Why Does Content Work? Plus, 39 Reasons You Should Invest in Content

Why Does Content Work? Plus, 39 Reasons You Should Invest in Content

You’ve heard content being praised time and time again by marketers.
(Myself included.)
But, why does content work?
In today’s shifting business world, they say, content marketing is the way to go.
It beats paid ads and other forms of traditional marketing by a long shot.
(90% of consumers find custom content useful. Compare this to Facebook ad ROA, which sits at .66x. What kind of content works? Educational, useful, blog content. 3 out of 4 of internet users read blogs regularly.)
We know content works.
And although you believe what the experts are saying, you wonder: why?
Why does content work? What’s the science behind it? Should you start your own content marketing campaign?
Let’s dig into the data to find out!
why content works

Why Does Content Work? Plus, 39 Reasons You Should Invest in Content – Table of Contents

What Kind of Content Works?

1. Content with a Strategy
2. High-Quality Content
3. Consistent Content

Why Does Content Work? 40 Reasons to Invest in Content Marketing

Does Content Work? How to Move Forward with Your Marketing Goals

Why does content work? What’s the science behind it? 👩‍🔬 Should you start your own content marketing campaign? Dig into the data with @JuliaEMcCoy via the Write Blog 🔎 Click To Tweet

What Kind of Content Works?

Before we dive into why content marketing works, it’s important to point out that not all content works.
You can’t just get on your keyboard and type up a frenzy of random blogs to publish online. Doing this is a waste of time, energy, and even money.
So, what kind of content should you be producing? Here are three things to aim for.

1. Content with a Strategy

Approaching content marketing without content strategy is like going on a trip without a destination.
No matter how many miles you travel, you’ll never reach your goal because you don’t know exactly what your goal is.
To keep your content from going in circles, you need to develop a content strategy.
This is your master plan and blueprint. It’ll guide you on what type of content to create, the target audience to create it for, where to publish it and how often, and all the details that’ll make your content unique, purposeful, and powerful.

2. High-Quality Content

When publishing content, remember that quality trumps quantity every single time.
And when I say quality, it’s not just making sure your blogs are free of grammatical errors.
It’s superb content. Share-worthy content. Content that gets your audience hooked.
So, if you’re tempted to click publish on the mediocre blog you wrote, just stop. Publishing a day or two late is better than damaging your online authority with low-quality content.

3. Consistent Content

That being said, try your best to stick to a regular schedule.
Your readers will lose interest if you publish content randomly and inconsistently.
If you’re having trouble writing everything yourself, hiring an awesome content writer is a promising and profitable step.
What kind of content should you be producing? 3 things to aim for: 1) Content with a strategy 🗺 2) High-quality content 💯 3) Consistent content ⌚ Click To Tweet

Why Does Content Work? 40 Reasons to Invest in Content Marketing

Let’s start with exactly why content works, then explore statistics that’ll get you excited about content marketing.

1. Why Does Content Work?

Content works because of what the buyer’s journey is like today.
Buyers nowadays can’t be bullied into an old-fashioned sales funnel.
They don’t like feeling “sold,” or “closed.”
Instead, they want to feel powerful. They want to be in control during every step they take towards the solution they’re looking for.
So no, you can’t put your audience into a rigid, linear sales funnel.
What you can do is offer them value.
For instance, let’s say your potential client wants to feel attractive and confident with a flashy white smile.
If you’re selling teeth whitening products, you can do two things:

  • Bombard your prospect with paid ads, or
  • Teach your prospect how to whiten his teeth through quality content.

As you’ve guessed, your prospect will respond positively to your brand if you choose the second option.
He’ll see you as an authority in your industry. He’ll trust you. He’ll consider your expert advice and feel attracted to your product.
That’s how content marketing works.
Buyers nowadays can’t be bullied into an old-fashioned sales funnel. 📜 They don’t like feeling sold or closed. Instead, they want to feel powerful. 💪 Click To Tweet

2. Your Audience is Constantly Online

81% of people go online daily
In the U.S. alone, 81% of people go online on a daily basis. Of this number, 28% are online constantly, and 45% go online more than once a day.

3. The Number of Internet Users is Growing Each Year

Today, there are 4.54 billion internet users worldwide. That’s more than half the total population of the world!

internet users worldwide

4. There Are Six Billion Searches on Google Per Day

That’s 230 million searches every hour, and two trillion searches per year.
230 million searches happen on Google hourly

5. Google Is the Number One Place People Go When Searching for a New Product or Brand

Every single day, hundreds of millions of people go to Google to perform shopping-related searches.

6. People Are Spending More and More Time on the Internet

time spent using the internet per day

Source: thenextweb.com

The Philippines leads the pack on total time spent on the internet with a whopping nine hours and forty-five minutes per day. Worldwide, it’s six hours and forty-three minutes per day (the same number with the U.S.).
People spend nearly 7 hours on the internet daily

7. 90% of B2B Marketers Use Content as Part of Their Strategy

The brands using content for marketing aren’t all small. In fact, hugely successful brands like Toshiba, Cisco, and Marriott all take advantage of content marketing.
90% of B2B marketers use content marketing

8. A Huge Chunk of Marketers are Investing in Content Marketing

It’s not just B2B marketers, it’s B2C marketers as well. 70% of all marketers now invest in content marketing.

9. 3/4 of All People Who Use the Internet Read Blogs Regularly

3/4 of internet users read blogs
That’s 3.4 billion people who’d potentially be interested in reading content you publish.

10. 55% of Marketers say Blogging is a Top Inbound Marketing Priority

While outbound marketing pushes your messages at people who aren’t interested in your brand, inbound marketing works like a magnet. It draws in prospects who are actively looking for your product or service.
Since more than half of marketers consider blogging a top inbound marketing priority, why not jump in?

11. If You Increase Your Blog Posts by 100%, You’ll Get a 300% Increase in Traffic

Increase your blog posts, increase your traffic
Let’s say you have 100 blogs and 2,000 daily visitors. If you increase the number of blogs on your website to 200, you’ll get a total of 6,000 daily visitors.

12. Companies with More than 400 Blog Posts Enjoy Three Times more Leads than Companies with Fewer than 100 Blog Posts

Consistent blogging with quality content and keywords improves your SERP ranking and brings in more leads. It also alerts Google’s web crawlers to your site and keeps your readers entertained and engaged.

13. Companies that Publish 16 or More Blog Posts Per Month Enjoy 3.5x More Traffic than Companies that Publish Less than Four Times a Month

If your goal is to increase organic traffic, publish as much optimized content as you can (sticking to amazing quality, of course).
If your goal is brand awareness, keep your content diverse, valuable, and useful while sticking to a consistent publishing schedule.

how often should you blog via HubSpot

14. 70 Million New Blog Posts Appear on WordPress Blogs Every Month

These blog posts generate around 77 million comments from 409 million monthly internet users.
And that’s just WordPress! An alternative is Tumblr, which has 450 million blogs.

15. Longer Blog Posts Get More Shares

Blog posts above 3,000 words get the most online shares.

longer blog posts get more shares

Source: neilpatel.com

16. Marketers Who Use Blogging as a Strategy are 13x More Likely to Enjoy Satisfying ROI

Blogging as a part of your overall strategy will drive more ROI – by an amazing 13x!

17. 40% of Your Traffic is Driven by Only 10% of Your Blogs

Not every one of your blogs helps generate traffic. If you can focus on what’s right in the blogs that fall within the 10% that bring in quality traffic, your website will quickly become a success.

18. 64% of B2B Marketers Outsource Their Blogging

Blogging consistently is tough, which is why it’s a great idea to invest in hiring skilled expert writers to create content for you.

