how to improve your content writing

Learn How to Improve Your Content Writing: 7 Easy Ways to Buff up Your Content Now

What’s the one thing you need to do to master a new skill?

Practice, of course!

This is as true with learning to play tennis as it is mastering content writing: the more you practice, the better you get.

Today, content writing is a critical talent, and mastering it can help you stand out in the crowded online world.

Sound hard? Don’t worry, it’s easier than you might think. Just follow these seven simple tips, and you’ll be on the top of your content writing game in no time at all.

improve your writing

How to Improve Your Content Writing: Why Creating Great Online Content Matters So Much

Unless you’ve been living under a rock for all of 2016 (and maybe the decade before that, as well), you’ve probably interacted with some form of online content.

Whether it was a blog, a webpage, a social media post, or even a product description, online content has touched your life in one way or another.

This industry is nowhere near dying. In fact, it’s the opposite.

Today, online content is one of the primary sources that humans use to communicate with one another.

Sound crazy?

Think about it!

Regardless of what you do for work or fun, chances are that you interact with some form of digital content every day. Do you read blogs? Do you surf the web? Do you shop online? If so, you’re interacting with online content!

According to Adweek:

  • The average person interacts with 285 pieces of content every single day.
  • This rounds out to 54,000 words (the length of a novel) and 1,000 different links – consumed daily.
  • A whopping 63% of that content is written, while 37% is media content.

If that doesn’t put the importance of online content in perspective, I’m not sure what will!

Due to the rise of digital content, and the level of importance that consumers now place on it, learning how to improve your content writing is one of the smartest things you can do.

How to Improve Your Content Writing in 7 Steps

Regardless of whether you’re a marketer, blogger, small business owner, or just an online enthusiast, improving your content writing is one of the best ways to succeed in the digital world.

Here are seven tips to help you head into 2017 strong:

1. Up your image game

For most people, “adding an image” to a blog means plugging in a stock photo for the featured picture.

This is not enough.

Today, images make all the difference in a person’s willingness to read your content. In fact, HubSpot reports that content that includes a relevant image gets a massive 94% more views than content that is only text.

Fortunately, you don’t have to be a professional photographer to add images to your posts. Today, there are dozens of free and high-quality stock image sites you can take advantage of. You can also hire out custom images, or create your own on a site like Canva.

No matter what you do, make sure any images you include in your posts are high-quality – there should be no blurring or odd proportions – and relevant.

2. Dig deeper than average to verify facts and statistics

It’s easy to fill your writing with general statements. It’s much harder, however, to go to the source and find relevant, solid statistics to back up your claims. This is one simple way to beef up your online writing.

Today, it’s easier than ever to find quality statistics for any industry you’re involved in. A simple Google search with the word “statistic” at the end will reveal thousands, if not millions, of hits. Before you go plugging them into your content, however, you need to know how to determine what is a high-quality source and what’s not.

One fantastic, 100% trustworthy tool for determining this is Alexa.

Alexa is an Amazon subsidiary that allows users to access traffic and rank estimates based on mass browsing behavior. Alexa’s ranks are updated daily and the tool offers a quick view of sites that are high-quality and sites that are low-quality – the lower the site ranking number, the better it’s doing online.

To use Alexa, just head to, and type in your target URL. If it ranks over 100,000, it’s a high-quality link that you can include in your content.

Save this handy-dandy visual guide:

alexa ranking

3. Add an infographic

Right now, infographics are shared and liked on social media three times as often as any other type of content out there.

For an example of how an infographic can be used in a piece of online content check, out our recent post “Five Tips for Creating Irresistibly Tasty Holiday Content for Your Readers.”

This piece features the five tips as copy and designed into a fun infographic, hand-drawn and custom created in Adobe InDesign by our lead designer.

holiday content tips


While we could have just written the tips out, HubSpot’s statistics show that people play close attention to information-carrying images.

Never created an infographic before? It might be best to leave it to a pro.

We offer full-service infographic creation! Visit Infographics in the Content Shop.

Like any image, the infographics you use in your content must always be high-quality, relevant, and professional.

4. Publish a case study

A case study is one piece of content that announces “I have arrived!”

Here’s why: case studies are not something that every content writer produces. They take time, they take expertise, and they take real, demonstrable success that your clients are willing to let you share.

Because of this, they are an incredibly powerful type of online content that can serve to enhance your reputation and help you land more customers.

If you’re interested in publishing a case study, you’ll have to set a time frame and start paying close attention to your results. If you have a specific job or interaction with the client that you believe would be fodder for a case study, reach out to the client and ask for permission to share the details.

Once you’ve done that, hire a professional case study writer to help you get started.

5. Write more often

Malcolm Gladwell, the best-selling author, is commonly quoted as having said that it takes 10,000 hours of “deliberate practice” to become an expert at something. If that’s true, the more you write, the better at it you’ll be.

While there are dozens of technical or professional ways to improve your online copywriting, one of the best things that you can do to get better is simply to write more.

The more you write, the more honed your skills will be, and the more efficient you’ll be at spotting mistakes.

In addition to making you a better writer, writing more often can also help you become more visible online, since it will naturally increase your social shares and enhance your network of readers.

6. Use a headline analyzer to test your titles

One of the simplest and most overlooked tools for writers is the headline analyzer. There are several different models out there, many of which are free.

Designed to test a headline for its concentration of emotional, spiritual, intellectual, and power words, a headline analyzer takes your headline, evaluates it, and lets you know what you need to improve.

If you’re just learning to craft a great headline, a headline analyzer is a fantastic way to catch common mistakes and pivot your writing style accordingly.

Even for writers who are already professionals, a headline analyzer is a fantastic way to improve your online content and learn how to be a better writer across the board.

7. Find out which topics your readers want

Doing some research into trending topics in your industry is another fantastic way to immediately improve your online writing. Use a tool like BuzzSumo to locate trending content in your industry.

If you’d prefer to take it to the “streets,” head to a website like Quora or Reddit to figure out what your audience is talking about and what their questions are.

While most people assume that the topics they come up with are the ones their audience wants to read, the audience is the best resource for figuring out what you should be writing about.

With that in mind go to the places your audience hangs out. See what they are talking about. Once you’ve done that, bring it back to your blog. This is a sure-fire recipe for becoming appealing and compelling online.

Learning to Improve Your Content Writing Just got Easy

There are tons of cheap tips for learning to improve writing on the web.

At the end of the day, however, improving your online copywriting comes down to wanting to do it.

Here at Express Writers, we’re passionate about helping you improve your online writing. With the help of these seven tips, you can become a better online writer, learn more about the digital world around you, and grow your skills in 2017, and beyond!

Still need a bit of help managing your online copy writing needs? Contact Express Writers today to learn more about our team of experienced writers and purchase your content package now.

#ContentWritingChat February 23 2016 Recap: Strategies for Rising Above the Noise With Your Content

If you missed this week’s #ContentWritingChat, there’s no need to worry. I have you covered with a recap of some of the best tweets from the chat. Our topic was Strategies for Rising Above the Noise With Your Content with a wonderful guest host, Carrie Morgan. If you want to learn how to create better content that stands out, keep on reading!

#ContentWritingChat February 23 2016 Recap: Strategies for Rising Above the Noise With Your Content

Our guest host this week was Carrie Morgan. Carrie is a published author of the book endorsed by people like Jay Baer, Ann Handley, and Jay Baer, Above the Noise: Creating Trust, Value & Reputation Online Using Basic Digital PR. She’s also a Digital Public Relations Consultant and you can find out more about her via her website, Rock the Status Quo. Be sure to follow her on Twitter: @morgancarrie.

As Carrie pointed out, knowing your audience is very important. You need to know who you’re writing for in order to create great content they’ll love. Nicholas agreed, but he also brought up user experience. Your website should provide a good experience for each visitor.

If you want people to notice your content, make sure you’re optimizing your posts for search engines and sharing regularly on social media, as Carrie suggested. When you take the time to optimize your posts, you’ll rank higher in search results, increasing the likelihood your target market finds your content. You don’t have to be an SEO expert, but you should at least know the basics.

A great reminder from Netvantage Marketing: Be original! To truly stand out online, you need to be yourself and put your own spin on things.

Don’t be afraid to just ask your audience what they’re interested in and what they need help with. They hold the answers to your questions. All you have to do is ask! You can create a survey for readers to complete or figure out where they spend time online and engage them. Kristen suggested spending time in forums and reading blog comments.

Build trust with your audience through your content. Share authentic content that provides value to your audience, as Yanique pointed out. Make sure you’re also engaging them, as our CEO, Julia, said. Starting a conversation and building relationships with your target market is essential to building a level of trust.

Stand out from your competitors by consistently providing high-quality content to your audience. Carrie says you should constantly work to improve your writing skills. The more you write, the better you get!

As Nicholas mentioned, visuals are another way you can stand out from your competition. Create eye-catching graphics your audience will love to help your blog posts and social media updates get attention.

To become an authority figure in your niche, you need to provide your audience with the content they’re looking for. Use BuzzSumo and Quora to find topics to write about. This is something we do often here at Express Writers! When you become an authority in your niche, people are going to come to you for your thoughts. And as Michael said, you can’t be afraid to share your opinion.

Make sure you get your content out there. Kathleen suggested utilizing PR and link building as ways to reach beyond your own niche.

A great answer from Village Print & Media: Create content that is relatable, relevant, inspiring, problem solving, and conversational. Your audience will love it! Ema suggested creating eBooks, webinars, and more that your audience will love and give it away for free. Everyone loves free content, but make sure they’re high-value!

And be sure to keep Kristen’s tip in mind the next time you’re writing content. Ask yourself if you would take the time to read or watch what you’ve creating. If the answer is no, there is a good chance your audience won’t either.

Carrie brings up a great point about brand consistency. Utilize your brand colors, fonts, etc. when creating images for your blog posts and social media. It helps your audience to easily recognize your graphics! If you really want to stand out with your graphics, ditch the typical stock images. So many of them have been overused so you want to find images that aren’t everywhere and find ways to make them your own.

