how effective is evergreen site content

How Effective Is Evergreen Site Content for SEO & Websites?

This post was updated October 2019. 

Most websites live and die by search engines.

Searches drive 34.8% of all online traffic, so it shouldn’t surprise you that, on average, 27% of marketing budgets go into content. After all, if readers can’t find yours, your website might as well not exist.

Here’s the problem, though – most content has a limited shelf life.

We’re not kidding when we say limited, either. Some studies say, by the time a blog post turns one-month-old, it’s already past its peak.

That’s about the same as the lifespan of a common housefly.

Nowadays, the flow of information never stops. Every day, WordPress users alone publish a staggering 2.75 million new articles, and those guys make up about only about 60% of the internet.

To put it simply, if you want your website to stay relevant, you need content that can stand the test of time.

You need evergreen, onsite content.

Are you ready to increase your post’s longevity? Of course you are, so let’s get to it!

Why Evergreen Site Content Is Essential for Your Website’s SEO

Evergreen content on your site is the little black dress of the marketing world – it always works for you, and it never goes out of style.

We already talked about the short shelf life of most online content. That happens because as time passes, the things people search for change.

Let’s say, for example, you’re in the market for a new computer, and you’re looking for a buying guide. The search results you see in 2019 aren’t going to be the same ones as the ones from 2018.

New products come out so fast, the results you see during Q1 and Q4 within the same year will probably look very different.

Clueless on what to publish? Go for something that lasts -- start writing evergreen site content! @JuliaEMcCoy tells why they win over content with limited shelf life and some tips on creating one. 🌲 Click To Tweet

Now, what happens if instead of looking for a buying guide, you search for “what do I need to know when buying a computer?”. Here are some of the results you’d see:

While the products themselves might change, the basics of what you need to know before you buy a computer likely won’t for a long time.

Here’s why that’s good news for you:

  • Evergreen content will keep bringing in traffic long after other posts on your blog start collecting dust.
  • Evergreen content is more likely to attract backlinks, particularly the more in-depth you go.
  • If you choose your topics well, evergreen content will always be of interest to your audience.

In movie terms, think of evergreen content as a baseball field. “If you build it, they will come,” and they will keep coming for years.

2 Simple Tips to Create Evergreen Site Content for Your Blog

We know evergreen content is the bee’s knees, but how exactly do you go about creating it?

That’s the kind of topic we could write a book about. For now, though, let’s talk a minute about the two key pieces to getting evergreen content right every time:

1. Pick Evergreen Topics

The bad news is, not all topic ideas lend themselves well to evergreen content.

When we create content, one of the things we ask ourselves is who are we writing for? You always need to have an audience in mind, and your content needs to answer a specific question.

If you think people aren’t going to be asking that question in a month or a year, then that’s not an evergreen topic.

Some examples of imaginary articles that are not evergreen content would be:

  • Best Running Shoes to Buy in 2019
  • Your Guide to The Emmys (And Who Won What)

What if we were to flip those ideas around and look for an evergreen content angle? Here’s what that might look like:

  • What You Need to Know Before You Buy Running Shoes (X Important Tips)
  • The Emmys Throughout History: X Key Defining Moments

Evergreen content doesn’t need to come in list form, but hey, who doesn’t love a good list? Search engines most certainly do!

The takeaway here is, in most cases, there’s an evergreen angle you might not be considering. With a little brainstorming, it should come to you.

2. In-Depth Research Makes Truly Evergreen Content

Content that stands the test of time does so because it’s thorough.

To put it another way, there are articles and there are articles. The latter category includes the type of content that’s evergreen because it covers a topic from every angle you can imagine.

It’s the same logic behind Skyscraper pieces. Someone might have already tackled an idea before you do, but that doesn’t mean you can’t do it better.

But to get there, you need to do tons of research.

If you don’t know a topic in and out, you can’t write about it with authority. Without authority, your content will wilt, and other websites will knock you out of the top spots in the search engine result pages (SERPs).

We know what happens once you lose those coveted spots, you want to hold onto them as tightly as possible.

Writing evergreen content requires a massive investment of time, which is why, in some cases, the smart move is to bring in expert help.

Two key pieces to remember when creating evergreen site content: 1) pick the right evergreen topics -- have your audience in mind and your content should answer their questions. 2) research -- and tons of it! Click To Tweet

Get the Most Out of Your Content Marketing Budget with Evergreen Site Content

If you want truly evergreen content, your best bet is to hire expert writers that know the subject in and out. They can help you pick the right topics, do the research for you, and then you can sit back and let your website reap the rewards.

Evergreen content is a surefire way to enhance your content strategy. Check out our content shop to see how our expert writers can help you.


how to write SEO content

How to Write SEO Content That Ranks in Google: The Essential Guide to Great SEO Content Writing

Are you a marketer, entrepreneur, or agency with content creation and publishing high up on your to-do list? 