19. Users Share Content They’re Impressed With

As an example, take this infographic from Demand Metric. It got 7, 937 shares and 452 pins.

content shares for demand metric's infographic

20. 72% of Marketers Say Content Increases Engagement with Prospects

Successful content educates, entertains, and helps prospects gain their needs and desires. The more value they get from content, the deeper the connection they feel with a brand.
72% of marketers say content increases engagement with prospects, via @optinmonster. That's because successful content educates, entertains, and helps prospects gain their needs and desires. 🌟 Click To Tweet

21. 72% of Marketers Also Report Content Marketing Has Increased Leads

Content marketing, done consistently and with quality and a user-focus at heart, equals more leads. See our case study on ranking through content.

22. 61% of Buyers Are More Likely to Purchase from a Brand after Reading its Unique Content

In fact, prospects read 3 to 5 blogs before approaching a company’s sales personnel. Create more blogs, brands! You may not have to “sell” as hard.
Prospects read 3-5 blogs before talking to sales
Prospects read 3 to 5 blogs before approaching a company’s sales personnel. 👩‍💻 Create more blogs, brands! ✏ You may not have to sell as hard. Click To Tweet

23. 34% of Consumers Will Make an Unplanned Purchase When They Read Personalized Content from a Brand

Personalized content is content that’s created around specific needs, beliefs, and desires. It also addresses a prospect based on where he is on the buyer’s journey.
Personalized content is extremely effective. In fact…

24. …90% of Consumers Appreciate Personalized Content

Creating generic content is one of the biggest reasons brands don’t get conversions.

25. Traditional Advertising Is No Longer Working Like It Used To

Direct mail and TV advertisements used to work wonders for brands. Today, they’re largely ignored.

traditional advertising doesn't work

Source: demandmetric.com

One of the major reasons content works: Direct mail and TV ads are largely ignored today. Gaining trust is more important than grabbing attention. ✅ Click To Tweet

26. Although Online Advertising is More Successful than Offline Advertising, Businesses Using Paid Advertising Are Struggling Because of Ad Blockers

Globally, 47% of people use ad blockers.

27. $35 Billion Worth of Paid Ads is Lost Every Year Because People No Longer See Ads

Users cite diverse reasons for using ad blockers. Some say they don’t want to be annoyed with irrelevant ads. Others say ads drain the battery life of their phones.
The result is a huge loss per year on money spent for paid ads.

28. Ad Blockers Will Soon Include Paid Video Ads

The Chromium Blog recently announced that it will soon remove disruptive ads from videos to ensure Google Chrome users enjoy a better online experience.
These ads include non-skippable ads that play before video content, mid-roll ads that interrupt a viewer’s enjoyment of content, and ads that partially block a video.

29. Branded Video Content is Becoming the Powerful Alternative to Paid Video Ads

In fact, 87% of content marketers use video for marketing.

30. Video Content in Emails Can Channel Traffic to Your Website

When you create compelling video and add it to your email content, you’ll increase your click-through rate by 300%.

31. Video Content about Products Increases Purchase Intent by 144%…

32. …Which is Why Video Content is the Number One Form of Content Used by Content Marketers

most-used content for marketers

Source: Source: hubspot.com

33. Of All the Content Activities Online, 90% is Spent on Video

Check out this graph from Hootsuite that shows what’s going on with video content consumption.

most popular content activities

source: blog.hootsuite.com

34. An Attractive Website with Unique Content Will Increase Your Chances of Getting Recommendations from Users

On the other hand, an unattractive website will turn people away. 57% of internet users say they won’t recommend a brand that gave them a bad user experience online.

35. Email Content Helps with Customer Retention

91% of shoppers who buy from a brand say they want to hear from the company via email.

36. No, Email is Not Dying

Think social media is for the young and email is for the older generation?
Nope.
Actually, 73% of millennials say they want to read email content from brands.
73% of millennials say they want to read email content from brands, via @hubspot. Email is not dying! 📧♥ Click To Tweet

37.  Content Marketing is Cheaper than Paid Advertising

Even if you pay for content creation, you’ll still save up to 62% compared to paying for ads.

content marketing is cheaper than traditional advertising

Source: demandmetric.com

38. But, Although It’s Cheaper than Paid Ads, Content Marketing is More Effective

For the same amount you pay for ads, you can get 3x more leads when you do content marketing.

content marketing generates 3x the leads

Source: demandmetric.com

39. The Number of People Listening to Podcast Content is Growing

If you don’t have a podcast yet, here’s great incentive to start one. Podcast listening has grown by  200%!
Also, Google recently announced its intention to index podcast content. This means your podcasts can turn up in the search engine results, leading users to your blog or website.

40. B2B Marketers Are Becoming More Successful in Content Marketing

b2b marketers more successful than last year

Source: contentmarketinginstitute.com

A majority of B2B marketers rate their content marketing success higher today than one year ago, via @contentmarketinginstitute. Content works because we're FINALLY figuring out how to do it successfully. 🎉🎉🎉 Click To Tweet

Does Content Work? How to Move Forward with Your Marketing Goals

There’s a huge chasm between marketing the way it was 50 years ago and marketing today.
Today, buyers are in control. They make the rules, and oftentimes break them. Their resistance to the traditional sales funnel is sky high.
So, does content work to break down your prospect’s walls? Absolutely. Content works because instead of asking, you’re giving. Instead of pushing advertisements into people’s faces, you’re building value-rich material and attracting people to your brand.
Want to get premium content that maximizes growth for your brand? Visit our content shop to learn more.
Content works if you invest in it! in

#ContentWritingChat Recap: Creating a Strong Content Marketing Plan for 2020

#ContentWritingChat Recap: Creating a Strong Content Marketing Plan for 2020

With a brand new year upon us, we need to make sure we’re prepared with an incredible content marketing plan that’ll make our brands stand out and attract the right people.
But wait… How do you do that?!
In the latest #ContentWritingChat, we shared some of the basics of creating a content marketing plan for 2020. And we’ve rounded up some of the advice from this month’s chat in value-packed recap. Get ready to take some notes!

#ContentWritingChat Recap: Creating a Strong Content Marketing Plan for 2020


To start the year off, we decided to forgo a guest and host a community chat where the spotlight is on our incredible chat participants. And they certainly didn’t disappoint! Everyone chimed in to share their amazing advice so all of our content marketing efforts can benefit the year ahead.

Q1: An ideal first step in creating a content marketing plan is to set your goals. What are some common goals you might want to achieve?

Haven’t decided on your content marketing goals for this year? Don’t panic! These suggestions from the chat will give you some ideas of what you should focus on:


Gene mentioned a number of great goals that many brand set out to achieve. You may aim to grow awareness, educate your audience, inspire your audience, serve your existing customers, or introduce a new product or service.


Gaby suggested increased sales, thought leadership, and improving your brand reputation, among other goals that you might want to work toward this year.


Consistency is definitely important if you want to stay top-of-mind for your audience! As Michelle pointed out, people could turn to your competitors if you aren’t working to keep their attention.


Lexie knows that providing valuable content for your readers is always a goal to strive for. You want your readers to feel like they’ve gotten something out of your content.


And remember, don’t worry about vanity metrics such as reach, impressions, and views. Jason feels the metrics that truly matter are things like clicks, conversions, downloads, and comments.

Q2: It’s also important to decide which content channels will be best for your brand. How do you choose? And what’s your go-to: blogs, videos, or podcasts?

These tips will help you decide where you should direct your content creation efforts so you can ensure you’ll be successful:


Gaby shared some great questions you should ask yourself before making a decision. She encourages you to ask things like where your audience spends their time online, what your goals are, and what your strengths are. It’s important to be where your audience is, but you also need to consider which content formats allow you to shine.


Sometimes it takes a little trial and error to figure out what works for you, so don’t be afraid to change your course if needed.


Gene suggests experimenting with other content formats as well. After all, it can’t hurt to try something new and at least you’ll be able to say you tried. If it doesn’t work out, then no harm done!


If you’re already creating a variety of content, look at your analytics to see what’s been working for you so far. This will give you an indication of where you should be directing the majority of your attention.


