Korilynn V., Author at Express Writers
6 Reasons to Hire SEO Content Writers Trained in SEO Best Practices

6 Reasons to Hire SEO Content Writers Trained in SEO Best Practices

Did you know the top result of a Google search gets approximately 32% of all clicks?

So, it’s no wonder content creators fight to climb to the number one position in the SERPs. Secure that spot, and you’re sure to generate tons of organic traffic for your website.

The only problem is that not everyone is well-versed in the world of SEO best practices. When that happens, you have a couple of options – either learn how to do it yourself or hire SEO content writers to tackle the job for you.

We’ve compiled some reasons why it’s beneficial to outsource your SEO content writing to folks with a deep understanding of best practices and optimization. There are also a few things you’ll want to make sure your writer knows.

Hiring Seo Content Writers Inset

What’s the Difference Between SEO Copywriting and SEO Content Writing?

Now that you’re moving to hire content writers for your business, you might wonder if you should hire SEO copywriters or SEO content writers since there are some differences between the two.

As you likely already know, search engine optimization (SEO) is the practice of optimizing your website and its content to boost visibility in search results. Because search engines like Google search for the most helpful and valuable content to share with users, it’s important to publish quality content your target audience is actually searching for.

First up, SEO copywriting focuses largely on converting that traffic into leads and sales for your business. These copywriters handle the creation of things like email campaigns, sales pages, product descriptions, and website copy. Overall, SEO copywriters focus their skills on persuasion and inspiring someone to act.

Meanwhile, the goal behind quality SEO content writing is creating people-first content optimized for search engines through keyword optimization. Writing this way allows you to focus on providing value through content and use optimization as an additional asset to generate more organic traffic for your website. SEO content writers typically craft blog posts, guest posts for other industry sites, service pages, and landing pages.

6 Reasons to Hire SEO Content Writers Trained in SEO Best Practices

You’ve decided to start with updating your blog strategy, so SEO content writers are the best choice for your business needs. Is it going to be worth the investment to pay for SEO content writing services? Or would it be better to tackle everything on your own? The size of your team will determine whether you should outsource or hire for your internal team. Meaning, it’s important to understand some reasons why you should bring on a writer with SEO content experience:

1. They Can Create High-Quality, Well-Written Content

Poor writing can make your business look unprofessional. If someone stumbles upon your website for the first time and discovers content riddled with bad grammar and spelling mistakes, they’re less likely to trust that you know what you’re talking about. Hiring content writers who have a high-level understanding of the language you write in is essential to successful content.

A professional writer will craft high-quality, well-written content that appeals to your readers and adds value. This will help you get sustainable results with your content. These SEO writers use content to make connections with your audience and should have industry experience that positions you to be successful in your niche. That means that they can convince people to take action because they’ve offered them a solution to a problem.

SEO content that provides value and is well-written is the smartest thing you can do for your content marketing strategy, and it starts with a professional content writer.

2. They’re Knowledgeable on SEO Best Practices

It’s safe to say the world of SEO is pretty competitive. After all, other creators in your industry target the same keywords you’re after. And much like you, they want to secure that coveted spot at the top of Google’s SERPs. For that reason, you want to hire content writers who are well versed in SEO and can keep up with this ever-evolving industry.

Your ideal writer will take time to understand your target audience and branding. This will allow them the space to utilize keywords while still putting people first. Whether they do keyword research for you or you have a content strategist, these writers understand how to implement your keywords throughout your content so it’s well-optimized but never forced.

Since Google regularly updates its algorithms, ensure that the writer you hire is committed to staying on top of all the changes and adapting their writing style. This step is essential to using data and metrics successfully in your content. If your writer doesn’t understand why they should be using a certain keyword or how to do that on multiple levels, you could risk a drop in your rankings.

A content writer trained in SEO has the knowledge to optimize your content because they know the best on-page strategies. Because, while creating engaging meta descriptions, complex header sequences, and even keyword distribution might seem easy, a master understands how to blend these tactics the best. And this seamless mix of SEO and expert writing chops will get you closer to the perfectly crafted content you need.

3. You’ll Generate More Traffic and Conversions

Because your content writer understands how Google and other search engines crawl and catalog content, you’ll be able to see the results of this investment more quickly. Your monthly page views can skyrocket because of the uptick in organic traffic. And all of it is because you have a writer who understands search intent from your target audience through SEO.

As your traffic increases, you’ll likely start seeing more engagement throughout your website. People will visit multiple pages, stay on pages longer, and start leaving comments. Even better? Amazing copywriting can boost your conversion rate.

People will start filling out your contact form or joining your subscriber list because they trust you know what you’re doing. This usually converts visitors and subscribers into paying customers that you can retain with ease. That makes the investment in hiring a writer worthwhile.

4. It’ll Save You the Time and Hassle of Doing it Alone

If writing isn’t your strong suit or you don’t know the first thing about SEO, trying to master both can feel overwhelming. Luckily, you don’t need to invest the time and energy into bettering your writing skills or studying SEO unless you want to. Instead, you can hire SEO content writers who are skilled professionals to handle the job for you.

These writers are better suited to creating content so you free up your time. You’ll improve efficiency in the content creation process because they can complete these tasks quicker and easier. It will also allow you to be more consistent with posting since you’ll have a steady stream of optimized content coming in.

And, with your time reclaimed, you can focus on the other tasks that need to be completed to grow your business. You can build out new or improved processes for your employees, develop stronger relationships with clients for retention, and even make product and service development a priority if you’ve had to put it off.

5. It’ll Help You Build the Know, Like, and Trust Factor

To create success in business, it’s important that you build the Know, Like, and Trust Factor. This is because people want to buy from businesses they like and trust. If they don’t trust you, they could take their business to your competitors.

So, what’s the secret to building trust? Well, One of the best ways to establish such a strong connection with your target audience is through your content.

You want to publish content to your site that addresses their pain points and interests. Then, you can provide a solution to their problems and add value to their lives or business. Without these points of connection, you can’t build a relationship with your readers.

When you hire content writers passionate about creating online content, they’ll craft content that speaks directly to your target readers to form a strong partnership. From there, it’s your job to continue nurturing that relationship by engaging with them.

6. Your Readers (and Google) Will Appreciate Your Content

Hiring SEO content writers is a surefire way to ensure you publish content your readers will love. Through keyword optimization and other SEO strategies, you can better address the interests and needs of your audience to consistently provide valuable content while building your readership. And your target audience will view you as a trusted resource to continue to come back to.

