When it comes to content creation, you have two options: do it yourself or outsource. While it’s certainly admirable to create content entirely on your own, it’s not feasible for everyone. That’s why many companies opt to have a mix of in-house or freelance writers, or they choose to outsource the task entirely. If you’ve … Read more
How do you write content for email marketing campaigns that people will actually read? This is majorly important. Maybe more than you’d think. Why? Email marketing can change the game for your business if you do it right. Think invested and engaged subscribers. More conversions. More sales. More trust. It’s all possible with good email. … Read more
Here’s the scoop on guest blogging: Google doesn’t appreciate paid links or content published just so you can “win” a link. However, if your guest post is informative, genuine, and helpful, including a relevant link back to your website is a great way to improve your exposure and relevance. Is guest blogging a worthy investment? … Read more
We’ve all heard the saying: a picture is worth a thousand words. But how does this impact blogging? Today, it’s virtually impossible to create a great blog without also creating strong visual content. In other words, your words matter less when they stand on their own. Modern readers want to be engaged on all fronts, … Read more
You’ve listened to the data. You’re consistently writing great long-form content that’s supposed to be generating plenty of shares and traffic for your blog. But, for some reason, it’s not working. Over and over again, you’re finding that a large majority of your content generates minimal levels of social engagement. You’re not alone. After taking … Read more
You’ve seen the data. You know that content marketing adopters have conversion rates that are nearly 6x higher than non-adopters. You’re finally ready to take the plunge and focus on content marketing as a key strategy in your lead generation arsenal. But then it hits you. How are you going to produce all this content? HubSpot … Read more
A few months ago, I was asked by Express Writers to write about my own journey as a creative copywriter. It was thrilling. I strive to be honest with others, so I have to say that after a regular schedule of writing content for clients who take my words and use it for their needs, … Read more
They say a picture is worth a thousand words. But that doesn’t mean that photography businesses get off the hook when it comes to content marketing. 😉 Today, everyone that has a business presence needs to blog. Blogging is essential in the current digital landscape, and photographers have a unique opportunity to harness the power of blogging … Read more
When you launch a new website, investing in the right content is critical. In addition to “beautifying” your site with great copy that supports your company’s goals and talks to your audience, good content helps you gain online exposure in the SERP results, rankings, leads, traffic – and boosts your chances of converting new clients. But which types of content … Read more
Most copywriters know exactly what this conversation feels like: “What do you do?” “I’m an SEO copywriter!” “Oh…great! So, what do you do?” When you say you’re a writer, most people assume you’re an aspiring Hemingway, tapping away at your typewriter in pursuit of the next great American novel. Unless someone has experience in the digital … Read more