As an online content creator, it’s essential to pay close attention when Google makes algorithm updates. These changes can directly impact how your content ranks on the search engine results pages (SERPs). This means being prepared to adapt your strategy to the...
Nicole Inge | Sep 20, 2022
One of the most important tasks you undertake as a business owner is to convert your website visitors into leads, email subscribers, and paying customers. It sounds like a simple enough task, but we all know how challenging it can be to get people to convert. So,...
Adam Oakley | Aug 9, 2022
88% of online shoppers reported that they wouldn’t return to a website if they previously had a bad user experience. Yet only 55% of companies currently conduct user experience testing on their sites. You may not realize it, but user experience could make or break...
Alicia Oakley | Aug 2, 2022
No company wants to be left in the dust by their competition. That’s why it’s important to prioritize things like flexibility and speed. You need to be able to handle any abrupt changes that arise, make decisions quickly, and then act accordingly. It’s essential to...
Adam Oakley | Jul 26, 2022
Did you know that 82% of marketers actively use content marketing? That’s because brands see the value of consistently publishing quality content for their audiences to consume. Investing time and money into content and doing it well is essential because your...
Korilynn V. | Jul 19, 2022
The internet is the world’s directory for products and services. Whether you need to order groceries, find a dog walking service, or locate a home repairman, a quick online search enables you to compare options and make a decision. One of the best ways to inform...
Adam Oakley | Jun 21, 2022
Recent legal industry reports highlight the power of legal content writing as 57% of surveyed respondents indicate they found their lawyer through an online search engine. This compares with 59% who found their lawyer through a referral source. This data shows law...
Gary Stroschein | Jun 14, 2022
Content marketing is a wildly competitive arena, that’s why brands need to implement strategies that will allow them to stand out from the crowd. Brands need to do whatever it takes to remain relevant and get in front of the right audience. However, when you...
Adam Oakley | Jun 7, 2022
Your business needs strategy and purpose behind every piece of content. That’s why it’s so important to set content marketing goals. With clear goals in mind, it’ll be easier to determine if your efforts in business are worthwhile before you spend too much time or...
Nicole Inge | May 24, 2022
If you want to rise to the top of Google’s search results and outshine your competitors, you need to consistently publish high-quality content. Sounds pretty easy, right? Well, not necessarily. Great content can’t be created with the push of a button. It takes hard...
Nicole Inge | May 10, 2022
Why does content matter? Publishing high-quality, valuable content is a huge element of any brand’s digital marketing strategy. If your content isn’t great, people won’t bother reading it. Nor will they be interested in visiting your blog in the future....
Nicole Inge | Apr 19, 2022
According to HubSpot’s State of Inbound report, 80% of marketers feel content creation is a top priority. We have to agree. To stand out online, the best way to do that is through your content. While many marketers recognize the importance of great content, not...
Alicia Oakley | Apr 12, 2022
A crucial step to getting discovered online is taking the time to optimize your content for search engines like Google. If you choose not to factor SEO into your content, you’ll miss out on tons of search traffic. Instead of attracting people to your website,...
Nicole Inge | Apr 5, 2022
Creating content isn’t what it used to be 10 years ago. Heck, it isn’t even the same as it was last year. Consider this: Before COVID, Google search traffic was approximately 3.6 billion searches per day. That’s a lot, yes… but since March 2020, that number has...
Adam Oakley | Oct 26, 2021
Does your brand have a unique voice, one that demands attention, that tells a story? Does it appeal to your target audience and draw them in? Does it help build relationships with them? Does your brand voice make your audience want to read more of your content?...
Adam Oakley | Oct 18, 2021
