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Content strategy is the plan that decides what to publish, for whom, and why, so every piece moves a business goal instead of filling a calendar. We build it the way an in-house team would: embedded in your goals, grounded in subject-matter-expert interviews and data, tied to measurable results. Authority is built by people, and strategy gives that authority a direction.
331 articles · updated weekly
The digital marketing space moves fast. New platforms, formats, and tactics appear every quarter. Yet, amid all the noise, one truth remains: a strong SEO content strategy built on evergreen, intent-driven content will consistently outperform fleeting trends. To illustrate this,…
You probably know how essential keywords are to your website traffic. Keywords help search engines crawl your website and rank it highly, letting your website appear on the first page…
You’ve planned and prepared and put in the work on your unique product. You’re aligned with customer needs. You’re on top of your game. Then… you’re knocked out by a…
The demand for consistent, high-quality content has never been greater. As businesses seek to grow their online presence and engage with customers through blogs, newsletters, and social media, many turn…
Everyone who spends much time around words develops pet peeves around specific misused phrases. One of my pet peeves is when writers interchange use and utilize. For those who aren’t…
Since your website doubles as an untiring brand ambassador, your content must always be fresh, engaging, and relevant. Peppering your pages with attention-grabbing and compelling content entices readers to browse…
Did you know that the top three Google search results earn 68.7% of all clicks? This is why it is so crucial to continually deliver fresh, optimized content that will…
Being seen and heard on the web is getting harder every day. There are nearly 2 billion websites in existence… But a mere fraction of them receive any traffic (only…
Many businesses are so focused on gaining new customers, that they sometimes forget about the ones they already have. Your loyal customer base is one of the most valuable resources…
A crucial part of modern digital marketing is content marketing. To use content marketing effectively, you should regularly add content, like blogs and videos, to your website and other channels.…
It’s hard to believe that this May marks nine years in business for my team at Express Writers. We’re very fortunate, if you consider the scary statistics surrounding business tenure.…
Ever wonder why some brands vanish into obscurity while others enjoy viral popularity? Or why certain brands pop into your head when you see certain colors? Why some businesses withstand…
These are trying times for everyone. COVID-19 is the biggest crisis we’ve faced since World War 2. As of writing this, the number of infections has passed the one million…
To say “it’s a holiday season like none other” is an understatement. I’d explain why, but one word will suffice – (the) pandemic. And, while the world stocked up on…
Halloween is here! ? ? ? If you’re anything like me, you’ve been running around the house putting pumpkins everywhere, baking fall treats with allll the pumpkin spice flavors, and…
Tomorrow, we’re closing our laptops, putting away our content strategies, and hitting “pause” on our editorial calendars. It’s a good time to reflect on the year and look at everything…
12 Days of Christmas (Lyrics) On the twelve days of Christmas, Express Writers gave to me: 12 writers writing 11 editors editing 10 bloggers blogging 9 killer keywords 8 e-books…
Ready for Christmas? These 10 wordplays, handpicked by our copywriters, will put you in the mood. Save and share -- around the office, Christmas dinner table, or with your favorite grammar-lovin'…
With the holiday season upon us, brands in every industry are putting together their holiday editorial calendar. It’s important to adjust your blog content, your email marketing, and even your…
You probably know how essential keywords are to your website traffic. Keywords help search engines crawl your website and rank it highly, letting your website appear on the first page…
When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. You would be very disappointed…
The demand for consistent, high-quality content has never been greater. As businesses seek to grow their online presence and engage with customers through blogs, newsletters, and social media, many turn…
Everyone who spends much time around words develops pet peeves around specific misused phrases. One of my pet peeves is when writers interchange use and utilize. For those who aren’t…
Is currying favor with Google — the 800-pound gorilla powering over 91% of internet searches — still the best way to drive online sales? Since Google asserted online search dominance,…
Most fountains in populated areas have dozens of coins in the fountain basin. People are drawn to fountains, throw in coins, and wish for positive outcomes. While it’s a…
This is a guest blog from our staff editor, Jillian. Ah, marketing conferences! If you’re anything like me—you cherish these days away from the office to soak up as much…
Content Marketing World 2019 was another incredible event in Cleveland, with nearly 4,000 content marketers in attendance, terrific keynotes and sessions, and amazing conversations. Oh, and the best conference swag.…
This year, I went to CMWorld -- again. (It was so great last year that I decided to go again in 2018! And I plan on going in 2019, too.)…
This year, I finally made it to SXSW. I live 25 minutes away from the event, and it's always been a wish of mine to make it there. The interactive…
I’ve always wanted to go to CMWorld. Like, since I started out 6 years ago in the industry. If you know anything about me, you know that I started Express…
Originality – it’s what we all crave, isn’t it? Whether it comes in the form of fashion, food, fitness, or content, original content (useful, unique, engaging) is important to consumers…
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