lifecycle marketing journey. This strategy keeps you focused on your human buyer while building a connection and an ongoing relationship with them.

Lifecycle marketing walks you through the process of building awareness at the beginning of the relationship to nurturing those connections so you can create long-lasting success. It encompasses the variety of strategies your company will implement to influence customer behavior as they move through each stage of their journey.

The Four Stages of Customer Lifecycle Marketing

Awareness, Interest & Intent, Decision, and Loyalty are the four stages we believe are essential for implementing customer lifecycle marketing. So you understand this process better, the next section outlines every stage and gives examples of what kind of content to create at each stage. It takes the guesswork out of developing an effective customer journey. Let’s dive in!

Stage One: Awareness

Much like the traditional sales funnel, the first stage of customer lifecycle marketing generates awareness. After all, it would be impossible for someone to purchase your offering if they have no idea who you are. That’s why you need to prioritize putting your brand out there to gain exposure.

During this stage, make it your mission to consistently publish high-quality, valuable content that will appeal to your target audience. Use this as an opportunity to establish your brand as an authority within your niche. People are more likely to view you as a trusted and reliable resource.

Although it may be tempting, this isn’t the time to be overly promotional in your content. Instead, focus on creating content that addresses problems your audience has so you can show them you have a solution.

The next question is – what kind of content should you create during this stage? Ultimately, you’ll make this call based on the types of content you’re good at creating and what is the most likely to appeal to your audience.

Here are some ideas:

  • Blog Posts: It should come as no surprise, but blog posts are a personal favorite for the Express Writers team. Writing high-quality blog posts optimized to attract organic traffic is a fantastic way to gain more exposure and effortlessly bring in new leads.
  • Videos and Podcasts: If you want to look beyond blog posts, you may want to branch out to include other formats as part of your content strategy. Videos and podcasts are great to consider because both can position your brand in front of a wider audience.
  • Social Media: You can’t discount the power of social media for brand visibility. It’s an important aspect of customer lifecycle marketing because being active on social media platforms your target audience uses the most will help them connect with you. You’ll stay on their radar regularly.
  • Ad Campaigns: There’s no denying that organic traffic is great, but growing your audience isn’t done overnight. If you want to speed up the process, you can invest in ad campaigns on social media or Google to gain exposure quickly.

Of course, there are tons of other ways to boost awareness of your brand. However, what’s most important is consistency. You can’t publish one blog post and assume that will attract people. You need to show up regularly by putting fresh content out into the world. The more content you publish, the more opportunities you have to attract leads.

Stage Two: Interest & Intent

Once someone is introduced to your brand, they move toward interest and intent when they’ve shown interest in your offer or have intent to buy. In a traditional sales funnel, it’s split into the Interest and Desire stages. While considering customer lifecycle marketing, we’ve combined the two. Since no two customers are alike, they’ll have different needs. For example, everyone takes a different amount of time to make a purchase. Some will buy immediately, while others need to warm up first.

Luckily, there are several things you can do at this stage to give leads that added push to take action if they’re on the fence. Instead of sitting back and waiting for them to decide, you’re encouraged to take this initiative. Step in with check-ins, special offers, and valuable info to guide them. Showing the support you can offer goes a long way to connecting with a buyer and convincing them you’re worth the leap of faith.

Here are a couple of ways to boost sales during this stage:

  • Conversational Marketing: Odds are if someone is unsure about making a purchase, they have a few questions they’d like to have addressed. If possible, allow leads to schedule one-on-one calls with someone on your sales team to discuss offers. Answer any questions they have and offer assistance while they choose between your available products or services. 73% of consumers say customer experience is a key factor when making buying decisions.
  • Chat Apps: Sometimes, leads don’t need to schedule a phone call because they have a question you can answer quickly and easily. In those instances, it’s great to have a chat app on your website connecting you with people in real time. This also eliminates wait times, which can shorten the sales cycle overall.

To ensure the success of your team during this stage, build a sales team that understands your offer and cares about your customer. You want someone who understands your brand and its target audience so they can match each lead with their ideal service. If you bring in someone genuine and understanding, not someone who’s just in it to make a forceful sale, your leads are more likely to engage with you.

Stage Three: Decision

Once in the decision stage, your lead is ready to buy. And all your hard work got them here. You’ve successfully crafted high-quality content that adds value to the lives of your target audience and positions you as an authority in your field. Now that they know you and consider you a trusted resource, they’re ready to invest their money with you.

Even though your prospects are ready to move forward, there are still things you can share to ensure conversions:

  • Testimonials and Social Proof: When people are on the fence about purchasing something, they often turn to reviews to read first-hand accounts from real customers. If they see that others enjoyed a particular product or service, they’ll feel more confident in the purchase. Adding testimonials on your home or about pages or having a section of your site dedicated to these reviews will showcase how your offerings have been transformative.
  • Provide Samples: This won’t apply to all industries, but in some cases, samples are a fantastic way to secure a sale. For example, we offer samples to prospects looking to see the kind of content we create for other clients. Then they know what to expect from you.