You can’t ignore the search engines while creating content. And hiring a trained SEO writer will help you keep Google happy. With the Google Helpful Content Update, it’s more important than ever to focus primarily on creating people-first content.

A great writer can balance the expectations of helpful content with SEO to create a powerful strategy. Plus, you’ll feel confident knowing that your readers and Google will love what you publish.

What to Look for When Hiring SEO Content Writers

Now we’ve covered the value of hiring SEO content writers to assist with your content creation, your next task is to hire someone that fits the bill. You know you can’t just bring on anyone to create your blogs, landers, and other educational or informational content. It’s time to find someone who has writing skills and knows SEO best practices so they can effectively optimize your content.

So, how do you know if someone is the right fit for the job? Consider how important it is for your business to work with someone who understands your industry and target audience. You ensure they have some level of background knowledge on the topics they cover.

There are a few other things you can look for when hiring SEO content writers. Here are a few:

  • A Stellar SEO Content Portfolio: You want to hire content writers who have SEO and writing experience so you can trust they know what they’re doing. This means they should have a portfolio featuring previous writing samples to give you a taste of their work. These samples allow you to assess their overall skills, writing style, and ability to match your company’s unique voice.
  • Proof of Their Ability to Get Results: Again, since you want an experienced writer, they should have no problem providing proof of the results from their previous work experience. If you’re hiring internally, ask potential writers to provide examples of articles they’ve written that perform well in the SERPs. Ideally, you want to see these articles ranking in the first two pages of Google. If you’re thinking about outsourcing, ask for testimonials or case studies showing proof of how a content writing agency has helped a client.
  • Solid SEO Writing Technique: It’s also important to evaluate the SEO writing techniques of the writer you’re looking to hire. To do this, ask questions about their SEO writing procedures. Do they know how to conduct keyword research? Do they understand the importance of keyword density? Is formatting blog posts properly in their wheelhouse? Are they aware of how to write meta descriptions and use H2s and H3s? Ensuring that they understand the basics is essential to avoid wasting time.
  • A Promise to Consistently Create Quality Content: Consistency is crucial in the world of content creation and SEO. You want to make sure you hire content writers who can promise to create well-written and optimized content consistently, so you know they’ll be a dependable and trustworthy part of your team.

Finding SEO content writers who understand best practices, get your business, and are trainable might feel like a shot in the dark, but if you keep all of these things in mind, you’re well on your way to a content team that you can be proud of.

Try Our SEO Content Writing Services

Tired of spending all your time vetting content writers who just don’t work out? The team at Express Writers are professional SEO content writers. They understand how to craft content that works for you and dazzles your audience.

Our industry writers have a variety of backgrounds and degrees, in addition to their years of writing experience. We train our writers in best practices while focusing on people-first content. You can trust that your content will be optimized for search engines without sacrificing readability and expertise.

Contact us today to see how we help you craft unmatched content that grows your business.

Hiring Seo Content Writers Cta

First published in 2013, updated for 2022.

What is Evergreen Content and How to Use it to Build Your Brand

What is Evergreen Content and How to Use it to Build Your Brand

When building your brand’s online presence, content is crucial.

For many, that means a focus on blogging. It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership.

Research states that 56% of marketers who leverage blogging feel it’s effective. 10% even said it generates the highest return on investment for their brand.

While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content. The best way to do that is evergreen content that helps you get the most bang for your buck.

In this article, you’ll learn what evergreen content is (and what it isn’t). Plus, you’ll discover some helpful tips for creating evergreen content to build your brand effectively.

Evergreen Content

What Exactly is Evergreen Content?

Before we go any further, we need to discuss exactly what evergreen content is. And what it isn’t.

Essentially, evergreen content is any form of content that’s continually relevant. It stays “fresh” for an extended period because it doesn’t have any sort of expiration date to its relevancy or accuracy. Meaning your audience can enjoy it today, months from now, or even years from now.

Here are a few examples to give you a better understanding:

  • In-Depth Analyses or Facts: Cold-hard facts don’t change, making them the perfect example of evergreen content. For instance, if you were to write an in-depth article on what content marketing is, the definition and overall basis of your content will always stay the same.
  • How-To Guides, Tips, and Tricks: People are always searching for how-to tutorials or smart ways to strengthen their skills. These types of articles are widely appealing and will attract readers for a long time to come, especially if the content is thorough.
  • Industry Resources: No matter what field you’re in, industry resources such as guides, case studies, or glossaries of relevant terms will always be popular.

One thing to keep in mind is that you don’t want to neglect your evergreen content. Even though the concept and the bulk of your content will stay relevant, it doesn’t mean it can’t stand to be refreshed from time to time. Sometimes statistics need to be updated or you find a formatting or spelling issue that went unnoticed. So, check in maybe once per year on your best evergreen pieces to see how they stack up.

And the article you’re reading right now? We’ve completely rewritten it. Although the core content is the same, revising this post allowed us to liven up the content to align with our brand goals. Updating older, evergreen blog posts will ensure everything in our archives is high-quality and up to current standards.

What Evergreen Content Isn’t

On the flip side, content written on trending topics that are only relevant or popular for a short period is not considered evergreen. That’s because it’s appealing now, but likely won’t attract interest months or years down the line. Ultimately, those posts wind up collecting virtual dust.

Here are a few examples of what evergreen content is not:

  • Current Events: This one should be obvious, but news stories don’t have a long shelf-life. The news stories published today won’t generate much interest this time next week because something else will have happened to grab the world’s attention.
  • Media Reviews: If you write reviews about books, TV shows, or movies, you’ll likely only see a spike in traffic shortly after the post goes live. That’s because it’s when people are most interested in hearing your thoughts. After the fascination dies down, so does your traffic.
  • Statistics: Statistics are always great to include in your content. However, this type of data isn’t static. It changes over time as researchers collect new data. This means statistical content will eventually become outdated and irrelevant to your readers.
  • Technology: The tech world evolves constantly, with new gadgets released regularly. Once a new model of a laptop or smartphone comes out, content about older models is in less demand.

This doesn’t mean you should avoid these topics altogether. It just means you should cover the areas that are of interest to your audience currently. A good rule to follow is to publish one evergreen article for every 10 blog posts you write. This way, you can build a strong archive of valuable content for your audience to consume.

