Most copywriters know exactly what this conversation feels like: “What do you do?” “I’m an SEO copywriter!” “Oh…great! So, what do you do?” When you say you’re a writer, most people assume you’re an aspiring Hemingway, tapping away at your typewriter in pursuit of the next great American novel. Unless someone has experience in the digital … Read more
If content is King, who gets the other throne? While it’s easy to create content, it’s not easy to create stellar, highly sought-after content that readers can’t help but love. While this is bad news for most people, it’s great news for writers and marketers alike. The secret? You have to be willing to learn and … Read more
It’s easy to approach online writing the same way you would school papers. Your first instinct may be to keep your language formal, professional, and terse. You want to sound like you know what you’re talking about and establish your credibility. Mistake number one. It’s equally as easy to approach writing online as if it’s … Read more