Mastering the art of copywriting can take years of experience.
It’s important to enjoy writing, if you’re going to make this your trade.
Copywriting can be an amazing career, especially today. In today’s digitally focused world of marketing, where great online content can generate serious income, top-notch writing skills are critical to attracting and converting customers.
For those who need to polish and perfect their writing skills, we have a list of 25 best copywriting books and resources that will bring your writing abilities to current standards.
Learn and get started with techniques taught by the greats right away, and watch your own copywriting skills come to life!
Enhance Your Copywriting Skills With These 25 Awesome Books for Copywriters
1. So You Think You Can Write? The Definitive Guide to Successful Online Writing — By Julia McCoy
I wrote So You Think You Can Write? for anyone who wants to grow their online writing skills significantly. Written to current standards in SEO and with a best-tool-list for every online writer, I teach readers how to adapt and write for the seven major forms of online content; how SEO plays into online writing, and which tools to use and how to implement keywords correctly; and how to market yourself as an online writer and make money. This is my first book, published in May 2016, and it is an Amazon Bestseller in multiple categories. It’s available on Amazon as paperback and Kindle.
2. Practical Content Strategy & Marketing — By Julia McCoy
Instead of telling you about my second book, published in November 2017, I’ll let Madalyn Sklar, “Queen of Twitter” tell you what she thinks. “My mind is blown! Julia McCoy has mastered content marketing and lays it all out in this perennial book. It’s an incredible, comprehensive, hand-holding guide that shows you everything under the sun. It should be required reading for anyone pursuing a career in the field. An incredible amount of research has gone into crafting this masterpiece. It’s filled with endless takeaways. After reading this book, you will be empowered to take action with everything you’ve learned in these pages.” Available on Amazon, B&N and iBooks.
P.S. Content creation and copywriting is a major core of what I teach in my content strategy book! I also developed a course that goes with this book. It includes mentorship, certification, and hands-on, real-life training.
2. The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells — By Robert W. Bly
Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. He also offers advice on web marketing, e-mail marketing, and multimedia presentations. The book includes 15 techniques to ensure that your e-mails are opened, and 11 ways to make your copy more readable. The Copywriter’s Handbook serves as a valuable book of reference for common copy writing needs.
3. Everybody Writes: The Go-To Guide to Creating Ridiculously Good Content — By Ann Handley
The power of superior content writing is at the turn of every page in Ann Handley’s book. She offers practical advise for publishing content that makes an impact, along with the secrets behind content that helps bring businesses to authority status. For a copywriting guide that packs a punch, Everybody Writes just might be the right choice for you.
4. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters — By Joseph Sugarman
Looking to learn how to motivate your buyers? The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy. Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity. This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy.
5. The Online Copywriter’s Handbook: Everything You Need to Know to Write Electronic Copy That Sells — By Robert Bly
Yet another hit by Robert Bly, The Online Copywriter’s Handbook is an all-in-one demonstration guide to writing copy that turns into conversions. Catering to multiple online media platforms, Robert focuses in on the best copywriting techniques for websites, landing pages, e-mail marketing, and more. Don’t miss out on this handbook if you are looking for an all-inclusive guide to online copywriting.
6. Creating Fat Content: Boost Website Traffic with Visitor-Grabbing, Google-Loving Web Content — By Dr. Andy Williams
Dr. Williams’ book on web content emphasizes the power behind content that feeds the search engines. In order to get the most mileage out of your online copy writing, you should aim for a balance between pleasing both your audience and the search engines. He gives clear examples for content that converts and content that falls flat. Creating Fat Content explains exactly how to write great content all while boosting traffic.
7. Empower Your Writing: Skills for Today’s Content Creator — By Farnoosh Brock
Content creators come in all forms these days. This author breaks down includes 22 errors to avoid when writing content, along with 9 tips for empowering your writing skills. The author takes this book a step further and includes 28 honest questions for discovering your own writing voice. As a content creator, you are the voice of your brand. This book will help you find that voice and empower your writing skills.
8. Kickass Copywriting in 10 Easy Steps: Build The Buzz And Sell The Sizzle — By Susan Gunelius
Everyone loves a step-by-step guide, especially when it comes to copywriting that will sell your products and services. This kickass copywriting book helps small business owners understand the methods behind powerful writing. Susan offers clear concept on how to effectively market small businesses with content, and she also uses real-world examples with emotional triggers. This book is a must-buy for small business owners who are new to content writing.
9. 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love — By Rachel Aaron
Nearly everyone wants to write better, but what about writing faster? With content essentially flooding the market, serious writers need to keep pace with the endless stream of demand. 2k to 10k demonstrates exactly how writers can take their ho-hum daily word count to beyond what they have imagined capable. Rachel shows her readers how to double their word counts while still maintaining the quality of their writing. For busy bloggers to newbies, 2k to 10k can help you write better and faster.
10. Breakthrough Copywriting: How To Generate Quick Cash With The Written Word — By David Garfinkel
Looking for a few inside secrets in the copywriting industry? Breakthrough Copywriting gives business owners the know-how to writing copy that generates a profit. The book outlines exactly how to craft world class copy that sells your products almost every time. Breakthrough Copywriting helps you zone into your target audience by establishing emotional connections and tap into their subconscious.
