How it Works: Our Process & Order Cycle

How We Work

Learn about our process at Express Writers.

How We Work (in 4 Steps)

1. Sign Up

We now take new clients by invitation only. Request an account here. Once you have an account, you can add our services to a cart, or have us load a cart for you.

2. Checkout

You can checkout with a cart link or by selecting your products in our custom-built, SSL-secured Content Shop, using PayPal, credit card, or pre-pay.

3. Project Starts

Fill out your project details in the guided input forms for management to start your project. Then, we assign, create, and edit!

4. Approve

Finished content is uploaded to your account for review. You have 20 days to request up to 2 free revisions.

Easy-to-Understand Writing Levels

A more in-depth look at how we operate. No complications here: we run on transparency.

What To Avoid in Writing Services

Most writing agencies out there use a star-based system. One-star writer, two-star writer, three-star writer. When you encounter something like this, make sure to read the fine print. You’ll typically find things like: “May contain grammar, spelling, and wording issues. Will require editing. Not suitable for most clients.” Why would you pay for something like this?

Meet our RIGHT and FAIR Level System

At Express Writers, there’s nothing we take more seriously than quality. All of our writers undergo testing, and only 2% of them pass. And we don’t stop here: they are continuously trained in search engine updates. From Google updates to the value of storytelling, our writers are trained in best online content practices. We offer three writing levels, proofread at every level, and varying in expertise level to match our clients’ needs: general, expert and authority.

How To Know Which of Our Copy Levels Is Right for You

General Copy

Perfect for when you need a conversational, light-weight piece to publish on your blog, social media profiles or newsletters to keep your existing clients engaged, in a general industry. You don’t need heavy research done, and you’re focused on SEO content. Ideally, you are in a non-competitive niche. Example: you are the only pet store on a 50-mile radius, or you’re a large corporation selling promotional materials. Does not include: deep research, industry expert.

Expert Copy

Perfect if you need a piece that proves you know a lot about your field, statistics and trend research included. You want to attract new customers with this piece and also improve your page ranking. Ideally, you are in a niche with moderate competition and you are trying to get to the top of it. Example: you have a law firm in a medium-sized town. Does include: deep research, industry expert voice.

Authority Copy

This is for when you need a piece that “wows” and skyrockets your brand to the top of readers’ (and Google’s!) minds. This would fit the Skyscraper (tallest building on the block) theory of content that Brian Dean speaks of. You need the big guns: expert writer, statistics, in-depth analyses, excellent optimization, and great sharing potential. Example: you have a web design company that targets clients all over the world. Does include: our Authority copywriters, SEO research from our Strategists, and custom-designed images.

See Our Pricing

Lifecycle of Your Content Order

Everything you wanted to know about what happens to your project when you've started an order.

Your Input

As soon as you order from our Content Shop, your project officially starts when you send us your relevant project details, either via a spreadsheet and simple upload (bulk clients) or by filling out our product forms that appear after purchase.

Assigning

Our Content Manager takes your project and assigns it to one of the hand-picked creators in our team that best fits your topic, industry, and content type. See some of our writers.

Creating

Under the direction of our Content Manager and editorial team, our writers – or designer or strategist, depending on your project – create the copy and all related elements for your project.

Editing

Our content marketing focused editorial staff reviews the content according to a unique 5-point quality process we've developed. If the writer's work doesn't meet any of our quality standards, it will go back for revision.

Additional Creation

This depends on what you purchase. If you purchased an ebook, whitepaper, or authority copy, step 5 will include our designer hand-creating graphics for your content. Or, if it's a package, we'll draft content onto your social media profiles or blog at this stage.

Your Review

Your content passes our editorial review, is completed, and uploaded to your order for you to review. You can ask for up to two free revisions within 20 days of receiving your project, per our policy, and start another order.

Request a Client Account

Content Turnaround Times

Pieces of Content (pages)	Business Days
General content (less editing, less research) 1-5 pieces	3-4 days
Expert content (intense editing, intense research) 1-5 pieces	5-7 days
General content (less editing, less research) 5-10 pieces	5-7 days
Expert content (intense editing, intense research) 5-10 pieces	6-8 days
General content 10-25 pieces	10-14 days
Expert content 10-25 pieces	11-15 days
General content 25-50 pieces	12-15 days
Expert content 25-50 pieces	13-16 days
50-150 pages (both levels)	Contact us.
150-500+ pieces of content (both levels)	Contact us.
Authority content (1 long-form content piece with custom images)	8-10 days
1 Ebook (Copy and Design) 5-10 pages	5-7 days
Press Release (Copy Written and Edited)	2-3 days
Revisions	Business Days
1-5 pages, both levels	2-3 days
5-10+ pages, both levels	3-4 days (contact us: research involved may require more time)

(Excludes weekends and holidays – business days only. For custom turnaround time needs, get in touch.)

*Process Reminder: Every piece of content you order is managed, assigned and sent to a best-fit writer. Once they finish writing, it then goes to our editors and through our editorial process. If the content quality is lacking in any way, you won’t receive it. The editor will send it back for revisions. Remember that rushing the process isn’t beneficial to quality. Always go by our standard here for realistic expectations on when to receive your customized copy.

See Pricing

Our Core Values

A look beneath the hood here at Express Writers.

Greatness
We don’t settle. We believe in greatness and we deliver it every time. We provide creative, authoritative, influential content penned by gifted writers (98% of our applicants don’t make our cut).
Tailored Solutions
We believe in custom-made, tailored content solutions. Your business is unique and your content should match it. Our writers create compelling copy to give your content a voice sure to match your brand and break through the noise.
Results
We believe in measurable results. No one wants content just for the sake of filling pages. Our content is always created with improving your bottom line in mind: ranking highly in Google, standing out in a crowd of content, and impacting your readers.
Learning
We believe in continuous learning. We set industry standards not just by hiring the best 2%, but also by continuously mentoring our team members in SEO and content marketing trends.
Editorial Process
We believe in a strong editorial review process to ensure the effectiveness and accuracy of our content. Our content marketing-trained editors follow a unique content checkpoint process which goes far beyond just typos.
Fairness
We believe in fairness. All our services and packages are fairly priced so that you get excellent ROI from every piece of content we produce.

10,000,000 +

Pieces of Content

5K +

Valued Clients

We believe in what we do, and it keeps us successful. Our content writing agency has handled thousands of current client projects to date. It’s time you join our clients. They’ve experienced massive success from our content. The secret sauce for successful content revolves around how high your quality is; and we can deliver.