Jason suggests picking two or three formats and putting your all into those. The key is to share content that’s valuable and to also be consistent with posting.


Julia recommends picking one channel and mastering it first before introducing something else into your strategy.

Q3: Once you’ve chosen your main content channels, you have to think about the topics you’ll cover. How do you decide what to talk about?

It can be challenging to come up with content topics, but it doesn’t have to be stressful when you remember these tips:


As Julia shared, you need to have a strategy first. You need to define your goals, know your audience, and plan out your sales cycle. Once you have a strategy in place, then you can begin brainstorming topics that fit into the bigger picture.


Do some research to figure out what’s relevant to your audience. When creating your content marketing plan, it’s always important that you choose topics that are going to appeal to your audience’s wants and needs.


Make sure you’re paying attention to what your audience is saying. If you really listen, you’ll pick up on various struggles they may be dealing with. And from there, you can create the content that solves their biggest problems.


Maddie suggests using tools like SEMrush or Answer the Public to find topics for your upcoming content. There’s a ton of information there if you look for it!


And of course, it never hurts to just ask your audience what they want to see from you. Ask what they’re struggling with and what they’re interested in. They’ll tell you. You just need to listen to what they have to say and deliver.


Oluwafemi agrees that asking your audience is a great way to go. Create a survey and send it to your audience. You can also find your target audience on other blogs and forums and engage in the conversations they’re having to get to know them better.


You can also scroll through Quora or Reddit to generate new ideas. Or you can check in on your competitors to see what they’re up to. Just make sure you aren’t copying them! You can, however, see if you notice any gaps in their content strategy or if their audience is asking for specific content.

Q4: Do you have any advice for filling up your content marketing plan’s content calendar months in advance?

You’ll always know what to post and when if you follow this advice from the chat:


Lexie suggests looking at some of your past content and figuring out what has been popular before. You can expand on that topic or find a way to put a new spin on it.


When creating your content marketing plan, it helps to consider seasonal content first. This will ensure you’re posting it in a timely manner, instead of scrambling to create it at the last minute. Always give yourself ample time to work on holiday posts!


Gaby suggests consuming content yourself to come up with fresh ideas. It just might help get those creative juices flowing.


Tamara’s advice is to be aware of any changes or trends that come up in your industry. These could be worthwhile content topics to write about.


It’s also important to ensure your content will be relevant by the time you’re due to post it. You don’t want it to already be stale by its publication date!


Focusing on evergreen content is a great way to guarantee your posts, videos, etc. will always be relevant.

Q5: Once your content has been created, how can you distribute it and spread the word to get more eyes on your work?

These tips will help you generate plenty of traction for the content you’ve worked so hard to bring to life:


Julia says to share your content to the social media platforms that your audience is most active on. This is how you increase the likelihood that they’ll see what you’ve created. For her, email and Facebook groups are key.


And if you have quoted or sourced anyone in the content, let them know! They just might share it with their audience.


Other ideas you can use to boost traffic include: creating an infographic for your content, retargeting your audience, or sending an email newsletter.


It’s also beneficial to repurpose/recycle/upcycle! This will help you get the most out of the content you’ve already worked hard to create.


And as Michelle said, don’t be afraid to share your work. Be proud of it. Confidently spread the word to others who need it.

Q6: How often should you check in to see if you’re making progress toward your goals with your content marketing plan?

Weekly? Monthly? Quarterly? What’s the right way to go? Consider this advice:


As Lexie pointed out, you won’t always see immediate results, so don’t get frustrated and throw in the towel too quickly. Make adjustments as needed and keep moving forward.


For Gaby, she has a regular process to track the results of her content marketing plan. She reviews everything monthly, quarterly, and yearly. And she keeps an eye out for patterns and opportunities that appear from year to year.


Julia likes to check SEMrush for stats on a bi-weekly basis for all four of the sites she manages.


Maddie prefers a monthly approach. This gives you plenty of data to review without obsessing over the numbers too much.

Q7: If you aren’t seeing the results you hoped for, how do you turn things around?

First, don’t panic. Next, follow this advice:


Lexie suggests reviewing your content. Is it as clear and as helpful as you initially thought? Are there any technical issues? And if you want, you can even directly ask your audience for their thoughts.


Gaby’s advice is to look for patterns, gaps, and changes in your analytics.


And of course, make sure you’re testing to see what works and what doesn’t!


Just remember Julia’s advice: KEEP GOING.

Q8: Which tools will you be relying on to make your job easier and keep you on track with your content marketing plan?

These tools are definitely worth checking out:


Gaby’s favorites include Buffer, Sprout Social, Slack, and Outlook Calendar.


Maddie’s go-to tools include SEMrush and Answer the Public.


BuzzSumo and Yoast are also must-have tools!


Hootsuite, HubSpot, and Asana are also popular tools.
Ready to join the next #ContentWritingChat? We chat on the first Tuesday of every month at 10 AM Central! Just follow @ExpWriters and @writingchat for all the latest.

#ContentWritingChat Recap: Incorporating Psychology Into Your Content Marketing with Elise Dopson

#ContentWritingChat Recap: Incorporating Psychology Into Your Content Marketing with Elise Dopson

When you’re crafting your content marketing strategy, does psychology ever come into play?
If not, it really should!
In this #ContentWritingChat, we discussed why emotion should be incorporated into your content, which emotions make people buy a product or service, and how you can successfully target emotions in the content you create.
Want to learn more? Let’s dive into the recap!

#ContentWritingChat Recap: Incorporating Psychology Into Your Content Marketing with Elise Dopson


Our guest host for this month’s chat was Elise Dopson. She’s a B2B content marketing expert. And you can usually find her crafting blog posts on sales and marketing for various B2B SaaS companies around the globe. Elise shared some incredible tips, so let’s get to the questions!

Q1: Do you think about psychology when planning your content? Why or why not?

To kick things off, it only made sense to gauge where our community was at when it comes to incorporating psychology into your content marketing efforts. The answers were all across the board, so here’s what a few people had to say:


Ray says this is something he absolutely does. He feels it’s important to always know the state of mind your audience is in when you’re planning and creating the content they’ll consume.


Tamara agrees. She thinks psychology can help you better understand the thought processes of your target audience, plus how they might react to certain things.


For Gene, it’s something that’s always in the back of his mind because it plays such a big role in leadership, as well as marketing.


Not everyone in the chat had jumped on board with this idea just yet. But that’s totally okay! Doing these chats is a great way to teach people new techniques that they might want to incorporate moving forward.

Q2: Why should a content marketer include emotion in their content?

So, why would you want to start incorporating emotion into your content? Well, let’s talk about the benefits it can provide to show you why this might be worthwhile for you!


As Elise said, you’re writing for humans at the end of the day. And well, humans feel things! By incorporating psychology into your content marketing, you can spark those feelings.


To put it simply, you cannot expect to build relationships with your target audience if you aren’t adding their emotions into the equation.


Emotion plays a role in drawing your audience into your content and can keep them engaged. Plus, emotions can drive them to take action (like convert on your opt-in or purchase something.)


Shelly agrees, as she knows evoking emotions in a reader is key to getting them to take that next step with you and your brand.


Emotion is going to make your audience feel something powerful. As Bill pointed out, that could be humor, fear, fear of loss, inspiration, aspiration, connection, and being understood.


It’s also a way to make your content more relatable, which will help readers connect to it on a deeper level.


Ultimately, it’s emotions that will get people reading in the first place. And it’s emotions that will draw them in and keep them reading as well.


And as John said, a lack of feeling in your content might just leave your audience thinking you’re a bot. No one wants that!

Q3: How do you find out which emotions/feelings make your audience tick?

Let’s be honest here. We’re not mind readers! We need to be smart about understanding out audiences and these are some tips to help you do just that:


Elise’s advice is to do some research. You can conduct a survey and use it as an opportunity to better understand what does and doesn’t resonate with your target audience.


