Content that connects with your audience is worth every penny. Having a single piece of content that speaks to your desired audience, and connecting to your audiences meaningfully, often results in a higher ROI. It is essential, whether you are a small business or...
Korilynn V. | May 16, 2023
At Express Writers, you often hear us mention “done-for-you” content marketing in our blogs, and on our website, and we even boast about it in some social media posts. But what does done-for-you content marketing entail? For those who have wondered what...
Alicia Oakley | Apr 18, 2023
AI is here, and there is no denying it. While AI can share the workspace with a traditional writer and editor for content marketing, there is one thing it cannot do – SME content creation. The only genuine SME (subject matter expert) out there in your niche is,...
Korilynn V. | Mar 28, 2023
The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. While many businesses focus most of their energy on the beginning and end of the funnel, the middle needs just as much attention....
Adam Oakley | Mar 14, 2023
The benefits of content marketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that content marketing costs 62% less than traditional marketing strategies while generating about 3 times as...
Korilynn V. | Mar 7, 2023
When you hear the phrase “artificial intelligence” (AI), you might imagine sentient machines determined to take over the world. In reality, AI has become a useful tool many of us use every day – think Siri or Alexa. AI in content marketing has also become...
Adam Oakley | Feb 28, 2023
Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. But it can feel difficult to constantly think of useful and...
Adam Oakley | Jan 17, 2023
Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. So, if you're considering cutting your content marketing...
Nicole Inge | Jan 10, 2023
Your website reflects you and your business. It’s not enough to have an aesthetically pleasing site design. You also need to make sure you’re publishing impeccable content that Google will rank highly and that your readers will enjoy. Part of that is learning how...
Korilynn V. | Dec 27, 2022
Many businesses are so focused on gaining new customers, that they sometimes forget about the ones they already have. Your loyal customer base is one of the most valuable resources you have. Show your customers you still appreciate them with valuable content....
Alicia Oakley | Dec 20, 2022
A crucial part of modern digital marketing is content marketing. To use content marketing effectively, you should regularly add content, like blogs and videos, to your website and other channels. While some businesses can manage their content marketing on their...
Adam Oakley | Dec 13, 2022
There’s no denying that social media can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. It also attracts leads and sales. But this can be tricky as you...
Nicole Inge | Nov 15, 2022
If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people...
Adam Oakley | Nov 8, 2022
When building your brand’s online presence, content is crucial. For many, that means a focus on blogging. It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. Research states that 56% of marketers...
Korilynn V. | Oct 25, 2022
It’s always been important that you develop content your audience finds useful, but for years, content that focuses on ranking because of SEO has saturated the pages of search engines. Now, the Google Helpful Content Update has finished rolling out, and the phrase...
Nicole Inge | Sep 27, 2022
