The Write Blog
What is Pillar Content? How to Write Pillar Pages That Resonate with Readers and Earn Higher SERPs
By now, you probably know that content is the foundation of a successful SEO strategy. The problem with content is when companies put too much emphasis on the number of blog posts, rather than the value of the information inside. Assaulting your readers with a...
#ContentWritingChat Recap: Building an Authentic Online Brand with Janet Machuka
These days, having an authentic online brand is a huge factor in your success. After all, people want to know that you’re genuine and that they can trust you. They also want to feel connected to you and your brand. Without trust, you simply cannot expect to be seen...
SEO vs. Advertising: Does SEO Content Outperform Advertising? (Hint: Heck yeah, it does.)
SEO vs. advertising. It seems like a focus of hot debate … but is it really? Marketers selling you advertising space would love to debate the finer points and point out all the technicalities. But that’s exactly what they are – technicalities. With no real foot to...
What Are Google Core Web Vitals? A Content Creator’s Perspective
Think it’s just good content that will land you at the top of Google? Think again. Google is always looking for ways to improve the results it delivers to searchers. So, to absolutely no one’s surprise, it’s rolling out yet another set of ranking signals that...
Copywriting Services: The Ultimate List of Content Tasks Every Marketer Should Be Delegating
The right words, whether in the form of copy or content, can make a huge difference for your marketing. If you can speak to your audience in a way that moves them, inspires them, informs them, or clarifies complicated ideas for them, you’re far more likely to be...
Featured Posts
What is Pillar Content? How to Write Pillar Pages That Resonate with Readers and Earn Higher SERPs
By now, you probably know that content is the foundation of a successful SEO strategy. The problem...
#ContentWritingChat Recap: Building an Authentic Online Brand with Janet Machuka
These days, having an authentic online brand is a huge factor in your success. After all, people...
SEO vs. Advertising: Does SEO Content Outperform Advertising? (Hint: Heck yeah, it does.)
SEO vs. advertising. It seems like a focus of hot debate … but is it really? Marketers selling you...