How Evergreen Content Builds Your Brand

You might also wonder how beneficial evergreen content will be to your overall content strategy. You don’t want to invest energy into something that won’t be worthwhile. So, here are a few reasons why going evergreen will help build your brand:

1. It Generates Steady Traffic Over Time

A huge driving factor for creating any content is that it can attract a ton of new traffic to your website. This helps you get seen and ultimately builds awareness for your brand. Now, with a timelier, trending topic, you’ll see a burst of traffic shortly after the post’s publication. Then, interest will begin to die off, and that post will no longer attract much interest.

With an evergreen blog post, there will be interest in the topic for a long time. It’ll bring in traffic now, a month from now, and even a year from now. This ensures you get maximum ROI, and you’ll see your hard work continue to pay off well into the future.

2. It’ll Perform Well in Search Engine Rankings

Because your evergreen posts will be timeless and high-quality, there’s a good chance for Google to rank them highly in their search results. That means you’ll want to take extra steps to write SEO content that’s properly optimized to increase your chances of landing that coveted first spot. And obviously, higher rankings mean more traffic coming your way.

3. Continuous Traffic Will Bring in Steady Leads

Would you immediately jump on board with evergreen content if it promised to bring you more leads than ever before? Well, it’s certainly possible. With an evergreen archive, you’ll see a continuous stream of traffic to your website over time. The more traffic you receive, the more opportunities to generate qualified leads. These leads might become your next paying customer.

4. It’ll Establish Your Brand’s Authority

Every brand wants to be seen as an authority in its industry, especially in a saturated market where it can be hard to stand out. To rise above your competitors, one of the best things you can do is produce high-quality, valuable content and do it consistently. While trending topics can do this, evergreen blog posts are even more powerful for establishing authority.

This is your opportunity to showcase your knowledge and expertise in your field. Doing this allows you to build trust with readers as they begin to see you know what you’re talking about. And they’ll want to support your brand and continue consuming more of the content you have to offer.

How to Create Evergreen Content in 5 Easy Steps

Now that you better understand what it means to be evergreen and its benefits, you’re probably eager to jump into the writing process. But before you dive in, we have some advice! The five steps that follow will show you how to create evergreen content everyone will love (including Google).

1. Map Out Your Evergreen Content Strategy

The first step is to have a brainstorming session to generate evergreen topics that you can write about on your blog. If you’re flying solo, you can do this alone. If you have a team, it’s smart to get them involved. Oftentimes people on your team have ideas that you’ve never thought about.

The intention here is to find content ideas to interest your target audience for a long time. To do that, ask yourself the following questions:

  • Are people still going to be searching for this topic in a month or a year from now?
  • Can this topic go in-depth enough to become a stellar piece of long-form content?

At the end of the day, evergreen content is valuable. It’s authoritative. And it’s thorough. So, if you can answer yes to both of those questions, it’s a great topic to pursue as part of your content strategy.

Generate as many ideas as possible to begin writing about them over the next few months. Publish articles on trending topics in between publishing your evergreen ones. This way, you can space it out and create a nice mix of content for your blog.

2. Conduct Thorough Research on Your Chosen Topic

Now that you’ve chosen a topic for your next piece of evergreen content, it’s important to thoroughly research before moving into the writing stage.

Research is essential for learning new information that can be included in your blog post. It could help you learn more about a topic you’d never covered before. Research is also your opportunity to find relevant studies and statistics that back up any claims you make. Citing your sources is crucial and helps to drive the most important points home for your readers with proven data.

When you see other articles in the same topic, it can also validate your ideas, ensuring that the post is popular enough to drive traffic. But you can even read competitive articles to see how you can improve upon what’s already out there. Offering a new angle or taking information a step further ensures your content stands out from the crowd. Plus, readers will appreciate that you went the extra mile to deliver value to them. Just don’t copy another creator directly. You always want to put your spin on things to differentiate yourself.

3. Get Organized by Outlining Your Content

When writing a new blog post, are you one to create an outline first or do you typically skip that step?

If you normally avoid outlining and prefer to fly by the seat of your pants, let’s change that. Because the thing is, it’s going to completely transform how you go about evergreen content.

Since this piece of content is going to (hopefully) be bringing in traffic for a long time, you want to make sure it’s some of your best work. It needs to be accurate and thorough to give off a great impression to anyone who reads it. And an outline can help you do that.

As you outline your content, map out your most important sections. Then, break those sections down into the individual points you want to make. When it comes time to write (the next step), you’ll know exactly what you should be writing about, keeping you organized and on track.

4. Write and Edit the First Draft of Your Blog Post

You’ve conducted your research. You have an outline on hand. Now comes the fun part.

As content creators, we all have different ways to get into our writing groove. Some people like to have music playing in the background, while others need complete silence. And for some of us, getting cozy on the couch is the perfect writing atmosphere, whereas others need to be seated at a desk.

Do whatever works for you to get into that writing mindset.

And once you start writing, here’s some helpful advice to remember:

  • Take Your Time: Don’t expect to whip up an unparalleled piece of quality content within a half-hour writing session. If that could happen, it would be amazing. In reality, it can take bloggers an average of nearly four hours to write a blog post. Be patient with yourself, and don’t rush your work.
  • Save Editing Until the End: Some content creators may disagree with this one, but sometimes editing as you go can interrupt your writing flow. To prevent that from happening, focus on getting your first draft out onto the screen. Then, you can go back and edit for clarity, add formatting, etc.
  • Don’t Forget to Optimize: If you want your evergreen content to rank, you can’t forget about SEO. That’s why you need to have your focus keyword chosen before you write so you can find ways to incorporate it into your content naturally.

The writing process can be stressful for many because it can often feel like the pressure is on to create content that everyone will fall in love with. That’s why you want to be patient with yourself and take the time you need. Following these tips should make writing easier than ever before.

5. Periodically Update Your Evergreen Content

You can breathe a sigh of relief once you’ve got your post out into the world, but your job isn’t done yet. Although evergreen content has a long shelf-life because of its relevancy and accuracy, it can still get a little stale over time.

That’s why you want to periodically conduct a content audit to review your evergreen content for quality. As you read a blog post, check for any outdated information. Then take the time to update statistics and ensure you link to the most recent data. And of course, make sure the post’s formatting looks good and double-check that media files still load.

Think of it as a simple way to freshen up your content and give a great first impression to anyone who stumbles upon your website. You want to keep track of this for your posts that bring in steady traffic. It’s also a good opportunity to optimize so they can rank higher.

