Published case study
GE Sealants: a 117% organic traffic increase across 33 projects
- organic traffic increase: daily visitors 21,577 → 46,747
- 117%
- new top-3 keyword rankings
- 29
- cost reduction across the program
- 145%
GE Sealants, a Henkel brand, needed a sustained program, not one-off posts. Thirty-three projects, every one delivered on time, with rankings and traffic tracked piece by piece. The proof chain is public: Express Writers content specialist David Ingram is bylined on more than ten live GE Sealants articles, so you can follow the work from our team page to the client’s site.
33 projects · 100% on-time delivery · one client’s program
Full GE Sealants case study page in production
Published case study
Hushly: seven years, one content partner
- years as Hushly’s content partner, every month since early 2019
- 7+
- pieces each month: 4 blog posts, 30 LinkedIn posts, 8 X posts, written through published
- 42
- Q1 2026 blog posts live on hushly.com on their scheduled dates
- 12/12
Hushly is a B2B SaaS company whose founder runs the company’s marketing himself. He doesn’t need someone to tell him what his positioning is; he needs the content itself to ship, every week, at a specialist level, without building an in-house writing team. A named editor runs the account: the same person, not a queue. Each quarter, Express Writers builds a 12-topic editorial calendar. The founder reviews it directly, comments in the spreadsheet, swaps topics when the market shifts, and approves the plan. He stays in control of strategy; we carry everything after that, from research and writing through header images, metadata, scheduling, and publishing straight to hushly.com and the company’s social channels.
The ground the content covers has moved fast, from conversion and personalization to conversational search and answer engine optimization. A rotating cast of freelancers would relearn the product every quarter; Hushly works with a team that already knows it. The first quarter of 2026 alone covered answer engine optimization, conversational search, generative experience optimization, multi-touch attribution, buyer journey insights, and checkout flow optimization: twelve posts, one every Thursday, all live on schedule. The engagement has covered long-form work too, including a 15-page customer case study built early in the relationship, the kind of data-heavy B2B proof asset that has to survive a skeptical enterprise reader.
There’s no vanity dashboard here, and we won’t invent one. The outcome is the relationship itself. Through multiple strategy pivots and product launches, Hushly has renewed month after month for more than seven years. A founder who runs his own marketing, who could write this copy himself or hand it to anyone, has kept the same content partner since 2019. The calendar still gets his comments. The posts still go live on their dates.
Since early 2019 · one named editor · a 12-topic calendar every quarter · publishing handled end to end
