How do you write content for email marketing campaigns that people will actually read? This is majorly important. Maybe more than you’d think. Why? Email marketing can change the game for your business if you do it right. Think invested and engaged subscribers. More conversions. More sales. More trust. It’s all possible with good email. … Read more
Business case studies can have a massive impact on your marketing, done right. While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients. Unfortunately, many people aren’t sure how to start when it’s time to write copy for them. … Read more
Affiliate marketing content is a cornerstone of online marketing monetization, and it’s one of the biggest ways that many bloggers make their money online. To do this, though, you’ve got to master the art of great affiliate marketing copy. The key to this, it turns out, is fun, relevant content that your audience can really … Read more
Landing pages are some of the most important pages on the web. In addition to giving people a place to “land,” they offer information, relevance, and style that can drive people to engage and convert in ways you never thought possible. (In one post I wrote earlier this year, I showed how geo-targeted local landing … Read more
Twitter has emerged as a tour de force in the world of social media. Short, succinct, and to the point, Twitter is a great place to share thoughts and build your brand, but how do you craft tweets that get attention? My guide today is for people who want to learn how to write content … Read more
Blogs are synonymous with online content. They stand out as some of the most popular and widely used formats for content today. But, here’s a million dollar question: how do you write them? If you’ve ever wondered how to write content for a blog, you’re not alone. While it’s true that writing blog content can be … Read more
While content has many applications, ranging from social media to marketing and beyond, website content is by far one of the most common things that people want to learn how to write. Designed to attract reader attention, provide value, and offer information, website content is the foundation of all content around the web, and it’s … Read more
Today, LinkedIn has 467 million users. If that weren’t impressive enough, there are 2 new LinkedIn members added each second. As such, LinkedIn has quickly become one of the best platforms out there for content writing, and it’s a great place to gain leads and build recognition for your company, cause, or topic. Like all things, … Read more
Social media has become a massively valuable platform in recent years. With millions of active monthly users, an incredibly diverse base of users, and reach to virtually every corner of the earth, it’s clear why the various platforms in the social media family, ranging from Facebook to LinkedIn, have stood out as such valuable and … Read more
Writing content for SEO (search engine optimization) is a necessary, vital skill for online marketers. Just look at some of these stats around search… 70.6% of ALL web traffic on the entire web now originates from Google, per a Backlinko/Sparktoro study. Publishing valuable SEO content brings in 67% more leads than NOT publishing strategic SEO content, says … Read more