The best thing you can do is to put yourself in the shoes of your leads. If you were getting ready to make a purchase, what would remove all doubt from your mind? What would make you say with absolute certainty that this is where you wanted to buy? Then, factor that into your sales pages and conversations you have with potential buyers.

Stage Four: Loyalty

As mentioned above, loyalty is one thing that the traditional sales funnel overlooks. But if you want your business to thrive, you can’t ignore this. According to HubSpot, a 5% increase in customer retention can increase company revenue by 25-95%. That’s why having customers return to your business over and over is an essential part of growing your business.

Not only do loyal customers make repeat purchases, but they’re more likely to refer their family and friends to you. They trust that what you offer can help more people. So your revenue grows without needing other marketing tricks.

Once you reach the loyalty stage, it’s your job to delight your customers. Make sure they’re satisfied with their purchase and overall experience with your brand. That means they’re ready to become advocates who rave about you and send you referrals.

To build loyalty, consider these two things:

  • Conduct Occasional Check-Ins: To show you care, take the time to check in on past customers. Ask how they’re doing and if there’s anything you can help them with. You can even get feedback on their experience to make future tweaks as needed.
  • Send Gifts: Something as simple as a thank you card can go a long way toward showing appreciation for your customers. It just might be what keeps them coming back to you instead of leaving for a competitor.

Prioritize Conversations and Storytelling in Your Marketing

Building trust with your audience will separate you from your competitors. Focus on being a reputable and dependable brand and you’ll set yourself up for long-term success. How should you do this?

46% of surveyed consumers reported that they would pay more money for brands they trust. Cultivate these relationships through conversations with your base. You can do this by taking the time to get to know them on a deeper level. Not only does this help you create better content and offerings for them, but they feel heard. These conversations can take place on social media, through email, or even on calls to show you care.

Another great way to build trust? Incorporating storytelling into your marketing efforts. Storytelling brings people together and, much like having conversations, builds deeper connections. This tactic allows you to grab attention while persuading and motivating leads to make a purchase. You should always do this in a way that feels genuine.

88% of consumers feel authenticity is important when they’re deciding which brands they like and want to support. That’s a good reminder that you shouldn’t copy others in your industry and stick to being yourself. Always be honest and transparent so there’s never any doubt about what your brand stands for or its intentions. You can do this by sharing your brand’s story or incorporating storytelling in your sales copy to show leads what kind of transformation your offer provides.

Get Powerful Lifecycle Marketing Content

The good news is that you don’t have to implement customer lifecycle marketing on your own. You can turn to the experts to craft incredible, high-quality content on your behalf. Express Writers is the content writing agency that cares about you and your content so you can nurture your leads. From blog posts to social media posts and more, we’ve got you covered.

Contact us today to get started.

Lifecycle Marketing Cta

Originally published in 2019, updated for 2022.

7 B2B Marketing Channels to Explore in 2022

7 B2B Marketing Channels to Explore in 2022

Gaining exposure for your business can be a daunting task, even for the most seasoned marketers.

Considering the rapid rate at which B2B marketing channels have grown for the last decade, this can seem especially difficult. New channels emerge constantly, and there will be even more in the years to come.

As a result, many wonder how to keep up, knowing it’s impossible to be everywhere and do everything all at once. But how do you know which marketing channels to invest in? And which ones are worth exploring in 2022?

That’s exactly what we’re covering in this article so you can get your brand noticed by the right audience.

How to Choose the Right B2B Marketing Channels for Your Brand

With such a variety of B2B marketing channels at our disposal, it can be challenging to determine where you should direct your time, focus, and money as a brand. You want to invest in the platforms that will pay off big-time in the long run. Luckily, there’s a simple way to help you choose.

Here are a couple of tips for selecting the right B2B marketing channels:

  • Play to Your Strengths: Whether you’re working solo, or you have a team at your side, consider your unique strengths. Armed with this knowledge, you can choose channels that help you stand out from the crowd effortlessly. Then you are better able to shine.
  • Consider What Appeals to Your Target Audience: You always want to create content that will appeal to your target audience. Otherwise, they won’t take an interest in what you’re doing. Get to know your audience and determine which channels resonate with them the most, including the platforms where they are the most active.

With this knowledge in mind, you’ll stand a better chance of choosing marketing channels that will have the biggest return on investment (ROI) for your brand. This way, you can ensure your hard work pays off by generating engagement, leads, and conversions.

You should keep in mind that new channels gain popularity every year, garnering many people’s attention. By jumping on board with trends, you can test to see if they’d pay off for you. You never know what might be successful for your brand until you give it a shot. Just be sure the channels you choose meet the above criteria.