To truly stand out and make an impact in a sea of over five million blogs published per day, your content needs to be visible online.

Visibility means traffic. And traffic means leads and down the road, even conversions. 

But… how do you create content that gets there?

Well, that goes back to the beginning, before you even write your content piece. And it’s called the SEO content strategy behind your awesome content piece.

No matter how long you’ve been in the field of content creation and copywriting, you’ve probably heard of search engine optimization, also known as SEO.

The technique of optimizing content for search engines is critical for ranking highly.

But, here’s the thing: today, you can’t earn Google rankings anymore with just any old content. Organic Google rankings are incredibly hard to earn, with the cannibilization of clicks and zero-click searches up by 30% in the past two years. The crux of earning a spot? 

Great content, laser-focused to your audience. 

Great SEO content writing requires you to focus on the keywords while making sure your content is still beautifully crafted and reads like a human wrote it. It means knowing what your audience is looking for and optimizing it well.

Unless you know how to optimize your content around the anomaly that is Google’s search engine, you’re fighting a losing battle with SERP-focused content.

But, good news – we’ve compiled plenty of information to guide you on your journey right here, right now. Ready?

Need to learn how to write great #SEO content? Read @JuliaEMcCoy's blog primer to SEO writing Click To Tweet

how to write seo content

The 7-Step SEO Content Writing Checklist

  1. Get Familiar with What Works: Effective SEO Content Writing Samples
  2. Complete Your Industry-Specific Keyword Research
  3. Analyze Your Audience and Competitors
  4. Consider SEO Content Writing Services
  5. Format First, Then Write Your Content
  6. Revise and Polish Your Work
  7. Analyze Your Results and Adapt Accordingly

1. Get Inspiration from What Works: SEO Content Writing Samples That Work

When you’re looking to score leads and find followers, Google is an absolute goldmine.

SEO content writing samples

Image from SimilarWeb

The same could arguably be said about any search engine, but Google is easily the top choice. In 2017, Google accounted for just under 80% of all global desktop search traffic.

A part of that traffic can be yours if you have proper SEO content writing practices.

With so many great content types searchable via Google, you have plenty of competition. But you also have plenty of inspiration.

Before we cover step one, we’ll preface it with step zero. Remember this point before starting on anything, and keep it in your mind throughout the entire process.

Be original.

Copying work will alienate your customers and tank your brand. However, there’s nothing wrong with getting inspired by the work of others.

If you look at a lot of the top-ranking content types in any given web search, you’ll see that a lot of SEO content writing looks similar. It isn’t copied, and there is variety, but there’s a certain approach that has been proven to work.

Worried your content is a little too inspired? Luckily, there are handy tools out there you can use to tell if you’re content is original enough, including Copyscape, Copyleaks, and EduBirdie.

SEO content writing

Image from Copyscape

If you’re a beginner, think of SEO content writing as a way of crafting content so it reaches the person it’s intended to help. Don’t think of SEO like ‘SEO’; think of the end human reading your content optimized for their search.

Don't think of SEO like SEO; think of the end human reading your content optimized for their search. - @JuliaEMcCoy Click To Tweet

And when you’re looking to put out great content, it pays to see what your competition is doing first.  You aren’t just looking to see what they are doing – you want to see what they aren’t doing. If you have an idea they haven’t covered, you can use that to your advantage.

A lot of this involves doing research before you write a single word.

You may decide to write some drafts, or a loose format just to make sure you are starting out with your own, fresh ideas. But when we’re talking about the research portion of SEO content writing, we aren’t just talking about finding out what else is out there.

You need to understand the value of high-volume keywords, industry-specific long-tail terms, and low-competition opportunities to rank higher.

2. Learning SEO Content Guidelines for Keyword Selection

Ranking highly in Google may seem like a far-off, nearly impossible goal. After all, there are countless people pushing for that coveted first-page rank.

It’s easy to see why – over 90% of shared traffic comes from the first page of Google search results.

shared Google traffic quote

If you can just get there, you’ll build the buzz you want for your content. You’ll elicit engagement like a pro. You’ll finally have the audience you dream of.

But to get that audience, you have to ask one question – what are they searching for?

And beyond the philosophical interpretation of what they hope to get out of their search results, we’re asking for a much more literal answer. What specific keywords are they searching, via voice or keyboard?

If you have these keywords in your content according to best industry practices, you will rank higher. You may not land on page one overnight, but with perseverance, you’ll climb steadily.

SEO content writing

See what happens when we Google the term “finance copy”? We’re ranked in the top spot thanks to proper keyword practices.