You can also take some cues from Rachel and conduct polls. Polls are great for sharing on Twitter, Facebook, and even Instagram Stories. It just depends where your audience is most active. Determine what you’d like to know and start polling!


Gaby’s suggestions include: listening to your audience, conducting focus groups, doing A/B tests, and more to figure out what truly makes them tick.


You can also view data from past campaigns and even observe content from your competitors as well.


Make sure you spend time actually talking to your audience. It’s the best way to truly connect with them and to understand their personalities.


It’s also crucial to listen to what your audience has to say. Pay attention to what they’re writing about you on social media. Plus, you want to monitor which content they typically engage with the most.

Q4: Which emotion(s) make you buy a product or service?

We all have different driving factors behind what makes us purchase something. So, what makes you hit the “buy” button? Here are some things that trigger our community:


Elise has previously felt a major fear of missing out (FOMO) when seeing other people rave about a product. This is definitely a common motivator to make a purchase.


Even Tamara has felt the FOMO before!


A solution to a problem you’re struggling with is definitely reason to buy!


John is more likely to purchase something if he feels the seller has his best interests in mind. When purchasing, you want to know the product understands your pain points and will address them effectively.


For Bill, he doesn’t give into fear-based tactics. He would rather purchase something based on aspirational emotions, such as how he sees himself.


Gene feels the same as Bill. He’s not one to give into scare tactics, as it can sometimes come off as manipulative if you aren’t careful. For Gene, it’s more about trust and helpfulness.


Sometimes it could be deeper feelings, such as anxiety, that encourage you to buy.


Even a feeling of relief could be the driving force behind your next purchase!

Q5: What techniques can you use to target emotions with your content?

Now that you’re sold on the power of emotions, you probably want to start incorporating psychology into your content marketing. But how do you do that? Check out these tips:


Knowing the paint points of your audience really helps. Then, you’re able to follow Elise’s advice of sympathizing with them through your content. It shows you understand and makes them feel like you care.


Ray suggests where and when people are connecting with your content, as well as why and how they’re consuming it. Then, produce content, analyze it, and keep following these steps.


This “Hero’s Journey” technique that Eric shared is definitely worth trying out with your audience.


Bill knows you want to paint a picture for your audience. Show them what their life could be like with your product or service so they can see the value and how it’ll change things for them.


Imagery and social proof always make a difference!


You can also incorporate emotional storytelling, color psychology, and more.


And ultimately, just make sure you’re being authentic with people. If you’re being fake, they’ll see right through you and they’ll be turned off.

Q6: When was the last time you felt FOMO for a product/service all of your friends had, but you didn’t? What was it? And did you buy it?

Our community has felt FOMO too! Here are some things they wanted to buy so they didn’t feel left out among their friends:


Mara remembers the feeling of having a Blackberry while her friends and cousins had moved over to the iPhone. She ultimately made the switch as well.


When everyone on social media is raving about a chicken sandwich, sometimes it’s hard to avoid giving in and trying it for yourself.


For Gaby, it was a pair of boots. And she’s surely rocking them now that they’re part of her wardrobe!


And sometimes, FOMO makes you purchase some expensive things like a new laptop.


Sarah remains strong, however, and doesn’t give into FOMO!

Q7: How do you instantly grab a reader’s attention and convince them to read your content?

And to conclude the chat, we asked everyone to share some tips on how to grab a reader’s attention and keep them reading all the way through to the end of your content. These are some of the great tips that were shared:


It starts with understanding the needs of your audience. Put yourself in their shoes and consider what they want to read from you. Then, deliver it.


A great headline always wins!


You also want to be clear about the problem you’re solving for your reader. And of course, make sure you’re actively promoting it. Don’t wait for traffic to show up.
Want to join the next #ContentWritingChat? Mark your calendars because it happens on the first Tuesday of every month! Follow @ExpWriters and @writingchat for the latest.

40+ Digital Marketing Experts to Follow on Twitter: Keep Your Marketing Skills Up to Date

40+ Digital Marketing Experts to Follow on Twitter: Keep Your Marketing Skills Up to Date

Digital marketing is constantly evolving.
SEO trends and content marketing strategies that worked six months ago might not produce the same results today.
So, what can you do as a marketer, entrepreneur, or website owner? How can you keep up with the latest marketing strategies, the algorithms, and analytics?
The answer? Follow the right people on Twitter.
There’s no better way to stay up-to-date than to follow the right people on Twitter and scroll through their feeds filled with great advice.
Twitter is ​one of our favorite social media platforms, but we all know there are over 500 million tweets sent out each day. No one has the time to check each account and verify the real pros from the self-proclaimed “experts.”
So, to help you sift through the non-relevant stuff and get straight to the information that really matters, we’ve compiled this list of the leading digital marketing experts and publications to follow on Twitter.
Each of these experts seems to have cracked the code with not only understanding the complexities of digital marketing but also putting them into practice. They are moving the industry forward with their innovative strategies.
The best part? They’re constantly sharing their knowledge — all for free.
What are you waiting for? Scroll down to see the list, add the experts you’d love to follow, add value to your Twitter feed, and keep your content marketing skills in top shape.
Read, learn, share, and enjoy! Did we miss anyone? Let us know in the comments!  
NEW: Our top 40+ recommended #marketing experts to follow on Twitter, a list curated by @daninofuente and @JuliaEMcCoy ✨ Is your digital marketing hero on the list? Click To Tweet
digital marketing experts

How We Hand-Curated Our List of 40+ Digital Marketing Experts

There were a number of factors that helped us decide on which experts to recommend for following.
Our CEO, Julia McCoy, was heavily involved in the creation of this roundup. She reviewed and approved each of the people we recommend below. Secondly, two of us writers were included in the formulation: one of our copywriters, and me, Danielle, Express Writer’s Content Specialist (and everything else behind the scenes).
We think that humanly created lists are some of the best lists!
Next, here’s what we looked at when determining who to recommend to our Write Blog readers.

  • First, we looked at experts in content marketing, social media, and SEO.
  • Then, we considered digital marketing experts who are regularly invited to share their knowledge by speaking at leading conferences all around the world, and writing for consistent columns or their own blog.
  • Instead of tenure (years in the field), we looked at recent accomplishments and studied to find people that are the most current in the marketing space. We believe that matters more than tenure. If you’ve been a marketer for 30 years and you haven’t written a single blog on marketing trends for the past six or even three months, are you even current?
  • We also researched the pioneers and thought-leaders. What did they share on Twitter that was noteworthy, original, and outstanding?
  • Finally, experts who’ve mastered current industry trends and are influencing future trends were also considered.
See our top 40+ recommended #marketing experts to follow on Twitter! Is your digital marketing hero on the list? 👩 👨 Click To Tweet

40+ Digital Marketing Experts to Follow on Twitter

After taking into consideration the above points, we decided on the following names that every digital marketer needs to follow. These are the people who are moving the industry forward with their innovation and following them will allow you to stay on top of your digital marketing.

1. Ai Addyson-Zhang, Ph.D

Ai Addyson-Zhang, Ph.D. is a long-time college professor who is now an entrepreneur changing the space, taking the stage and teaching authentic, real practices for social media. Her passion for social media pedagogy only started in 2015 after the surprise that one of her students didn’t know what Pinterest is! She realized that not all her students were familiar with all social media platforms, and as an educator, she needed to level up and practice what she preached.
These realizations inspired her to create Classroom Without Walls, a weekly Facebook Live show where she interviews experts in modern marketing to provide real, authentic insights on the industry. Julia has been a guest 3x! Catch a recap of Ai and Julia on Ai’s Medium page. Ai also built the Social Media Pedagogy Online Training course and helps her fellow educators and professors transform traditional learning by applying social media practices. This fearless and industry-changing woman has grown into a consultant and speaker, keynoting on stages and training academic and industry leaders how to apply storytelling in digital marketing.
Follow @aiaddysonzhang on Twitter.