We look forward to seeing you at the next #ContentWritingChat! Be sure to join us on Tuesday, March 1st, 2016 at 10 AM CST!

online writing tips

Time to Get Optimized: 10 SEO Content Writing Tips

The cornerstone of great online content is great SEO.

And yet, without content there is no SEO. It’s an interesting complex.

Without great SEO content, no website can rank well, can’t be found by users, and can’t go viral on the web.

With this in mind, it’s clear that writers who want to develop their online brand and improve the functionality of their online content are essential, as well as their skill sets.

To help you achieve great SEO content, we’ve compiled a list of our favorite SEO writing tips to help you succeed. Read on to learn more.

up to date seo writing tips and tricks

10 Smart SEO Writing Tips for Better Content

Great content is the sum of its parts, and one of its most important parts is SEO. Unfortunately, many writers simply don’t understand how to take the (few) tenants of SEO and apply them to online copywriting.

Fortunately, those who want to learn can simply take the following SEO writing tips and plug them into their online content for better results, starting today:

1. Keep all of your content high-quality

Today’s publishers are under an intense amount of pressure. People want more content than ever before, and they want it faster than it’s often possible to produce it.

Because of this, many publishers and marketers weaken and start publishing low-quality content just to have published something. Unfortunately, this is the wrong way to go. While it may seem like low-quality content can be optimized just the same, it’s important to remember that great SEO goes much deeper than technical mumbo-jumbo.

While you may be able to use the same keyword phrase in low-quality content as you do high-quality content, its effect on your readers won’t be the same, and you’ll likely sacrifice some relevance and value as a result.

Keep in mind that, in the world of SEO, all good things begin with quality content. Without a quality piece of content to optimize, your SEO efforts won’t pack the punch they should, and your content risks falling flat on its face.

By insisting on publishing only high-quality content, you can help ensure that your readers will find value in your material and that all of the SEO work you do down the road serves to enhance an already powerful piece.

2. Keep your topic relevant to your audience

No matter what you’re writing, don’t lose sight of your audience.

Some writers have a tendency to drift off to unrelated topics in hopes of being engaging and unique to a wide assortment of readers, but this misses the mark entirely.

Instead of leaping from one point to the next, ensure that your content features a cohesive structure and that it’s all designed with your target audience in mind. Focus on what you’re writing and keep who you’re writing to in mind.

Unless your content has a well-defined target audience, it never really stands a chance of ranking well, and the likelihood that it will go viral in a particular segment or group is small. Make it simple.

With this in mind, do your homework. Research your target audience and find unique ways to speak to them in your online copy. Make it fun. People will know good quality writing when they see it, and they’ll know you’re talking to them when you take proactive steps to do so.

3. Experiment with formulas for your headlines

They say imitation is the sincerest form of flattery, but in the world of SEO it might sound more like this: “Imitation is the fastest path to success.”

You know that sites like BuzzFeed and Upworthy are famous for their click-bait headlines, and, if you’re like most readers, you’ve probably clicked a few yourself.

As it stands today, one of the most critical components of any piece of content is its headline. In addition to providing an SEO boost by featuring relevant long-tail keywords, a headline also has a dramatic impact on click-through-rate, which, in turn, has a significant impact on SEO.

With this in mind, it’s clear that you cannot afford to let your headlines slack. Because of this, you may want to try headline formulas and see where they get you.

While nobody is advocating that you steal your competition’s headlines, or borrow excessively from successful companies, taking note of what they do and applying it to your business is an excellent way to boost your headline success and influence your click-through rates in a positive way.

In light of this, get to work testing out negative headlines, lists, headlines that reference your audience, and those that inspire curiosity. When you find one that works well, play with variations of it. In addition to boosting your SEO, this will also make you a better writer.

4. Avoid overstuffing your content with keywords

Keep your eye on how many times you use your target keyword. While keyword density obsessions have slackened in the last several years, keywords still need to feel natural, and if they don’t, you’re liable to get penalized by Google.

A good rule of thumb is to stick to in a keyword for every 50 or 100 words of content. More than that, and it will sound redundant. Less than that, and your content won’t actually be optimized for the keyword.

Wherever you use your target keyword, keep it simple and to the point. Users will pick up on awkward keyword inclusion faster than you can say “hot potato,” and they’re willing to abandon your content because of it.

5. Break your content up into headers and subheaders

In addition to making your content easier for users to read, breaking it into headers and subheaders also helps your content look more appealing, and it can have some distinct SEO benefits, as well.

One of the best guidelines for this practice comes from WordPress’s powerful Yoast SEO plugin. This plugin, which evaluates on-page content for SEO and readability, generally recommends that there be no more than 300 words between headers or subheaders. This keeps content readable and skimmable for users.

6. Update your content on a regular basis

Updating your content can mean a few things. In some cases, it may simply mean publishing new content on a regular basis. In other settings, though, it can mean going back into older posts and updating them for relevance and accuracy today.

This is a critical tactic for anyone who publishes a lot of content and can help ensure that your content ranks well and continues to provide value to readers.

If you think about it, all content needs an update now and then. Either because statistics within it have changed or because a few simple switches can make it more relevant to a modern audience. By updating your content often, you can help ensure that you steer clear of unneeded SEO penalties while continuing to provide value and relevance to readers.

7. Meta descriptions are there for a reason

Meta descriptions are short pieces of content designed to help inform readers and search engines about your article. They are usually 160 characters or less in length and should contain your keywords.

While many writers either don’t create meta descriptions, or just copy and paste their descriptions from one piece of content to the next, creating unique, relevant, and well-written meta descriptions for all of your content can go a long way toward making it more valuable.

8. Make use of writing tools

Writing tools (like the aforementioned Yoast SEO plugin) can go a long way toward improving your online copywriting and helping you achieve better SEO.

In addition to Yoast, there are also spelling and grammar checkers like Grammarly, plagiarism checkers like Copyscape, and dozens (if not hundreds) of keyword research tools and topic analysis tools in between. (We’re building a tool that will have a deeper search than Copyscape for original content checking–Copyfind!)

While these tools may seem unneeded, they can go a long way toward improving your content and boosting your chances of ranking well in Google’s SERPs.

9. Keep your content original, always

This applies to your voice and your material.

While your voice should be unique to your brand, your content should be original, as well. All of it. This means no copying or borrowing from other sites, even your own.

While many writers believe that duplicate content isn’t an issue that could ever affect them, a Search Engine Land study reports that a whopping 29% of sites have a problem with duplicate content. With this in mind, run your content through a plagiarism checker (like Grammarly or Copyscape) before you publish it and be sure that your alt. descriptions and meta information are always unique and original.

10. Spice your content up with visuals

Visuals can help enhance the interest and relevance of your content, which can make it more useful for readers. With this in mind, grab an in-depth screenshot or a quality stock photo to illustrate your content’s key points and provide context.

SEO Writing Tips for the Modern Writer

While SEO best practices change like the weather, these ten SEO writing tips are here to stay and can help you craft quality online content your readers (and search engines) will love!

Do you need skilled SEO copywriters to help your content rank well online? Visit our Content Shop to find the perfect copywriters for your online project!

37 ways to write content

A Guide: 37 Ways To Write Content That Converts

Creating content that converts is something every single website and business owner wants. You want people to come to your site, read your content, and click links to buy services or products. However, you might find it difficult to create content that converts your visitors into leads. I want to share some excellent ways that you can ensure you get great content that will convert your readers into clients, as well as keeping them for the long-term. Let’s take a look at the various aspects of content and specific points within each that can help you craft expert content that helps to generate leads.

I. Blogging

Blogging is an important aspect of any online campaign because it can bring in visitors and convert them quickly. You need to make sure you add a blog to your website to help generate engagement with your client base, as well as creating something that directs people to the rest of your site. You can do a number of things with a blog, and I am going to look at some of the elements you need to consider when blogging.

1. Use WordPress Only for Blogging. WordPress is a great blogging tool that can help you get some powerful results. There are many reasons why I think this is the best to use for your blogging needs. Some of the reasons are that it is SEO friendly, you can have a great blog design, and WordPress has been around long enough to be a trusted blogging resource. I would suggest using WordPress only for your blogging purposes, but you can use it for your static website, as well. They have a great selection of SEO plugins that help you get the most out of your blog, and so much more. Take a look at their blog platform to see just how easy it is to use and which aspects will benefit your business’s site.

2. Optimize Every Single Post. When you use WordPress, make sure that you optimize every post. WordPress makes it easy for blogs to be optimized to their fullest potential, and you need to take advantage of that. In order to get great optimization, do keyword research and use your low competition keywords in your posts. Make sure you optimize any and every image you use and select a good link name to use for the blog. How can you optimize every single aspect of a blog post with WordPress? I am going to look at that in my next point.

3. Use SEO Plugins On WordPress. As I mentioned earlier, one of the best parts of WordPress is the ability to use SEO plugins to optimize your blog further. There are several great plugins out there, but you need to choose the ones that will benefit you the most. WP Beginner highlights some of the latest SEO plugins you can use such as WordPress SEO by Yoast, SEMRush, and Google Keyword Planner. Take a look at the others listed to find some that can help your blog! You can also choose other plugins that aren’t specifically for SEO; just choose wisely and only choose the ones that will help your site and blog.

4. Use Big, Awesome, Colorful Adjectives in Your Headers. Your headlines and headers are crucial to convincing people to click and read through your blogs. When you create headlines or headers, make sure that you use amazing adjectives that capture attention. As you can see, I used a few in this header, illustrating how powerful, excellent adjectives can make a header. If you are trying to come up with great headlines or headers, you can follow a few suggestions of some of the hottest headlines out there to get started.

5. Use Action Words in Your Headers. Action words in headers are just as important as colorful adjectives because they convince readers to do something as they read. You can use action words in all of your headers, or you can wait until you create your call to action. Whichever way you choose, just keep in mind that you need to convince people to do something more than just reading your post. You can also do a mix of action words in a few headers throughout your blog and at the end for your call to action, which can be quite powerful.

