Nicole Inge, Author at Express Writers
How to Set and Achieve Content Marketing Goals

How to Set and Achieve Content Marketing Goals

Your business needs strategy and purpose behind every piece of content.

That’s why it’s so important to set content marketing goals. With clear goals in mind, it’ll be easier to determine if your efforts in business are worthwhile before you spend too much time or money on them. Plus, it enables you to make adjustments when your strategy isn’t meeting expectations.

But how do you set goals that are exciting to pursue? And how do you achieve them with ease? This blog shares some helpful tips to guide you in making your content marketing efforts more effective than ever.

How to Set Content Marketing Goals

Content marketing is a powerful and effective way to help you reach your business goals, whether those goals include generating brand awareness, increasing sales and revenue, or improving customer loyalty. However, many businesses go wrong when they create content simply for the sake of creating content. They then fail to make their content memorable, and it gets drowned out by competitors.

Instead of publishing content without a purpose, you need to set specific and measurable content marketing goals if you want your ROI to skyrocket. Your content marketing goals should always be formulated around specific business objectives you’d like to achieve. Just follow the SMART goals framework.

Determine your big picture goals and then map out how your content can make it happen. These goals should be relevant to your business and its vision. And they should be time-bound, with a plan to reach your goal within a set time period.

Content Marketing Objectives That Matter in Business

In business, there are a variety of content marketing goals you could pursue. They can be short-term and long-term goals. You might even set goals based on different stages of the customer journey.

To help you come up with exciting goals to go after, here are a few suggestions:

  • Brand Awareness: It’s important to raise awareness for your business and communicate what makes you different from your competitors. You can measure brand awareness through website traffic, social media following, email subscribers, and social listening.
  • Website Traffic: Without generating traffic to your website, it can be difficult to increase sales. Tracking page views and traffic sources to see how people discover your business and the content you publish means you’re always on top of any changes.
  • Conversions: Now, conversions can look like a few different things. For instance, you might want to convert more website visitors into email subscribers or convert them into paying customers. Both are great and will require you to measure the success of your landing pages to determine if they’re encouraging people to take that next step with your business.

As an example, if you want to generate more brand awareness, you might set a goal to increase website traffic by 50% over the next quarter. To achieve that goal, you could commit to posting one or two new blog posts every week that are optimized to attract organic traffic. This goal is simple but effective.

6 Tips for Achieving Content Marketing Goals With Ease

Once you’ve set some content marketing goals to achieve, you’ll need to figure out how to make them happen. Here’s some advice to help you reach your goals with ease to ensure your business thrives:

1. Create a Plan to Make Your Goals a Reality

Once you know what you want to achieve, you may be tempted to dive right into the content creation process. However, you should first create a plan that clearly outlines the steps necessary for making your content marketing goals a reality. By taking the time to map out a strategy, you’ll know what kind of content you need to create, allowing you to move forward with purpose. Plus, you will have identified any other actions necessary to create your desired results in business.

When creating this plan, consider any resources you will need. Who on your team will be involved? How much time and money will it require to complete tasks? You don’t want to overcommit or underestimate what can realistically be accomplished within your designated timeframe.

2. Assign Team Members to Goal-Related Tasks

You’ll need to get your team on board to follow the plan you’ve mapped out. Let them know your goals and share the plan you’ve outlined. During this stage, give them the opportunity to share their own suggestions for achieving your goals. They may have ideas that hadn’t occurred to you before. This shows you value their opinions.

Then, divide up the workload among all the team members involved in the project. Base their assigned tasks on their unique strengths and interests. Everyone gets the opportunity to shine, which makes work more enjoyable for them. Plus, they’re able to direct their attention to specific areas as opposed to managing an entire campaign from start to finish.

3. Set Up Tracking Tools to Measure Success

As mentioned before, it’s important to set measurable content marketing goals. If a goal isn’t measurable, there will be no way to know if you’ve achieved it. It’s the difference between saying you want more website traffic versus saying you want to increase traffic by 50%. The latter is something you can track and see within your analytics.