11. This Book Will Teach You How to Write Better — By Neville Medhora
This book is short, sweet, and gives great guidance for helping yourself write stellar copy. At only 56 pages long, this book is highly reviewed for its conversational tone and straightforward approach to copywriting. This book emphasizes the importance of the human touch in copywriting, while steering readers away from writing like robots. It will help inspire new bloggers and startups while giving specific examples of quality content writing.
12. The Idea Writers: Copywriting in a New Media and Marketing Era — By Teressa Iezzi
The Idea Writers offers copywriting tips from a unique angle. Teressa dives deep into the new rules of copywriting in the form of the digital age. She emphasizes that customers consume information on multi-channel levels, with not only written content, but video and beyond. She describes how the advertising copywriter has evolved over the last 50 years, and how we must change our style of copywriting to reach a more modern customer base.
13. How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers — By Henneke Duistermaat
Are you tripped up over what to write on your home page? What about your about us page? How to Write Seductive Web Copy gives new writers an edge on how to write copy for your own website like a pro. This how-to is dubbed as a practical guide that tells you how to write, as well as what to write about. It also offers multiple techniques on updating your existing web copy into something that’s unforgettable.
14. High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Rates by 30% or More — By Scott Frothingham
E-mail marketing remains as a top marketing technique in 2015, but getting your copy just right can be a challenge. In High Conversion E-mail Copywriting, Scott offers pro advice and tricks on getting customers to open your e-mails, turning them into sales. Better yet, Scott offers a 50-point checklist that every copywriter should keep on hand when starting a new e-mail campaign.
15. Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas — By Edward Werz
Have you ever been stuck with wondering what to say? With Phrases That Sell, the thought on the tip of your tongue will flow seamlessly into your copywriting. Edward showcases thousands of words, phrases, and slogans that can be applied to almost any kind of marketing. Not only does the author spell out the best phrases to say, he also helps his readers generate their own ideas on the spot.
16. How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet — By Copyblogger Media
One of the most well respected content marketing agencies in the industry crafted the perfect guide to writing headlines in this eBook. When it comes to writing compelling headlines, it’s sink or swim. With 80 percent of customers reading your headline and only 20 percent clicking through, you only have one chance to grab your customer’s attention. This book gives you the inside scoop on writing headlines that click with your customer.
17. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business — By Ann Handley and C.C. Chapman
Copywriting is all about customer engagement, and you can’t go wrong with the tips contained in Content Rules. Whether you are looking to perfect your copy for your blog, eBook, or video, these tips for copywriting and marketing will help make your sale soar. This book offers a comprehensive and how-to angle on creating the best content possible.
18. Choice Words for Local Marketers – How to Use Content Marketing to Generate Revenue — By Susan Andersen
While some of us may be attempting to dominate national (and international) search terms, there are others who are focusing on a much smaller scale. Choice of Words for Local Marketers helps small businesses understand the power of local content marketing and the impact it can have on their business. The book also helps small business owners understand the varieties of content marketing and how to reach more customers with copywriting.
19. Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy —By Maria Veloso
The title may be a mouthful, but this book is a practical guide for crafting web copywriting that sells. The author helps writers perfect their skills for copywriting on multiple mediums, including online video scripting, tips for Facebook ads, and even test copy to help maximize your response rate.
20. Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
We already have a book on phrases that sell, but what about a solid selection of power words? In Words That Sell, Revised and Expanded Edition, there are over 6,000 words that help copywriters promote their products and services. Even if you’re not looking to completely overhaul your copy, this book can help with tweaks that can yield surprising results.
21. Copywriting 101: The Fundamental Guide to Writing Compelling Copy That Sells Your Product, Service, or Idea — By Copyblogger Media
This is the third Copyblogger book on our list, and with good reason. This eBook covers the art and science of copywriting that captivates and moves product. It offers the basic fundamentals of great copywriting, all in one convenient and affordable eBook.
22. Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound — By Lynda Felder
The mysteries of writing for the web are unraveled in this book, as author Lynda Felder breaks down the basics of creating compelling web content. She uses visuals and straightforward instructions for web-focused writing techniques. This book is great for beginners and it’s noted as very easy to follow and understand.
23. Letting Go of the Words, Second Edition: Writing Web Content that Works— By Janice (Ginny) Redish
Letting Go of the Words helps you create copy that not only enhances user experience, but also boosts search engine traffic. Janice ties in the value of content creation along with SEO in this popular second edition of Letting Go of the Words.
24. Clout: The Art and Science of Influential Web Content (Voices That Matter) — By Colleen Jones
Clout is the copywriters’ guide to creating the best content possible for a variety of websites. Even if you aren’t experienced in copywriting and content creation, Clout helps readers easily understand the value of quality content and how to
25. Copywriting: Successful Writing for Design, Advertising and marketing — By Mark Shaw
Those that don’t write copy may see the craft as a talent only existing among the few. However, that mindset will change when you dive into Copywriting by Mark Shaw. He demonstrates the steps for what it takes to become a successful copywriter in the world of marketing, and how you can put yourself on the path to success with the written word.
BONUS – 26. Copywriting For The Rest of Us — By Mike Shreeve
With the mindset of you can write copy, too, Copywriting For The Rest of Us includes easy steps to becoming the best copywriter possible. The ability to write motivational copy is essential if you are looking to promote your brand and generate cash online, and Copywriting For The Rest of Us will help you put your words into action.
These 25 copywriting books and resources should help you know what steps to take next in your marketing and writing journey.
While you might not become a pro overnight, following the steps, formulas and advice in these books will enhance your skills and help boost sales.
Here’s to your content writing and copywriting chops! ?
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