6. Do a Controversial Blog Every Now and Then. Get your readers to sign up for something or go to a page by sharing a similar hatred or anger for something. Humanity is interesting and weird, isn’t it? We tend to do more when we connect with something, and many times that can be something we all feel strongly about and stand against. For example, how many people were willing to do whatever it took to stop the process of major corporations being able to take over the Internet? Several people and it was something that made all Internet users quite angry. When something like Net Neutrality comes up, you can use that as a way to write a blog and get people to act, no matter what the item is. You can also utilize trends like #WheresNatasha or other trends that have people angry or upset about something.

7. Do an Occasional Blog that Revolves Around Humor. Along with focusing on a controversy, focusing on humor is another way to get people to open up their wallets and buy your product. People love to laugh, and if you can make them laugh they will be more willing to buy items or services from you. Always make sure you are following some basic guidelines for using humor in your blog to ensure you have an impactful piece. A few things to remember are to be respectful, know your audience, and stay true to your specific brand. Once you incorporate humor, you will start to see many of your visitors starting to turn into leads.

8. Write Fun, Exciting Blogs On Seasonal Topics. When you sit down to plan out your content strategy, make sure that you look at holidays, the seasons, and any other seasonal items. Why? Because seasonal content can provide you with great inspiration for more blog posts. You don’t just have to stick with writing the typical Christmas or Thanksgiving posts, but can write on something like seasonal fails (burnt food, terrible presents, and more) or family or friend memories. Try to write your seasonal content with a fun, fresh voice without coming across sales-like to make the posts even more powerful.

9. Post a Recap Blog from an Event (and Add Photos!). Did you just have a fun event for your business? Then post a recap blog and add photos! This gives a great “behind the scenes” look at your business while giving people something to connect with. Your clients are more likely to feel a relationship with you and your business if you include them in things like your events, even if it wasn’t for clients. Your blog provides you with the unique chance to do this, and you can even use it to promote future events for your clients.

10. Use Customer Questions for Blog Inspiration. If you are looking for great blog content that can help promote a relationship and convert visitors, then utilize customer questions for blog posts. This is a great way to answer common questions while maintaining and building relationships with your clients. You can even host a monthly event where people submit their questions and you answer a handful every week, providing people with the information they want to see.

11. Write News Pieces on Your Blog. A great way to create content that converts is to start writing news pieces along with your other content. This helps you craft timely pieces that focus on trends within your industry, and offers value to your readers. You can easily find news topics in your industry by finding and following industry leaders who will post about similar topics and ideas. Always make sure you do your research and give excellent citations when creating news pieces to help make it trustworthy and set you apart as an expert in your field.

12. Do Not Hesitate to Get a Copyeditor. Every writer, no matter how skilled, needs a copyeditor. Copyeditors can read over your written material to make sure there aren’t any grammatical or spelling errors, that your pieces flow well, and that they make sense. Chances are if you simply write a blog piece and post it without editing, you are posting something with errors. We all make errors when writing, and it is hard to spot every single one with your own eye. A copyeditor can spot that, and he or she will help make your blog or web content top quality. This will help make readers trust your business more, and it will definitely make Google happy.

 II. Social Media

The next aspect of content marketing is that of social media. It is just as important as your blog because it helps you connect individually with clients. It also opens up a new engagement method and gives you a great way to promote the blogs you’ve been writing. Let’s look at different aspects of social media that you should keep in mind when aiming to convert with your content.

13. Be on Facebook and Write For Facebook. Facebook is still a great social media channel to be part of, regardless of what you might be hearing. It can help convert many visitors into leads, and helps you stay in contact with your clients. With its constant evolving and improving, Facebook provides you with many great chances to reach out to your audience. Just how can you use Facebook for the best? There are many great tips out there and a few are:

  • Always share links on Facebook, especially if you are linking to your website or blog. Facebook’s design for links helps to showcase images, giving people visual content with a link to click on.
  • Create a post that is powerful in just a few characters. While you don’t have the limitation you do on Twitter, people have a higher likelihood of reading your Facebook post if it is short and to the point.
  • It’s good to post your Facebook content during non-peak times, giving your post a chance to be seen and not lost in a sea of other posts.
  • Have a consistent sharing strategy and plan for Facebook, and all of your social media channels.
  • Use hashtags on Facebook to reach more people. Many people don’t realize that Facebook hashtags do actually work, and hashtags are no longer just limited to Twitter.
  • When you create Facebook content, make sure you know your audience through research. Once you do, you can use Facebook’s targeting capabilities to select the various people who you want your ads and posts to reach. Vertical Response’s blog gives a great look at just how to do this to improve your Facebook posts.

14. Be on Twitter and Write for Twitter. Twitter is a great social channel and is one of the busiest channels right now. There are millions of people worldwide tweeting about their favorite shows, movies, and world events, and they could be your audience. You need to get on the social channel and begin writing and using Twitter to help leverage your business. If you want to see just how powerful Twitter has been and will be, take a look at Buffer’s excellent article.

One of the first things to realize is that Twitter focuses on what is known as micro-blogging, which means that their channel only allows for short tweets (140 characters maximum). Prepare to write content that is short and to the point. If you’re already doing this with Facebook, you shouldn’t have much trouble with Twitter. Forbes has a great list of other things to keep in mind when writing for Twitter such as:

  • Engage with your audience when they respond to your Twitter posts.
  • Keep your posts focused on one main goal.
  • Utilize humor and/or images in your Tweets.
  • Make sure that your profile is complete with profile image, bio, website link, and cover image.

15. Should You be on Instagram? Instagram is a great social channel, but it can be tricky to know if you should or shouldn’t be on it. There are a few things to consider such as whether or not you utilize visual marketing, if your clients are on the channel, or if your competitors are on it. Sit down to get familiar with Instagram and look to see if your business can benefit from it. You might be surprised just how much it might. If you get on the channel, make sure to use it to benefit your company by utilizing hashtags, knowing the age demographic you are trying to reach, and understanding how to use Instagram for Business.

16. What Other Social Media Channels Should You Use? Outside of Facebook, Twitter, and Instagram, there are several other excellent social media channels to use. You need to make sure it is something that your company can truly benefit from before getting on it, however. A few of the top channels are:

  • Google Plus. Google makes sure to make this a vital aspect if you want to rank on the SERP. It’s a given to get this for SEO purposes.
  • Pinterest. Do you do a lot of visual marketing? Do you share a lot of photos and DIY tips? Then this channel might just be what your company needs.
  • LinkedIn. This channel is great for business-to-business models as many professional utilize this channel. You most likely won’t be able to reach out to the general public here, but it can really help you network within your industry as well as help your B2B model.
  • YouTube. This is another great visual marketing social channel. If you make videos, then this is the place to share them!

17. No Matter the Channel, Always Engage With Clients. Social media requires that you be social, which means that if you aren’t engaging with your clients, it will fall flat. Sometimes it can be hard to get engagement, but once you get it you need to make sure you are engaging back. When someone re-tweets you, thank him or her. If someone comments on a post or responds to a tweet, respond back. This will help foster a relationship with your followers and clients, and make them more likely to continue engaging. When you engage, you are also boosting your chances of converting your followers into customers.

18. Change Up Your Blog Headlines When You Post to Social Media. Creating the perfect headline for your blog is important when you want to draw in readers. However, it is also important for you to change it up when you share on social media. You want to share your blog a few times throughout the month, which means that you shouldn’t be posting the exact same title. A great way to mix it up is to come up with a few different variations and use those all on social media. This can help bring in more readers, and catch the attention of different people.

19. Figure Out the Best Times to Post for Your Business. Learning when to post to social media for your business, and what to post when, can really help when it comes to converting and generating leads. There are many different studies out there, such as NewsCred’s, which talks about some of the best times to post your content. While this can be a helpful starting point, you need to make sure to try different times to see what works best for your business. Don’t hesitate to try out new things and new times to find the best choice for you.

III. Advertising

Advertising is still a major part of converting people into leads for your business. There are many newer methods of advertising such as social media, but the tried and true methods are just as handy. What are some of the different aspects of advertising that you should consider for your business? Read on further to see some answers that are sure to help you grow your business and create content that converts.

20. Should You Have Ads and Brochures in the Digital Age? Ads and brochures were something that many businesses utilized a few years ago to help promote their business or services. Many people wonder if they are still useful now in 2015; they can be excellent for your business still. In the digital age, you can now create brochures that are available online for your viewers to download and look at, and if you have a physical location, you can print out paper ones. However, if you don’t want to waste paper for a brochure at your physical shop, you could use QR codes and other digital methods to share brochures with people when they come in.

21. Should You Utilize Television Advertisements? It might seem like TV ads are a thing of the past when it comes to digital and Internet ads. However, it is still a great idea for many businesses. How so? Well, Google Fiber is slowly taking over America as a new form of cable TV, allowing faster access instead of using traditional cable or satellite. Google Fiber is starting to change the game when it comes to ads, by basing what viewers see on their TVs off of their viewing history, much like digital ads now. Consider getting an ad spot or two to benefit your company, especially in areas where Google Fiber is being used.

22. Create Downloadable Incentives. People love to get free things, which means offering your visitors downloadable incentives for signing up for emails or purchasing products is a great idea. Downloadable incentives can be things like free eBooks, Whitepapers, services, or whatever else you would like to give to clients. This can make them feel appreciated when they sign up for your email list or when they purchase something, giving them instant gratification.

23. Social Media Ads are Still Powerful Tools. Social media is a great place for advertising because it is, usually, free. Throughout the years, people have written about why you should focus on organic social media results, but the reality is that organic is falling away. Organic results are still very possible, so don’t worry about that, but in order to have more of an impact on social media, you need to utilize paid ads. This will help broaden your reach and can bring in new readers and customers quickly and easily.

24. Are Press Releases Still a Viable Option? While it might seem like press releases are a thing of the past, that isn’t the case just yet. They are still viable options when it comes to advertising. When you create a press release now, you always need to be sure that it is something that can, and will be, published as its own article. You will also want to make sure that you make the press release available for your Internet audience through a blog or a downloadable PDF, as this is where many people will see it.

25. Never Forget About the Power of Email Marketing. Like press releases, people often wonder if email marketing is still important to advertising. Email is still vital, and it is something you need to dedicate a decent portion of your advertising budget for. According to Forbes, when you dedicate some of your budget to email marketing, you will see an increase in lead generation, be able to connect email campaigns with your current content campaign, and measure results easily. Don’t neglect email when it comes to creating content that converts; this might just be the thing that generates more leads for your business.