Now look at that result again, and see if there’s anything that sticks out about the way it’s written. Let’s look at another example and see what the two have in common.

finance copy screenshot

Not only are the keywords used, but they’re used in the right places. This is one of a few best-practices you’ll want to go by. Keep these in mind when you’re picking keywords for your content.

  • Use Them Naturally, Not Excessively: Google’s algorithm is smart enough to know when users are stuffing keywords for the sake of it. Use your keywords often (1-3x per 500 words), but use them naturally. Your content should still be conversational, even with keywords in place.
  • Consider Placement, Not Just Frequency: As we showed, there are some places where your focus keyword should be. These include the main header, at least one subheader, and multiple times in the body depending on your word count.
  • Use the Proper Tools: You may know some keywords you want to rank for. But if you need a little more inspiration, there are several great tools out there to use, including SEMRush, KWFinder, and Ahrefs.

These tools aren’t just useful for searching up keywords. They’re also handy for learning more about your audience and what they like.

seo writing guide quote

Consider placement, not frequency, when it comes to SEO keyword placement. Your focus keyword should be in the main header, at least one subheader, and multiple times in the body depending on your word count. - @JuliaEMcCoy Click To Tweet

3. Know Your Competitors & Your Audience

The SEO tools we mentioned above are mainly used for keyword research. But some of these tools also have additional functions.

They can show you the trending topics for particular industries, and allow you to see which pieces get the most action. This is a great way to understand your industry, but in terms of the people you are looking to attract and the ones you’re up against.

We already discussed the value of understanding your competitors, but let’s delve into how tools can help. Mangools (the company behind KWFinder) offers a full set of products including a SERP (search engine results page) checker.

Entering the keyword of “gardening tips for beginners,” for example, we can see who ranks in the top spots for that keyword.

If you look at the bottom bar outlined in red, you’ll see a space where you can input your own link and see how your rankings stack up to your competitors’.

SEO content writing

Seeing the top content pieces for your industry also lets you know what your audience likes. Your company and brand may be unique, but you will likely share audience members with competitors. Finding out what that audience likes gives you a wealth of information to use moving forward.

When you’re making an SEO content writing checklist, audience research should always be a part of it. Knowing how to use keywords in content writing is a matter of attracting the audience who your content would appeal to most. This is what’s meant by organic traffic.

There are plenty of advantages to focusing on organic traffic through SEO content writing and keyword research.

Over half of all traffic comes from organic searches – that means SEO can be more effective (and more affordable) than paid searches. This traffic also accounts for over 40% of revenue.

Over half of all traffic comes from organic searches – that means SEO can be more effective (and more affordable) than paid searches. - @JuliaEMcCoy on #seocontentwriting Click To Tweet

SEO content writing

Image from Sparktoro

With content marketing and SEO being the highest reported source of clients beyond existing clients, there’s never been a better time to invest in this type of strategy.

4. Consider SEO Content Writing Services for Writing & Research

Many people simply want a way to kickstart their website before they begin their quest to rank with their own content.

The solution? Sign up for SEO content writing services. You can pay companies to do your keyword research, your copywriting, and even advanced services like content monitoring – more on that one later. (Psst – we do that!)

Shopping for these services has several advantages.

For one, you get a piece optimized by the professionals to kickstart your site and/or blog. You also get a template you can use to follow moving forward.

Professional writing services are well researched, expertly crafted, and have all the extras you could ask for – including images. Studies suggest posts with images can get more social media shares. For example, roughly 1 image per 75-100 words has proven to be a winning formula in certain forms of copy.

SEO content writing

Image from Forbes

One way to improve your SEO content writing skillset is to follow SEO writing exercises based on the pieces you buy.  Those who do SEO content writing jobs on a regular basis can also get you your content quicker in most cases.

Consider investing in different content types. You may think of ordering blogs, web pages, eBooks, and anything else you’re looking to create yourself.  Better yet, go by the master list to get it all – planning, creation, and promotion.

Another advantage of outsourcing some of your needs is that the pros are more likely trained in the modern landscape of content marketing. This is a changing industry – knowing how to write SEO content in 2018 isn’t necessarily a recipe for success today.

When you learn now certainly won’t be obsolete tomorrow. But if you want content that works right now and in the foreseeable future, delegate to a specialist agency.

Once you have an idea on how the professionals do it, you’ll be on your way to creating similar content. How exactly do those professionals create winning content?

Many people simply want a way to kickstart their website before they begin their quest to rank with their own content. The solution? Sign up for #SEOcontentwriting services. - @JuliaEMcCoy Click To Tweet

seo content writing

5. Why Formatting Matters in SEO Content Writing

When you’re writing your content, what should come first?

You already know you need to be conversational. We’ve covered how important it is to use proper keywords, in the right frequency and places. But what else can impact your content’s success?

The format.

