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Content operations is the system that turns a content plan into published work, on schedule, across every format and channel. Strategy decides what to make; operations is how it ships without the wheels coming off. We run content like a production team, with a clear path from brief to delivery and a named editor as your single point of contact. Blogging, email, social, video, PR, and website content.
305 articles · updated weekly
Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The…
Google — the 800-pound gorilla of the search engine space — loves flexing its might. The giant search engine has been rolling out updates that change online marketing at an…
Your published content is your business’ ambassador to the world. The way a company communicates — whether through a blog, a brochure, or a website — shapes how customers perceive…
Would you let the receptionist at your doctor’s office diagnose your illness? Probably not. Then why would you hire a generalist writer to cover niche content? It can be tempting…
SEO content is one of the most consistently effective ways to attract web traffic. In today’s increasingly competitive environment, however, writing SEO content that ranks in Google is hard to…
Did you know the top result of a Google search gets approximately 32% of all clicks? So, it’s no wonder content creators fight to climb to the number one position…
Now more than ever, brand trust is a deciding factor in your customers’ purchases. What is brand trust? It’s how much your customers trust your reputation – your promises and…
There’s no denying that social media can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for…
You're awesome at social media marketing. You've focused on creating timely and engaging posts with great content, so you stand out whenever you post. In this scenario, you’re doing everything…
Writing a social media post doesn’t seem overly complicated. Should be pretty straightforward and simple to do, right? Actually, copywriting to attract the right audience from a business standpoint is…
Saturday, January 26. I was browsing LinkedIn while wrapping up some work. Now, I try not to open my laptop much on weekends, but I'm an entrepreneur. You know what…
When you are on Facebook, do you ever realize that suddenly, you see a post from a page that you hadn’t seen in a really long time? In fact, you might have forgotten…
Are you turning Facebook Likes into actual dollars in your company account? Most marketers begin their Facebook advertising strategy with enthusiasm, watching as likes pour in from people active in…
Google — the 800-pound gorilla of the search engine space — loves flexing its might. The giant search engine has been rolling out updates that change online marketing at an…
If you build it, they will come. This may be true for magical baseball fields in Iowa. But to boost your website’s search engine ranking, you need to do more…
Your published content is your business’ ambassador to the world. The way a company communicates — whether through a blog, a brochure, or a website — shapes how customers perceive…
Would you let the receptionist at your doctor’s office diagnose your illness? Probably not. Then why would you hire a generalist writer to cover niche content? It can be tempting…
About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content…
Do you own or operate a medical practice with an online presence? A medical writer can help you create authoritative content that resonates with your audience. Why should you focus…
While press releases are an essential part of online marketing and digital communications, they’re tough to write, and few people understand their structure. Because of this, many companies and marketers…
Thinking of getting some press buzz for your brand this year? Did you know? Bad press releases can ruin your relationship with the media and make your company look less than…
To many marketers, press releases may seem like an outdated way to share information. The thing is, that's just not true. Today, thousands of press releases are distributed around the…
This post was originally published in October, 2013 and completely updated in May, 2020. Your well-crafted press release is sizzling and ready to see the world. There’s just one more…
This post was originally published in October, 2013 and completely updated in May, 2020. Press releases have radically transformed along with technology over the past decade. In days gone by,…
Your mouse is hovering over “send”. Are you ready to make the final leap? The path from PR to published is crisscrossed by hurdles to overcome: crafting a story tailored…
Picture this: You’ve built a solid WordPress blog that’s driving traffic to your site. You have a ton of content now. How do you continue to produce quality content that attracts new…
Today's epidemic is bringing lots of shifts. I believe the trend of search-friendly, user-first, awesome content will emerge as no longer a trend. More like, a must-have. For marketers, business owners,…
Ryan Stewart of the SEO Blueprint had epic ideas. He’d written about 60% of his book by the same name. There was just one little snag. The book wasn’t where…
Want to learn how to write content for digital marketing or become a content marketing writer? You’re in a good place. The content marketing industry has reached an incredible high:…
Today, I’m super excited about the topic I’m sharing with you -- how to get powerful organic lead generation results with six inbound content must-haves. These are the six we’ll…
I’ve been practicing content marketing for nearly nine years now -- and I'm not the only one. There are thousands of us content marketers out there. Not to mention, the…
Some people think email marketing is outdated. However, today’s trends indicate that it is still one of the most popular and effective digital marketing tools. About 59% of consumers report…
Email newsletters are one of the most powerful tools in any marketer’s toolkit. They allow businesses to connect directly with their audience, share valuable content, and build lasting relationships. However,…
Email marketing is a fantastic method for attracting and retaining customers for the long haul. Through email, you can even build a loyal community and create a strong relationship with…
It’s predicted that 333.2 billion emails will be sent and received each day in 2022. It’s proof that email marketing is far from dead. So, if you haven’t gotten your…
Email marketing is a quintessential element for a successful marketing plan – yes, even in 2020. Email is convenient, a direct line of contact, and not super intrusive in our…
Your email is only as good as the words inside it. It doesn't matter how many fancy graphics or photos you have, whether your words are carefully branded with colors that…
There is definitely some Matrix-like inception going on in today's blog. We've created the Ultimate Guide on, well, how to write an Ultimate Guide. Here's a fun fact: in this…
Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn’t exist. Despite its importance, many people still don’t know what copywriting is or what a copywriter does on…
Content marketing is effective – but I'd bet you certainly don’t need convincing. You already know how good it is: Content marketers get 6x more website conversions than non-adopters. Marketers who…
When December of 2017 came to a close, I wrote my goals for the upcoming New Year down on my whiteboard. One in particular was a big, bold goal for…
It’s that time of year once again… The festive lights go up, holiday music starts playing everywhere, and the Christmas spirit comes alive. It also means a giant wave of…
It's Thanksgiving week, and content marketers around the U.S. are preparing for a delicious, tasty week of family, food and relaxation, and definitely no content marketing or strategy for at least…
Content Operations service
From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
Talk to our editorial teamReal practice from the people who write and edit the work. No AI fluff, four times a year.