2. Chris Strub

When you check out Chris Strub’s YouTube channel, you’ll notice his impressive accomplishment: He’s the first (and only) man to live stream and Snapchat in all 50 US States. This accomplishment is documented in one of his books, 50 States, 100 Days.
His roadtrip-slash-social media success is only a part of his bigger achievement: helping nonprofit organizations around the US.
Besides being an author and famous mobile storyteller, he’s going around the world as a millennial keynote speaker in social media conferences, and an educator offering online courses on using social media to build relationships — whether you’re a nonprofit or not.
Follow @ChrisStrub on Twitter

3. Madalyn Sklar

If you’re wondering how to use the most out of your social media platforms — especially Twitter — in your marketing strategy, Madalyn Sklar is your go-to person. She’s had already figured out how to live tweet in 2008 before everyone else, and now, she offers her own #TwitterSmarter Masterclass online.
Madalyn also offers coaching, consulting, and speaking services for those who want “rockstar results” with their social media. She’s pretty much very active on Twitter as she’s hosting two Twitter chats #TwitterSmarter and #SocialROI every Tuesday and Thursday.
Follow @MadalynSklar on Twitter

4. Brian Fanzo

Brian Fanzo describes himself as a “pager-wearing millennial keynote speaker.” What is a digital marketing expert doing with a pager? What is a pager? (I still know what it is – no worries.) With or without a pager, Brian is far from being outdated, and you’ll find it through his unique keynote programs about “Digital Empathy” and “Think Like a Fan.”
Believe it or not, Brian had worked in the US Department of Defense in cybersecurity for 9 years. After that, he founded iSocialFanz, which helped many Fortune 50 companies through his #ThinkLikeAFan philosophy. He also worked with brands like Dell, Adobe, IBM, and even Applebees and UFC launch their digital and influencer strategies.
Follow @iSocialFanz on Twitter

5. Natalie Franke

Natalie Franke describes herself as an educator, entrepreneur, and community builder. She is the co-founder of Rising Tide Society, a platform that empowers the creative community by providing them with valuable resources such as free educational webinars.
Through Rising Tide Society, Natalie aims to achieve her mission to transform the way creative entrepreneurs see each other, from competition to collaborators. The platform has established in-person meet-ups done on the second Tuesday of every month, which started small through local coffee meetups and now all over the world.
Follow @nataliefranke on Twitter

6. Sue B. Zimmerman

Sue Zimmerman is known as “The Instagram Expert.” She empowers both entrepreneurs and marketers to know how to leverage Instagram and get the most out of it for their marketing strategies. She’s also a social media educator, consultant, and a keynote and breakout speaker.
If you want to know the ins and outs of social media, with an emphasis on Instagram marketing, Sue is the digital marketing expert you need to follow. Get to learn more from her through her online classes and online workbooks on Instagram marketing.
Follow @SueBZimmerman on Twitter

7. Mari Smith

Mari Smith has over 1.7 million followers on different social platforms. She’s been mentioned in Forbes as one of the top women social media influencers; labeled as the “social media diva” and the “Pied Piper of the online world” in her interviews in Fast Company; and, the expert BBC and NBC interviewed during Facebook’s data breach and privacy controversy. She’s pretty much the “queen” of it all.
Mari is also an internationally renowned, seasoned public speaker. Besides that, she offers social media training services for small to big businesses and brands — all customized to match their needs.
Follow @MariSmith on Twitter

8. Kim Garst

Kim Garst is a thought-leader in the social media space. She’s been recognized as a Forbes Top 10 Social Media Influencer and one of the world’s most retweeted people among digital marketers. She’s the author of the international bestseller, Will the Real You Please Stand Up, and a speaker sharing her views on social media and brand strategy.
As an online marketing guru, she helps entrepreneurs grow their businesses through social and digital marketing like how she did with leading brands like Microsoft, IBM, and Mastercard.
Follow @kimgarst on Twitter

9. Amy Porterfield

Amy Porterfield has two best-selling marketing courses: the List Builders Lab where she teaches how to build a profitable email list of engaged, ready-to-buy subscribers, and the Digital Course Academy created for those who want to build their own online course or webinar.
Amy is also the host of her own podcast, Online Marketing Made Easy, where she shares her own tips and tricks, expert interviews, and answers to the online marketing questions sent by her followers.
Follow @AmyPorterfield on Twitter

10. Mark Schaefer

Mark Schaefer has authored The Content Code, Return on Influence, and The Tao of Twitter, which is currently the best-selling book on Twitter. Moreover, his blog {grow} continues to provide up-to-date stories, updates, and advice on marketing, technology and humanity. It’s known as one of the top five business blogs in the world.
His credentials don’t only stop on his publications. He has worked with top companies including Cisco, AT&T, Adidas, Microsoft, and more from different industries. He continues to help and share his insights to content marketers and entrepreneurs through his workshops, webinars, conference talks and consulting services.
Follow @markwschaefer on Twitter
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @kimgarst, @AmyPorterfield, @markwschaefer, @MariSmith, @aiaddysonzhang and more 💥 Click To Tweet
art of writing cta

11. Ann Handley

Ann Handley is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. These bestsellers were all translated into 19 languages — a certified international hit.
She’s the Chief Content Officer of MarketingProfs, a marketing training and education company offering online and in-person programs. It’s where content marketers can get their high-quality dose of marketing trends, tools, and research.
Follow @annhandley on Twitter

12. Aaron Orrendorf

Aaron Orrendorf is “saving the world from bad content,” and he does it pretty well as proven by his articles on big names like Mashable, Inc., Entrepreneur, CMI, Huffington Post, and Business Insider. He’s the founder of iconiContent where clients can get in touch with him and get his excellent B2B content marketing services.
Follow @AaronOrendorff on Twitter

13. Henneke Duistermaat

Henneke Duistermaat is an inspiration for those who are clueless about content creation. She started as a copywriter for clients based in the US and UK — even if she’s not a native English speaker — and continued until she left her freelancing job to focus more on teaching beginners and expert writers on better persuasive writing.
Henneke has been interviewed by Inc. and Forbes, and featured in top digital marketing sites like Search Engine Journal. She’s the author of Blog to Win Business, a handy guide for writing engaging blogs, and the teacher of her online course on persuasive writing.
Follow @HennekeD on Twitter

14. Brian Clark

If you’re a regular Copyblogger reader, you might have come across Brian Clark’s name a few times. As the founder of the platform, he’s at the forefront of providing all the current content marketing tips and tricks.
He’s also the founder of Unemployment, a resource that provides freelancers and entrepreneurs smart strategies. Brian has been featured in several business books such as Killing Marketing by Robert Rose and Joe Pulizzi, Linchpin and Meatball Sundae by Seth Godin, The New Rules of Marketing and PR by David Meerman Scott.
Follow @brianclark on Twitter

15. Kieran Flanagan

Kieran Flanagan has worked with SaaS companies such as Marketo and Salesforce and helped them grow their traffic, users, and revenue. He’s also currently the VP of Marketing at HubSpot, a platform that provides inbound marketing and sales software, tools, tips and tricks to entrepreneurs and marketers.
As a thought leader in growth marketing, Kieran further shares his knowledge through his podcast The GrowthTLDR with Scott Tousley, and event talks.
Follow @searchbrat on Twitter

16. Joe Pulizzi

For everything related to content marketing, you’ll gain invaluable insight by following Joe Pulizzi. He’s the founder of the Content Marketing Institute, the leading educational organization for content marketing, after all. (If you know the Content Marketing World, then you should know CMI is behind this largest content marketing event in the world.)
He’s also a public speaker and has authored a number of books in the industry, including Killing Marketing, Content Inc, and Epic Content Marketing. If you’re serious about upping your content marketing game, better follow Joe now.
Follow @JoePulizzi on Twitter