If your post isn’t formatted, your traffic may leave as soon as it arrives. Text blocks can repel even those who were drawn by your expert keyword placement. Most people will stay on a website less than 15 seconds.

SEO content writing

Image from CoSchedule

The easier your post is to read, the longer your reader will stick around. And there’s no way to make your post more readable and engaging than by formatting before you start delving into the meat of the writing.

Also known as the outline, this rough draft of your topics and sub-topics will give you a clear path to follow for content that flows well and keeps the reader glued to the page.

When you’re crafting your format, the following are staples for almost any type of writing:

  • A Well-Structured Header: Your title, or header, will be one of the most important aspects of your piece. Good headers can convince people to click, and convince them to stick around. Not sure if your header is good enough? Consider using tools like the AMI Headliner Analyzer.
  • Clear Subheaders That Flow: Your subheaders help you divide your piece up into smaller sections, and also give it a direction. Each should cover a different aspect of the topic, and they all should logically flow with one another.
  • Short, Punchy Paragraphs: While the topic of paragraph length is subject to debate depending on what kind of writing you’re doing. But in most cases, shorter paragraphs are good. They make your sentences punchier, and more impactful. They’re also much easier to read.

SEO content guidelines for writing and formatting may vary depending on your industry and what type of content you’re writing.

The key to mastering SEO content writing that ranks highly lies in writing legitimately good content. It’s memorable. It’s informative. It’s pleasant to the eye. The page looks like a work of art, and the copy itself reads like an expert manuscript.

Your title, or header, will be one of the most important aspects of your piece. Good headers can convince people to click, and convince them to stick around. - @JuliaEMcCoy Click To Tweet

6. Editing, Revising, & Polishing Your Work Before Publishing

Beyond formatting, which occurs before the actual writing is done, there’s another mainstay of good content writing best-practices that comes after the writing is done. If you want your content to succeed, you need to learn to edit like a professional.

SEO content writing

Image from PR Daily

Just like formatting, editing practices can sometimes vary depending on what kind of content you’re working on. But the above checklist is an example of how thorough and in-depth you should be if you want your content to rank highly.

Many people are so eager to finish their writing and hit the publish button they rarely take time to read over their work. Others are apprehensive about reading back their own writing due to shyness. But you need to get comfortable editing your writing. The best way to do that? Read it.

If you want to make sure your writing flows, read it out loud. If you wouldn’t feel comfortable reciting it to an audience as is, you may want to touch it up.

There’s also the matter of grammar. Luckily, tools like Grammarly can help you if things like to-too-and-two, or the dreaded passive voice cause you problems.

You don’t just edit to find typos and awkward wording choices, though those are both important to catch. You edit your copy to see if there’s anything you can add.

Are all your points made clear enough? Could you use a few more sources? Does your conclusion encompass everything you said previously, in an impactful, memorable way?

Editing and revising gives you the chance to polish up your post and make sure it is everything it needs to be to rank highly.

As Stephen King once said:

“To write is human, to edit is divine.”

Also remember – all these steps tie in together. A post written according to a well-crafted format will not only read much better. It will be much easier to edit.

7. Study Your Results, Use Them Moving Forward

After you’ve got your post edited and sent out into cyberspace, you’re done – right?

Not quite. Of course, you’re still going to keep writing, and moving toward the high ranking you know you deserve. But you’ll also be tracking your post. The tools we mentioned earlier can help with this.

SEO content writing

Image from Mangools SiteProfiler

You can track your site, as well as individual posts to see how well they’re doing. Tools like BuzzSumo can help you track social media shares as well.

When you track your posts, you get a better understanding of whether your current strategies are completely effective. The benefit to this is you can tweak things in the future. SEO content writing isn’t about finding one solution – it’s about framing your creativity with good habits, in perpetuity.

As a content creator chasing rankings, you’ll be keeping track of how each of your posts was different than the last and how that affected their performance.

Maybe you started using long-tail keywords over shorter ones. Perhaps you decided to use more subheaders in one post over another. While simple changes may seem miniscule, monitoring these changes lets you know if you’ve found a winning approach.

Monitoring your content is especially useful when you’re trying out low-competition keywords. Given 15% of daily Google searches have never been searched prior to now (that’s incredible and means there are still killer keywords available for you to find), you don’t want to miss out if you find a killer keyword that helps you jump up in the rankings.

15% of daily Google searches have never been searched prior to now. That's incredible and means there are still killer keywords available for you to find. - @JuliaEMcCoy on #seocontentwriting Click To Tweet

Likewise, monitoring your progress helps keep you involved in the process of SEO content writing. From start to finish, there’s always something to learn.

You may also find certain writing strategies are more beneficial now than they’ve been in the past, or vice versa.