Additionally, it can be helpful to keep a list of all your evergreen blog posts in a spreadsheet. This way, you can refer to them and grab links when needed for your audit. You can also record the most recent date the post was updated and make note of what changes you made.

Generate Steady Traffic with Evergreen Content

There’s no denying that evergreen content is a great way to increase site rankings and generate traffic now and well into the future. However, it takes time and effort to create amazing content that climbs to the top of the SERPs and gets the attention of your target audience. So, if you need some help bringing your content strategy to life, let Express Writers help.

Get in touch with our client success team today and learn more about how we create evergreen authority content for our clients.

Evergreen Content Cta

50+ Blogging Statistics You Can Refer to Beyond 2022

50+ Blogging Statistics You Can Refer to Beyond 2022

If you’ve been on the fence about blogging being a worthwhile investment for your brand, you aren’t alone.

Starting a blog is a big commitment. It requires research to find the right topics, and it takes time to craft a well-written, high-quality blog post. Then, you‘ll need to consider SEO and promoting your content to drive traffic. Time, money, and effort are requirements for successful blogging.

For those reasons, many brands want to ensure the return on investment that blogging can provide before moving forward. If you’re in that same boat, we’ve compiled 50+ blogging statistics that prove the value of crafting high-quality blog content.

For example, Express Writers has been blogging consistently for nearly 10 years. Targeting the right keywords and building this catalog of quality content has brought us many of our clients while growing our online presence and revenue.

If you need a little convincing that starting a blog is the right move, this post shares some blogging statistics that show why your blog is key to getting discovered in 2022 and beyond. To make this data easy to consume, we’ve grouped everything into six core topics:

6 core blogging statistic topics: essential blogging statistics, developing a data-backed posting schedule, creating the perfect blog post, reader and customer behavior, understanding the true ROI of blogging, earning and revenue

Essential Blogging Statistics: The State of Blogging in 2022

Did you know that the first blog appeared in 1994? It’s true! The very first blog post was written by U.S. journalist Justin Hall. He started a personal blog to document his life. And just a few years later, in 2000, the number of blogs had grown to 23. It’s difficult to think back to a time when blogs were largely unheard of.

Nowadays, blogging has become very normalized. Many brands and regular folks have started blogs to share their content with the world. People around the world make a living through blogging. What was once rare has become a regular practice.

Blogging is so popular around the world that there are even impressive blogging statistics that will give you a sense of how big the blogosphere is.

  1. There are more than 600 million blogs on the web today out of the 1.7 billion websites in existence.
  2. About 60 million of those blogs are hosted on WordPress.
  3. WordPress boasts about 70 million blog posts being published monthly, with 77 million new blog comments generated each month.
  4. In the U.S. alone, there are around 31.7 million bloggers, which is up from 28 million in 2015.
  5. Approximately 60% of internet users regularly read blogs.

With around 329.5 million people living in the U.S., it’s wild to think that 31.7 million of them have blogs. This reveals just how appealing blogging has become to people all over the world. Not only can companies build thought leadership and generate sales, but so many people start personal blogs to document their lives or share their passions.

Even though other content formats, such as video and podcasting, have become popular, these blogging statistics show that it’s still worthwhile (and cool) to have a blog of your own. Sharing information this way shows no signs of slowing down, especially considering that 70 million blogs are published monthly on WordPress alone.

Blogging is even more appealing today when you consider it’s never been easier to get started. There are so many platforms that allow you to build a blog (like WordPress and Squarespace), so there are many budget-friendly options that are easy to use. You may also want to consider publishing content on Medium. Or you might opt to jump on board with microblogging via Tumblr. There are about 518.7 million blogs on Tumblr, so you’d be in good company.

  1. 48% of companies with a content market strategy actively leverage blogging.
  2. More than half of content marketers say blogging is their top inbound marketing priority.
  3. 92% of content marketers utilize blogging in their marketing strategy, which makes them the content form with the highest popularity among content marketers.
  4. If you look at the owned-media platforms B2B marketers used to distribute content in the last 12 months, blogs are in second place at 76%. This is right behind their organization’s website, which 90% of respondents chose.

When looking at the world of content marketing, blogging seems to reign supreme. Content marketers truly see and understand the value of publishing blog content. That’s because relying on a blog you own instead of building a presence on a social media platform that could disappear one day is often preferred. You own your blog. So it won’t go anywhere unless you choose to shut it down.

We’ll dive into some blogging statistics that are focused on ROI in a few, but all these content marketers can’t be wrong. Their blogs generate results, so they continue to prioritize them.

Developing a Data-Backed Posting Schedule

When you start blogging, you’re usually eager to get things done right. So, it’s no surprise when you find yourself wondering how often you should post for the best results. You want to post frequently enough to stay top of mind for your audience. However, it’s important not to stretch yourself too thin and commit to creating more content than you can handle. To help you find a happy medium, check out these statistics revealing that there’s more than one answer to choosing the perfect posting frequency.

  1. Businesses publishing 16 or more blog posts a month obtain 3.5 times more traffic than those that publish fewer than four posts.
  2. In a 2021 survey of online bloggers, 22% of respondents said they published blog posts every week, while only 2% said they published blog posts daily.
  3. 68.8% of the most active bloggers say they see strong results from publishing frequently.
  4. It takes an average of three hours and 55 minutes to produce a blog post.

Your jaw dropped when you read that first statistic, didn’t it? While publishing 16 or more blog posts per month is certainly admirable, it’s not feasible for most. People don’t have the time to commit to creating so much content within a single month, so don’t feel bad if you can’t either. You’ll still be in great company by aiming for one post per week.

Web Tribunal says people are posting less often these days. In 2014, it was reported that most bloggers published anywhere from two to six blog posts per week. By 2018, that dropped to just a few posts per month.

Considering the recommendations are across the board, it’s really about doing what works best for you instead of trying to replicate the success others are seeing. But there are a few things to keep in mind as you develop a posting schedule for your blog:

  • Posting every day will yield fantastic results, but only if you have the time to dedicate to creating quality content. Your content should never suffer because you’re struggling to hit deadlines.
  • If you’re not interested or cannot post daily, aim to create at least one new blog per week. This ensures you have a consistent schedule and gives your readers a reason to keep coming back to your website.
  • Be sure to dive into your analytics to see how your blog performs. If you decide to increase or decrease your posting frequency, pay attention to how it impacts your traffic. Then you’ll know what really makes a difference for you and your readers.