So, before you begin putting your plan into motion, make sure you have the necessary tools to measure your success over time. For instance, Google Analytics is a go-to for content creators and marketers. It allows you to measure website traffic, traffic sources, and more. Additionally, the built-in analytics that social media platforms offer can help on your journey to becoming a content marketing master.

However, there may be some other tools you’d like to use as well. SEMrush is a favorite for SEO and competitor research. Yoast is popular for WordPress bloggers who want to optimize their content. And, of course, BuzzSumo is great for discovering the most popular content in your industry. Determine which tools are most important to you and factor them into your content marketing budget.

4. Monitor Goal Progress Regularly

With the appropriate tools in place, you’ll be able to frequently check in on your progress as you work toward your content marketing goals. How often you dive into your analytics will depend on the designated timeframe from the goal-setting stage. For example, with a short-term goal, you might analyze your data daily or weekly, depending on what’s most appropriate for your situation. Long-term goals, however, will likely be tracked monthly, quarterly, or yearly.

5. Be Willing to Tweak Your Strategy and Experiment

As you track and measure your progress, you might notice when your content marketing efforts aren’t performing as well as you’d hoped. In those moments, don’t get discouraged but try to be flexible. This happens to everyone from time to time! However, many businesses get so stuck in their ways that it’s hard for them to manage flexibility.

You never want to be so rigid in your content marketing strategy that you’re unwilling to make changes as you pursue your goals. Sometimes you need to adjust along the way based on what’s performing well and what isn’t. This is why we rely heavily on analytics to see what resonates with our target audiences. From there, make changes to increase ROI.

Another important element of being flexible is being willing to experiment. When done well, trying new things and testing out the latest content marketing trends can yield fantastic results. Always be willing to experiment to see what works best for your business and what appeals to your audience.

6. Don’t Give Up Too Early

These days, we all want things in an instant. But when it comes to achieving your content marketing goals, it’s going to take some time to make them a reality. When your goals seem impossible to reach, don’t give up. Stay committed and trust in your ability to make big things happen.

Sometimes a deadline will pass, and a goal still hasn’t been reached. That’s okay. It doesn’t mean that it’s time to abandon that goal. It just means you need to revisit your strategy, make tweaks, and show persistence by continuing to move forward with confidence.

Let Us Help You Reach Your Content Marketing Goals

A huge part of reaching your content marketing goals is consistently publishing high-quality, valuable content that your audience and Google will love. But what if you don’t have time to create quality content? What if writing isn’t your strong suit? Don’t worry because you can hire a team of expert writers to plan and create content that will make your business shine.

Visit our Content Shop to learn how Express Writers can help.

What We Do to Craft Consistent Quality Content at Express Writers

What We Do to Craft Consistent Quality Content at Express Writers

If you want to rise to the top of Google’s search results and outshine your competitors, you need to consistently publish high-quality content. Sounds pretty easy, right? Well, not necessarily.

Great content can’t be created with the push of a button. It takes hard work and dedication to choose relevant topics that will appeal to an audience and turn them into something people will want to read and share with their communities.

But what are you supposed to do when you don’t have time to create content? What if writing isn’t one of your strong suits? If you find yourself in either of these situations, then it may be time to outsource your content creation to the experts like the Express Writers team.

You might be wondering… How do we provide quality content at Express Writers? To give you a better understanding of how our team creates amazing content for our clients, we’re sharing a few ways we make that happen. But first, let’s talk about why high-quality content is so important for brands like yours.

Team meeting with attention off to the side. Text reads "How we consistently provide quality content at Express Writers."

Why Quality Content is Crucial to Your Success

Gone are the days of cold calling and other old-fashioned marketing techniques to grow your business. Right now, it’s all about content marketing that outperforms those dated methods. However, it’s not enough to show up online and put any old content out there. It needs to be high-quality content, or people will scroll past. With competitive markets, that’s something you simply can’t risk happening.