But you may be asking – how can you be expected to handle this? If you’re dedicating your time to writing and research, how can you constantly monitor your content?

SEO content writing

Image from Moz

Toolbars and addons like this one can put you on track to monitor your rankings and key metrics constantly. As you load pages, you’ll get the numbers you need in real time. And once you have an idea of how these numbers are moving, you can track them more easily moving forward.

Master SEO Content Writing & Realize Ranking Success

With the billions of Google searches happening every day, it’s easy to think you’ll never improve rankings for your content.

But from what we know about Google’s algorithm, you can put yourself on track to success. All it takes is proper keyword research, an understanding of what constitutes quality content, and a work ethic for tracking your metrics as you go.

All it takes is proper keyword research, an understanding of what constitutes quality content, and a work ethic for tracking your metrics as you go.- @JuliaEMcCoy on #seocontentwriting Click To Tweet

And if you need step-by-step help, my course on SEO writing is currently enrolling new students and could be a huge help to shedding mentored guidance light on your journey.

Once you have the game plan, it gets much more exciting.

You’re no longer just crafting content and setting it loose into the vastness of Google’s search engine. Instead, you’re going by proven metrics to achieve your goal and get your content the attention you know it deserves.

You may not always end up on the front page right away. It may even take a lot of consistency and a lot of diligence.

SEO content writing

The more you invest in SEO content writing, the better you’ll do. This doesn’t mean paying for traffic, or even paying for writing services on a regular basis. It means investing your time, your energy, and your patience into the process.

The search engine, particularly Google, remains arguably the greatest tool marketers have at their disposal. In the beginning, we referred to it as a goldmine – but it could be more accurate to call it a treasure trove.

You can see what your competitors are doing, what your audience is reading, and how your own content is faring. But, most importantly, you can see possibilities for ranking potential and all the things that come with it.

Those things include traffic, leads, followers, subscribers, and customers. But, most importantly, good SEO content writing practices bring you results, in every form.

Even if you start slow, it’s okay as long as you keep on the right track. Do the research, get the tools, and put the time in – when your ranking starts climbing, you’ll know it was worth it.

seo content writing

How To Find Your Best-Fit Freelance SEO Writing Solution

When you need a lot of content for your site and you need it done right, these three options usually come to mind:

  • You can do it yourself.
  • You can hire a writer.
  • You can hire a freelance SEO writing service.

Freelance SEO Writing: Finding the Best Option for You

Freelance SEO Writing

The problem with the first option, though, is that even if you are the best writer in the world, if you are running a business, you just don’t have time to consistently write that much and still make it quality.

However, you notice that I didn’t list ‘don’t worry about creating content’ as an option. If there is anything that we can all agree on in the world of marketing, it is that you need an online presence, and you need great content on that site. Brafton created an awesome infographic illustrating this.

This means your best option is often going to be paying someone else to do the writing for you.

Hiring a Writer

When you hire a writer, you can take on a fulltime employee, use an individual freelancer, or contract through a freelance SEO writing service.

With the first two options, you take a risk of hiring someone without as many credentials as you can find through full services. Not only that, but they may not have as full of a range as a freelance service.

With a service, you have a wide range of experience, knowledgeable writers who can specialize in whatever type of writing you want done.

When you are looking for a service, though, you do not want to just go with the first one you run across.

Five Things You Should Look for in Your Best-Fit Freelance SEO Writing Service

When you are looking for a freelance service, make sure they meet at least these five important qualities.

1. They can adapt your necessary voice to fit your audience.

Great writers come up with an interesting, unique voice that really resonates with their readers. However, great freelance SEO writing services – or writer – actually adapts yours. Your voice becomes theirs.

When hiring a freelance writer, you need to find one that, instead of having their own voice, has an easily adaptable voice.

They should be writing for your audience in the tone that you would use to talk to your clients. In order to ensure they have this capability, ask for a diverse portfolio.

If a portfolio contains amazing pieces, but they are all of one style, then you cannot be assured that they are adaptably or not.

A freelance SEO writing service is usually good at ensuring this because they can choose one of their varied writers who best fit your need. While a single author can have many voices, think about how many voices you can choose from when you have many authors who each have many voices.

2. They keep up to date with all of the latest writing trends.

The current content marketing structure is likely to look a lot different than the content marketing world of even next year. That is why good writing is not enough.

When you look for a writer or service, make sure they keep up with the growing trends. There are many ways they can show you they do this.

  • They can become certified.
  • They can take trainings.
  • They can demonstrate their knowledge and prowess through their own research. However, if this is the way they learn, you might need to periodically check to make sure they are staying up to date.

Services are usually good at doing this because they often require their writers to update their training as new issues arise. Therefore, when you use a service, you can be more assured that they are familiar with all new and emerging trends – it is after all their business – as well as know that it is likely easier to get proof of this knowledge.