17. Joanna Wiebe

Joanna Wiebe is a web copywriter and conversion rate optimization consultant more known as the founder of Copy Hackers.
If you don’t know what Copy Hackers is, it’s an all-packed source of tips, stories, and lessons for copywriters, freelancers, growth hackers, and startups. For clients, it’s a reliable place to find Copy Hacker-certified conversion copywriters for their business.
Joanna shares her knowledge of conversion copywriting with communities around the world through her speaking engagements. Follow her on Twitter to gain a front-row seat.
Follow @copyhackers on Twitter

18. Ryan Robinson

A writer, part-time entrepreneur, and content marketing consultant, Ryan Robinson is the man behind ryrob.com and its blog loaded with informative content that teaches readers how to create a profitable blog and business. He also teaches how to build a blog in 7 days through his free online course.
Besides writing for his blog, he also hosts a podcast where he interviews founders, entrepreneurs, and other professionals in different fields to share their stories and tips in building their businesses.
Follow @TheRyanRobinson on Twitter

19. Joanna Penn

Joanna Penn surely got the “pen” in her name for the right reason. She’s the woman behind The Creative Penn, a place where you can check out her guides on writing, publishing, book marketing, and creative entrepreneurship. She also hosts a podcast where she interviews the pros in the book writing and publishing industry.
Joanna is certainly the real deal in these topics as she herself is an author. She’s an award-nominated New York Times and USA Today bestselling author of thrillers under J.F.Penn. She continues to share her knowledge through her online courses including How to Write Non-Fiction: Turn your Knowledge into Words and Productivity for Authors.
Follow @thecreativepenn on Twitter

20. Joe Lazauskas

Joe Lazauskas is the head of marketing at Contently, a place where strategic services, a talent marketplace, and a technology platform are all in one place. He’s also the editor-in-chief of The Content Strategist, Contently’s blog.
Besides working for Contently, Joe has also written for Mashable, Digiday, and Fast Company. He is a regular speaker at Web Summit, Collision and Content Marketing World, and the author of the #1 Amazon New Release book, The Storytelling Edge.
Follow @JoeLazauskas on Twitter
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @TheRyanRobinson, @thecreativepenn, @annhandley, @AaronOrendorff, @HennekeD and more 💥 Click To Tweet

21. Jay Baer

Jay Baer is the founder of Convince & Convert, a digital strategy consulting firm providing strategic plans, training, and guidance for companies that need help in social media, content marketing, online reputation, email, and word of mouth. They’ve worked with mid-size and large North American companies such as Cisco, 3M, Oracle, CVS, Comcast, and Hilton.
He’s also the author of the New York Times and Amazon best-seller, Youtility: Why Smart Marketing is About Help not Hype, plus other books on customer service, customer conversations, and online ratings and reviews. He has his podcast network too. He’s definitely someone you shouldn’t miss in your feed.
Follow @jaybaer on Twitter

22. Mandy McEwen

Mandy McEwen is a marketing consultant, digital agency growth coach, and agency owner of Mod Girl Marketing, providing DIY inbound marketing solutions and consultation for those who need help in their content marketing strategy.
Mandy is also included in the LinkedIn’s latest list of the 24 B2B Marketing Experts You Need to Know.
Follow @MandyModGirl on Twitter

23. Sarah Kennedy

Sarah Kennedy is the Chief Marketing Officer at Marketo, an Adobe company offering a digital marketing software for clients and marketers who want to improve their essential marketing areas like account-based marketing, mobile marketing, social media, automation, and more.
Follow @saykay on Twitter

24. Michael Brenner

Michael Brenner has been recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. His talks center around content marketing techniques, and he shares further on its ROI through his book, The Content Formula.
As the CEO of Marketing Insider Group, Michael has helped companies reach and connect to their audiences worldwide. They’ve worked with popular brands like Adidas, SAP, and The Guardian.
Follow @BrennerMichael on Twitter

25. Rand Fishkin

SEO is one of those constantly changing and evolving factors in digital marketing. Understanding the complexities of it will help you to really begin to master your digital marketing efforts. If you’re looking to learn from the best in SEO, you’ll want to add Rand Fishkin to your list.
Rand is the former co-founder and CEO of Moz, a platform that launched the Beginner’s Guide to SEO and offers a handy SEO toolset that checks everything you need to know from keyword research to page optimization insights. Now, he’s the founder of SparkToro, a product that aims to help people do better marketing (launching soon). He’s also the co-author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Follow @randfish on Twitter

26. Brian Dean

Brian Dean is the founder of Backlinko, one of the most popular online marketing blogs where he shares his tried and tested SEO and traffic tips. One of his latest and most interesting case studies is about how he increased his site’s traffic by 110% in 14 days — something worth checking for sure.
Follow @Backlinko 0n Twitter

27. Michael King

Another digital marketing expert you can learn a lot from is Michael. He’s the founder of iPullRank, a digital marketing agency based in New York that does SEO, UX/UI, and market research services — to name a few. They also have a page for comprehensive guides on topics like machine learning and using Google’s tag manager.
Michael works as a consultant for different businesses — from small to big names like SAP, American Express, HSBC, SanDisk, General Mills, and FTD.
Follow @iPullRank on Twitter

28. Suzanne Nguyen

Recognized as one of this year’s “B2B Marketers You Need to Know” and  “Top Voice” on LinkedIn in both 2017 and 2018, plus nominated for Forbes Asia “30 under 30,” Suzanne Nguyen leveraged her content in LinkedIn through video and print.
She grew her LinkedIn community through her channel. It all started with her one viral video and her following just grew from 900 to 19,000 in 7 months. Impressive, isn’t it?
Suzanne is also the woman behind StringStory, a place where content creators can find guides on branding, content strategy, and influencer marketing.
Follow @StringStory on Twitter

29. Danny Goodwin

Search Engine Journal is your credible source when it comes to the latest trends on SEO, PPC, SMM, and content marketing. (Don’t you know Express Writer’s CEO, Julia, is SEJ’s regular contributor?)
If you fully want to grasp the strategies from the best, you’ll want to follow Danny Goodwin. He’s the Executive Editor at Search Engine Journal where he not only writes but also oversees the platform’s editorial strategy and managing contributions from a team of 60+ industry experts.
Follow @MrDannyGoodwin on Twitter

30. Britney Muller

Britney Muller’s goal is to help drive product initiatives through data-driven research and industry knowledge, and she does it as a Moz’s Senior SEO Scientist — no wonder their tools and resources are always helpful when it comes to inbound marketing and SEO!
Britney is also the founder of Pryde Marketing, serving businesses looking for a one-stop shop for SEO, content marketing, design, and content creation services. As a keynote speaker, she has spoken in different digital marketing events around the world.
Follow @BritneyMuller on Twitter
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @BritneyMuller, @MandyModGirl, @Backlinko, @MrDannyGoodwin, @iPullRank and more 💥 Click To Tweet

31. Michelle Robbins

Michelle Robbins is the Head of Digital at Milestone, a company offering a combination of software solutions and digital agency services for location-based businesses in hospitality, retail, financial services, and automotive industries.
However, you’ll most likely recognize her as the former SVP Content & Marketing Technology of Third Door Media, the company behind conferences like Search Marketing Expo (SMX). She was also the Editor in Chief of popular digital marketing publications, Search Engine Land, Marketing Land and MarTech Today.
Follow @MichelleRobbins on Twitter

32. Joost de Valk

Joost de Valk is the founder and chief product officer at Yoast, a search-optimization company that developed the popular SEO WordPress plugin. He’s also WordPress.org’s current Marketing & Communications Lead.
There’s nothing more to say here to convince everyone why he deserves to be mentioned, especially if he’s working on the two important tools most content marketers use every day!
Besides Yoast and WordPress, he has invested in several companies and serves as an advisor to Mapfit and Student.com.
Joost regularly speaks at industry workshops and conferences like YoastCon and WordCamp US.
Follow @jdevalk on Twitter

