Google is anything but transparent. As such, the inner workings of its algorithms have never been easy to interpret. This is especially true of Google's search guidelines. So how do we properly interpret “SEO” (Search Engine Optimization) if that’s the case? SEO...
Korilynn V. | Jan 24, 2023
Whether you’re new to the SEO world or you’re a veteran, there’s a good chance you’ve heard about orphan pages. Or at the very least, you’ve experienced them even if you don’t realize it. These pages aren’t great for website visitors, as they can create a...
Adam Oakley | May 31, 2022
Since Express Writers was founded in 2011, we have had the pleasure of working with tons of incredible clients from around the world. In fact, we’ve served over 5,000 clients since our virtual doors opened. Many of those clients are agencies who decided to...
Adam Oakley | May 17, 2022
A crucial step to getting discovered online is taking the time to optimize your content for search engines like Google. If you choose not to factor SEO into your content, you’ll miss out on tons of search traffic. Instead of attracting people to your website,...
Nicole Inge | Apr 5, 2022
We’re facing a content revolution the likes of which we’ve never seen before. There are more than 500 million blogs across over 1.8 billion websites on the worldwide web. More than 2 million new blog posts are published daily. That’s right – 2 million. Every....
Sara N. | Nov 9, 2021
When Google says an SEO ranking factor is important, marketers need to sit up straight and listen. Why? Considering Google controls more than 90% of web searches, it’s safe to say they’re an authority on the subject. With that kind of monopoly, Google’s ranking...
Julia McCoy | Aug 10, 2021
Google is the most popular search engine in the world – it captures over 86% of the market. In 2020, Google processed a mind-blowing 7 billion searches a day! Here’s a review of the top three searches from the past few years: 2018: World Cup, Hurricane Florence,...
Julia McCoy | Aug 4, 2021
Here are some questions that haunt many a marketer... Does backlinking really matter that much? If so, how do we "get" backlinks? The resounding answer to the first question is yes, absolutely. The second part is a little bit trickier. Backlinks do help your...
Julia McCoy | Jul 27, 2021
What’s holding you back from incredible visibility in Google search? Is it your strategy? …Or is it your execution? The best content plan in the world won’t get you anywhere if you’re making these simple yet deadly SEO content mistakes. 5 SEO Content Mistakes...
Julia McCoy | Jul 20, 2021
Ranking in position #1 on Google is no longer a guaranteed win. Even if you manage to hit the top spot, you will often (not always!) get upstaged by SERP features. Well, that begs the question... First, what are SERP features? They’re special snippets that Google...
Julia McCoy | Jul 13, 2021
There's just no veiling this fact, folks: Content has been king for a while now. Bill Gates forecasted this all the way back in 1996. In 2013, Entrepreneur told us to ditch the cold call sales technique and invest in blogs and Twitter instead. Notable sources like...
Julia McCoy | Jun 8, 2021
SEO vs. advertising. It seems like a focus of hot debate … but is it really? Marketers selling you advertising space would love to debate the finer points and point out all the technicalities. But that’s exactly what they are – technicalities. With no real foot to...
Julia McCoy | Apr 6, 2021
Think it’s just good content that will land you at the top of Google? Think again. Google is always looking for ways to improve the results it delivers to searchers. So, to absolutely no one’s surprise, it’s rolling out yet another set of ranking signals that...
Julia McCoy | Mar 30, 2021
SEO optimizing your blog posts in WordPress is a must-do for earning rankings, wooing targeted traffic, and nabbing blog ROI. After all, if you spend all that time producing a wonderful piece of content, you need to give it legs to stand on. Without SEO, you’ll put...
Julia McCoy | Mar 9, 2021
You’ve done it! You have a great site, and you’ve had a ton of traffic. ...But lately, your viewership has begun to slip. The anxiety starts to sink in as you rack your brain for fresh, new content. And you wonder, “What do I do now?” No need to panic! It turns...
Julia McCoy | Feb 9, 2021
