SEO

Google’s Search Quality Evaluator Guidelines: Here’s What They Say About SEO & Content

Google is anything but transparent. As such, its algorithm inner workings have never been easy to interpret. How do we properly interpret "SEO" (Search Engine Optimization), if that's the case? Well, SEOs dedicate themselves to a sort of “algorithm watch.” They spend...

How to Update Old Content: Your Ultimate Guide to More ROI From Every Old Piece

You’ve done it! You have a great site, and you’ve had a ton of traffic. ...But lately, your viewership has begun to slip. The anxiety starts to sink in as you rack your brain for fresh, new content. And you wonder, “What do I do now?” No need to panic! It turns out,...

How to Optimize for Search Intent and Make Sure the Right Readers Find You

Did you know there are nearly 6 billion – a whopping 5.8 billion Google searches – every day? That’s 70,000 searches per second, or two trillion per year. (This number doubled over the lockdown, originally at 3.5B at the beginning of 2020.) We rely on Google for the...