While it’s great to consider what the most recent blogging statistics say about posting frequency, it’s ultimately your decision. Decide how many posts you can commit to within a single month and let that guide you.

Creating the Perfect Blog Post, According to Research

It’s not enough to impress your readers with a great blog post. Every time you create a new post, you also want to make sure Google is happy. If Google doesn’t love the content you put out there, it’s unlikely your blog posts will find their way to the top of the SERPs. If you want to drive steady organic traffic back to your website, it’s an important step.

Luckily, Google has shared their thoughts on what quality content is. Plus, some handy blogging statistics offer insights to shape the posts you create moving forward. Here are a few things you should know if you want to ensure your readers (and Google) are happy:

  1. Experts recommend creating blog posts between 1,500-2,000 words.
  2. But HubSpot says your blogs should be 2,100-2,400 words for SEO.
  3. Articles with fewer than 3,000 words were third in B2B content assets that produced the top results in the last 12 months.
  4. Meanwhile, longer reads, with at least 7,000 words, drive almost 4x more traffic than average-length articles that are 900-1,200 words.

The reality is that every blog post you publish will vary in length. Some may require more writing than others to get your point across. For instance, the majority of the blogs we publish are around 1,500 words. But this post is significantly longer at around 4,000 words to accommodate all the blogging statistics we want to share.

However, a great goal is to hit 1,000-1,500 words with each post you write. It should allow you plenty of room to share all the points you want to communicate to your reader without overwhelming them. While a lengthy guide is fine from time to time, many readers don’t look for that every week. It’s more important to consider how many words a particular piece will require.

  1. Having a headline with six to eight words can increase your click-through rate by 21%.
  2. But headlines with 10-13 words drive twice as much traffic and 1.5x more shares than shorter headlines.
  3. 36% of readers prefer list-based headlines, with “how-to” headlines not far behind.
  4. Adding a hyphen or a colon to a headline can increase your click-through rate by 9%.

The headline can make or break your blog post. That’s because it’s the first thing people see. It’s the headline that will grab someone’s attention and get them to click or prompt them to keep on scrolling. And, since you’re trying to generate traffic and readers, you want to ensure your headlines are irresistible.

When it comes to the perfect headline length, the blogging statistics are all over the place. Some experts say to keep it short and sweet, while others feel longer headlines deliver the best results. Ideally, you’ll want to test this and see what your readers respond to. Collect data over time to watch for trends about the length of a headline and how much traffic that post received.

One tried and true method for a winning headline? Numbers are always a hit with readers. Not only are they eye-catching, but they let a reader know what to expect. They’ll know from the start how many tips you plan on sharing, making it more enticing. Consider these two options:

Headline 1: How to Book 5 Clients in the Next 2 Weeks

Headline 2: 10 Easy Ways to Book 5 New Clients in the Next 2 Weeks

While these two headlines are largely the same, they both have a different vibe. And that vibe will prompt someone to click the link to view your post. So, which one is more appealing to you? If you chose the second headline, you’ve picked a list-based headline. Whenever possible, incorporate a list into your headline to see if it resonates and attracts more readers.

  1. More than half of blog posts with a complex structure (featuring h2, h3, and h4) perform highly in traffic and engagement. 44% of blog posts with a simple structure (just h2 and h3) are also high-performing.
  2. Posts that contain at least one list per every 500 words of plain text get 70% more traffic than blog posts without lists.
  3. Blog posts with at least one image tend to see twice as much traffic as posts only containing text. These posts will also see 30% more shares and 25% more backlinks.
  4. Blog posts that contain images get 94% more views when compared to posts without visuals.
  5. Using photos that contain real people instead of stock photos can result in a 35% conversion increase.

Your blog post is more than just the words you’ve written. You also need to consider several important formatting elements that enhance readability and make your content more appealing to readers. For instance, using headers (such as h2 and h3) can help break up text into different sections. It’s easier to digest than a big block of text.

Lists, whether numbered or bulleted, are great as well. Again, it just makes it easy for your reader to consume your content. And as you can see from the blogging statistics above, people love visuals. Not only do they break up the text, but visuals can aid your reader in understanding the content you’ve written. Always aim to incorporate a few images into your blog posts, whether you create them in-house or source them from other sites. Just be sure to credit the original creator.

Statistics on Reader & Customer Behavior

Understanding your readers is one key to a successful blog. To do that, study them via your analytics or market research. This will allow you to better cater to their needs and deliver the content they’re looking for. The following blogging statistics will help you better understand how the average blog reader views blogs and their behavior patterns when actively reading a post.

First, let’s talk about how your blog influences a reader’s perception of you based on credibility and trustworthiness. This is why so many brands rely on blogging. You gain exposure but also build thought leadership. Here’s what you need to know:

  1. Blogs have been rated the fifth most trustworthy source when it comes to gathering information online.
  2. In fact, 68.5% of consumers feel a blog adds to a website’s credibility.

Readers see the value of blogging. They consider blogs to be trustworthy sources when they’re searching for information online, as it’s how many of them consume content. Blogs even add to your overall credibility while educating and informing your readers.

  1. About 71% of B2B buyers will read content during the buyer journey.
  2. 60% of consumers say blog posts are valuable when in the early stages of the buying process.
  3. Also, 61% of people are more likely to buy from a company that produces unique content.

If your brand sells any kind of product or service, you can use your blog posts to establish credibility and promote your offerings more effectively.

A great blog post could be what prompts someone to make a purchase with you over a competitor, which is worth keeping in mind when writing content. That’s because you’re an expert on what you do, and you can easily showcase that through your blog. Show off your skills and knowledge with everything you create.

You should remember that buyers are often skeptical. They aren’t always quick to make a purchase. That’s why you’ll want to use your blog posts to gently lead them towards your offerings. Create that desire in them, educate them on your product or service, and your blogs may just lead to an increase in conversions.

  1. 43% of people confess to skimming blog posts, instead of reading them entirely.
  2. In fact, readers spend approximately 37 seconds reading a blog post.

The above blogging statistics are probably frustrating to read. After all, you work hard to create your blog content, so you want people to read what you’ve written thoroughly. However, this simply isn’t happening very often. Most people are just skimming your posts, and they’re doing so in under one minute. Wild! It just goes to show that we’re in a rush to consume content these days.