 IV. Visual Content

In this section, I am going to look at visual content and how it can benefit your business. Many people don’t know if visual content is for their company, but it really can help convert visitors into leads quickly. It also makes things easier to share on social media and helps people who want to consume short content to do so.

26. Create Short, Succulent Content for Infographics. Infographics are excellent for visual content and can help your customers and readers consume more content quickly. They are also easily shared on social media. When you create an infographic, you should always make sure that the content is short and incredibly interesting to help drive engagement and shares. Many people who consume infographics as a form of content are looking for shorter, easier to read content.

This infographic from Quick Sprout is an excellent example of what an infographic should look like.

27. Create Videos or Podcasts from Your Content. Other great forms of visual content are videos and podcasts. These are great for people who are commuting on trains or when someone is taking a lunch break during the workday. In fact, depending on the individual’s job, a podcast might be something they listen to throughout their workday. Because of this, it is important to create videos and/or podcasts for your business. Any business can leverage a great campaign through these content mediums; just take a look at Accenture’s YouTube channel.

28. Utilize Images on Social Media and in Blogs. Visual content isn’t just for your blogs and website but is also an important aspect of social media. Images on social media will bring in more viewers as people connect better with images than with words. This is especially true now that our society is so visual. In addition to connecting better with images, people on social media are also more likely to share a post that utilizes images or video on the channel. I’m not referring to videos or images that are on your blog or site, but to images and video that you upload directly to Facebook, Twitter, and other social channels. Start using some visual content on social media to see just how many clicks and shares you get.

29. Create a Video Web Series for Your Content. As I mentioned, video content is great to help convert visitors into buyers, and a great idea is to create a web series based off of your content. You can tell stories or adapt your content into a series that people find enjoyable. A great example of a web series adapting content is the Lizzie Bennett Diaries, which is a modern adaptation of Jane Austen’s Pride and Prejudice. While you might not be retelling a classic story, a web series that follows some sort of story with your content can help connect with your audience and build relationships with them.

30. Encourage User-Generated Visual Content. Another excellent way to get and use visual content is to utilize user-generated content. If you have products that are perfect for visual content, then you can encourage your clients to tweet and Instagram images of them with the product or of the product itself. You can create a contest to get the ball rolling on user-generated visual content, but people do still like sharing pictures of products they buy. Always be sure you like any photos that are tagged to your business to help promote engagement and encourage even more user-generated content.

V. Content Audits and Research

While content creation is a vital aspect when it comes to converting leads, you also need to make sure your existing content is hitting the target. SEO changes from month to month as we all know thanks to Google’s many changes. In addition, your keywords can change over time, and you might need to spruce up existing web content. The best way to do this is to utilize content audits and do keyword and content research.

31. Get an Audit of Your Content to Fix Any Problems. A content audit is a great idea when it comes to making sure your existing content is on point. It can help you find if any of your links are broken if your SEO is off from what is current, and which blogs need to have changes made.

A content audit can help you figure out just what needs to be changed, freshened up, and gives you great ideas on how to handle your upcoming content. It will make your strategy more effective and powerful, giving you the chance to convert more with your existing and upcoming content.

32. Do Keyword Research to Find the Best, Most Powerful Keywords. While they might not be as central to an SEO plan now, keywords are still important when it comes to ranking. However, many people don’t realize that your keywords can change over time, and if you don’t make necessary changes, they won’t help you create powerful content. A great thing to do is to do keyword research throughout the year to find the best keywords, keeping your content up-to-date. You can either do it yourself by following HubSpot’s helpful guide or hire SEO experts to do the research for you. Either way, you will be on the track to finding keywords for your content that will help generate leads.

33. Don’t Forget the Importance of Content Curation. Content curation can help you find excellent resources for your web content, as well as finding great things to share on social media. Customers love to see more than just links to your website, so sharing curated content helps to break that up and give them great resources. Content Marketing Institute gives a great guide on how to do content curation to find excellent sources for your business as well as for your customers.

VI. Web Pages

If you want to create content that converts, you will also need to make sure your web pages for products and services are top quality. When Google approaches your website to rank it on the SERP, it will approach the entirety of your website, not just your blogs. Let’s see just how you can approach your landing pages to make them powerful, helping your site rank, as well as creating content that converts.

34. Create Powerful Landing Pages. One of the first things you need to do when it comes to making your whole website effective is to create excellent landing pages. You can utilize web designers to help you create something that will not only look great but be easy to navigate for your customers. A landing page is an important aspect of every website because this is where people usually happen across your site. Sure, the “home” page is important, but not many people will go to your home page at first. They will find a landing page through your blogs and social media posts.

35. Have Pages for Individual Services or Products. A great way to utilize your landing pages is to have pages for individual services or products. This provides you with several landing pages that people can happen across on the SERP, through blogs and social media. This will help direct people to a particular product they are interested in so as to keep them from being overwhelmed with other products they don’t want. Express Writers utilizes landing pages for every single one of our services, which makes it so much easier for our clients to find the services they want and need. Try this out on your site to see just how much conversion you can get from multiple landing pages.

36. Each Page Needs Its Own Call to Action. When you create individual landing pages, make sure that each has its very own call to action. This will help encourage people who are reading the content to click on the links to look at or purchase content. You will find that call to actions on your pages are perfect when it comes to creating content that converts. Never ignore the call to action, no matter what.

37. Keep the Design Easy and Simple to Understand. Usability is something you want to keep in mind when creating your website and web content. It needs to be easy to understand and use, and if it isn’t, you could lose customers quickly. If you want content that converts, then you need to have a website that is easy to use and understand. You don’t want visitors to get frustrated with your website. Once you have an easy-to-use site, people are much more likely to stick around and buy your products or services.

Conversion is Absolutely Possible Through Content

Following the various tips in this blog, you can easily start creating content that helps convert. Every single idea can help bring in a new customer, as well as keeping your existing ones around. Long-term customers are yet another way to help convert visitors into leads. If you need an expert in any of the fields mentioned above, do not hesitate to contact Express Writers. We have an excellent team of writers, social media managers, and more who can help craft expert content that converts. Contact us, today!

new writer

7 Ways To Be A Successful Writer, No Matter How New You Are

Call me biased, but writing is one of my favorite things. It doesn’t matter if I am writing up web copy, blogs, book reviews, or short fiction, writing is something I deeply enjoy and I am not alone. There are many people out there who love writing, but there are also many out there who want to get started to see just what it’s all about.

However, it can be tricky when you’re a new writer, and looking for advice is one of the first things you do – hence why you’re here, right?

If you’re new to writing, then this blog is perfect for you because I will be going over some great, first-time writer tips that can help you create excellent content, no matter what.

Many of these are things I’ve learned over time and want to share my little bits of wisdom with anyone making their way in the writing world.

7 Ways A New Writer Can Be Successful

There are many ways to be successful when it comes to writing, but there are a few that I think stand out from the rest. Let’s take a look at what you can do to have a successful writing career whether you are writing a book or focusing on blogging for your business.

  1. Write One Word, and Then Another and Another. This is incredibly common sense, but many new writers get so caught up trying to “be the best” in writing that they forget. When you are starting out as a writer and are looking for excellent tips, the best one to start with is simply to write. Write one word, then another and another until you have a sentence and so on. This is something award-winning author Neil Gaiman is known for saying, and it is incredibly helpful and true. When you focus too hard on getting the best short story, wanting the next Harry Potter franchise or having a stellar content campaign like Disney, you will get discouraged easily. However, if you just start to write and keep writing, you will find that you are able to come up with great content no matter what it is you are writing.
  1. Know Your Resources and Follow Them. Writers all need to have resources, no matter if they are writing fiction, non-fiction, or focusing on writing web copy. Resources help give direction for content and give great, useful information. If you don’t use resources, you can end up saying things that aren’t true or writing something incorrectly. For example, if you are writing a story based in the 1940s, you need to make sure you know the lingo they used. In addition, if you are writing web copy and want to rank with great SEO, you need to know what to do.Following SEO resources like Moz or Copyblogger can help provide you with the information you need. This will help keep you informed about SEO changes, as well as helping you create excellent content for your website or blog. No matter what you are writing, you will be able to find resources and you need to make sure you have access to them.
  1. Don’t Stress if Your Writing isn’t Top Quality Right Away. Writing is like playing an instrument or learning a new language, it takes time to master it. Even then, there will always be something new to learn, and you can’t expect to know it all. When you first start out writing, it isn’t going to be near as good as it could be simply because you are out of practice. Think of this; if you know a small amount of French but never practice it, you are going to have a hard time going around France, aren’t you? However, if you practice French, you will have an easier time traveling the country and understanding the people. The same can be said about writing. Keep practicing, and you will improve over time. When you first write and read your copy, don’t get discouraged if you feel it isn’t top quality or if someone gives you constructive criticism. Keep writing, and you’ll be epic in no time.
  1. Set Aside Time Each Day to Write. When I first started writing, I made sure that I set aside time each and every day to write. This is important because it helped with what I mention in point one – getting in the practice of writing and improving. Before I became a copywriter, I wrote short stories and little prose poems each day just to write, and that helped me work towards a goal of awesome writing. This helped immensely once I started in the content field, and since I was already in the practice of writing every day, there wasn’t much shifting to my writing schedule. Now, I write several thousand words a day, and it helps to grow my writing capabilities. Since you’re just now starting out, consider setting aside thirty minutes each day and bump it up to an hour or more as you get used to it. Work out that brain and your fingers, and you’ll be incredibly happy with the results.
  1. Stream of Consciousness Writing and Writing as You Speak Can Be Excellent. Stream of consciousness writing is a style of writing that is was popular amongst authors such as Ernest Hemingway, James Joyce, and Virginia Woolf. It is even still a major part of modern American literature and is something you can expect to read when buying books or even reading blogs. While you don’t always want to write in a stream of consciousness manner, this can help you create excellent written work that flows and sounds natural. Another way to achieve this is simply to write as you speak. Basically, doing these two types of writing will help you write content that is easy to read, flows well, and makes more sense to a casual reader. However, if you do end up going the stream of consciousness route, always make sure to proofread and have someone else look over it to make sure it makes sense.It is wise to know that stream of consciousness might not work as well for web content, as web content needs to have more structure to it. However, this can really help improve your writing if you follow point number four and write every day. Stream of consciousness makes that goal easier to achieve and helps you work on excellent ideas, as well helping you flesh out various points. You might even find you can create great blogs by writing in this format and then going back and making changes to help it be more structured.
  1. Avoid the Urge to Follow Popular Formulas. It can be easy to mimic popular, successful formulas when you start out writing. It seems like the way to go when you want to be successful, but that isn’t always the case. In fact, if you focus on following common formulas, you have a higher chance of learning bad habits, and you won’t improve. You can always gain inspiration from other writers, blogs, and websites, but you should always make sure you make it your own. This will help set you apart from others and make your writing something people prefer. You want to be known as someone who has new ideas, and can make readers think or give readers something to enjoy. You don’t want people to think you don’t have an original idea as that can lose readers quickly. Write original content consistently, and your writing success will take off incredibly.
  1. Don’t Hesitate to Take a Journalistic Approach to Writing. Approaching writing for your business’s blog can be daunting. However, a great way to start creating excellent content, even as a new writer, is to start writing with a journalistic approach. This can give you a great formula to start with, and help you craft excellent material that will get read by your clients, and might even get you noticed by industry leaders. This is even a great idea for up and coming authors, especially if you want to engage with your potential audience via blogs when promoting any of your work. A journalistic approach means that you write the pertinent information first, give more explanation about said information, and then give the general info towards the end. Use this when writing your blogs whether you are writing news content or just writing a plain, simple blog post for your followers or fans.

