search engine optimization Archives

The Future of Blogging: Today’s Recipe for a Perfect Blog Post

A craveable, delicious, delightful blog post isn’t much different from a pastry. As long as you follow the recipe, steps included, you will create a post your readers are hungry to devour – and might even return for more. The good news is you won’t make a special trip to the grocery store to get … Read more

5 Essential SEO Trends for 2019 You Can Put into Practice Immediately

by Adam Oakley

As the final months of 2018 loom ahead, it’s time to start thinking about our strategies for next year. It’s that time of year to already start asking our marketing selves… How can we begin 2019 with a pop, sizzle, or a bang? Better yet, what can we do right now to ensure we get nothing but … Read more

20 SEO Experts & Resources You Should Be Following Today

by Adam Oakley

If you want to learn to do something well, one of the best ways is to follow the leaders. This is as true in SEO as it is in any other industry. Luckily, the modern digital marketing world is filled with a huge assortment of SEO experts who are ripe with valuable information. Here’s a … Read more

Does Social Media Actually Have Any SEO Impact?

by Adam Oakley

Social media is becoming more and more a necessary value instead of a commodity. But still, many people question its necessity and validity. Some think that it can work well for certain businesses but that it might not be a tool that other businesses, including their own, will need. However, social media can be a … Read more

The Future of SEO: Topics Instead of Keywords

by Adam Oakley

Recently, there’s been a big push in the SEO community toward “topics rather than terms.” While the SEO of yesteryear was obsessively focused on keyword research and inclusion, today’s SEO has expanded to be more natural, conversational, and user-focused. Over the last several years, we’ve seen significant shifts in optimization, including Google’s massive push for high-quality, … Read more

Keyword Optimization: 5 Do’s and Don’ts to Follow to Score SERP Rankings

by Adam Oakley

Keyword optimization isn’t as technical as you may think. It’s not about counting keywords and doing math equations. Instead, excellent keyword SEO involves: Inserting keywords using natural language where it counts … That’s it! In fact, as long as you strategically place your focus keyword/secondary keyword in the right spots, you can forget about keywords … Read more

10 SEO Predictions for 2014

by Adam Oakley

Last year, search engine optimization (SEO) gurus rode a wild rollercoaster of change as Google updated a slew of search engine algorithms. New and exciting algorithm changes are expected for 2014, but one staple of SEO seems to remain static: high-quality, fresh content. SEO Is Not Dying, But Evolving The truth is: SEO … Read more

Should Copywriters Choose Between SEO Practices and Creativity?

by Adam Oakley

Striving to comply with the virtually unpredictable changes of dynamic online environments, numerous copywriters have the distinct impression that their white-hat SEO (Search Engine Optimization) tactics are inevitably compromising the substance of their copy. In fact, most novices are probably asking themselves the following question: Am I writing for living, breathing human beings, or am I crafting Web content for search engines?