Christmas is almost upon us, and you can bet that your audience is feeling festive and frisky. But is your content set up to match? The holidays are the best time to alter your content in the name of engagement and celebration, and many site owners find that adding a bit of holiday flair and … Read more
I got my degree in Literature. In school, my days were spent waxing poetic about Russian authors and attempting casual leans with boys in skinny jeans and black turtleneck sweaters. It’s understandable, then, that when I graduated and became a full-time copywriter, I got some raised eyebrows from the Foucault-worshipers of my alma matter. I’ve … Read more
As an SEO copywriter, I see what goes on behind the scenes in the world of online content. By that, I mean I see the assignment and request sheets. I even have the long phone conversations with clients who aren’t exactly sure what they want, but who know they want something. I get the jumble of … Read more
Ashley A. is a full time copywriter at Express Writers. As a copywriter, there’s virtually nothing more important than productivity. While productivity means getting more done in less time, it also means staying organized and producing better work – which is ideal for you and your clients. Unfortunately, copywriting productivity is something that many writers struggle with. In … Read more
Ashley A. is a full-time copywriter at Express Writers. Let’s face it: being a professional copywriter often means writing about boring industries. While these industries may be incredibly worthwhile (RV rentals, for example, or tax compliance for expats), they’re far from titillating. Yet, our job is to make them seem like the best thing since … Read more