To help you better prepare for this, keep this advice in mind:

  • Make your blogs easy to skim by using short paragraphs, headers, and visuals. Here’s a hint: use your visuals to draw attention to the most compelling points in your post, such as statistics.
  • Use a strong hook to grab their attention at the beginning of the post. You want to pique their interests and leave them wanting more so they keep reading.
  • Focus on providing valuable information they’ll be unlikely to find elsewhere. It can be hard to stand out from the crowd, but if you can offer something unique, your readers will likely appreciate it.

Implementing this advice will make your blog posts more appealing to those who are just coming to skim the surface. Again, it’s all about catering to their needs once you understand their behavior.

Understanding the True ROI of Blogging

The moment you’ve all been waiting for! What kind of results can you expect blogging to deliver? It really depends on what goals you set, so it’s important to know what your endgame is when you start and manage a blog of your own. However, the following blogging statistics show the ROI many have experienced because of their hard work.

  1. 56% of marketers who leverage blogging feel it’s an effective tactic. 10% say it generates the largest return on investment.
  2. 72% of online marketers label content creation as their most effective SEO tactic.
  3. Businesses with blogs experience twice as much email traffic as businesses that don’t.
  4. SEO leads have a 14.6% close rate, while the close rate is 1.7% for outbound leads (direct mail or print advertising).
  5. Companies who blog get 97% more links to their websites.
  6. Websites that have a blog are shown to have 434% more indexed pages.

Having a blog allows you to produce high-quality, optimized content consistently. This gives Google more to index – up to 434% more than websites that don’t have a blog. Of course, this won’t happen overnight. You need to be persistent and make sure you’re doing your best to climb to the top of the SERPs. Keep in mind:

  • Consistency is key, so create a publishing schedule that works for you. How many high-quality blog posts can you commit to each month?
  • Again, it’s all about quality. If your blog posts aren’t great, Google won’t want to recommend them, and people won’t want to read them. Quality over quantity.
  • Be mindful of SEO tactics so you can effectively optimize your content.
  • Don’t be afraid to delegate if you can’t maintain consistency on your own. Creating great blog content takes time and effort. If you don’t have what it takes to do it alone, you can always outsource to an agency.
  1. 34% of bloggers say that updating their older blog content produces strong results. However, only 38% of bloggers take steps to renovate these posts.
  2. Updating blog posts can increase traffic by 106%.

The good news is that you don’t always have to come up with fresh, brand-new ideas. You can often revisit your archives to find older blog posts that desperately need refreshing. Those posts can be updated and republished as new to drive even more traffic and interest. This is a smart tactic to implement for any evergreen content to ensure it reflects the latest data and advice.

  1. 57% of marketers say blogging helped them gain new customers.
  2. B2B companies using blogs see 67% more leads than those without blogs.
  3. You have a 13x larger chance of achieving satisfying ROI when using blogging in your marketing strategy.
  4. Because it’s so scalable and affordable, businesses note that blogging is the third most common content marketing strategy.

New customers would be a dream, right? Well, your blog can help you make that happen! As you can see, many marketers and B2B companies attract paying customers through their blog content. You just need to make sure you’re creating content that’s relevant to your target buyer to attract them to your website in the first place.

Earnings & Revenue Blogging Statistics

You might be wondering – What exactly do people earn when it comes to their blogs? Is it really all that lucrative? If you’re a brand offering products and services, blogging is only one piece of the puzzle. However, you may be looking to start a blog and make it your primary source of income. If that’s you, these blogging statistics are eye-opening about what you can earn.

  1. Bloggers can achieve an average monthly salary of $8,000.
  2. Around 25% of bloggers on WordPress use their blogs for full-time earnings.
  3. During a 2021 survey that featured influencers from Canada, the United Kingdom, and the U.S., it was discovered a blogger with a Domain Authority score of over 50 expected to receive around $549 USD per post on average. Those with a Trust Flow Score of more than 20% required $330 USD per post.
  4. Personal finance and food bloggers tend to have the highest income. For food bloggers, $9,169 is the middle ground for income, while personal finance bloggers make $9,100 monthly.
  5. Lifestyle or mommy blogs are the next highest income levels, followed by travel.
  6. Bloggers making between $7,500 and $25,000 each month generate 42.2% of their revenue through affiliates.

There can be a high pay-off for blogging. But keep in mind that those with this level of income didn’t do it overnight. Their posting schedule was consistent, delivered quality content, and never gave up. You have to be willing to put in the work if you want to reap the rewards financially.

These Blogging Statistics Show How Valuable a Blog Can Be

Now that you see how powerful it can be to have a blog, it’s time to take content creation seriously. If you’re able to create blog content on your own, that’s amazing. However, if you need some help with consistency and publishing high-quality content, it’s time to consider outsourcing. Our team at Express Writers can create incredible blog posts your readers and Google will love.

Unsure which blogging option is the best to build authority? Get in touch with our client success team today.

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How and Why to Outsource Your Content Writing

How and Why to Outsource Your Content Writing

When it comes to content creation, you have two options: do it yourself or outsource.

While it’s certainly admirable to create content entirely on your own, it’s not feasible for everyone. That’s why many companies opt to have a mix of in-house or freelance writers, or they choose to outsource the task entirely.

If you’ve been considering making the move to outsource content writing, you probably have a few questions you need answered. For instance, how do you know when it’s time to hire a writer? Will this investment really be worthwhile? How do you outsource anyway?

This article shares everything you need to know if you want to get started with outsourcing.

How to outsource the content

Knowing When it’s Time to Outsource

Now that you understand how to outsource content writing efficiently, you may be wondering – is it time to hire someone or can I continue to manage my content on my own?

This can be a difficult decision. Giving up control or seeking outside help isn’t always the easiest thing. However, sometimes it’s exactly what you need to propel your brand forward. Here are a couple of signs it’s time to outsource:

1. You’re Missing Publication Deadlines

If you want to be successful with your content creation, you should consistently publish new. Doing this allows you to stay top-of-mind with your target audience. Plus, it helps you generate more organic traffic and will help position you as a thought leader over time. To be consistent, it’s helpful to have a set posting schedule. For instance, you could aim to publish a new article weekly.

However, that’s often easier said than done. When building a business, there are typically tons of tasks on your plate. And sometimes, content creation takes a backseat to those other to-dos when you have limited time in your day to get things done.

If you find you’ve been neglecting your content schedule by missing publication deadlines, it’s time to consider outsourcing. This will ensure you get back on track and have new content going out regularly. Then, you won’t have to risk being forgotten by your readers.

