We’ve all heard the saying: a picture is worth a thousand words.
But how does this impact blogging?
Today, it’s virtually impossible to create a great blog without also creating strong visual content. In other words, your words matter less when they stand on their own. Modern readers want to be engaged on all fronts, and they look to visual materials to facilitate this.
It’s proven: blogs with high-quality, original images rank better, get more attention, and earn more shares than those without. And with over 70 million blogs going out on WordPress each month, you can’t afford to stop and invest in real methods to stand out.
One great method to use to stand out in your blogging is to invest in custom, high-quality graphics created to match your brand and blog topic.
An eye-tracking statistic by Springer International Publishing has said that people following a set of directions (which is common to long-form blogs) respond 323% better with illustrations included along the way!
This leaves one big question, though…
How, exactly, do you go about creating “high-quality, shareable, original images?” What does that even mean?
Here’s your complete guide.
Learn all about how to create themed, share-worthy, on-point blog images in our guide 🖼#blogging Click To Tweet
The Ultimate Guide on How to Create Your Best Blog Images Ever: First, The Importance of Visuals in Your Blogs
37% of marketers report that visual marketing is the single most important form of content for their business, second only to blogging.
With this in mind, consider what happens when you combine the two!
Visuals have always been a critical form of marketing. In addition to the fact that people are more likely to remember what they see than they are what they read or hear, content with images has a long history of performing better in search results and with shares on social media platforms.
And, BuzzSumo once reported that blog posts with images every 75-100 words earned twice as many shares on social media as posts with few or no images!
Adding images to your blogs is more important today than ever before.
But, here’s where our guide comes in. It is not enough, folks, to simply slap a stock photo into your WordPress blog and call it a day. Stop right there. You’ve got to go the extra mile and create high-quality, custom images that provide relevance for your users, and context for your content. And if you use stock photos in the process, use them well.
That’s what we’re here to talk about.
How to Create Your Best Blog Images (7 Steps to Follow)
Learning how to create or delegate the creation of blog images that are highly effective is a process. We’ve got a few key tips to help you get off to a great start.
1. Focus on Themed Images
Here at Express Writers, we believe deeply in creating authentic, beautiful, and themed images for our blog. We invest hundreds of dollars monthly with an in-house designer that’s been on staff for years to create these custom graphic assets.
We create custom themed blog images in our posts on The Write Blog that follow this set of criteria:
- We have 5 image assets created per blog: a feature header, an ‘inset’ that is easy to share on social media, a matching CTA that references our services, and then specific sized images for Pinterest and Instagram)
- We follow three bucket areas of approved styles for our designer to create, and specify which one when sending her the request:
- Custom designs are always preferred, like the one of the artist painting a photo on this blog you’re reading. Our designer hand-draws these and then creates them in Adobe Illustrator.
- If a stock photo is used, it’s created with an ‘overlay’ of colors in our brand palette. See this blog for an example.
- If we’re referencing events or talks that I gave, we provide images that our designer uses in blog headers. See this example. Here’s another one from CMWorld. I use my iPhone to take these photos.
- A cutout of me for my YouTube video recap blog header sets
- Clear Express Writers’ palette colors (sometimes we go off-grid from the main colors, but it’s always complementary)
Check out some of our examples from the blog roll:
See how engaging this is, vs. a typical stock photo structure? We won’t name names, but this is from a leading content marketer’s blog.
Another good brand that follows a ‘themed’ blog image look has twelveskip.com. While most people imagine some hokey holiday thing when they think of “themed images,” the reality is much different.
Themed images are actually a series of images that fall into a specific design structure. Of course, this design structure varies from company to company, but it’s always predictable, reliable, and recognizable.
This serves a critical purpose. By making your blog content more recognizable to your consumers, themed images help promote brand recognition and develop a consistent branding presence.
If you’re going to create themed images, keep things like your company’s color scheme, typeface, and voice in mind as you work through the process.
2. Hire a Designer
While platforms like Canva have made it easy to create your own graphic content, it remains a difficult and time-consuming task for people who don’t do it frequently. If you, like so many marketers, have your hands full with other responsibilities, consider hiring a professional designer to create your images for you.
Not only will you get a large batch of high-quality images all at once, but you’ll save the time you would have otherwise spent struggling to create them. This time can then be applied to more productive business pursuits that help grow your company and your social presence.
Not sure where to find a designer? You can go through a content agency (Express Writers offers custom image design for social media and blogs!) or work on finding a freelancer on your own.
3. Develop a Format
Regardless of whether you choose to design the images on your own or hire a professional to do it for you, one big time-saving tip is to create a standard image format that you can work off of and customize down the road. Our agency calls this an “image set.” Put simply, it’s your best featured image size with minimal text, then a formula for an inset image that can be shared on Instagram or other social platforms like Pinterest.
While each of the images you create should be unique, saving these presets in your system will streamline the creation process and ensure you wind up with high-quality images every time. To give you a head start, here’s the best image sizes for all major social platforms, according to Louisem.com:
- Instagram: Instagram posts look best when they’re 1080PX x 1080PX.
- LinkedIn: LinkedIn images should be 1200 x 628PX.
- Facebook: The ideal image size for Facebook is 170PX x 170PX, although experts recommend uploading images of at least twice that size to ensure quality.
- Pinterest: Pinterest Pins should be about 736PX x 1104PX, while board covers are 736PX x 736PX.
[clickToTweet tweet=”Want to create blog images that stand out? @ExpWriters is sharing how to size and optimize every online image!” quote=”Want to create blog images that stand out? @ExpWriters is sharing how to size and optimize every online image!”]