3. They are talented writers.

This one should go without saying, but I am mentioning it anyway. You have to make sure you hire a freelance SEO writing provider that actually knows how to write.

While this alone does not make a good freelance writer, it is the most important. No matter how well rounded they are, a freelancer without writing talent is not a freelancer you want to use.

Here, it might not matter as much if you use a freelance SEO writing service or an individual. However, at least with a service, if you do not like the writer who is assigned to your project, you have the freedom to request someone else.

4. They are talented writers in the area that you need them to be talented in.

Just as important as hiring a talented writer is hiring a writer that is skilled in the areas that you need them to be. Creative writing versus professional or technical writing versus copywriting versus niche writing and on and on all are vastly different.

If you need a professional writer, it is probably not a great idea to use a fully creative writer – even if that creative writer is an incredible creative writer.

You can determine if a writer is good and if they are good at what you need them to be able to do in a lot of ways.

  • Ask for referrals.
  • Check their portfolio or website.
  • Read reviews and testimonials.
  • Ask for a test article in order to see their merits.

While you can find an individual that meets your needs, just remember that here to a service might be a good idea. They have all good writers, but they have writers of varied natures. This way, you are more likely to get the writer you need.

5. They are all-encompassing.

Writing services are good at offering you a wide variety of services. When you use one, they do all the work for you.

Look for a service that works with you start to finish.

  • They consult with you and brainstorm what you need.
  • They create an editorial calendar.
  • They can even do keyword research for good SEO content from the ground up.
  • They write and post the content.
  • They do the social media for the content.

Final Thoughts on Freelance SEO Writing Services

Using a freelance service can save you time and make you money, which makes it well worth the price you pay the service. However, if you don’t get the right service, you will be paying for service without reaping any of the potential benefits.

If you are in the market for a freelance SEO writing service, check out our online Content Shop.

online writing tips

Time to Get Optimized: 10 SEO Content Writing Tips

The cornerstone of great online content is great SEO.

And yet, without content there is no SEO. It’s an interesting complex.

Without great SEO content, no website can rank well, can’t be found by users, and can’t go viral on the web.

With this in mind, it’s clear that writers who want to develop their online brand and improve the functionality of their online content are essential, as well as their skill sets.

To help you achieve great SEO content, we’ve compiled a list of our favorite SEO writing tips to help you succeed. Read on to learn more.

up to date seo writing tips and tricks

10 Smart SEO Writing Tips for Better Content

Great content is the sum of its parts, and one of its most important parts is SEO. Unfortunately, many writers simply don’t understand how to take the (few) tenants of SEO and apply them to online copywriting.

Fortunately, those who want to learn can simply take the following SEO writing tips and plug them into their online content for better results, starting today:

1. Keep all of your content high-quality

Today’s publishers are under an intense amount of pressure. People want more content than ever before, and they want it faster than it’s often possible to produce it.

Because of this, many publishers and marketers weaken and start publishing low-quality content just to have published something. Unfortunately, this is the wrong way to go. While it may seem like low-quality content can be optimized just the same, it’s important to remember that great SEO goes much deeper than technical mumbo-jumbo.

While you may be able to use the same keyword phrase in low-quality content as you do high-quality content, its effect on your readers won’t be the same, and you’ll likely sacrifice some relevance and value as a result.

Keep in mind that, in the world of SEO, all good things begin with quality content. Without a quality piece of content to optimize, your SEO efforts won’t pack the punch they should, and your content risks falling flat on its face.

By insisting on publishing only high-quality content, you can help ensure that your readers will find value in your material and that all of the SEO work you do down the road serves to enhance an already powerful piece.

2. Keep your topic relevant to your audience

No matter what you’re writing, don’t lose sight of your audience.

Some writers have a tendency to drift off to unrelated topics in hopes of being engaging and unique to a wide assortment of readers, but this misses the mark entirely.

Instead of leaping from one point to the next, ensure that your content features a cohesive structure and that it’s all designed with your target audience in mind. Focus on what you’re writing and keep who you’re writing to in mind.

Unless your content has a well-defined target audience, it never really stands a chance of ranking well, and the likelihood that it will go viral in a particular segment or group is small. Make it simple.

With this in mind, do your homework. Research your target audience and find unique ways to speak to them in your online copy. Make it fun. People will know good quality writing when they see it, and they’ll know you’re talking to them when you take proactive steps to do so.

3. Experiment with formulas for your headlines

They say imitation is the sincerest form of flattery, but in the world of SEO it might sound more like this: “Imitation is the fastest path to success.”

You know that sites like BuzzFeed and Upworthy are famous for their click-bait headlines, and, if you’re like most readers, you’ve probably clicked a few yourself.