33. Tim Soulo

Tim Soulo is the Chief Marketing officer and product advisor at Ahrefs, a company offering SEO tools and online courses for businesses. He’s also authored a number of marketing guides and data-driven SEO research studies.
Tim has been in the digital marketing space for almost 10 years. He regularly shares his knowledge and experience through live talks around the world, podcast interviews, and his Twitter account.
Follow @timsoulo on Twitter

34. Olga Andrienko

Olga Andrienko is the head of global marketing at SEMRush (our favorite content strategy tool!). Her key specialization is conversion and relationship marketing. She’s done it so well that, together with her team, she managed to increase SEMRush’s social engagement by 400% in one year.
If you want to learn more about connecting with your audience, Olga has all the insights.
Follow @olgandrienko on Twitter

35. Barry Schwartz

Barry Schwartz is the editor for Search Engine Land and CEO of RustyBrick. You can also catch him on Search Engine Roundtable, a blog that discusses advanced SEO topics.
Barry has been an advisor for startups and top companies like Google, Yahoo! Search, and Bing. Also, he’s been a speaker at several industry events including Search Engine Strategies, Search Marketing Expo, and PubCon.
He received the “US Search Personality Of The Year,” award in the 2018 US Search Awards. With over 15 years of experience, you’ll definitely learn all things search-related from Barry.
Follow @rustybrick on Twitter

36. John Mueller

John Mueller is the Senior Webmaster trends analyst at Google. That title alone is enough to get anyone who’s serious about online marketing to sit up and pay attention. We all want our marketing efforts to get noticed by Google, after all.

John is also the usual go-to guy for Google Webmasters’ Q&A live stream in Youtube where audiences can ask about anything webmaster-related like crawling, indexing, mobile sites, duplicate content, Sitemaps, Search Console, etc.

Follow @JohnMu on Twitter

37. Colan Nielsen

Colan Nielsen is the VP of Local Search at Sterling Sky, a position he’s held since 2010, helping businesses and marketers know the how-tos of Local SEO. He’s also currently the Google Product Expert for Google My Business.
Local search is one of the most interesting aspects of digital marketing — and he’s passionate about it. That’s why he regularly shares his insights and case studies on his current Local SEO projects. He also shares the lessons he learned in his experience in business operations through his interviews in different online publications.
He’s also a writer for Moz’s Local Search Ranking Factors, and a speaker at industry events such as State of Search and Pubcon.
Follow @ColanNielsen on Twitter

38. James Finlayson

James Finlayson has been in the digital marketing space since 2008. He has worked as an SEO executive and technical lead for different marketing agencies. Now, he’s the Head of Innovation at Verve Search, an SEO and content marketing agency based in the UK. He regularly enjoys experimenting with SEO — a hobby that brought him to where he is now after working as a lawyer!
James is now active in going around the world to speak in different conferences including the TEDx, BrightonSEO, Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing.
Follow @JamesFinlayson on Twitter

39. Julie Joyce

Julie Joyce started working in search marketing in 2002 and then founded an all-female blog called SEO Chicks in 2007. Now, she is the owner and Director of Operations in Link Fish Media, a link building and SEO company. She also writes monthly link building articles on Search Engine Land.
Follow @JulieJoyce on Twitter

40. Casey Markee

With over 19 years of experience in SEO, link building, site auditing, and social media, Casey Markee is definitely the expert you’re looking for when it comes to experience and knowledge in the ins and outs of the industry.
Casey runs the SEO consultancy company, Media Wyse, and also works as the lead SEO consultant at Search Engine News. He further shares his knowledge as an author (with over 400+ digital marketing articles to his credit), instructor for SEO teams, and speaker at several events, including Pubcon, State of Search, and SMX Advanced.
Follow @MediaWyse on Twitter
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @JamesFinlayson, @olgandrienko, @jdevalk, @MichelleRobbins, @ColanNielsen and more 💥 Click To Tweet

41. Marie Haynes

Marie Haynes has been helping businesses rank on Google, making sure that every step complies with Google’s Guidelines through her Canada-based company, Marie Haynes Consulting Inc.
Before 2008, she was a full-time veterinarian who became interested in SEO when she’s trying to rank her vet website in Google. Now, she’s a top online marketing consultant businesses will go to for guidance and solving penalty issues.
She’s also a regular writer for Moz and Search Engine Watch, and a contributor in SEO Chat forums and Google Help forums, answering questions about Google’s penalties and algorithm.
Follow @Marie_Haynes on Twitter

42. Bill Slawski

Bill Slawski has been doing SEO for more than 20 years when search engines weren’t a big thing in the world of marketing. Known as the patent master and expert on technical SEO topics, he has worked for Fortune 500 brands and nonprofits, helping them in website optimization and increase their traffic and leads.
Bill is the founder of Go Fish Digital, a company providing content marketing, web design, and SEO services. For SEO updates and insights on search engine patents and white papers, you can check out Bill’s blog, SEO by the Sea.
Follow @bill_slawski on Twitter

43. Danny Sullivan

Danny Sullivan is a digital marketing expert who has covered digital and search marketing topics since the 90s. He’s the co-founder of Third Door Media, the company behind popular online publications like Marketing Land, MarTech Today, and Search Engine Land. It’s also the company behind MarTech and SMX conferences.
In 2017, he left his position in Third Door Media as chief content officer and his job as a search journalist. He, later on, started working with Google to continue educating the public about search and find out how to solve certain issues around it.
Follow @dannysullivan on Twitter

44. Joshua Hardwick

Joshua Hardwick is the founder of The SEO Project, an SEO blog that aims to clear all the misinformation regarding SEO and educate readers in a way that everyone can understand. He’s also the Head of Content at Ahrefs, where he shares more of his strategies and techniques in applying SEO.
Follow @JoshuaCHardwick on Twitter

45. Cyrus Shepard

Cyrus Shepard started in 2010 as Moz’s Lead SEO, which later on gave him the opportunity to do his first speaking event in MozCon and lead its Audience Development Team.
After working at Moz, Cyrus opened his own SEO company, Zyppy, where they educate readers about SEO trends and best practices and guide them about the top ranking factors that help improve site traffic and ranking. He’s also working with startups and Fortune 500 companies as an SEO consultant.
Follow @CyrusShepard on Twitter

46. Russ Jones

Russ Jones is the Principal Search Scientist at Moz. He regularly engages with his over 9K Twitter followers about all things digital marketing. He’s also the SEO Advisor at Hive Digital and regularly speaks at top industry events and conferences like PubCon, SMX, SearchExchange, LinkLove, and IBM’s Netezza Conference.
His most notable accomplishment was leading the development of SEO technologies such as LinkSleeve, a link spam prevention tool; OpenCaptcha, a free distributed anti-spam solution: and Remove’em, a link removal service.
Follow @rjonesx on Twitter

47. Dr. Pete Meyers

Dr. Pete Meyers is a marketing scientist and subject matter expert. He describes himself as “the keeper of the Algo History, the architect of the MozCast Project, and the watcher of all things Google.” If these titles sound like you’re dealing with “the wise one” in a medieval role-playing video game, that’s what he really is in real life.
Dr. Pete works on product research and data-driven content, acting as the medium between marketing and data science. He also built research tools to monitor Google, with MozCast–a weather report showing the changes in Google’s algorithm–as one of his best projects.
Follow @dr_pete on Twitter

48. Will Critchlow

Will Critchlow is the co-founder and CEO of Distilled, an online marketing services company with offices in London, New York, and Seattle. His company also produces the online training platform, DistilledU and DistilledODN, an SEO split-testing platform.
He had spoken for top digital marketing events like SearchLove, MozCon, and Inbound, and continues to share his insights through Distilled and Moz blogs.
Follow @willcritchlow on Twitter

