A craveable, delicious, delightful blog post isn’t much different from a pastry. As long as you follow the recipe, steps included, you will create a post your readers are hungry to devour – and might even return for more. The good news is you won’t make a special trip to the grocery store to get … Read more
As the final months of 2018 loom ahead, it’s time to start thinking about our strategies for next year. It’s that time of year to already start asking our marketing selves… How can we begin 2019 with a pop, sizzle, or a bang? Better yet, what can we do right now to ensure we get nothing but … Read more
If you want to learn to do something well, one of the best ways is to follow the leaders. This is as true in SEO as it is in any other industry. Luckily, the modern digital marketing world is filled with a huge assortment of SEO experts who are ripe with valuable information. Here’s a … Read more
Social media is becoming more and more a necessary value instead of a commodity. But still, many people question its necessity and validity. Some think that it can work well for certain businesses but that it might not be a tool that other businesses, including their own, will need. However, social media can be a … Read more
PubCon is the top social media and optimization conference: it’s supported by the top businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and digital advertising agencies. (Yes, one day I’ll make it to one.) This awesome event always offers an in depth look at the future of technology, as envisioned … Read more
Recently, there’s been a big push in the SEO community toward “topics rather than terms.” While the SEO of yesteryear was obsessively focused on keyword research and inclusion, today’s SEO has expanded to be more natural, conversational, and user-focused. Over the last several years, we’ve seen significant shifts in optimization, including Google’s massive push for high-quality, … Read more
Keyword optimization isn’t as technical as you may think. It’s not about counting keywords and doing math equations. Instead, excellent keyword SEO involves: Inserting keywords using natural language where it counts … That’s it! In fact, as long as you strategically place your focus keyword/secondary keyword in the right spots, you can forget about keywords … Read more
If you are in the SEO business or in case you are thinking about it, there is one major rule you will have to keep in mind: the search engines don’t care about companies; they only rank content. It doesn’t matter how great your company is if you can’t offer the readers high quality content. … Read more
Last year, search engine optimization (SEO) gurus rode a wild rollercoaster of change as Google updated a slew of search engine algorithms. New and exciting algorithm changes are expected for 2014, but one staple of SEO seems to remain static: high-quality, fresh content. SEO Is Not Dying, But Evolving The truth is: SEO … Read more
According to Search Engine Watch, a leader providing search engine industry analysis, SEO marketing “finally matured in 2013.” In a single year, over 500 algorithm changes took place, changing the face of search engine optimization forever. In 2014, you’ll need to adapt to change if you expect to hold onto your SERP (search engine results … Read more