2. Writing Isn’t Your Strong Suit

The truth is writing isn’t for everyone. Which is okay because you don’t need to be an expert writer or spend hours stressing about putting together a high-quality article. Instead of beating yourself up over it, call in the reinforcements.

When you outsource content writing, you get to remove this task from your to-do list and focus on the things you enjoy doing for your business. Additionally, hiring someone who truly loves to write ensures you’re putting out better content than ever.

3. You Don’t Know SEO

If you want to generate organic traffic, optimizing your content is a must. Search engines like Google are always evolving and updating their algorithms to better deliver users the content they’re searching for. And if you’re creating online content, you need to stay updated with these changes because they could impact the SEO strategies you’ve been implementing.

But what if you don’t know a thing about SEO? Or what if you’re struggling to stay updated with what’s going on with Google? You don’t need to be an optimization expert. However, this is another good sign you may want to outsource content writing. A skilled writer will know how to effectively optimize your content so you can rank higher on Google. That will bring in more traffic and could increase engagement and conversions.

4. You Have the Budget

Money is often one of the biggest roadblocks for businesses that want to outsource content. Sometimes they simply don’t have the extra funds to allocate to this. If you do, it might be time to move forward with outsourcing.

Investing in content can help you make more money.  In 2019, a HubSpot study revealed blogging alone can net you 13 times more in positive return on investment (ROI). But on top of that, you free up time to tackle other projects to grow your brand, so the investment only grows.

The Benefits of Outsourcing Your Content Writing

Even if you know you should outsource, there’s a good chance you’re probably a little hesitant too. Finding the perfect writer can be stressful. Plus, you need to create a new budget for this added expense. You might feel like that isn’t worthwhile, but you just need to understand the great things that can come along when you outsource content writing.

Here are a few benefits that just might seal the deal for you:

  • It’ll Save You Time:Instead of pouring hours into content creation, you can have someone else completely take over this task. Then, it’ll free up time in your day to focus on other things to drive your business forward. For example, you’ll be able to put more effort into creating new products and services. And relying on a skilled writer will often take less time than if you were creating the content.
  • High-Quality, Optimized Content:An expert writer will deliver top-notch content carefully optimized so you can attract more organic traffic to your website. You’ll never have to question the quality of the content you receive, nor will you need to worry about staying updated with the latest SEO tactics. Your writer can handle that for you.
  • Improved Rankings in the SERPs:Since you’ll now be publishing optimized content on your blog, there’s a good chance your content may start climbing up the SERPs. Landing on the first page of Google is quite a feat, and it’s something a skilled writer can help you accomplish. Higher rankings generate more visibility and lead to a boost in traffic.
  • Increased Conversions and Engagement: A powerful article could be what leads someone to purchase with your business, especially if you include a well-written call to action at the end. You also may see engagement rates increase because of all this new content you’re publishing.

Of course, those are just a few of the benefits you can experience when you outsource. Beyond that, you can feel confident knowing you’ll receive 100% original content every time.

How to Outsource Content Writing

Sold on outsourcing and ready to dive in? Before you do, there are a few tips you need to know if you want this to be a successful partnership. Here’s some advice to keep in mind:

1. Set Your Budget

Great content doesn’t have to break the bank, but you need to know what you can afford to spend. After all, you don’t want to allocate more money to content creation than you have. However, you will need to pay your writers fairly if you expect to receive high-quality content in return. Take some time to review your current budget. How much money do you have left to spend on a writer? How much do you feel comfortable spending? These are essential questions when you begin searching for freelancers or agencies to work with.

2. Find Writers Who Are Skilled in Your Niche

Whether you’re hiring a freelancer or choosing to work with an agency, it’s smart to ensure the writer creating your content has some expertise in your field. This is especially important if you’re in a high-level niche such as the medical, financial, or technical worlds. Not only does this improve the overall quality of your content, but you’ll feel more confident in the outcome.

If you opt to work with an agency, you can ask them ahead of time if they have writers skilled in your niche. And you can request to work with that specific writer. At Express Writers, we vet and train writers with a variety of backgrounds, then match hand match writers to our clients in those industries. If a client finds someone whose work they love, they can request to keep working with that writer every time they order.

3. Clearly Communicate Your Needs

Whenever you’re working with someone else, clear communication is going to be essential. As you outsource content writing, it’s imperative that you’re up-front with the writer or agency about what you want. For instance, you’ll want to provide as much detail as necessary when you order your content. Include the topic you’d like them to write about, your focus keyword, any information you want included in the content piece, and details about who your target audience is.

If you want to take it a step further, you could also include an outline. It doesn’t have to be overly detailed, but it can break down all the different areas you’d like to ensure the content covers. Linking to a reference piece is great as well. Your writer can then better understand what you’re looking for from the content they’re creating for you. They’ll get a feel for the style of writing you like and the different points you want them to include.

Beyond that, providing more details is much more effective than saying, “Write a 1,000-word article on smart marketing tactics.” That’s rather vague and could lead your writer to take the article in the wrong direction than what you had intended.

4. Give the Writer Room for Creativity

It is possible to be too constricting when working with a writer. You want to give direction when it comes to tone, keywords, and your core message. However, you also want the writer to have room to be creative. A talented writer will know how to craft an amazing piece of content while adhering to your directions. So, offer guidance, but give them enough space to do what they do best without restricting their creativity.

5. Work With Your Writer Through the Editing Process

Once the writer has submitted a piece of content to you, remember that this is merely a draft. You don’t have to accept what they’ve created, especially if there are issues. If there are any changes needed, politely communicate that with your writer so they can make the appropriate edits.

You never want to quit on the first draft. Instead, work together and create a collaborative process. When you go back and forth to finalize the copy, it forges a stronger relationship between you and your writer. They will understand your likes and dislikes for any future content they create for you. Think of it as a learning opportunity. The better your writer gets to know what you’re looking for, the better job they’ll do next time.

6. Reward Your Writer for a Job Well Done

Those who work freelance sometimes see an assignment come in, complete the job, and never hear from that company again. This can be discouraging because it often leaves the writer wondering if something went wrong.

If you work with a freelancer, take the time to send your thanks after they complete an assignment. You can even call out a specific element you liked about the content. Not only is this encouraging, but it helps foster a trusting relationship for the future. This writer may even feel compelled to make your work a top priority moving forward since they’ll know just how much you appreciate all their hard work.