As it stands today, one of the most critical components of any piece of content is its headline. In addition to providing an SEO boost by featuring relevant long-tail keywords, a headline also has a dramatic impact on click-through-rate, which, in turn, has a significant impact on SEO.

With this in mind, it’s clear that you cannot afford to let your headlines slack. Because of this, you may want to try headline formulas and see where they get you.

While nobody is advocating that you steal your competition’s headlines, or borrow excessively from successful companies, taking note of what they do and applying it to your business is an excellent way to boost your headline success and influence your click-through rates in a positive way.

In light of this, get to work testing out negative headlines, lists, headlines that reference your audience, and those that inspire curiosity. When you find one that works well, play with variations of it. In addition to boosting your SEO, this will also make you a better writer.

4. Avoid overstuffing your content with keywords

Keep your eye on how many times you use your target keyword. While keyword density obsessions have slackened in the last several years, keywords still need to feel natural, and if they don’t, you’re liable to get penalized by Google.

A good rule of thumb is to stick to in a keyword for every 50 or 100 words of content. More than that, and it will sound redundant. Less than that, and your content won’t actually be optimized for the keyword.

Wherever you use your target keyword, keep it simple and to the point. Users will pick up on awkward keyword inclusion faster than you can say “hot potato,” and they’re willing to abandon your content because of it.

5. Break your content up into headers and subheaders

In addition to making your content easier for users to read, breaking it into headers and subheaders also helps your content look more appealing, and it can have some distinct SEO benefits, as well.

One of the best guidelines for this practice comes from WordPress’s powerful Yoast SEO plugin. This plugin, which evaluates on-page content for SEO and readability, generally recommends that there be no more than 300 words between headers or subheaders. This keeps content readable and skimmable for users.

6. Update your content on a regular basis

Updating your content can mean a few things. In some cases, it may simply mean publishing new content on a regular basis. In other settings, though, it can mean going back into older posts and updating them for relevance and accuracy today.

This is a critical tactic for anyone who publishes a lot of content and can help ensure that your content ranks well and continues to provide value to readers.

If you think about it, all content needs an update now and then. Either because statistics within it have changed or because a few simple switches can make it more relevant to a modern audience. By updating your content often, you can help ensure that you steer clear of unneeded SEO penalties while continuing to provide value and relevance to readers.

7. Meta descriptions are there for a reason

Meta descriptions are short pieces of content designed to help inform readers and search engines about your article. They are usually 160 characters or less in length and should contain your keywords.

While many writers either don’t create meta descriptions, or just copy and paste their descriptions from one piece of content to the next, creating unique, relevant, and well-written meta descriptions for all of your content can go a long way toward making it more valuable.

8. Make use of writing tools

Writing tools (like the aforementioned Yoast SEO plugin) can go a long way toward improving your online copywriting and helping you achieve better SEO.

In addition to Yoast, there are also spelling and grammar checkers like Grammarly, plagiarism checkers like Copyscape, and dozens (if not hundreds) of keyword research tools and topic analysis tools in between. (We’re building a tool that will have a deeper search than Copyscape for original content checking–Copyfind!)

While these tools may seem unneeded, they can go a long way toward improving your content and boosting your chances of ranking well in Google’s SERPs.

9. Keep your content original, always

This applies to your voice and your material.

While your voice should be unique to your brand, your content should be original, as well. All of it. This means no copying or borrowing from other sites, even your own.

While many writers believe that duplicate content isn’t an issue that could ever affect them, a Search Engine Land study reports that a whopping 29% of sites have a problem with duplicate content. With this in mind, run your content through a plagiarism checker (like Grammarly or Copyscape) before you publish it and be sure that your alt. descriptions and meta information are always unique and original.

10. Spice your content up with visuals

Visuals can help enhance the interest and relevance of your content, which can make it more useful for readers. With this in mind, grab an in-depth screenshot or a quality stock photo to illustrate your content’s key points and provide context.

SEO Writing Tips for the Modern Writer

While SEO best practices change like the weather, these ten SEO writing tips are here to stay and can help you craft quality online content your readers (and search engines) will love!

Do you need skilled SEO copywriters to help your content rank well online? Visit our Content Shop to find the perfect copywriters for your online project!

seo content writer

How to Hire Your Best SEO Content Writers: 4 Key Qualities to Look For

With the Internet becoming a bigger part of our lives every day, and a major focus of marketing, it’s not surprising that it’s also a wonderful place to find and search to hire your best SEO content writers. Or, you can pick from the major SEO writing companies to create your web-focused copy.

But here’s the million dollar question: how do you find the ones who do what they claim?

The savvy SEO content writers that really know how to create blogs, web content, and other Google-friendly copy that will rank highly online and win with your readers?

