How to Write a Business Case Study

How to Write a Business Case Study

Business case studies can have a massive impact on your marketing, done right.
While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients.
Unfortunately, many people aren’t sure how to start when it’s time to write copy for them.
If you’re one of the many individuals who wants to learn how to write a business case study, but just aren’t sure where to get started, my simple guide is here to help you step-by-step – another installment of our #howtowrite series!
writing a business case study

What is a Case Study?

A case study is a piece of content, published by a company, that outlines their success or effectiveness in dealing with a client. It’s commonly used as a piece of marketing content and can be incredibly useful since it helps would-be clients understand how the agency or professional has excelled in the past.
Virtually every successful online company uses case studies, and Express Writers is no different! Earlier this year, in fact, we published a case study that showcases how we helped a client boost their revenue by 77% after creating some product descriptions for them.
Case studies are more than just a piece of self-congratulating marketing material (this is an incorrect assumption that many people hold about these unique content types), though. In fact, they’re meant less to stroke the company in question’s ego than they are to help would-be clients understand how a given company can assist them.

The Top 4 Benefits of Why You Should Learn How to Write a Business Case Study

So, why go to all the time to create your own case study? (It IS a ton of time and effort!)
If the “what is” didn’t argue in favor already, here are key reasons to spend your time finding out how to write a business case study, and putting one of your own together.
Business case studies have many advantages. The top four are as follows:

1. Case studies allow a company to use storytelling to bring their product to life

Whether it’s a service or a hard-and-fast consumer product, a case study is an excellent way to illustrate it and help bring it to life for new customers. Just like any great novel, a good case study has a beginning, a middle, and an end, with a conflict and a resolution. It’s a wildly effective way to make somewhat complex products real and can go a long way toward improving the way your clients perceive your offerings.

2. Case studies provide peer-to-peer influence

Peer-to-peer influence is a massively important thing, and case studies are wonderful at fulfilling it because they offer the view of a customer rather than a company. While it’s a company that publishes a case study, the entire thing is dedicated to recounting a customer’s experience. Direct quotes, statistics, and more are standard, and these things are fantastic for helping would-be clients to see the value in a company.

3. Case studies offer real-life examples

We’ve all heard about how critical customer reviews are for conversion rates, and case studies take this one step further. By providing real-life examples of your product at work, paired with glowing customer reviews, they can help new customers feel more confident in your company and take the leap to convert.
For an example, check out this case study excerpt (from our own clientele based case study):
case study graph

4. Case studies are powerful word-of-mouth advertising

Because a company must ask permission from a client to use his or her data in a case study, the inclusion of a customer in a case study often leads to some brand evangelism that can help boost your company’s visibility and improve your conversion rates.

How to Write a Business Case Study: Your Complete Guide in 5 Steps

So, you want to write a case study, but you’re not sure where to begin! This guide will help you get started.

1. Identify your best possible avenue for data

When it comes time to write a case study, you might have multiple cases to choose from. The first part of being successful, though, is narrowing these things down. For your case study to succeed, it must contain just the right information, and it’s critical to ensure this from the get-go. To determine which of your various cases would be the best fit for a study, look at them and evaluate whether or not they contain the following elements:

  • A significant challenge. This could be a tight timeline, a complicated issue, low sales numbers, or even a need for entirely new software integration.
  • A satisfying solution. For your case study to fall into the realm of storytelling, it needs a solution that customers can relate to.
  • A series of substantial benefits. The final component in a case study is the benefit. An excellent case study should feature several benefits that your customers can relate to deeply. The benefits will be even more compelling if they’re solid statistics like we used when we say we boosted the client’s sales by 77% year-over-year. The more granular, the better in this case.

2. Write your case study (5 key tips)

Now comes the tough part – the writing! While it’s true that writing a case study requires a different set of skills and a different voice than everyday writing, it’s far from impossible.
To ace your DIY case study, follow these tips:

  • Choose your voice carefully

Depending on your brand and the content of the case study, you can write it in either the first or third person. Either approach will work, and most case studies use a mixture of both.
EXAMPLE: Our client-based case study at Express Writers does this, and it flows quite nicely. If you’re going to use a combination of both the first and the third person, though, be sure that you’re enhancing the third-person parts with direct quotes from the client, as straight third-person voice can sound overly narrated after a while.

  • Make your title specific and attention-grabbing

The title is a critical component of the case study. To make it as attention-grabbing as possible, include percentages and strong action verbs. Here are some good examples from real-life case studies:

Remember: titles perform better when they are as accurate as possible. That’s why phrases like “by 1,000%” and “doubles yearly revenue” appear in these wide-ranging case studies.

