How to Set and Achieve Content Marketing Goals | Express Writers

How to Set and Achieve Content Marketing Goals

by | May 24, 2022 | Content Marketing

Your business needs strategy and purpose behind every piece of content.

That’s why it’s so important to set content marketing goals. With clear goals in mind, it’ll be easier to determine if your efforts in business are worthwhile before you spend too much time or money on them. Plus, it enables you to make adjustments when your strategy isn’t meeting expectations.

But how do you set goals that are exciting to pursue? And how do you achieve them with ease? This blog shares some helpful tips to guide you in making your content marketing efforts more effective than ever.

How to set content marketing goals

How to Set Content Marketing Goals

Content marketing is a powerful and effective way to help you reach your business goals, whether those goals include generating brand awareness, increasing sales and revenue, or improving customer loyalty. However, many businesses go wrong when they create content simply for the sake of creating content. They then fail to make their content memorable, and it gets drowned out by competitors.

Instead of publishing content without a purpose, you need to set specific and measurable content marketing goals if you want your ROI to skyrocket. Your content marketing goals should always be formulated around specific business objectives you’d like to achieve. Just follow the SMART goals framework.

Determine your big picture goals and then map out how your content can make it happen. These goals should be relevant to your business and its vision. And they should be time-bound, with a plan to reach your goal within a set time period.

Content Marketing Objectives That Matter in Business

In business, there are a variety of content marketing goals you could pursue. They can be short-term and long-term goals. You might even set goals based on different stages of the customer journey.

To help you come up with exciting goals to go after, here are a few suggestions:

  • Brand Awareness: It’s important to raise awareness for your business and communicate what makes you different from your competitors. You can measure brand awareness through website traffic, social media following, email subscribers, and social listening.
  • Website Traffic: Without generating traffic to your website, it can be difficult to increase sales. Tracking page views and traffic sources to see how people discover your business and the content you publish means you’re always on top of any changes.
  • Conversions: Now, conversions can look like a few different things. For instance, you might want to convert more website visitors into email subscribers or convert them into paying customers. Both are great and will require you to measure the success of your landing pages to determine if they’re encouraging people to take that next step with your business.

As an example, if you want to generate more brand awareness, you might set a goal to increase website traffic by 50% over the next quarter. To achieve that goal, you could commit to posting one or two new blog posts every week that are optimized to attract organic traffic. This goal is simple but effective.

6 Tips for Achieving Content Marketing Goals With Ease

Once you’ve set some content marketing goals to achieve, you’ll need to figure out how to make them happen. Here’s some advice to help you reach your goals with ease to ensure your business thrives:

1. Create a Plan to Make Your Goals a Reality

Once you know what you want to achieve, you may be tempted to dive right into the content creation process. However, you should first create a plan that clearly outlines the steps necessary for making your content marketing goals a reality. By taking the time to map out a strategy, you’ll know what kind of content you need to create, allowing you to move forward with purpose. Plus, you will have identified any other actions necessary to create your desired results in business.

When creating this plan, consider any resources you will need. Who on your team will be involved? How much time and money will it require to complete tasks? You don’t want to overcommit or underestimate what can realistically be accomplished within your designated timeframe.

2. Assign Team Members to Goal-Related Tasks

You’ll need to get your team on board to follow the plan you’ve mapped out. Let them know your goals and share the plan you’ve outlined. During this stage, give them the opportunity to share their own suggestions for achieving your goals. They may have ideas that hadn’t occurred to you before. This shows you value their opinions.

Then, divide up the workload among all the team members involved in the project. Base their assigned tasks on their unique strengths and interests. Everyone gets the opportunity to shine, which makes work more enjoyable for them. Plus, they’re able to direct their attention to specific areas as opposed to managing an entire campaign from start to finish.

3. Set Up Tracking Tools to Measure Success

As mentioned before, it’s important to set measurable content marketing goals. If a goal isn’t measurable, there will be no way to know if you’ve achieved it. It’s the difference between saying you want more website traffic versus saying you want to increase traffic by 50%. The latter is something you can track and see within your analytics.

So, before you begin putting your plan into motion, make sure you have the necessary tools to measure your success over time. For instance, Google Analytics is a go-to for content creators and marketers. It allows you to measure website traffic, traffic sources, and more. Additionally, the built-in analytics that social media platforms offer can help on your journey to becoming a content marketing master.

However, there may be some other tools you’d like to use as well. SEMrush is a favorite for SEO and competitor research. Yoast is popular for WordPress bloggers who want to optimize their content. And, of course, BuzzSumo is great for discovering the most popular content in your industry. Determine which tools are most important to you and factor them into your content marketing budget.

4. Monitor Goal Progress Regularly

With the appropriate tools in place, you’ll be able to frequently check in on your progress as you work toward your content marketing goals. How often you dive into your analytics will depend on the designated timeframe from the goal-setting stage. For example, with a short-term goal, you might analyze your data daily or weekly, depending on what’s most appropriate for your situation. Long-term goals, however, will likely be tracked monthly, quarterly, or yearly.

5. Be Willing to Tweak Your Strategy and Experiment

As you track and measure your progress, you might notice when your content marketing efforts aren’t performing as well as you’d hoped. In those moments, don’t get discouraged but try to be flexible. This happens to everyone from time to time! However, many businesses get so stuck in their ways that it’s hard for them to manage flexibility.

You never want to be so rigid in your content marketing strategy that you’re unwilling to make changes as you pursue your goals. Sometimes you need to adjust along the way based on what’s performing well and what isn’t. This is why we rely heavily on analytics to see what resonates with our target audiences. From there, make changes to increase ROI.

Another important element of being flexible is being willing to experiment. When done well, trying new things and testing out the latest content marketing trends can yield fantastic results. Always be willing to experiment to see what works best for your business and what appeals to your audience.

6. Don’t Give Up Too Early

These days, we all want things in an instant. But when it comes to achieving your content marketing goals, it’s going to take some time to make them a reality. When your goals seem impossible to reach, don’t give up. Stay committed and trust in your ability to make big things happen.

Sometimes a deadline will pass, and a goal still hasn’t been reached. That’s okay. It doesn’t mean that it’s time to abandon that goal. It just means you need to revisit your strategy, make tweaks, and show persistence by continuing to move forward with confidence.

Let Us Help You Reach Your Content Marketing Goals

A huge part of reaching your content marketing goals is consistently publishing high-quality, valuable content that your audience and Google will love. But what if you don’t have time to create quality content? What if writing isn’t your strong suit? Don’t worry because you can hire a team of expert writers to plan and create content that will make your business shine.

Visit our Content Shop to learn how Express Writers can help.

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