Here’s why quality content matters:

  • It Increases Visibility: It’s more difficult for people to discover your brand if you don’t put yourself out there online. By publishing search engine optimized content on your blog, you generate a ton of new traffic to your website because you’ll start ranking in the search results on Google. And consistently publishing posts on social media will also send new people your way. You need to attract an audience to your brand if you hope to convert them to paying clients and customers.
  • It’ll Position You as an Authority in Your Field: When you share valuable content with your audience, it allows you to showcase your expertise. Over time, people will begin to see you as an authority in your field. You’ll become their go-to resource for whatever you offer. That’s a huge element of building the Know, Like, and Trust Factor with your audience.
  • It’ll Boost Your Conversion Rate: Once you’ve established authority and trust through your content, people will be more inclined to buy from you. That’s because your audience will have developed a connection with you. They’ll see you as a dependable resource, and, therefore, a worthwhile investment. The more sales you bring in, the more money you make, and the more success you bring your brand.
  • You’ll Stand Out From Your Competitors: Odds are, you have a number of competitors in your industry that you’re always up against. And you don’t want to lose potential clients to them. That’s why you should use your content to stand out and showcase what makes you unique. It attracts clients your way, boosting sales in the long run.

The best part is that content marketing compounds over time. So, when done well, that means your content will continue to attract traffic and leads month after month. Even if you take a break. That’s because well-written, evergreen content will still be of interest to your audience well into the future. At the end of the day, there’s no better investment you can make for your business because the long-term payoff ensures you get the most bang for your buck.

How We’re Able to Provide Quality Content at Express Writers

Now that you see how important it is to put amazing content into the world, the next thing to do is start writing. However, not everyone is a natural writer. And that’s totally okay! If writing isn’t your strong suit, you can easily outsource it to a content agency like our team.

We’ve made quality content our mission, and there are three key reasons we’re able to provide it to our clients. Our 5,000 clients and more than 40,000 completed projects since the company was founded in 2011 speak for themselves.

Here’s how we make it happen:

1. We Hire Experienced Writers

First and foremost, we pride ourselves on hiring experienced writers with the skills and knowledge to create amazing content that readers (and Google) will love. These people are passionate about writing and content creation. We’ve compiled a team of people who love the work they do.

Many of our writers studied Communications or Journalism in school, while others have previous experience working as a freelance writer or writing for publications. It’s important to us that they have experience in the field because it ensures they can confidently step into the role and take on a wide array of projects from our diverse clientele.

We also have three levels of writers, which helps us match them with the projects that are the best fit. Here’s a breakdown of what those writing levels look like:

  • General: Our general writing level is for those who have minimal writing experience. This means it’s ideal for entry-level writers looking to get started. Plus, they can level up after some time in the role. The general writers on our team still have natural writing skills and easily provide quality content at Express Writers.
  • Level 1: Those newer writers who have a few months to two years of experience fall in our Level 1 tier. These writers are still top-notch and can be counted on to produce quality content. They’re also eager to learn and grow, which we give them the opportunity to do.
  • Level 2: To be placed in our Level 2 tier, writers need to have at least five years of content writing experience. Not only that, but they also need to have regular experience with larger volume assignments, a proven track record, and industry specialization. Some fields will require an advanced degree, such as legal, health, and finance.

2. Writers Have Access to Valuable Trainings

No matter how many years of experience you have under your belt, there’s always room to grow and improve. That’s why we make sure our team has access to valuable training to help them to strengthen their skills. These trainings are updated regularly to ensure they contain only the most current information, meeting all the latest industry standards. Since the world of online content creation is always evolving, our writers need to adapt to those changes.

We encourage our writers to review the available resources so they can learn new tidbits and better their skills over time. Besides those trainings, the best thing they can do to become better writers is to write. At Express Writers, they receive regular client assignments to ensure they’re always putting what they’ve learned to good use.

