SEO

How to Optimize for Search Intent and Make Sure the Right Readers Find You

Did you know there are nearly 6 billion – a whopping 5.8 billion Google searches – every day? That’s 70,000 searches per second, or two trillion per year. (This number doubled over the lockdown, originally at 3.5B at the beginning of 2020.) We rely on Google for the...

Understanding Keyword Traffic Volume: 10 Ideal Clients or 10,000 Visitors Who Never Buy?

Most marketers are obsessed with keyword traffic volume (also called keyword search volume). The higher the better. Or, at least, that’s the common M.O. you’ll encounter. People think higher traffic volume = more people searching for the keyword = more traffic coming...

What to Do if My Content Doesn't Rank: 13 Reasons Your Site Is Dead in the Rankings, and How to Fix It 

content team. What’s more, you’ve recently updated your editorial calendar. You’ve done topic research. You know you’ve done everything right. So, why isn’t your content ranking? Why are you seeing your piece on page five of Google, with a 0% success rate? If this is...