B2b Marketing Channels Inset

7 B2B Marketing Channels to Explore in 2022

To help you decide where to direct your attention, there are seven B2B marketing channels you should consider implementing (if you haven’t already) in 2022. Here are some ideas:

1. Email Marketing

By now, your business should be on board with email marketing. If you’re late to the game, there’s no time like the present to start. By utilizing email, you avoid the ever-changing algorithms of various social media platforms. Instead, you focus on writing quality emails with captivating subject lines to get attention.

When you send a weekly or monthly email newsletter, you can promote your latest content and other offerings. But best of all? You build trust and authority with your audience as you consistently send email over time.

2. Speaking Engagements at Industry Events

If you’re brave enough to take the stage, speaking engagements can be one of the most worthwhile B2B marketing channels to pursue. By getting in front of a large audience, you showcase your expertise and position yourself as an influential leader within your industry.

All you need to do is find speaking opportunities by researching industry conferences. Get to know these events and check out some of their past speakers, including the topics they covered. If you feel you have something to add to their next conference, don’t hesitate to reach out. Pitch yourself as a speaker, explain what you bring to the table, and why you’d be a great fit for their event.

There are also virtual conferences that you can speak at, allowing you to make connections without ever leaving home. Sometimes, you won’t have to travel, which is perfect if you closely monitor budgets.

3. Webinars

Another way to put your speaking skills to the test is through value-packed webinars. Not only are they a great way to reach your audience, but webinars also offer the opportunity to engage with these folks in real-time. Then you’re able to get feedback, answer questions, and have conversations. All the way, you’re able to provide value to your audience by covering topics that address their interests and pain points.

Once the live webinar is over, it can still be offered as a resource for your audience. You can also turn it into an email opt-in, which people can access for free after subscribing to your list. Or, if it was originally hosted as a paid webinar, you can remain available for sale afterward to drive profits.

If hosting webinars appeals to you, but you’re hesitant to show up on camera, you can choose to create a slideshow presentation that will be the focal point instead of your face. Perfect for the camera-shy!

4. Podcasts

According to data, the number of monthly podcast listeners based in the U.S. will increase by 6.1% year-over-year, totaling 125 million. It’s safe to say that podcasting shows no signs of slowing down anytime soon. But why are they so popular?

The format is perfect for telling stories, sharing tips and tricks, and providing entertainment. And, listeners can tune in while they’re multitasking, which is perfect for those who are always busy.

If you’re a dynamic speaker and your audience is into podcasts, this is one of the better B2B marketing channels to pursue. You can discuss industry trends, provide data and case studies, or teach people how to do something new. The ideas are endless, so it’s worth giving podcasting a go.

5. Social Media Marketing

Of course, it’s not good to overlook the use of social media for B2B marketing. There are so many social media platforms these days, meaning there are tons of opportunities to get your business in front of its target audience. The key is to choose the platforms that allow you to shine while also being where your audience is most active so you can be sure to reach the right people.

Facebook, Instagram, Twitter, and LinkedIn are all worth considering. You may even want to look at TikTok, as it’s proven to be a popular and effective way to grow your business. By showing up and being active on these platforms, you’ll become more accessible to your audience and have the chance to provide them with the valuable content they’re looking for.

6. Videos

There’s something incredibly powerful about video content, as it allows your audience to connect with you on a deeper level. Instead of just reading your written words in a blog post, they get to see and hear you. It’s like you’re connecting with them directly. And when you consider many people are visual learners, this can be a tremendously valuable way to offer content to your audience.

YouTube is a popular option for B2B marketers, especially since the platform is its own search engine. You can film video tutorials, interviews, do Q&As, and anything in between. Then optimize your videos to increase the odds of them showing up in search results, ultimately driving more views and subscribers.

However, it’s worth noting that YouTube isn’t the only option available if you want to create video content. You might also choose to upload long-form videos to IGTV on Instagram. Or, you could focus on short-form videos for TikTok and Instagram Reels instead.

7. Paid Advertising

While organic traffic helps you grow over time, sometimes you need to be proactive about getting your business in front of new people. And when it comes to B2B marketing channels, social media ads or search engine ads can help with this. You just need to budget consciously to make this happen.

A successful ad will grab attention and inspire people to take action. Your ad could simply send people to a piece of high-quality, evergreen content. It could promote an opt-in freebie for your email list to bring in subscribers. Or you could run an ad to promote your latest offering.

The result? You can more quickly boost your traffic due to all the new exposure you’re getting. It can also help generate more engagement, leads, and even turn into sales.

Great Content for Your B2B Marketing Channels

Sometimes creating high-quality, valuable content can be a challenge. Whether writing content isn’t your strong suit, or you simply don’t have enough time to dedicate to it, consider outsourcing your content creation to our expert team of writers. We offer a variety of services from blog writing to email copy, social media posts, and more.

Contact us today to learn how we can create quality content for your brand.

B2b Marketing Channels Cta