Our writers also have access to their final submitted projects after an editor has reviewed them. This is valuable training as the writers learn so much from the feedback our editors offer. It allows them to get better with each project they complete.

3. We Have an Effective Process for Assigning Projects

A big part of how we’re able to produce quality content at Express Writers is the process we’ve created for assigning projects to our team of writers. We don’t blindly assign a client’s order to someone. We’re not going down an alphabetical list and handing out projects. Nor are writers reviewing a list of orders and selecting the jobs they want.

Once an order is received and the input form is complete, we’ll have all the pertinent information needed to match a project with its ideal writer. This is a task our Content Manager confidently tackles, expertly pairing each writer with the project that is best suited to their skills.

Writers are assigned according to their area of expertise, their writing level, and the requested content format of the order. Not only does this allow a writer’s skills to shine, but it ensures they’re able to do work they truly enjoy. When they’re happy doing their job, they produce better results. And when it comes to the client, they can rest easy knowing they’re getting the best writer possible.

Order Quality Content From Express Writers

Ready to have an expert team take over your content creation? Our writers can create whatever you need, from blog posts to social media content and so much more. You can visit our Content Shop and place an order or choose our fully managed service where you make a deposit and have our team handle everything from start to finish.

Contact us today to discuss your content needs and find the best options for you.

Image shows a team in a meeting. Text reads "Contact us today to discuss your content needs and find the best options for you."

Why Does Getting Content Right the First Time Matter?

Why Does Getting Content Right the First Time Matter?

Why does content matter?

Publishing high-quality, valuable content is a huge element of any brand’s digital marketing strategy. If your content isn’t great, people won’t bother reading it. Nor will they be interested in visiting your blog in the future. Unfortunately, there are still some people that aren’t taking their content creation very seriously.

To help you see why you need to get your content right the first time, we’re sharing why ranking in Google can be challenging (plus how they rank pages) and a few other advantages to publishing great content now.

Why Ranking in Google Can be Hard

According to Ahrefs, 90.63% of pages get no organic search traffic from Google. That means a lot of creators are missing out on tons of potential traffic getting sent their way each month. It’s essential to optimize your content and avoid ending up in this situation.

If you aren’t sure how to properly optimize your content, you could accidentally implement some SEO tactics that Google isn’t fond of. For instance, keyword stuffing or adding junky backlinks. If you’re not an expert in SEO, this is when it’ll be smart to outsource the content creation and optimization to someone who knows best practices.

How Google Ranks Pages

To ensure search results deliver exactly what a user is looking for, Google designed an algorithm and system to rank content. There are tons of factors you’ll want to consider if you hope to land that coveted top spot on the first page of search results.

Here are some of the things Google looks for when ranking pages:

  • Relevance of Web Pages: Google’s algorithms will analyze a web page to assess the content it contains. If its content is deemed relevant to a user’s search, it will show up in the returned results. To determine relevance, Google looks for on-page keywords and other data.
  • Quality of Content: Priority number one is delivering searchers quality content that pertains to their queries. Google’s systems identify which web pages show expertise, authoritativeness, and trustworthiness (E-A-T) on a specific topic.
  • Usability of Web Pages: If your website isn’t easy to navigate, Google isn’t likely to send many visitors your way. Proper site functionality is necessary on both desktop and mobile, so make sure there aren’t any errors preventing people from browsing.

So, why is content so important? Well, if you’re not publishing content, you’re not going to rank in Google’s search results. And if you’re not ranking in search results, it’s not likely people will find your website on their own.

Why it’s Essential to Publish Great Content From the Start

A strong content strategy isn’t just going to help you climb to the top of Google. There are also some other reasons why it’s essential to start publishing great content right away:

1. Content Educates Your Audience

In many cases, we’re Googling topics that we want to learn more about. If you can provide all the information someone needs in a single post, readers are sure to be appreciative. Plus, they won’t be inclined to venture to your competitor’s website. Always strive to create great content with tons of valuable details because first impressions make a huge difference.

