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Copywriting is writing built to move a reader to act. Craft is what separates copy that converts from copy that just fills the page. Tools made words cheap; they did not make them good. Our work runs through writers and a separate editorial layer, because authority is built by people. Here: the fundamentals that do not expire, from clear sentences to honest headlines.
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There is a very high chance you are reading these posts on your smartphone. Smartphone usage is increasing, right along with smartphone capabilities. Phones have changed so much over the years. In your teens or young adulthood, you most likely…
Are you a financial advisor, banking, investment, or accounting firm with an online presence? Do you have a blog, social media accounts, or an FAQ section on your website? If…
AI has come a long way since it first debuted. From being nothing more than a bag of bolts to running a vast majority of our everyday lives, it seems…
Businesses need to deliver high-quality content that not only informs but also enhances the user experience. Crafting that content can be a challenge. This is where hiring a technical writer…
As an online writer, whether new or seasoned, do you hear the word “copywriting portfolio” or get the potential clientele email demanding your "best samples," and break out in shivers?…
Mastering the art of copywriting can take years of experience. It's important to enjoy writing, if you're going to make this your trade. Copywriting can be an amazing career, especially…
In content, there’s not much worse than bad writing. Bad writing can turn a great idea into muddled gibberish. Bad writing can make you sound silly or unintelligent – even…
AI has come a long way since it first debuted. From being nothing more than a bag of bolts to running a vast majority of our everyday lives, it seems…
Hey Siri, how much has voice assistant usage grown in the past few years? Having a personal assistant ready to respond quickly is convenient for all your tasks, from texting…
The debate rages on… Is it worthwhile to learn how to write in the face of surging AI popularity? Artificial Intelligence has reduced writing anything from blog posts to white…
So you’re writing a blog. Good writing starts with a good SEO blog outline, but in the age of search engine optimization, “good” can mean a lot of different things.…
According to the U.S. Bureau of Labor Statistics, employment of technical writers is projected to grow 12% from 2020 to 2030. This is faster than the average for all other…
How do you write content for email marketing campaigns that people will actually read? This is majorly important. Maybe more than you'd think. Why? Email marketing can change the game…
I'd say it's safe to say that we all know the power of stories. Each one of us has experienced it in our lives at some point or another. Whether you grew…
Ah, the dreaded About Page. You know you need one... But few people know how to create one that actually accomplishes anything for their business. Here's a good question. What is…
The fall of 2014 seems like such a long time ago. It had only been a few months since we made the move to the Dallas area, and for the…
Everyone loves a good story. Just think about it this way... It is extremely difficult for many of us to resist answering the question, “So, guess what I heard?”, when…
We’ve got a pitch for you. Imagine this: a tiny bottle of magical mist you can spray into the toilet to cover up unpleasant bathroom odors. People will love it,…
"What do you mean?" he said. "Do you wish me a good morning, or mean that it is a good morning whether I want it or not; or that you…
Your knowledge of internet grammar is important to the perceived quality of your online content. When you know your stuff, you portray yourself as sharp, smart, savvy, and updated. Readers…
Common errors in English grammar are as plentiful as teen girls at a K-Pop concert. Actually, maybe even more plentiful. With schools loosening up on spelling and diction requirements, more…
When it comes to fiction, publishers, writers, and editors are well aware of the deep structural importance of story structure, description, and flow. In the era of self-publishing and the…
Today, being a great copywriter also means being a great editor. Gone are the days of simply tapping out a piece and sending it off to an editor somewhere, who…
We’ve all been there: a time when a simple misspelling caused a big problem. I’ve watched a colleague write an entire report in which he misspelled “public” as “pubic” –…
Need a writer? The people in the Pacific Northwest might... Imagine this, you're driving there, and you see a farm stand coming into view on the horizon. Your mouth waters…
Grammar nerds, hold onto your hats. On March 23 of this year, Carol Fisher Saller, editor of The Chicago Manual of Style's online Q&A section, gave a presentation about some…
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