  • Keep your language simple

Many people think that learning how to write a business case study involves incorporating jargon and corporate-speak into the writing. Fortunately, this isn’t true. In fact, writing a business case study requires you to keep your language simple rather than making it more complicated. The more you can avoid corporate jargon in your case studies, the better.
In addition to making them more natural and approachable, this will also allow non-customers to approach your case study without being intimidated away by overly complicated case study language.

  • Add real numbers to your case study

When you look at the case study titles above, most people would agree that “increased webinar sign-up rates by 1,000%” is the most memorable phrase up there. In addition to the fact that this is a shocking number, it’s also so precise that it grabs reader attention.
With this in mind, follow KISSmetrics’s lead and include real numbers in your case studies. While phrases like “doubled this” or “tripled that” are powerful, they just don’t have the added oomph they need to take your case study to the top.

  • Write from the beginning to the end

A case study is not the place to leave out critical data. Instead, write from the beginning to the end and keep it as accurate and chronological as possible. This will help flesh out the entire circumstances surrounding your interaction with the client and allow your readers to understand your impact more effectively.

3. Finish the case study with all of your relevant contact information

Since a case study is designed, at least in part, for press distribution, it should be outfitted with your contact information and details. This will allow other companies, customers, and more to contact you regarding the case study, and will help to make the information within it more accessible to other people.
While there are different standards for which information you “should” include in a case study, most sources recommend including your phone number, website, email, and one or two social profiles, along with a short bio. This will provide enough information for interested parties to contact you and can help boost the ROI of your case study down the road.

4. Hire a designer to finish the product

Don’t forget that every good case study needs a great design, and it can be helpful to bring in a designer to add some visual interest to the piece. Simple things, like using text boxes to pull out key facts, statistics, and quotes, and inputting related graphics and charts can make all of the difference in your case study and should be used liberally to enhance its value and interest.

We can help – our lead designer is familiar with how to take copy and create custom, beautiful designs in Adobe to match! Check out our case study service here.

5. Publish the case study

Publishing your case study is the final step in creating it. To get the most success from your case study, you’ll want to post it in the places your real audience and prospective customers frequent. This may mean publishing the case study on your blog, reaching out to relevant publishing platforms, or gating the case study and using it to drive email sign-ups for your company.
Alternately, KISSmetrics recommends appealing to different types of learners by breaking your case study into unexpected formats, like a podcast, a YouTube video, or an infographic!
We published ours in a few different forms.
First, as a blog post:
case study blog example
Then, as a landing page.
case study landing page example

What About Hiring a Specialist to Write the Case Study?

Writing a case study requires a very particular voice, and if you don’t have the time or confidence to do it yourself, it’s in your best interests to hire someone specifically who knows how to write case studies and has done it before. In addition to making your case studies more efficient, this will also help you create the best possible case study and not drive yourself into the ground as you do it.
No matter how good the writer you hire is, you’ll have to provide them with some specific information about your case study.
Ideally, you should give the author a very clear overview of what you’d like from the case study. This should include the following components:

  • Word count
  • The products, goods, or services you’d like the case study to promote
  • The benefits you provided for the client
  • The struggle the client faced
  • The specific way you went about resolving it
  • The result (percentages, direct quotes from the customer, and facts are helpful here)
  • The deadline for the case study

These things are critical for helping your writer create the best possible case study, and they’ll go a long way toward making the process more lucrative and enjoyable for you, as well.

The Case for Case Studies

Case studies are an incredibly useful tool and can have a massive positive impact on your content marketing.
While most companies don’t think they can create case studies, learning how to write a business case study is simple, as long as you’re willing to put in some time and work.
In addition to helping your customers understand the benefits of your services, case studies also provide an essential platform for new clients to see your products at work, which can be all they need to convert and become brand evangelists.
By following my tips above, you can learn how to write business case studies from scratch. Simple, effective, and critical for your company, this is one ROI-boosting move you simply will not regret.

Don’t want to D-I-Y? Trust our marketing team of experts: we’ve crafted successful case studies for businesses of all types. Talk to us today about your case study writing & creation needs!