You should, of course, hire only ethical and effective writers – especially since Google now won’t allow any content less than quality standards to rank well. And, you want to get the most possible value for your money. You want content that is of high quality, rich in originality, and with the proper amount of SEO involved. You also need content that’s engaging and interesting. So, out of all the SEO content writing services out there, which ones do you hire?

It’s time to separate the wheat from the chaff when it comes to SEO content writers. Let’s take a closer look at the main qualities to look for.

seo online content writers

4 Key Points To Help You Hire the Best SEO Content Writers

All businesses that turn to online marketing will at some point have to hire an SEO content writer. Even if you’re a great writer yourself, you’ll have no time for writing your content as a business owner.

(What better example than a CEO of a writing agency? Yes, I’ll make a confession: I get help writing my blogs with our own copywriting team. After I develop all the major concepts, titles, and outlines, my most creative writers help me fill it out.)

And since a major 57% of companies have said in 2013 that content marketing has been their top advertisement (this number projected to even more growth in upcoming years), many of these companies are struggling to find the best content creators (Kapost Statistics).

So, here are the key things to look for when you’re ready to pull the trigger and hire the best SEO content writers.

1. Look for a Killer SEO Content Portfolio

Right off the bat, you’ll want to investigate the portfolios of each of the SEO writers for hire you’re considering. Request that each prospective writer or team present examples of content that has been created for other projects similar to what you are hiring for. Assess each writer’s skills, communication style, and overall writing ability to find a match for your company’s unique voice. Keep an eye out for a special ability to create content that engages the audience in a way that will not only please the search engines, but interest your readers in your company as well.

If you’re looking for a company, what have they done in the past? They should have a sample library to present or something like that.

See it live: Here’s what our sample library looks like!

2. Ask for Proof of Ability to Get Online Results

Good SEO content writing services should be able to show you proof that they can get results. Most writers should be able to point to several examples of articles they’ve written that rank highly in search engine keyword searches. Ideally the articles you’re shown should appear within the first two pages of Google.

Case study in point: we’ve studied our own rankings and how content drives us as a brand.

3. Look for Solid SEO Writing Technique

You will definitely want to make sure that your potential SEO content writers are up to snuff when it comes to current online writing techniques. Don’t be afraid to ask them questions in regards to their SEO writing procedures. Do they show solid knowledge of the importance of keyword density and are they familiar with the most respected keyword research tools and strategies?

A few good questions to ask to assess for the key underlying skills that a solid SEO content writer will:

When SEO writers are worth their salt, smooth discussion of these details will be second nature to them.

4. Make Sure They Promise Consistent Content Quality

The most important aspect in SEO content writing is quality that is consistent across the board. The writing must be original content and should be written for people first, search engine crawl bots second. Consider enlisting the aid of professional SEO writers that have a proven track record when it comes to writing for the web and you and your company will surely reap the benefits.

They will know just how to create your content so that it resonates with search engines and your future customers, and do this consistently, time and time again. Ask if your SEO content writer uses a proofreader, which is a huge help to ensure ongoing quality.

5. They Must Write to Engage Real Readers

Today’s content is more about readability and real expertise (Google’s EAT and YMYL standards) than just the “SEO tactic” part. Remember that Google uses real humans to grade content nowadays – not robots.

So, my last tip is that you shouldn’t just look for a blanket knowledge of “SEO” itself, but rather a pure passion and talent in underlying great writing, and an expert knowledge.

That is what makes the real difference, and the line in the ground, between a good online SEO writer and a great one. Creativity and talent in writing will keep both your readers, and thus Google, on your page longer.

Consider investing in an expert copywriter who knows your industry for best results.

Let Us Be Your Go-To SEO Writing Resource

We would love to be your go-to SEO writing creation team! Why? We are more than just an SEO writing team, or a “group of writers.” Here’s why we’re different than the rest of content agencies, many of which have given the industry a bad name.

  • We have trained professionals in every area. Social media management: we recruit the best SMEs that know how to write and post to every platform.
  • We’re creative. We’re not only SEO minded. We can write a glorious About Us page that resonates with every one of your readers.
  • Some of our writers have 20+ years of online writing experience under their belts.
  • We have trained Content Strategists on staff, mentored by myself, that use SEMrush, BuzzSumo, KWFinder and other top tools to deliver strategy to our clients.
  • Our experts are some of the best. We continue to get rave reviews about their work.
  • As the CEO, I’ve been given the title of one of the 100 top content marketers, and I wrote a bestseller on how to write. I consistently head hunt and handpick every creator in our team, and mentor them. This makes us one of the best go-to writing teams!

No matter how crazy the writing industry gets as a whole, you can trust that Express Writers will forever remain dedicated to quality–for the long haul! Contact us today and get a free strategy call to discuss your content needs.