SEO

The Scoop on Backlinking & Content: How Should Getting Links Fit into Your Content Marketing Today?

Here are some questions that haunt many a marketer... Does backlinking really matter that much? If so, how do we "get" backlinks? The resounding answer to the first question is yes, absolutely. The second part is a little bit trickier. Backlinks do help your...

5 of the Most Horrible, No-Good SEO Content Mistakes (& How to Avoid)

What’s holding you back from incredible visibility in Google search? Is it your strategy? …Or is it your execution? The best content plan in the world won’t get you anywhere if you’re making these simple yet deadly SEO content mistakes. 5 SEO Content Mistakes Plaguing...

5 Google SERP Features You Need to Know About & How to Create Feature-Worthy Content

Ranking in position #1 on Google is no longer a guaranteed win. Even if you manage to hit the top spot, you will often (not always!) get upstaged by SERP features. Well, that begs the question... First, what are SERP features? They’re special snippets that Google...