Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. But it can feel difficult to constantly think of useful and...
Adam Oakley | Jan 17, 2023
Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. So, if you're considering cutting your content marketing...
Nicole Inge | Jan 10, 2023
Your website reflects you and your business. It’s not enough to have an aesthetically pleasing site design. You also need to make sure you’re publishing impeccable content that Google will rank highly and that your readers will enjoy. Part of that is learning how...
Korilynn V. | Dec 27, 2022
Many businesses are so focused on gaining new customers, that they sometimes forget about the ones they already have. Your loyal customer base is one of the most valuable resources you have. Show your customers you still appreciate them with valuable content....
Alicia Oakley | Dec 20, 2022
A crucial part of modern digital marketing is content marketing. To use content marketing effectively, you should regularly add content, like blogs and videos, to your website and other channels. While some businesses can manage their content marketing on their...
Adam Oakley | Dec 13, 2022
There’s no denying that social media can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. It also attracts leads and sales. But this can be tricky as you...
Nicole Inge | Nov 15, 2022
If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people...
Adam Oakley | Nov 8, 2022
When building your brand’s online presence, content is crucial. For many, that means a focus on blogging. It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. Research states that 56% of marketers...
Korilynn V. | Oct 25, 2022
It’s always been important that you develop content your audience finds useful, but for years, content that focuses on ranking because of SEO has saturated the pages of search engines. Now, the Google Helpful Content Update has finished rolling out, and the phrase...
Nicole Inge | Sep 27, 2022
As an online content creator, it’s essential to pay close attention when Google makes algorithm updates. These changes can directly impact how your content ranks on the search engine results pages (SERPs). This means being prepared to adapt your strategy to the...
Nicole Inge | Sep 20, 2022
One of the most important tasks you undertake as a business owner is to convert your website visitors into leads, email subscribers, and paying customers. It sounds like a simple enough task, but we all know how challenging it can be to get people to convert. So,...
Adam Oakley | Aug 9, 2022
88% of online shoppers reported that they wouldn’t return to a website if they previously had a bad user experience. Yet only 55% of companies currently conduct user experience testing on their sites. You may not realize it, but user experience could make or break...
Alicia Oakley | Aug 2, 2022
No company wants to be left in the dust by their competition. That’s why it’s important to prioritize things like flexibility and speed. You need to be able to handle any abrupt changes that arise, make decisions quickly, and then act accordingly. It’s essential to...
Adam Oakley | Jul 26, 2022
Did you know that 82% of marketers actively use content marketing? That’s because brands see the value of consistently publishing quality content for their audiences to consume. Investing time and money into content and doing it well is essential because your...
Korilynn V. | Jul 19, 2022
The internet is the world’s directory for products and services. Whether you need to order groceries, find a dog walking service, or locate a home repairman, a quick online search enables you to compare options and make a decision. One of the best ways to inform...
Adam Oakley | Jun 21, 2022