4. Pay Attention to Alt Text
While frequently overlooked, alt text on featured images matters hugely to SEO. Alt text is the string of text input “behind” an image, which makes it readable for search engines and people with visual disabilities.
According to Yoast, they look like this:
< img src=“image.jpg” alt=“image description” title=“image tooltip”>
But, you probably won’t have to deal with the “code” if you’re in WordPress.
Here’s what alt text looks like on the featured image upload section in your WordPress (arrow on the right):
If you have a target keyword for the blog post you’re writing, it should always be in your alt text.
This helps search engines make sense of your image and rank your content accordingly.
Unlike meta descriptions or tags, alt text doesn’t have a hard-and-fast maximum length. The better rule to consider is to always include your focus keyword here. It is important, however, that you add alt text to every image in your blog (especially the featured image) and that you’re including relevant information, like full product names and product IDs, as well as head or long-tail keywords.
To end tip #4:
- ALWAYS include your keyword in your ALT text on images uploaded to your blog.
- This is extremely important to focus on in the Featured Image section, where Google usually indexes key images from to show with your blog in knowledge graph search results.
5. Upload the Right File Format
While most people don’t realize it, the type of files you upload for your images has an impact on their quality! While many people upload JPEGs to the web, there may be another option. First, here’s a quick breakdown of the three main file types for visual content, and their strong suits:
- JPEG. JPEG files are common in photographs and images where places, things, and people are featured.
- PNG. PNG files are the best for logos, text-heavy designs, and graphics. They’re also ideal for screenshots and images that have a transparent background, such as a logo designed for website use.
- GIFs. GIFs are animated files and typically feature in memes.
When it comes to creating visuals for your blogs, you basically have to remember two rules: JPEGs for standard photos, and PNGs for any custom graphics you create.
In addition to the file format you choose, you’ll want to pay attention to your image dimensions, as well. Huge files take forever to download, and can affect the final quality of your image.
While many web publishing platforms (like WordPress) have functionalities built-in that automatically re-size images, it’s still wise to use an editor like Lightroom or Photoshop to resize your images (according to the above guidelines) before you upload them to the web.
6. Be Cautious With Stock Photos
Like we explained in #1, while stock photos can be a valuable tool in blog image creation, they’re best used carefully. Too many stock photos in your visual strategy will make your blog look, well, boring. While it’s best to use original photos whenever possible (take a look at how LMS platform Wisetail does this on their site), this isn’t an option for companies that don’t have the photography power or the personnel to do it.
In these cases, using stock photos is fine. If you’re going to use stock photos, just be sure to follow these tips:
- Add a Branding Overlay Color or Use Part of the Photo. Don’t just slap in a stock photo. Get creative with it! There are many ways you can add or even remove elements of a stock photo and make it more fun and engaging.
- Look For High-Quality Options. Stock photos come from professional platforms, yes, but that doesn’t always mean they’re nicely done. As you search for images to use in your visual strategy, look for ones that are clear, crisp, and on-brand. Make sure the people in the photo (if there are any) reflect your target audience and that the topic of the photo is relevant to your post.
- Focus on White Space. For a stock photo to perform well in your visual strategy, it needs to have enough white or empty space to take to text. While you can enhance the visibility of text overlay with filters, layers, and font colors and sizes, it’s always difficult to get text to show up well on top of a complex and colorful stock image.
- Understand Attribution. Most stock photos don’t require any attribution when you use them. The operative word there, though, is most. By understanding the topics of attribution and copyright, you can avoid legal issues arising from your stock photo use, and keep your blog images thoroughly between the lines.
7. Focus on 10x Content
While they’re intensely important, most people regard blog images as an afterthought in the larger scheme of their blogging strategy. Unfortunately, this is exactly the wrong approach. Instead, you need to apply the principals of 10x content to your blog images. Coined by Rand Fishkin at Moz, “10x content” refers to content that breaks the mold and does something truly astounding.
It’s essential for good blogs and social media posts, and no less important for blog images.
Instead of just scraping by with your blog images, you’ll want to invest the time and energy required to grow a true visual strategy, and to ensure that every image you publish is the best one yet. While it’s true that this takes extra effort, it’s well worth it.
Think of it this way: your blog image features right next to your headline when you post new content.
While the headline has long been considered one of the most essential pieces of any blog, it’s arguable now that the featured image is up there, too.
When your featured image is high-quality, unique, attractive, and interesting, it draws people in. When paired with a great headline and a strong hook and body content, it makes for irresistible written material that is far too powerful to underestimate.
With this in mind, never stop striving for better blog images. When your visuals move up the content quality scale, the rest of your material will, as well. For more research on this, learn about the Skyscraper Technique and figure out unique ways to apply it to your blog strategy.
For example, can you evaluate your old blog images and come up with ways to make them better? Maybe you can partner with other companies or professionals to create images that the web has never seen before!
How about a hand-drawn image to accompany a fun blog post? We did this for a typically “boring” SEO blog post on a numbered list of SEO tips, by adding “to rule your content castle” at the end of the topic, then giving the title to our creative designer! Here’s the result:
The possibilities are endless, and it’s up to you to get creative.
Learn How to Create Blog Images that Win & Become a Better Visual Blogger
Today, there’s no room on the web for low-quality content – not even in your visuals. Of all the digital resources your company has, your blog is one of the most essential.
After all, 70% of customers prefer to get to know a company through content rather than ads, and 61% of consumers make purchases based on information from blogs!
With this in mind, it’s clear that you can’t afford to overlook your blog, or the images that accompany your text.
By getting proactive about your image creation strategy and actively looking for ways to improve your visual content, it’s easy to develop a high-quality approach to images that will benefit your blog for years to come.
Don’t waste any more time on sub-par blog images. Check out our custom image design services today!