Write On!

Don’t fret about being a perfect writer just yet. Just focus on writing and having fun, and you will begin to see awesome results from readers. Once you start writing consistently, you will see improvement in your style, more clicks on blogs, and you might just even get published! Whatever your goal for writing is, these tips are sure to help you and give you the best chance possible.

If you are still unsure about writing, especially for your business’s blog, Express Writers can help. We have a great team of dedicated writers who have all experienced the awesomeness of the written word. We can provide you with excellent copy, no matter what it is you’re looking for. Take a look at our services to see just how our team can help you create excellent, written content.

Photo credit: VladimirFLoyd / iStock

social media

Why Content Matters For Your Brand Presence on Social Media

Today, nearly every online marketer knows that content is king. Regardless of how pretty and well organized your website or blog is, none of it matters if you don’t have the content to back it up.

How does social media come into play with the need overall for content? Is content really that important in social media? Yes! The answer is yes, content is more important than ever on social media.

April was an absolute storm for updates and changes in the social media world and all of the new changes and rollouts are going to greatly impact who can see what and how content is viewed.

It is a dog-eat-dog world out in the social media world of content. Everyone can write and everyone can tell a story, the biggest thing you must ask yourself is if yours is better than everyone else’s—because that’s what it’s going to take to be heard, to be liked, to be followed. Couple the fact that everyone is clamoring to be heard with the new social media updates and you will see how it can be an uphill battle to get your voice out there.

The 3 Main Features of Facebook’s New Algorithm

What started as a fun place to stay up-to-date with your friends and like their cute baby’s pictures has turned into a mass media market and the perfect platform for promoting your business.

Unfortunately with changes last year to Facebook’s algorithm it hasn’t been as easy to get organic traffic to your brand’s Facebook page, but it is still possible to do. With the new algorithm update that rolled out on April 21, 2015, Facebook has taken it a step further, making it even harder to gain organic traffic and almost forcing brands to pay to promote their business. This new algorithm has some serious updates in store.

Facebook announced it is putting more emphasis on friends and like pages and less on brands. The new update includes the following features:

  1. The content you care about is right on top: Your close friends’ statuses, pictures and anything else you look at consistently is shown at the beginning of your timeline so that you don’t miss anything in the lives of the people you care about most. This goes for pages as well. Pages you consistently interact with will be shown at the top of your news feed.
  2. Less posts from those you don’t: For those without many interactions, friends or like pages, Facebook has relaxed the number of times you can see their posts. Therefore, you can now have back-to-back posts that were previously blocked from coming through on your news feed.
  3. Less non-relevant notifications: Lastly, those annoying likes and comments friends make on other’s pages and posts that you could personally care less about and usually from people you have no clue who they are, will be buried at the bottom of your news feed, or quite possibly not visible to you at all.

So why is content on Facebook more important now than ever before? Because by placing the emphasis on friends and shoving the brands to the back burner, you are going to need every fan you have to help push your content without having to pay for it. Every time your content is shared, all of their close friends will be notified and have the opportunity to read it. Without good content, you are pretty close to dead in the water – or at least looking at a much larger Facebook marketing budget.

What’s New? Hello, Discover from Snapchat

Snapchat has always been a really fun way to see pictures of your niece or nephew or your friend’s crazy weekend out. With the addition of Snapchat’s Discover, storytelling takes on a whole new role with this media platform.

By offering a place to tell stories, users can open up different editions to see what is out there. Popular brands such as ESPN, the Food Network and National Geographic have their own channels where you can watch video. Simply open the channel to view the snap. If you like what you see, you can swipe up and view the whole video, and otherwise you can swipe left to see more.

Because what’s hot today is old news tomorrow, these channels are updated every 24 hours to keep content fresh and exactly what you’re looking for.

In today’s instant gratification world, millennials don’t waste time looking at things that don’t intrigue them. Discover starts with 10 second clips, letting you quickly decide if it is worth your time to check out, therefore not wasting your time watching a whole video of something you really don’t care about.

While this is a really great update and feature it lacks in a major way that other social media platforms don’t have problems with – there is no engagement. While storytelling and content are so important, consumers want engagement from brands. Discover is simply an in-your-face marketing tool where there is no way to interact beyond watching the video.

7 Ways To Get the Best Content Out There & Be Social On Your Platforms

It’s no secret that with everyone and their mother sharing stories and content on social media, a lot gets overlooked or not viewed. So how do you combat that? How do you get your voice heard and noticed in an over-saturated market?

  1. Post pictures. In everything you do, post pictures. No, more than that, post intriguing pictures – pictures that make you want to open the story and read it because you just can’t imagine what that image has in store for you. On platforms like Twitter, that picture may be the only reason someone opens your story, since Twitter only gives you so many characters to explain what you are doing. Therefore, that picture has to speak 1000 words before your actual words are even read.
  2. Share your content everywhere. Put it on Facebook, Twitter, Snapchat, Google Plus and Pinterest. The more places your content is shared the more likely that people are going to read it, love it and ultimately share it. Don’t be afraid to share it more than once either. The more times your content is shared the better chance you have that people will read it and then share it with their friends. Choose different times of the day and days of the week to get the most views out of your content.
  3. Write things that everyone can relate to, not only a small group of people. You don’t have to write about your product for every post, just make sure it is relevant to your product. For example if you are trying to promote new kitchen appliances, it is a good idea to post a few recipes. This way you can bring in people who aren’t looking for a new stove at the moment but just can’t pass up that delicious, home style chicken and dumplings recipe that looks like grandma handed it down through generations.
  4. Use a consistent voice across all social media platforms. Pretty much be the same person on Facebook as you are on Twitter. Your goal is to make everything as genuine and as personal as possible. Having one voice on Facebook and a totally different persona on Twitter will discredit you and ultimately hurt your readership.
  5. Engage your readers. It’s not enough just to have great content; you want your readers to interact. Use a conversational tone in your writing and ask questions that you truly want to be answered. When they are answered, respond! You don’t have to respond to every single person who answers if the responses are overwhelming, but at least respond to a few of them. Let them know there’s a person behind the computer that wants them to be a part of what you are doing.
  6. Stay on top of social media updates and know what you’re up against. Being ahead of the game has never been a bad thing and surely isn’t in the case of the social media content wars.
  7. Lastly, utilize the metrics available across all of the different social media platforms to find out what is working for you and what isn’t. This is a great time to look at posting times and days. A post may hit Facebook at 9 a.m. and perform at its best, but be a total flop on Twitter because most of your followers don’t check Twitter until lunchtime. You may need to schedule different posting times between the different platforms to get the absolute best outcomes.

More Than Anything – Interact & Be Social

Social media didn’t get its name from being a one-sided platform to share information. No, it is the ultimate in brand and consumer interaction and the easiest way to gain recognition is to be present and engaged in your social media postings.

Why is social media interaction so important? Simply put, because it puts a face and a voice to an otherwise unattainable brand. If someone were to leave a less than desirable comment about something you shared on Facebook, ask them why or take their constructive criticism and take the time to thank them for their input and look into it. Not only are you making it personal to that person, but it also shows the thousands of other people that you care about the content you are sharing, you are passionate about your product and you care what the people think about you.

There are thousands of people sharing recipes on Facebook, Twitter and Pinterest, what makes your stand out? What makes people want to keep checking your site versus others when they are looking for something new to make for their family? Yes, of course your recipes may be better and your writing style may draw a few people in, but engaging with your readers makes them think of you more as a friend and less as a business. Friends always go to friends first when they need advice, or in this case, dinner ideas. So naturally they are coming to your site first.

And then guess what they are going to do? Yep, they are going to share it with their friends and promote it that everyone needs to check you out because you are without a doubt the best choice out there. And you will ultimately gain more followers, likes and retweets all because you responded to a comment or a tweet. A simple thirty-second response can be king in growing your followers.

A Simple Tip: Offer a Lot of Quality Content

Someone who reads the content you share and likes it often wants more. You can never have too much content, but you can certainly have too little! So how often should you share on social media? Well, that depends on the social media platform you are sharing to.

You want to share much more to Pinterest and Twitter than you would to Facebook or Google Plus.

Along with how often you share, how much you write is a big factor as well. Smaller blog posts, while quick and easy to read, often result in a higher bounce rate because they do not engage the reader or keep them wanting more. Blog posts of at least 1000 words are more likely to keep the reader clicking through other posts on your page because they want to learn more and read more of what you have to offer. The more content you have to offer, the more likely a reader is to check back on your blog or website often to see what has been updated.

