Content Marketing

AI in Content Marketing: Why We’re Implementing GPT-3 into Our Writing Process, & the Warning Label AI Comes With

AI is taking over the world – not with military might, but with words. AI is taking over as a content writer, with the ability to write articles at a rate that would make humans blush. Content is king, and the rise of AI content writers is a sign of the times. The...

The Cost of Bad Writing: Why Companies Spend $3B a Year on Writing Errors

Sure, good writing is essential for writers. What about everyone else? It can't be that necessary, right? The answer is yes, it is. Writing, and writing well, is a critical skill for anyone — especially those in business. The true cost of bad writing is lost profit,...

When to Get a Writer for a Case Study: Everything You Need to Know

You’re an expert at what you do, and it shows every day in the form of happy clients. What better way to convince prospects that you can do the same for them than by illustrating all the ways you’ve helped your clients succeed? After all, nothing carries more weight...