SEO

When Google says an SEO ranking factor is important, marketers need to sit up straight and listen. Why? Considering Google controls more than 90% of web searches, it’s safe to say they’re an authority on the subject. With that kind of monopoly, Google’s ranking...

Google is the most popular search engine in the world – it captures over 86% of the market. In 2020, Google processed a mind-blowing 7 billion searches a day! Here’s a review of the top three searches from the past few years: 2018: World Cup, Hurricane Florence, and...

Here are some questions that haunt many a marketer... Does backlinking really matter that much? If so, how do we "get" backlinks? The resounding answer to the first question is yes, absolutely. The second part is a little bit trickier. Backlinks do help your...