Website Content

New Year, New Site: Why You Need One & How to Build (or Rebuild) a Great Business Website

Whether or not your business operates online, you need a website. Let me repeat that, with one addition: You need a GREAT business website. Why? It’s not just for looks. It’s not just for digital marketing, either. This year, having a great website is no longer a...

How Effective Is Evergreen Site Content for SEO & Websites?

This post was updated October 2019. Most websites live and die by search engines. Searches drive 34.8% of all online traffic, so it shouldn’t surprise you that, on average, 27% of marketing budgets go into content. After all, if readers can’t find yours, your website...

You Need a Professional Content Writer – Now What? How to Hire & Collaborate for Superstar Content

So – you’ve decided to take the plunge and invest in your brand’s content (or your client’s). You want to hire outside help to do it. *cue Ghostbusters theme music* Who you gonna call? Content writers! A-hem. That is, a professional content writer (or a high-quality...