If you pair good writing and heavy content with these simple steps, your use of social media should be at its peak and you will inevitably gain readership.

Photo credit: DragonImages / iStock

yawning over boring niche writing

7 Ways to Write Awe-Inspiring Copy for Yawn-Inspiring Niches

Let’s face it: not all brands that we hear about are as hip, recognizable, popular and well-established as Old Spice, Coca Cola or Red Bull. As a content creator, you may have to craft killer copy with a real substance for plumbing companies, accounting firms and businesses selling construction supplies. In all honesty, such players operating on yawn-inspiring niches are far from being glamorous, so how could you use your mind and your pen to make these industries shine on their own?

[Tweet “There are no boring subjects, only disinterested minds.”]


How Do You Actually Define and Represent a Yawn-Inspiring Product?

If you were to adapt G.K Chesterton’s statement to make it reflect the realities of the content marketing world, you would most likely reach the conclusion that there are no boring products; only boring content specialists who fail to capture and highlight the essence of the stuff that they have to market. Just think about it: no matter how generic, outdated or mundane it might be, any category of goods or services still manages to respond to the needs and demands of a narrow niche of potential buyers and yes, those people want to hear everything about them. How much do they cost? Are they really that good? How are they different from other available options and why should they actually buy them? These are only a few questions that a good copywriter should have in mind when it comes to promoting less trendy, innovative or interesting products in an effective manner.

7 Ways in Which You Can Resuscitate Your Copy for an Allegedly Boring Concept

So now that we can all agree on the fact that there is no such thing as a 100% boring product, let’s assume that you’re stuck with a run-of-the-mill line of goods whose looks, functionality and promised benefits do not actually stimulate your brain cells. Your inspiration is long gone and you can picture yourself losing sleep, chewing on your pencil, drinking way too much coffee, praying for creativity, crying and pushing the intimidating deadline over and over again. How can you avoid such a dramatic episode, give 110% at work and turn the copy for those unremarkable products into one of your most notable written works of art? Here are a few ways in which you could do those yawn-inspiring businesses justice.

  1. Your Product Evokes At Least One of Four Key Emotions: Prove It! Have you ever wondered what separates viral content from the one that sinks into oblivion soon after its production phase? According to recent research made public by the University of Pennsylvania, viral content owes its popularity to a mix of four key attributes: surprising, awe-inspiring, emotional and positive. No matter how dull your product may be, chances are that it can actually be associated with at least one of the four characteristics listed above. If you can’t find the link between your concept and these adjectives, create it yourself. Add a surprise element to your copy to accentuate the uniqueness of your product; create a stimulating story around the things that you’re struggling to market in order to craft emotion-rich copy that convinces, converts and sells better than anything else. The possibilities are endless; you just have to learn how to play with the right mix of emotions to get to your readers’ hearts.
  2. Think Outside the Box. The mere thought that you have to come up with an original idea and become the creator of something that has never been said or written before can be quite frightening. How can you overcome your anxiety and report amazing results during this challenge? According to a recent article published by Entrepreneur, ironically, thinking outside the box implies following certain rules and guidelines. Did you know that too much creative freedom can actually kill your concentration? Neither did we. Here are three strategies that you can apply to guide your brainstorming session in the right direction.
  • Set up Parameters for Your Brainstorming Process. Start by setting up a deadline for the overall process; this will keep you focused and organized. Next, strategize by putting pen to paper. Make lists. Enumerate the uses and benefits linked to your product. Circle the ones that could make your prospects’ hearts skip a beat and spend the rest of your time trying to figure out how you could emphasize them.
  • Search for Inspiration in the Most Random Places. This way, you will stimulate your brain to make new connections that it wouldn’t normally establish.
  • Put Quality over Quantity. You don’t need one hundred directions for your copy, so make sure you focus on one or two key aspects of your goods, rather than filling pages with unnecessary words that nobody has time or patience to listen to.
  1. Turn Features into Benefits. Here’s another shocking truth that you should be prepared to handle: prospects don’t really care about product features; they are all looking forward to hearing more about the benefits promised by the products that you’re representing. So instead of saying that a certain laptop has a rugged design, choose to highlight the fact that the gadget can withstand years on non-stop abuse. Disclose the fact that you can spill countless cups of water on it without suffering the consequences. You can drop it from a height exceeding 6 feet and expect to get it back in one piece. So basically, when you’re turning features into benefits you’re actually learning how to say the same thing in a different manner while getting the readers involved by stimulating their imagination.
  2. Find the Simplest Way to Electrify and Elevate the Ordinary Benefit. Let’s continue with the same exercise, shall we? You can say many things about a last-generation laptop. Its battery lasts for ages, its roughed design is pretty impressive, the laptop can withstand most stressors, yada yada yada, the price-quality relationship is also an advantage. By listing all these favorable things, you will most likely confuse or bore your readers and kill their focus. Instead of talking about all these benefits, accentuate the most important one and craft your copy around it.
  3. Create an Interesting Story around a Less Interesting Product Feature. According to Copyblogger, when it comes to marketing a product launched on a “boring” market, you can step up your game by tackling a less exciting feature and give it a different spin. According to Hubspot, this is the key to taking a brand or good from dull to exciting over the shortest period of time. The story behind that one feature is the element that can make or break your copy. Skilled content markets managed to breathe new life into a plain corrector fluid by creating and promoting a series of funny, surprising videos presenting encounters between a bear and a hunter. Through this simple strategy employed via YouTube, Tipp-Ex counted over 46 million views and witnessed sales increases of approximately 30%, among other notable benefits.If Tipp-Ex made corrector fluid become hip, then you can certainly put your mind at work to make anything else cooler than cool.
  1. Work Closely with the Client. Don’t be afraid to get the client involved in the creative process. In some cases, you can obtain the most satisfying food for thought from your customers. Meet them in person and expand on different topics. Not all of them have to be strictly related to the line of products or services that you’re striving to promote as efficiently as possible. For example, a real-life story explaining how the company was started and operated by three different generations is a gold mine that you can explore to reach your audience. At the end of the day, your prospects want to hear from brands with stories that they can relate to. Find out what makes a certain company unique in its yawn-inspiring industry and turn these attributes into the focal points of your narrative.
  2. Provoke Conversations to Come up with New Marketable Assets. Here’s an extra tip that you may want to consider: don’t avoid social interactions. This doesn’t necessarily mean that you should start approaching strangers on a bus. Whenever you get the chance, talk to your friends, acquaintances and relatives about the project that they’re working on. Some of them may match the profile of the prospects that you’re trying to attract. Why would they buy a certain product? Why wouldn’t they? What kind of benefits do they expect to witness during or after the buying process? Even the least creative people can help you understand the way in which potential clients could interact with the new concept that you’re promoting, so make sure you include your copy inspiration and challenges in your list of amiable chit-chat topics.

Actually, Being Boring By Definition Is Not That Bad

Products launched on boring niches actually have an advantage: as soon as they benefit from above average copy, they can easily crush the competition in their sector. Buyers know that corrector fluid is useful, but nobody has ever thought that it can also be incredibly hip and desirable. No matter how mundane your product or service can be, remember that you could always count on a professional writer who could identify and underline the cool factor of your brand and goods, help you fuel your connection with your audience and make your competitors bite the dust.

Photo credit: Tomwang112  / iStock

spring clean your content

9 Ways to Spring Clean Your Content, Starting Now

The birds are singing, the grass is getting greener, and all that snow is finally melting; that must mean spring is finally here! One of the things I love about spring is getting the chance to take stock of the things I have around my home and do some deep spring cleaning to clean out all the gloom from the winter. Spring-cleaning is not only perfect to do around the home, but it is also incredible for your web content. That’s right, you can spring clean your content to make it better and stronger than ever. I am going to take a look at this and give you some excellent tips to spring clean your content.

Why Should You Spring Clean Your Content?

Over the years, we’ve all created excellent content that met the current strategies and needs of the Internet-world. There have been plenty of Google updates, and many people have worked to make sure their content meets each algorithm for the best results. However, all of this content can become stale and start cluttering up your website. You should take the chance to re-organize your content and make sure everything is in tip-top shape for the rest of the year.

How Can You Do It?

“I don’t want to get rid of all of my web pages, though!” Don’t worry, you don’t have to get rid and donate your pages like you would your household items or clothing. But you can do some awesome things to make sure your content is new and looking better than ever. I am going to take a look at the top ways you can achieve this and make your content awesome for the rest of 2015.

 Spring Is Here: Our Guide to Spring-Cleaning Your Web Content

Here are the top ways you can spring clean your content, starting as soon as possible.