How to Write Content for Affiliate Marketing

How to Write Content for Affiliate Marketing

Affiliate marketing content is a cornerstone of online marketing monetization, and it’s one of the biggest ways that many bloggers make their money online.
To do this, though, you’ve got to master the art of great affiliate marketing copy. The key to this, it turns out, is fun, relevant content that your audience can really attach to and dig their toes into.
Learn how to write content for affiliate marketing, and have fun in the process, in my next installment of our #howtowrite series on the blog.
how to write content for affiliate marketing

6 Smart Ways to Write Content for Affiliate Marketing

If you’re interested in learning how to write content for affiliate marketing, or just improving the content you already create, follow these six tips:

1. Write your own personal truth.

The biggest sin in the world of affiliate marketing is to write about a product that you haven’t tried, don’t love, or have no personal experience with. Instead of making this mistake, aim to write your truth, your whole truth, and nothing but your truth.
Here’s why: your readers trust you and they want to know that you’re recommending a product to them because you’ve tried it and loved it, not because you’re making a few bucks off of it.
With this in mind, don’t ever pitch products you haven’t used or don’t like. Your audience will be able to see right through it and you’ll lose credibility and readers.
To take it a step further, tell your readers exactly what you loved about a given product, and go the extra step to point out how it benefited your life, improved your outlook, or provided you with something special they’ll take interest in.

2. Make your affiliate marketing content reader-centric.

With affiliate marketing content, the reader is at the center of the entire thing, and it should stay this way forever. To make your affiliate marketing content as successful as possible, keep your reader at the center of it.
As you write, you should be thinking about what your readers want and how much they’re willing to invest in it. What’s more, you should also be thinking about why they want it and what’ they’ll gain from using it.
These things can have a longstanding impact on the value of your affiliate marketing content, and can also prove that you care about your readers and are willing to step into their shoes.

3. Be honest.

Just like nobody wants to try products you haven’t tried or didn’t like, nobody wants to purchase products you weren’t honest about. While it may seem smart to play up a product when it’s actually disappointing or sub-par, this will cost you trust and readers in the long run, and can have a massive detrimental impact on your readership.
With this in mind, always be honest about the products you’re pitching. While you don’t have to be mean about a product’s flaws or shortcomings, your readers aren’t going to buy the fact that every product you’ve ever tried is your new favorite item in the entire world.
What’s more, being honest makes the five-star reviews that you do give carry that much more weight.

4. Incorporate your affiliate products into stories…naturally.

When it’s done well, affiliate marketing shouldn’t feel like affiliate marketing. Instead, it should feel like a natural recommendation issued by a friend to a friend.
With this in mind, seek to incorporate mentions or anecdotes about a product, good, or service into your other content. This will help you keep your content fresh and will also go a long way toward building reader trust and making the products you mention more appealing and exciting to your readers.
Finally, when people can see something in action, it’s a great way for them to build a relationship with it, which means that showcasing how you’ve used or enjoyed a product and building those mentions into your everyday content is a very compelling tactic.

5. Vary your approaches.

Affiliate marketing content shouldn’t feel formulaic, and it’s important to keep it as fresh as possible for your readers. In light of this, consider varying your approaches to affiliate marketing.
In addition to saving you from becoming a stiff, boring blogger people don’t want to read, this approach will also help you locate new audiences and showcase your best experiences with a given product, good, or service.
With this in mind, focus on what your audience loves and seek to share your affiliate experiences on all of your various platforms. This will keep things fresh and make your recommendations as authentic and unique as possible.

6. Focus on products customers love.

Again, your customer should be the center of affiliate marketing. If you’re not focusing on products, goods, and services they’ll love, you’re missing the mark.
While we’ve already covered the fact that it’s critical to feature only the products that you like, it’s also important to remember that your preferences and your readers’ won’t always line up seamlessly. When this happens, it’s essential that you put your customers’ preferences first, since they’re the ones who ultimately benefit from affiliate marketing.
With this in mind, work hard to provide rundowns on things that will actually benefit your reader’s lives. They’ll thank you for it and you’ll be a much more successful affiliate as a result.

Want more on the subject of “how to write” online copy? I wrote a book all about it! Check out So You Think You Can Write, The Definitive Guide to Successful Writing, on Amazon.

How to Write Content for Affiliate Marketing, Made Simple

While many people dread affiliate marketing, it’s actually quite simple with these smart tips.
By keeping you readers in mind, touting only the products you’ve used and loved, being honest about flaws, incorporating product stories into everyday content, and varying your approaches, it’s easy to learn how to write content for affiliate marketing and build a solid affiliate marketing strategy that benefits you and your customers, both now and in the long run.

If you need a skilled writer to help you create affiliate marketing content, contact Express Writers today to find out more about what we can offer you.

How to Write Content for a Landing Page

How to Write Content for a Landing Page

Landing pages are some of the most important pages on the web.
In addition to giving people a place to “land,” they offer information, relevance, and style that can drive people to engage and convert in ways you never thought possible. (In one post I wrote earlier this year, I showed how geo-targeted local landing pages can significantly boost your online rankings.)
So, learning how to write content for a landing page is essential. My blog post today in our new #howtowrite series is here to help shed light on the subject!
how to write content for a landing page

What’s the Purpose of a Landing Page?

