Search engine optimization takes time. It’s like building a house where each new addition strengthens your construction. Every blog post you write, and website page you add gives you more authority and ranking potential. Today we dive into strategies to build your evergreen content. Covering trending topics and the latest news and stats is vital … Read more
I think we can all agree content is essential. You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme your dentist posted on social media. However, budgeting to create all that content is another beast you might not be ready to tackle. We have … Read more
Your website reflects you and your business. It’s not enough to have an aesthetically pleasing site design. You also need to make sure you’re publishing impeccable content that Google will rank highly and that your readers will enjoy. Part of that is learning how to review content for efficacy and quality so you can put … Read more
Uplevel Your AI Content Game with a Human Touch AI is here, and while it has generated thousands of pieces of content already, those pieces of content are still not quite up to the standard you would expect (or Google for that matter) when it comes to expertise. If your company is using AI-generated content, … Read more
Content that connects with your audience is worth every penny. Having a single piece of content that speaks to your desired audience, and connecting to your audiences meaningfully, often results in a higher ROI. It is essential, whether you are a small business or large corporation, that you know how to connect with your audience … Read more
You’ve waited a few days, and you finally received your copy. You’re excited to get moving on with your project, open up the document, and realize that the tone is not correct, the keyword wasn’t used as you wanted it to, or the direction of the blog itself didn’t go the way you had hoped. … Read more
A craveable, delicious, delightful blog post isn’t much different from a pastry. As long as you follow the recipe, steps included, you will create a post your readers are hungry to devour – and might even return for more. The good news is you won’t make a special trip to the grocery store to get … Read more
AI is here, and there is no denying it. While AI can share the workspace with a traditional writer and editor for content marketing, there is one thing it cannot do – SME content creation. The only genuine SME (subject matter expert) out there in your niche is, well, you – and the talented freelance … Read more
Infographics are an incredibly popular online resource. According to HubSpot, they are the fourth most popular type of content used by marketers. The popularity of infographics comes from several factors: They’re visual and textual, making them a powerful vehicle for education. They’re easy to share and simple to skim, so they’re perfect for our instant-gratification … Read more
Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills. The Express Writers team knows what it takes … Read more