  1. Get a Content Audit to Refresh and Clean Your Existing Content. One of the best ways to start the spring clean is to get an awesome content audit. What does a content audit do for your site and how can it help you organize things? A content audit will check your URLs and page titles to make sure nothing is broken and to help you implement adequate keywords to help with ranks. It can also help you look at your product descriptions, blogs, and other forms of content to see if it matches up with the latest Google algorithms, as well as checking for grammar and spelling. In short, a content audit will take a look at your entire website and help you to start working on some excellent ways to fix your website and make it perfect.
  1. Take a Look at Keywords – Do New, Fresh Keyword Research. Even with the latest content updates to Google algorithms, keywords are still vital to websites and helping your rank. However, many people don’t realize that the keywords that worked two months ago might not work now. The best way to make sure your content is still leveraging the advantage you want is to do fresh keyword research and implement new keywords for your website. This can also help you research new keywords as you think of them, and implement new ones into your strategy. You can do keyword research on your own or find professionals who are trained in research to help you find the best ones for your site.
  1. Generate New Blog Topic Ideas for the Month. You can come up with blog topics for the whole year, but it is best to make sure those are all evergreen topics that will still be relevant in a few years. However, you should come up with new blog topics each month to help keep your content consistently fresh. This will help you write about great, trendy things going on in your industry as well as writing on news topics to give your clients and readers more, useful information.Coming up with blog topics can be difficult, but it is possible. HubSpot provides a blog topic generator that helps you come up with great headlines and can help you brainstorm new ideas. If you’re still having a hard time coming up with new topic ideas, you can follow some of the suggestions from Entrepreneur such as writing on the questions your clients ask or something you’d like to know more about yourself.
  1. Create a Content Editorial Calendar. In order to keep your content organized and looking amazing, you can also create a content editorial calendar for the year and current month. You don’t necessarily need anything fancy, you can use Google Calendar, but you can also create your own template. Either way you choose, it will help you organize your ideas. If you constantly review it and compare with analytics, it can also help you see which posts are currently working and if you need to tweak any of your future posts to match.
  1. Get Fresh Content Such as Product Descriptions and Web Pages. Sit back and take a second to think – how long have you had your current product descriptions and static content? Sure, you may have had regular blogs posted but have you thought about your other content? Having the same content for a long time can make your website look and feel stale. While new customers might not notice this, your existing clients will. A great way to spring clean your content is to get fresh content for your various landing pages and product descriptions. This will look great and, you can even share new information you may have about your product or service.
  1. Re-evaluate Your Social Media Strategy. Just like with fresh content on your website, you need to have fresh content for your social media pages. While you might be consistently publishing new content, you need to make sure the strategy is still working. Take the time to look at your strategy and see what is working and what isn’t to make any necessary changes. A great way to do this is to review your social media analytics. However, don’t make this a once a year thing, review your analytics every month or every other week. Just choose a time and schedule that works for you to help you see how well your social strategy is working and make any necessary changes.
  1. Hire Copyeditors to Look Over Your Work. If you notice that your content has several errors or know that you haven’t always bee a stronger writer, then a good idea is to have your content copyedited by a trained professional. Copyeditors can be the second pair of eyes that looks at content to ensure it is grammatically correct and that there aren’t any spelling errors. If they are trained in SEO, they can also check to ensure that you utilize your keywords to their full potential. Copyeditors can also look for other elements such as high-quality content and the research to back it up. This will help you make sure you have the best content, no matter what, helping your page rank higher on the SERP and gaining more clicks and eventually more revenue.
  1. Consider Hiring Industry Copywriters to Improve Your Reach. Along with a copyeditor, you can also hire industry copywriters to improve your content and reach. Copywriters are great because they understand the importance of high-quality work and have been trained in creating excellent content. While you may have plenty of experience in your industry, your writing may not be on par with what your site truly needs. In addition to a generic copywriter, an industry copywriter can implement the knowledge of your industry into your writing. There are several copywriters out there who can write excellent content for your specific industry making sure it is not only high quality but also knowledgeable to help set you apart from your competitors, and helping you rank.
  1. Review Your Strategies and Make Any and All Tweaks. The one thing with content, whether social content or on your website is that rules can and do, change. This means that you need to be in the know with the changes that are happening and start tweaking your content to meet them. Yes, this means you will need to be consistently learning new things, but this will help you leverage your content and get exactly what you need out of it. If you don’t learn the new tips and tricks, you could be stuck back in the Internet Stone Age, losing out on both new and existing customers.

Don’t Forget to Whistle While You Work

Spring cleaning can be a fun time to see what your content looks like and how you can improve every aspect of your business. If you are looking for content auditing services or for industry copywriters to help you spring clean your content, look no further. Express Writers has some of the most talented team members that will work to make sure your website, blog, and social channels have the best quality, helping you clean out the cobwebs and making excellent content. Don’t hesitate to contact us to see just how we can help you.

Photo credit: DanComaniciu / iStock

intelligent content

10 Steps to Create Intelligent Content This Year

When it comes to writing content, you want to make sure you create the best possible pieces for your site and clients. You can look up all the different writing tips and tricks, but there might be one thing you’re missing out on – writing intelligent content.

Intelligent content is the way of the content future, and you need to make sure you are on board with this great method. I am going to take a look at just what intelligent content is, why you need it, and also focus on some great steps to help you achieve the best content this year.

What Does Intelligent Content Mean?

Referring to intelligent content not only refers to how the specific piece of content is written, but also what goes into your content strategy. Intelligent content helps you know whom you are reaching, and it can make the difference when someone clicks on your link on social media, another blog, or from the SERP. A leader in the niche, Ann Rockley, says that intelligent content has a rich structure, and it also keeps everything such as semantics organized. I am going to focus on why you need to have intelligent content for your page, and just how you can get it, easily.

Why Do You Need to Have Intelligent Content?

One of the most important reasons why you need to have intelligent content is because it can be what helps make or break your company’s success. Smart content takes user experience into consideration, which is something you need to focus on when you make your website and any content. A major part of user experience and content is the same, or similar voice, as well as proper research. If you have different content throughout the web that doesn’t have the same voice and that doesn’t match up when it comes to facts, people aren’t going to know if they can trust you. Inconsistency will breed discontent, and you will soon lose your clients and any visitors. Start focusing on creating intelligent content to make sure you have consistency; your clients will greatly appreciate it and you will be immensely happy with the results it produces.

Another reason why intelligent content is important is it is because your clients are able to find what they need quickly, without a lot of hassle. This goes hand-in-hand with user experience. If your clients are able to find what they want and need, quickly and easily, they are more likely to stick around and use your business continually. It will also help you convert visitors into leads, bringing in more customers.

10 Steps to Follow for Incredible and Intelligent Content

Now that you know what intelligent content is and why you need it, I am going to take a look at just how you can achieve it. Intelligent content isn’t very hard to get, and by following a few steps, many of which you should already be doing, you will be able to see some great success. Let’s take a look!

  1. Make Sure Your Content is Well Researched. One of the best ways to make sure your content is written intelligently is to make sure it is well researched. You might know a lot about a certain topic, but it is always wise to do your research and have resources to back you up. Google is not only helpful for people to find your site, but it is also helpful for you to find great research and resources. Look for sites that have high domain authority (you can use Moz’s MozBar to find great sources) and take time to learn. This is definitely important if you are writing about a topic that you do not know too much about. You don’t want to come across as someone who isn’t knowledgeable, so you need to make sure you do tons of research.
  1. Always Have Well Written Content. Another way to get intelligent content is to make sure it is written well. You do not want to have content that is filled with grammatical or spelling errors, or content that sounds stiff and dry. Well-written content is vital to keep readers and convert them into leads, and it is also important when it comes to ranking. Well-written content means that you should be focusing on high-quality content, and we all know how important high-quality content is to the SERPs. A great way to write amazing content is to focus on something you are passionate about; your passion will come across in the writing, which makes it engaging and great.
  1. Make Your Content Industry Specific. Writing about trends is great when you want to stay relevant, but you need to make sure you always write things that are industry specific. You can gain inspiration from the latest movie releases or books, but if it doesn’t relate to your industry, it isn’t going to flow very well with the rest of your content. Make sure that you are always writing about things related to your industry to help set you up as an industry leader and to keep from confusing your clients and visitors. I regularly take inspiration from various trends, but I always make sure that when I write about them, I utilize them to show things pertaining to copywriting, social media or content marketing. Trust me, it is possible!
  1. Use Your Meta Tags to Help Customers Find What They Want. Like I said earlier, intelligent content doesn’t just come down to how well you write a specific piece, but the structure of your content, as well. When you create your content, you need to make sure you are utilizing your meta tags to help bring in people who are specifically looking for a company like yours. It doesn’t work if someone is looking for the top dog food and they accidentally come to your site that is all about construction. That is a bit of an extreme example, but I think you understand where I am coming from. Use your meta tags and industry related keywords to help bring in customers that will want and need to use your company.
  1. Repurpose and Reuse Your Content Throughout the Year. A great way to continually create great, intelligent content for your readers is to repurpose it or create reusable content. You can repurpose content with blogs you’ve created by putting them into infographics, videos, podcasts, and more. This gives you the chance to get more mileage out of one piece, and reach a wider audience base.Another form of reusable content is something that is usually done in technical documentation such as warning labels for products or basic information. The majority of writing, whether technical or marketing, always provides you with content that can be reused or repurposed. Just remember, when you are reusing content online, you need to make sure it isn’t an exact copy because that will trigger Google, which will slap a penalty on your site.
  1. Intelligent Content Should be Adaptable. This is a great example of why you need evergreen content and strategies in your marketing plan. We all know that writing about trendy topics is a great way to bring in clients, but you need content that is adaptable throughout the year to a wide variety of people. When you produce evergreen content, you are achieving this easily. Let’s say you write something and publish it on March 25, 2015 – if it is on a trendy topic, it is going to be irrelevant on March 25, 2016. However, if you write it on an evergreen topic, it will still be important and relevant a year from then.Basically, if you’ve written on “The Dress,” it will be obsolete soon. If you write about the top ways to bathe a cat without a lot of hassle, you’ve created something that can span the years and reach out to a wider audience. You might notice that evergreen content also has a knack for being relatable to more people than something such as “The Dress” or writing about the latest movie release.
  1. Hire an Industry Copywriter. An incredible way to make sure you are getting intelligent content is to hire an industry copywriter. The reason this is a great idea is because you will be able to have someone who always writes well, as well as someone who knows the topic and does excellent research. Hiring an industry copywriter also ensures that you get someone who knows about your specific industry and can write pieces that are well-informed, and intelligent. If you hire a generic writer to write something on legal documentation, you run the risk of it coming across as not researched or as if you do not know what you’re talking about. This can cause a lot of strife for your company because you want to stand out as a leader, not as someone who seems to be questioning everything.
  1. Have a Content Strategy in Place for Your Content Creation. If you don’t take much time to research content and what it takes, you might think you can easily produce content and be done with it. However, this will lead to content that is uninformed, unintelligent, and content that will drive customers away. You need to create a content strategy to make sure you have amazing, smart content that helps converts visits into leads organically, and brings in awesome success. A content strategy takes your web page, social media, and other forms of outreach into consideration, helping you develop a plan to reach out to your audience effectively and drive the best engagement from them. When you do this, you’ll find that you have a lot more success and some very happy clients.
  1. Take Time to Analyze Your Content. Analyzing content takes more than just looking at how many comments you’ve received or if you are getting any engagement on social media. You need to delve deep into your analytics through things such as Google Analytics to see how well your content is doing, as well as seeing if there are any changes you need to make. You can do the basic research that is available to you, or you can hire a content team that can look at it and make sure everything is in working order by doing a content audit. This will help you see what you need to do with your content and help you make any necessary changes.Hiring a team that specializes in this will be great because you will be able to get a full content audit with detailed information. You will also know that the team running the reports are experts in the field of content analysis. Once you analyze, you will be able to improve your site, and get the most out of it with the results you want to see.
  1. Try Out Some Experiments and Track Their Success. Something that will really help your content become intelligent is by simply taking time to try out something new. Experiments are scary because you aren’t ever sure if they will really work or be a miserable failure, but you will find that this is a great way to improve your content. As soon as you implement your experiments, track them and see just how successful they are. If you start to notice that the experiment is failing, then it is time to make a change and try something new. By testing the waters to see the different results you get, you will be able to create intelligent content that is exactly what your clients want and need to see.

