Now more than ever, brand trust is a deciding factor in your customers’ purchases. What is brand trust? It’s how much your customers trust your reputation – your promises and how you deliver on them with your products and/or services. Customers have expectations...
So, you started a business, and, what’s more, you’ve kept that business running. It’s all great. You’re working on your own terms. You have customers, and more keep trickling in… But could you do more? Could you increase your lead generation so you don’t have to...
I know why you're reading this blog. Dream with me for a minute. ? Imagine a near-distant future where we're all gathering together freely once more. ? You and I are attending the year's biggest content marketing conference. Before we head to the event center for...
Whether or not your business operates online, you need a website. Let me repeat that, with one addition: You need a GREAT business website. Why? It’s not just for looks. It’s not just for digital marketing, either. This year, having a great website is no longer a...
This post was updated October 2019. Most websites live and die by search engines. Searches drive 34.8% of all online traffic, so it shouldn’t surprise you that, on average, 27% of marketing budgets go into content. After all, if readers can’t find yours, your...
So – you’ve decided to take the plunge and invest in your brand’s content (or your client’s). You want to hire outside help to do it. *cue Ghostbusters theme music* Who you gonna call? Content writers! A-hem. That is, a professional content writer (or a...
Fact: Product description writing can determine whether a customer clicks “add to cart” – or whether they abandon the product page entirely. Great copy in your product descriptions is necessary to an enjoyable, memorable online shopping experience. Why? Because...
Are you a marketer, entrepreneur, or agency with content creation and publishing high up on your to-do list? To truly stand out and make an impact in a sea of over five million blogs published per day, your content needs to be visible online. Visibility means...
Website copywriting matters. Correction. Your website copy REALLY matters. ‘Why?’ I hear you ask. It matters because your business website is the only digital asset you truly own and have control over, making it the single most important online platform you have....
Fact: There’s too much bad content on the web. In fact, there’s so much crap, people are having a hard time discerning which sources are legitimate, which facts are actually facts, and who can be trusted. People’s trust in the mass media has largely eroded, as a...
A landing page is chock-full of marketing ROI potential. If you do it right, a landing page has the power to work miracles. It can pull your visitor toward your brand, continue to pique their interest, and, finally, accomplish the Big One. It will convince them to...
You spend hours, sometimes even days or weeks, creating engaging content that your audience will love. You post it to your preferred social media platforms and are slowly but surely generating some user engagement. But then it stops. No more shares, likes, pins,...
What’s the one thing you need to do to master a new skill? Practice, of course! This is as true with learning to play tennis as it is mastering content writing: the more you practice, the better you get. Today, content writing is a critical talent, and mastering it...
When you launch a new website, investing in the right content is critical. In addition to "beautifying" your site with great copy that supports your company's goals and talks to your audience, good content helps you gain online exposure in the SERP results,...
If you run an e-commerce site where you sell things online, you know just how important your product description copywriting is. Unfortunately, many marketers miss the bar when it comes to crafting product descriptions that actually sell and return on their copy...