2. You’ll Become More Visible Online

Showing up consistently by posting regular blog content is a sure-fire way to get noticed. The more optimized content you publish, the more blog posts you’ll have showing up in search results. This is a great way to drive traffic and boost awareness for your brand. Before you know it, people will see you as a go-to resource for your area of expertise.

3. It’ll Build Your Authority in Your Field

When people see you as an authority in your field, they’ll be more inclined to consume all the content you publish. They’ll recommend you to their friends. And they’ll potentially purchase products and services you offer, thus generating more revenue.

Trust Express Writers to Create Great Content

Our team of skilled writers is ready to create optimized content that will get you noticed by Google and your readers. Instead of wrestling with SEO on your own, let our experts take over.

Contact us if you have questions or visit our Content Shop to see our content offerings.

SEO Content Services: What We Do and Why We Do It

SEO Content Services: What We Do and Why We Do It

A crucial step to getting discovered online is taking the time to optimize your content for search engines like Google. If you choose not to factor SEO into your content, you’ll miss out on tons of search traffic. Instead of attracting people to your website, they’ll likely find the content they’re looking for from one of your competitors, causing you to miss out on engagement, sales, and more.

Although we know SEO is important, it’s something that many content creators have struggled to master. Trying to understand the best practices and keep up with algorithm changes from Google can be tricky.

Instead of handling everything yourself, why not find SEO content services from a reputable agency and outsource? That’s where Express Writers can help.

To give you a better understanding of how our content agency works, let’s talk about what we do, how we do it, and why we’re so passionate about creating first-rate content.

What We Do at Express Writers

Since 2011, the team at Express Writers has been crafting high-quality content for clients from a variety of industries (marketing, finance, tech, legal, etc.). It’s our expertise and our dedication to the craft that has allowed us to serve over 5,000 clients, ultimately completing more than 40,000 projects. Plus, our wide range of services can match any of your custom content needs.

After all, we understand the importance of quality content as part of your overall marketing strategy. The content you publish is typically the first impression people get of your brand. If they like what they read and see you as an expert in your field, they’re more likely to come back for more and potentially purchase your products and services in the future.

Here at Express Writers, we have flexible options that meet the highest standards:

●      General, Expert, Specialist, and Authority Content: The four different levels of our SEO content services allow us to cater to budgetary needs and technical know-how.
●      Contract-Free Model: You don’t have to worry about being locked into any sort of contract when booking a project with Express Writers.
●      Managed Agency Service: We also provide content at scale for agencies looking for a team to handle all of their writing and editing needs.

Our team also understands SEO, meaning they can craft expert web pages and other content formats that will rank high in search results. Just visit our Content Shop to check out all of our available services along with complete details and pricing.

How We Do It

Did you know that Express Writers hires writers based on their industry experience? The specialists on our team have years of on-the-job experience and advanced degrees, allowing them to create accurate, high-quality content to establish your brand as an authority in its field.

The management team then matches you with the perfect writer for your project from our growing team of writers and staff, ensuring we deliver the best quality with our SEO content services.

After completing the writing, your piece gets passed to our meticulous editors. They review the content to fine-tune the copy or catch any minor typos before we deliver it to you. This is just one way we’re committed to making sure the content you receive is done right the first time.

Why We Do It

Here at Express Writers, our team understands the power of great content. Through the content you publish, you’re able to attract people to your website, showcase your expertise and authority, and generate conversions.

With our help, you can outsource the entire content creation process (everything from planning, to writing, and even finding stock photos) to our team, allowing you to scale your business more rapidly.

Get Quality Content From Express Writers

Whether you’re an agency, a marketer, or an entrepreneur, we offer top-notch SEO content services to help you get recognized online. Instead of stressing about SEO, let the experts take over and create content designed to boost your search engine rankings and build trust with your audience.

Contact us today to learn more about how our team can meet your content needs.