Landing pages drive sales. Designed to sit out there on the web and provide a place brands can display facts and provide value for readers, landing pages are by far some of the most important sales tools in existence.
When they’re written well, landing pages produce conversions and drive a revenue stream. When they’re not written well, they collect a high bounce rate and harm your Google rankings. Because of this, it’s clear that learning to write a great landing page is a skill worth chasing. Fortunately, it’s one you can start developing today.

6 Tips for Effective Landing Page Content

To make your landing pages more effective, follow these tips:

1. Include customer testimonials.

Customer testimonials are essential to a good landing page because they make your claims more accessible, while also adding social proof. Additionally, they make it easier for readers to connect with your material.
Think about it: if you were a customer, wouldn’t you want to know that a service had been satisfactory for other people before you chose to convert? If so, how would you want to see that satisfactory evidence?
Testimonials prove that a service has worked for other people and that it can work for the customer in question, as well. As such, they have the potential to dramatically increase the effectiveness of your landing pages across the web.
With this in mind, be sure to add customer testimonials to your landing page. They’ll help boost your conversion rate starting now.

2. Showcase the lifestyle rather than the features of a product.

While people eventually need to learn about the specifics of your product and service, a landing page is the place to pull at their heartstrings by showcasing the lifestyle associated with the product, good, or service you’re offering.
With this in mind, tell your customers how the product will overhaul their existence, how it will provide an exciting new experience, or how it will offer them something they’ve always wanted. These are simple yet effective ways to invoke an emotional response, and they can go a long way toward overhauling your landing pages from the inside out.

3. Write compelling headlines targeted at your users.

With a landing page, the headline is essential. Because it grabs attention, showcases value, and tells readers what they’ll find on the page, it’s a critical part of the page itself. Because of this, it’s smart to spend some time working on your headlines as if they are the most critical component of your page – because they just might be.
Remember that people scan landing pages, and that your headline should prove to them that there’s something within it worthy of paying attention to.
To hit this nail on the head, include things like the personal “you,” action words, and compelling verbs. Headlines should be positioned in the page in a way that allows them to stand out, and should feature strong copy, and a compelling CTA embedded in the headline itself.

4. Keep it simple.

Landing pages that are too complex will drive readers away. With this in mind, here are some do’s and don’ts for your landing pages:


  • Keep it simple
  • Focus on the benefits of your product, the value it offers to the reader, and the way it will overhaul his or her life
  • Keep graphics and images complimentary
  • Make your opt-in box streamlined and easy to fill out


  • Write in jargon or overly-complex language
  • Include complex graphics users have to navigate around
  • Stuff your landing page with flashy elements
  • Be too long-winded

While you don’t want to get so bare-bones that your landing page is dry and boring, it is essential to remember that landing pages are about driving conversions, not demonstrating showmanship. Keeping this in mind will go a long way toward helping your landing pages drive conversions on a regular basis

5. Make it relatable.

Again, landing pages are a place to capitalize on a reader’s emotions, and making them as relatable as possible is a great way to prove that you’re human! When you relate to your readers, you make them want to interact with your band, which is by far the most effective marketing tactic out there.
Remember: people want to know why they should choose your product, good, or service from the wealth of offerings available to them, and writing like a real human is one of the best ways to answer this question for them.
While you don’t want to cross the line and become unprofessional, it is smart to be as relatable and accessible as possible in your landing pages. With this in mind, write the way you speak in the landing page. What’s more, keep your sentences short and feel free to break a few grammar rules here and there if it helps make your writing funny, accessible, or friendly.

6. Include stats, figures, and facts to support your claims.

Landing pages that drive a hard bargain use hard data. With this in mind, include relevant facts, figures, and statistics in your landing pages. They will help compel your readers to action and demonstrate the value of your product, good, or service more effectively.

Want more on the subject of “how to write?” I wrote a book all about it! Check out So You Think You Can Write, The Definitive Guide to Successful Writing, on Amazon.

Landing Pages: Your Primary Sales Weapon

Landing page copy is meant to be compelling and unique, and these nine tips will help you learn how to write content for a landing page.
While there are many of terrible landing pages on the web, it’s important to remember that their primary purpose is to provide value, answer questions, and provoke interest.
With these six tips, that is all easier than it’s ever been before. Whether you’re a landing page expert or a newbie learning the ropes, these tips are perfect to get you off the ground running!

If you need landing page copy that makes your readers want to click, we offer that very service. Check it out in our Content Shop today!