Content Intelligence Can Help Further Your Reach!

By following the above steps, you will not only be able to create intelligent content, but you will also be able to create something great for your clients. In fact, focusing on intelligent content and writing for your readers is an amazing way to rank high on the SERP. Start implementing a few of these steps and try out a few new things to see just how well it impacts your company. Which steps do you plan on implementing first? Let me know in the comments!

Photo credit: dima_sidelnikov / iStock

beautiful content

10 Ways to Create Beautiful Content: Storytelling, Visuals & More

We all want to craft content pieces that engage our readers and give them something to talk about. Nonetheless, we are fully aware of the fact that our audiences are constantly bombarded with tons of attractive, informative and palatable content coming from different reputable sources.

In this context, we are desperately looking for the simplest, most concise answer to the following key questions: Why is it so important to work hard to exceed our own content creation efforts on a daily basis? How do we make our writing stand out from the crowd? And most importantly, what are the secret tricks and tips that we could apply to craft eye-catchy, memorable content with a real substance? Let’s find out.

Understanding the Challenges Posed by the Information Age

In 2015, we spend a lot of time filtering our sources of information. A century ago, some of the most well-read people were lucky to assimilate the info provided by 50 books during their entire lifetime. The continuous expansion of the Internet has changed the way in which we communicate and educate ourselves and has also increased our appetite for premium content. According to a recent study cited by The Telegraph, these days the average Joe has the ability and the opportunity to filter and assimilate a large amount of information representing the equivalent of no less than 174 newspapers of fresh data on a day-to-day basis. Our brains act like giant last-generation computers that help us avoid the unessential and scan, skim, memorize and revisit the things that interest us the most. In this context, it becomes obvious that modern readers have become increasingly selective and able to distinguish mediocre writing from the truly useful and engaging written masterpieces put at their disposal. This brings us to the next question on our list: what are the steps that we should take to revamp, beautify and individualize our writing?

10 Ways to Craft Strikingly Beautiful, High-Value Content

Wondering how you could add tiny hooks to your content pieces to make your audience read your written materials first thing in the morning, share them on social media platforms, provide feedback and land on your pages time after time? Here are a few pointers that you should factor in to enhance the practical and aesthetical value of your content without losing a wink of sleep.

  1. Unleash the Power of Quality Storytelling. A good copywriter knows everything about marketing tactics, conversions and sales and makes the most of his exceptional storytelling skills to promote any kind of concept, make it extremely desirable and encourage a certain action. We all love a good story. This is precisely why we read books, watch movies and enjoy the conversation that we get to have with an old friend whom we haven’t seen in ages. Stories relax us and help us break the monotony. Stories lead to more stories and get people talking. Every single page that you create needs to be linked to another to add continuity to your story. In order to touch your readers’ hearts and raise their interest and curiosity you should find the best way to:
  • Introduce yourself and kindly invite your readers to sit down and enjoy the narrative ride
  • Get your readers intrigued and build anticipation
  • Present facts that your audience can actually relate to
  • Rely on a unique approach that will individualize your writing style
  • Stir up a mix of powerful emotions and explore your manipulative potential to stimulate your readers to respond to your subtle calls to action

According to Copyblogger, strategic storytelling can help you reach just about any marketing goal that may be on your mind at this point. You just have to figure out what your story really is and how you could wrap it beautifully and serve it to your public while it’s still fresh, compelling and newsworthy.

  1. Create and Publish Shareable Images. High-impact, original images that evoke powerful emotions are a gold mine for copywriters looking for the easiest method to upgrade your content. We are all aware of the fact that a good picture is more meaningful than 1,000 words. What you may not know is that images boost recall 72 hours after a first exposure to web content. According to Brain Rules by John Medina, a relevant image can help you take your content from dull and unremarkable to memorable in a split second.
  2. Craft and Implement Attention-Grabbing 3D Pictures. If you are determined to give your website a quick, inexpensive facelift and turn your content pieces into beautiful masterpieces that your readers won’t be able to ignore, consider adding a few well-chosen 3D images to your pages. According to boostblogtraffic, 3D images enable your prospects to visualize the elements that they could get by signing up, registering or making a purchase. In a world where your content is your only tie with potential buyers seeking products like the ones that you’re selling, 3D photos are the bait that you need to boost your catches.
  3. Incorporate Infographics. We will let you in on a little secret: everybody loves infographics these days. As a matter of fact, as Search Engine Journal points out, the search volumes associated with these elements have witnessed an 800% growth over the last decade, proving that audiences have a huge appetite for neatly organized, information-rich, easy-to-read content. Infographics match this description and represent the handy visual aid that allows you to beautify, personalize and promote your content in the most effective manner, while also making it easier for your readers to assimilate the food for thought that you’re providing.
  4. Use Behind-the-Scene Pictures to Add a Sense of Authenticity to Your Writing. Let’s say that you’ve recently stumbled across some amazing facts that could constitute prime material for your next story. You write your content piece and get ready to publish it. But all the cool kids on your block will ask you: if you didn’t post it on Facebook (Twitter, YouTube and any other popular social networking website), did it really happen? Assuming that you want to craft social media-ready content, what’s the smartest move that you could make to achieve your goal? You can start by making sure that your writing is always accompanied by behind-the-scene pictures that enable you to make yourself (and your brand) recognizable, while building credibility and trust. While we’re definitely not encouraging you to take a selfie every single time you’re interviewing an industry expert for a new blog post, we can assure you that a photo of you working on your written masterpiece in a an appealing place (an elegant café or a picturesque, isolated beach) will help you connect with your readers and boost the aesthetic value of your writing.
  5. Add DIY Videos to Your Content Pieces. Following the same approach, don’t hesitate to post videos that complement your written ideas and basically convey a very simple message: “I’m the author, I’m real, I’m here for you, my readers!” Whether you choose to record Skype interviews or combine text, images and music in simple programs such as Animoto to reach your audience, uncomplicated DIY videos will help you amplify your messages and boost their realness and overall power of seduction.
  6. Master the Golden, Unwritten Rules of Text Editing. Now that you know how to explore the tremendous power of popular visual aids to take your writing a step up, you may want to focus on the actual words that you use when putting pen to paper. Here are a few important text editing rules and guidelines that you should always apply to avoid the contagious yawning effect.
  • Don’t pad your writing with unnecessary filler words
  • Stay away from weak verbs and adjectives that impact the pace and quality of your narrative (for instance, instead of using the construction “make it clearer”, which lacks strength, you could replace it with the visceral verb “clarify”, that makes the whole sentence become more concise and express more action.
  • Make sure verbal colloquialisms and flabby phrases and constructions are not a part of your writing (for instance, don’t write “Due to the fact that proofreading takes time, most writers skip this phase. Instead, write “Because proofreading takes time, most writers skip this phase.”)
  • Avoid additional embellishments that impact the readability of your text and add very little or no value whatsoever to your readers
  • Pay attention to punctuation. At some point, you may realize that one missing or misplaced comma could impact the clarity (and quality) of your writing
  1. Rely on a Correct Journalistic Approach. Before actually focusing on the most suitable beautification techniques that you can employ to increase the attractiveness of your writing, make sure you’ve spent enough time tapping the substance of your content piece. In other words, according to Social Media Examiner, before turning your thoughts into words you must get your facts straight, conduct an in-depth research, learn how to earn trust, give credit to all your sources, apply the inverted pyramid pattern (most newsworthy facts at the top, background info and other details towards the bottom) and edit and proofread your texts.
  2. Use the Right Font to Beautify Your Content. Clearly, some of the best content pieces display a perfect balance between form and function. But what does the form actually involve? This concept basically refers to the mix of elements that influence the readability of your text, one way or another. From colors and fonts to layouts, all these factors are extremely important and should be carefully chosen to perfect your writing. You can choose from a wide range of free fonts. The key is to select the one matching your brand, products, vision, tone and approach. For instance, Amatic SC is a cool-looking hand-drawn font that would fit your artistic feel like a glove, reflecting your unconventional approach and original writing style. A Hubspot Blog post presents a list of some of the most effective fonts that you can use to beautify your writing; all you have to do is to embrace the one that makes more sense to you.
  3. Always Write with Your Readers in Mind. The truly beautiful content pieces are the ones that resonate with your audience. Beautiful writing is both catchy and appealing; it has a long shelf life and a high utilitarian value. Therefore, instead of pursuing more or less tangible aesthetic goals, focus on the practicality of your writing: Who are you writing for? What do your readers want to hear from you? How could your writing improve their daily lives and provide timely answers to their questions and concerns? Write with the your audience’s needs, demands and expectations in mind and you will succeed in crafting high-value content that will be considered beautiful in all its aspects by your readers.

Our Perceptions are Varied, But Being Useful Is Universal

Generally speaking, we all have a different perception of beauty, influenced by our personality, background, personal experiences and way of life. Nonetheless, when it comes to writing, we all share similar etalons to measure the attractiveness and usability of a content piece and we won’t settle for anything less than stellar content that informs, educates and entertains at the same time. By ditching useless adornments, using clear everyday language and a tone adapted to your audience, perfecting your storytelling skills and making the most of a broad category of visual aids, you will succeed in individualizing and beautifying your writing style. In-depth research, creativity, a deeper understanding of your audience, an ounce of talent and a manipulative ability to play with different powerful emotions are the main ingredients that allow you to go beyond existing aesthetic canons and craft truly original, outstanding content that will always keep your readers coming back for more.

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