49. Julia McCoy

We may be biased, but our own CEO is a great resource in the industry of content marketing to follow.
Named an industry thought leader by Forbes, Julia McCoy has been on the roll providing top online content for clients in different industries through Express Writers. She’s also consistently publishing every week everything content marketing-related on Express Writer’s Write Blog.
Besides being the head of Express Writers, Julia is a serial content marketer devoted to staying at the forefront and leadership of our beautiful industry of content marketing. She is the author of two Amazon bestsellers, Practical Content Strategy & Marketing and So You Think You Can Write?. She has even developed two industry-leading courses guiding beginner and professional content marketers on how they can create content that converts. She’s been doing a few workshops and webinars lately too!
Follow @JuliaEMcCoy on Twitter
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @dr_pete, @dannysullivan, @bill_slawski, @Marie_Haynes, @rjonesx and more 💥 Click To Tweet

You Can’t Go Wrong When Learning From the Best

And there you have it! Our list of the movers and shakers of the digital marketing space.
Of course, there are plenty more digital marketing experts who are doing great things, but we wanted to highlight these guys as their presence in the industry can’t be denied.
Before you hop on over to Twitter to follow, can you think of any other digital marketing experts?
Let us know in the comments!
express writers cta

#ContentWritingChat Recap: How to Get Quicker Results With Your Brand’s Content Marketing with Andrew & Pete

#ContentWritingChat Recap: How to Get Quicker Results With Your Brand’s Content Marketing with Andrew & Pete

When it comes to content marketing, it’s safe to say that it’s a long-term game.
But that doesn’t mean you can’t experience some quick wins with your efforts!
And in this round of #ContentWritingChat, we were joined by a fun pair to share some tips that’ll help you start seeing the content marketing results you desire.

#ContentWritingChat Recap: How to Get Quicker Results With Your Brand’s Content Marketing with Andrew & Pete


Our guest hosts for the October edition of #ContentWritingChat were Andrew and Pete. They’re a creative content marketing duo, podcasters, and speakers. Not only did they bring some fun to the chat, but they had a lot of great advice to share. Let’s dive into the recap!

Q1: Why is content marketing so crucial to the success of your online business?

For some of you, you may already be sold on content marketing. But not everyone is in the same boat! To kick off the chat, we asked everyone to share WHY they think content marketing is so valuable for online business owners. Here’s what some of them had to say:


Andrew and Pete feel that creating useful, interesting, or entertaining content is the best way to build your audience online. Through content marketing, you’re able to attract customers to your brand and build trust with them.


Content marketing can help you get your brand’s name out there into the world. As Sarah said, it’ll help you establish your brand, gain a following, and increase your bottom line.


Content marketing will help you grab the attention of your target audience and help you keep it. It’s all done through giving them valuable information they want to see.


Want to connect and engage with your audience? Create a smart content marketing strategy that will help you build a community and grow your brand awareness.


As Jakub said, content marketing is the top driver of new organic traffic. That’s important for many businesses!


Julia shared a timely blog post that discussed the need to ditch old sales tactics of the ‘90s. And instead, she explains the positive impact that content marketing can have. This is worth checking out, folks!


And remember… If you aren’t giving people the information they’re searching for, they’ll find it somewhere else.

Q2: How can content marketing help you reach your overall goals? And what can it help you accomplish?

But how exactly does content marketing help you get from where you are right now to where you want to be? And what will it help you do? Here’s what you need to know:


As Andrew and Pete said, great content that’s delivered over time will help you build awareness, trust, credibility, and sales. That’s pretty awesome, right?


Great content builds authority. Authority builds trust. Trust generates conversions. Conversions will help you land the sales.


Lexie know that customers are essential to any business and she feels content marketing is key to helping you build relationships with them.


Content marketing can help you reach all of these goals when done right!


And to do content marketing right? Make sure you know who you’re trying to reach and create the content that’s going to attract all the right people.

Q3: What are fun ways you can get creative with your content marketing efforts and stand out from the crowd?

Don’t let yourself get lost in a saturated niche! You have to find ways to stand out from everyone else to attract your ideal audience. These tips will help you get creative with your content marketing:


Don’t just focus on your own industry for generating new ideas. Look outside your realm to get your creative juices flowing.


Know what makes you unique and embrace that. As Maria said, if you do what everyone else is doing, you’re just going to get lost in the crowd.


It helps to know what kind of content already resonates with your audience. You can make use of what you’ve already created and expand it to other venues.


Gene suggests engaging your inner child, being retro or nostalgic, using humor, or voicing a contrarian viewpoint.


Don’t be afraid to seek support! If you’re a one-person team, Julia says it’s important to be kind to yourself. And if you do have others working alongside you, it’s smart to take their feedback and ideas into consideration.

Q4: Are there any strategies that will help you get a quick win with your content marketing? Or is it strictly a long-term game?

Is a quick win possible with content marketing? And if so, how can you make it happen? Pay attention to this advice from our chat:


For those quick wins, Andrew and Pete say you shouldn’t play it safe. They also mentioned collaborations as a great way to drive results.


Julia quoted Joe Pulizzi who said it can take a minimum of nine months to see results with content marketing. This means you have to be patient and consistent.


If a piece of content isn’t driving the results you hoped for, that’s a sign you may need to shift your focus. Pay close attention to the results you receive and be prepared to change course.


If you really want to drive quick results, try using paid ads to expand your reach.


As Bill said, embrace that you’re making a long-term investment with content marketing.

Q5: You can blog, start YouTube channel or podcast, and even write a book! How do you decide the next move in your content marketing strategy?

With so many options available to you, it can almost feel overwhelming! So, how do you decide which move is right for you and which one you should focus your attention on first? Here are some tips to help you make the decision:


When deciding where to direct your attention, think about your strengths, any gaps in the market, and where your customers are.


Consider your audience! What resonates most with them? That’s a good sign it’ll be worth pursuing.


Determine where your audience hangs out and then survey them. You can learn so much if you just ask.


A great piece of advice is to do something you’re good at and something that your target audience will enjoy.


Make sure that whatever you pursue, it’s something you’re comfortable with. Don’t forget to pay attention to the interests of your audience as well. Combined, you have a winning solution.


Lexie’s advice is to build off of what’s already working for you. This makes you more likely to experience a second win.


Not sure what’s working? Take time to do a thorough audit of your business, the platforms you use, etc.


Jakub said you should consider your resources, your audience, the goals you set for your business, your timeline, and your competition.

Q6: How can you measure the success of your content marketing? Any strategies or tools you rely on?

Are you measuring the results of your content marketing efforts? If not, you better start! To ensure you’re getting the most bang for your buck, measure your success with these tips:


Engagement, audience growth, and monetization are three key metrics you should monitor.


But of course, you won’t know what to track if you don’t set goals first!


Your goals will determine which metrics you pay the closest attention to. For Express Writers, we focus on brand awareness and trust building, traffic, and sales.


Sarah said to keep an eye on your conversion rates, where traffic is coming from, how people are finding you, and if they’re linking to you. Google Analytics is just one of the tools she mentioned trying out.

Q7: What are your predictions for content marketing in the remainder of 2018 and next year? Which trends should we keep an eye on?

So, what’s ahead for content marketing? You might want to watch out for these trends:


Andrew and Pete say those that will stand out are the ones who will do something different with their content. They also said you’ll want to leverage pre-existing communities to stand out online.


Julia knows that ad costs are going up and buyer trust is dropping. That means we have to do something to change it! For her, she feels that comprehensive, trustworthy content is always the way to go.


Valuable content always wins, but incorporating video content never hurts! If video is something you’re passionate about and that your audience enjoys, give it a go.


AI and voice search are continuing to grow, so you’ll want to keep an eye on these important trends.
Love this chat and want to join? The #ContentWritingChat party happens on Twitter on the first Tuesday of every month at 10 AM Central! Follow @ExpWriters and @writingchat so you don’t miss out!