Content Strategy
Thought Leadership & Brand in Content Strategy. ← All Content Strategy
331 articles · updated weekly
Being seen and heard on the web is getting harder every day. There are nearly 2 billion websites in existence… But a mere fraction of them receive any traffic (only…
Many businesses are so focused on gaining new customers, that they sometimes forget about the ones they already have. Your loyal customer base is one of the most valuable resources…
A crucial part of modern digital marketing is content marketing. To use content marketing effectively, you should regularly add content, like blogs and videos, to your website and other channels.…
It’s hard to believe that this May marks nine years in business for my team at Express Writers. We’re very fortunate, if you consider the scary statistics surrounding business tenure.…
Ever wonder why some brands vanish into obscurity while others enjoy viral popularity? Or why certain brands pop into your head when you see certain colors? Why some businesses withstand…
These are trying times for everyone. COVID-19 is the biggest crisis we’ve faced since World War 2. As of writing this, the number of infections has passed the one million…
The publishing industry, as we know it, is radically different from what it was 10 or even 5 years ago. More tumultuousness arrived back in June of 2019 when Barnes…
I was listening to a live talk from Jay Baer not too long ago, and this quote hit me hard: "Stop doing random acts of content. Stop firing content bullets…
If you’ve spent any amount of time on the internet, you’ve probably heard terms like “hack” and “hacking.” In the blog-o-sphere, these terms have been used to mean “clever solutions…
“Be yourself; everyone else is taken.” Thank you, Oscar Wilde, for the inspiration. But this doesn’t just apply to individuals. It applies to businesses and brands, too. As the creator…
Early this February, I wrote a blog telling the story of my LinkedIn post that went viral. The short, organic post that went viral was a rant about cold sales…
Way back in time, February 2011, I decided to follow my dreams and build a life and career I'd love. And I'm so glad I did. This is my eighth…
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