Outsource Content Writing to Our Expert Team

If you’re interested in outsourcing your content creation to a skilled and reputable agency, look no further. Founded in 2011, Express Writers has served over 5,000 clients with a team that has completed over 50,000 projects. You can trust that we have what it takes to create high-quality, valuable content your readers will love.

Head to our Content Shop to see what our writers can do for you.

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Content as a Service: Everything You Wanted to Know

Content as a Service: Everything You Wanted to Know

Did you know that 82% of marketers actively use content marketing?

That’s because brands see the value of consistently publishing quality content for their audiences to consume. Investing time and money into content and doing it well is essential because your audience often seeks content that educates or informs. You can also use content to build thought leadership. And most importantly, it can convert someone into a paying customer. So, it only makes sense to apply your resources toward content marketing.

To provide their audience with the right content, at the right time, and via the right channels, many brands turn to content as a service to truly transform their overall content strategy.

But what exactly is content as a service? If you’re not sure what that means or the benefits this practice offers, you’re in the right place. This article will help you get started.

Content as a service

What is Content as a Service?

Content as a service, often abbreviated to CaaS, is a way for you to provide content on-demand to your audience. It works by storing the content you’ve produced as raw data in a content repository. When uploaded, it’ll have tags and metadata to categorize it.

Then, when the content is needed, it’s requested and displayed to your reader. And that content will be presented in a way that’s optimized for the reader’s device, whether it’s a computer, tablet, smartphone, or smartwatch. It can even factor in systems such as websites and apps.

Something like this isn’t possible with a single CMS (content management system). If you wanted to publish the same piece of content on another channel, you need to duplicate it. With content as a service, however, it’s basically like a headless CMS. It offers the ability to deliver content to multiple channels by using an application programming interface (API).

These days, offering an omnichannel experience (where you’re focused on serving and selling to customers across multiple channels) is essential. You should aim to reach your target audience where they’re at. And that’s why content as a service has become a popular move for many, as it allows effective management and repurposing of content across various channels.

The Benefits of Content as a Service

It all sounds appealing, right? Before you turn your content strategy upside down, you’re probably wondering how content as a service might benefit you. Since you know the time and money it requires, you need to know that making this move will be a worthwhile investment.

Here are just a few of the benefits that’ll make CaaS more enticing:

  • It Offers More Flexibility:Wouldn’t it be nice to create a piece of content once and publish it everywhere without manually republishing it across multiple platforms? That’s what content as a service does for you. This will save you time since it won’t require additional effort while your content gains more traction across various channels.
  • You’ll Gain Better Insight into Content Performance:When it comes to your content strategy, you need to know what works and what doesn’t to generate the desired results. Implementing this practice will help you better understand the content your audience is most interested in so you can create more of what they’re searching for.
  • Content Can be Personalized to Your Audience: With more insights into your audience, you can tailor your content based on their demographics and interests. Then you deliver exactly what they’re searching for at the right moment. Personalized content is a great way to increase loyalty and drive conversions, so it pays off in the long run.

At the end of the day, you need to consider how this would impact your target audience. Is implementing content as a service going to improve their lives? Will it help provide a more user-friendly experience that’ll keep them coming back for more?

How to Implement Content as a Service for Your Brand

If you’re ready to switch to a more content-centric approach and want to implement content as a service, we need to discuss how to get started. Simply follow this advice to get the ball rolling.

1. Understand the Content Needs of Your Audience

Before you begin writing content, research your target audience if you haven’t already. Having a clear understanding of what your audience is searching for when opening Google will allow you to brainstorm relevant content ideas. It’s crucial that you create the content they’re looking for, or your content will go largely unnoticed. To get in front of your target audience, you must give them what they need.

This means you want to be strategic about your focus keywords and how those keywords are used within your content. It’ll increase the odds of ranking high in Google’s search results, ultimately attracting more people to your brand. Because if no one is accessing your content, the advice that follows will be useless.

Once you’ve generated some relevant ideas, you can begin writing. You can do this in-house if you have a skilled content creator on your team. Or you might want to consider outsourcing your content creation to a team of expert writers (more on that in a moment).

2. Determine How the Content Will be Made Available

First, you’ll need a content management user interface to host all your content in one place. There’s no need to worry about formatting or anything like that. Instead, you just want to focus on uploading your best content and tagging it with the appropriate metadata so it can be properly categorized. This will make it easier to access the content later.

But as mentioned before, you won’t be solely relying on a traditional CMS (such as WordPress) when pursuing content as a service. Instead, you’ll be utilizing an application programming interface, also known as an API. This is commonly done with a REST API, but there are other options.

It’s the API that will take your content and present it in whatever way is requested by your reader. That could be your desktop website, mobile website, or app. An API could even take portions of your content and use it to answer questions via a chatbot. The ideas are endless!

3. Outsource it to a Content Agency

Another option is to let the experts handle it for you. Realistically, not everyone has a knack for writing. If you struggle to create great content and don’t have someone on your team to assist with this, outsource your content creation to an agency instead of trying to figure it out yourself.

There are many benefits to investing in custom content. Not only will it save you time, but when you work with professional writers, you can feel confident that the job will be done well.

That’s exactly what we pride ourselves on at Express Writers. Content is our passion! And we love delivering high-quality content to our clients. With our Managed Services, we offer hands-off content creation at volume. Perfect if you want to free up your schedule to focus on other tasks to drive your business forward.

4. Review Data to Monitor Performance

Finally, it’s important to occasionally do a deep-dive into your analytics to see how your content performs. Google Analytics is a great indicator of which pieces of content are most popular and how long people are staying on your website. Not only does this give you an indicator of which topics to cover more often in the future, but it offers insights into your website’s usability. If people are staying on your site for a while, that’s a good sign you offer a positive user experience.

But sometimes the best thing you can do is go straight to the source. Pay attention to any mentions of your brand on social media to see if people say anything about accessing your content and how the experience was for them. If you don’t see any posts of that sort, don’t be afraid to ask. Survey your readers to ensure the content experience is going smoothly for them, and ask if there’s anything they would change.

Let the Experts Handle Your Content Creation

On the hunt for a team of writers you can trust? Look no further than Express Writers. Our expert writers can perfectly craft incredible content for a variety of mediums, including your blog. Plus, we’ll take extra steps to effectively optimize your content so you can rank at the top of Google.

 Book a call with our client success team and learn more about how Express Writers can help you.


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