How to Write Content for Twitter

How to Write Content for Twitter

Twitter has emerged as a tour de force in the world of social media.
Short, succinct, and to the point, Twitter is a great place to share thoughts and build your brand, but how do you craft tweets that get attention?
My guide today is for people who want to learn how to write content for Twitter and use the social platform to build their brand and enjoy a wider reach (part of our new #howtowrite series!).
how to write content for Twitter

Why Use Twitter?

Today, Twitter is the platform that intersects with all of the various directions of technology and content. Designed to offer rapid-fire updates and live streaming news and videos, Twitter is a social platform designed to cater to mobile users (an estimated 80% of Twitter’s users are mobile), and enjoy the maximum level of reach. Today, there are 500 million tweets sent each day, and Twitter is doing things each day to adjust its upward mobility and cater even more effectively to changing markets.

Changes to the 140 Character Limit

While some Twitter users have always loved the 140-character limit, others view it as impossibly restrictive and frustrating, Fortunately, Twitter took the bull by the horns and make a large step earlier this year to make the 140-character limit a little more flexible for its users.
Under the new Twitter limit increases, things like the @name that’s commonly used in replying to a tweet, all media attachments, and the retweet button on your own Tweets will no longer count toward the character limit. What’s more, users will no longer have to implement the @name to reach a specific followers. Instead, all Tweets that begin with the @name convention will reach all followers.

Want more on the topic of “how to write?” I wrote a book all about it: So You Think You Can Write, the Definitive Guide to Successful Online Writing!

How to Write Content for Twitter: Follow These 7 Rules

To write content for Twitter that your readers actually want to engage with, follow these simple rules:

1. Be engaging.

Twitter doesn’t allow a bunch of room for chatter, so it’s important to be engaging and let your content rest on that. Since tweets are only 140 characters (not counting the recent updates to that limit), you’ll need to pack all of your efforts into a small space.
The best bet to be engaging in this type of climate is to speak directly to your target audience. When your Tweets are highly customized and personalized, they’ll have an easier time capturing your readers’ attention and will survive Twitter’s inherently short content lifespan (which is only 18 minutes) a bit more effectively.

2. Add a shortened URL.

While a typical URL will eat up all of your Tweet space, a shortened URL is a great way to drive twitter followers back to your site. With this in mind, use a site like Bitly or Buffer to shorten URLs and add them to your tweets. This will allow you to enjoy a traffic boost without sacrificing much room in your tweet in the process.

3. Use trending hashtags.

Hashtags are the skeletal structure of Twitter. To be sure your tweet performs as well as possible add a hashtag. Bonus points if it is a trending hashtag. In addition to branding your tweet, hashtags can dramatically enhance your visibility on the network and can easily make it so that other Twitter users can find you and interact with your posted material.

4. Add an image.

There are not many places in the world wide web that images don’t help content, and Twitter is no exception. In fact, Buffer reports that simply adding an image to a Tweet boosts retweets by 35% To help your tweet perform well, add an image, video, or GIF to the content you post.
In addition to grabbing reader attention, this simple addition will also go a long way toward boosting your post’s engagement and helping it make its way around the web more efficiently.

5. Talk to people rather than at them.

Twitter is a highly personal platform, and your tone will go a long way toward defining whether your Tweets welcome your readers or alienate them. To keep your tone helpful and friendly, be sure to talk with people rather than talking at them. While it’s easy to feel like the people on Twitter are some distant crowd you’ll never meet, thinking of them as your friends and relatives can help you craft a voice that’s welcoming and exciting.
Struggling with how, exactly to do this? Don’t fear. Think about conducting your Twitter engagement just like you would a conversation with a friend. Focus on fostering a back-and-froth and developing topics, ideas, and conversational directions that are interesting to your readers. While this is a tiny step, making your Tweets more conversational and personal can truly have a massive impact on how effective your Twitter presence is at generating leads and promoting engagement.

6. Add your sense of humor to Tweets.

Humor is a powerful tool on Twitter, and it’s great for drawing people in from various parts of the web. As a general rule, though, you’ll just need to be sure that your humor is appropriate and professional enough that it can be passed along the web without harming your company or your brand.
For an example of a company that does this well, and always has, consider Innocent Drinks. The UK-based juice brand has virtually built its identity on a sly sense of humor, and Tweets like this one abound on the company’s Twitter profile:

7. Incorporate viral words.

Twitter relies heavily on viral words and phrases that tell people what to do and when to do it. To use these in your Tweets, check out a list of the most-used viral words and phrases and incorporate them into your Tweets. While it may seem like a simple step, this can go a long way toward making your Twitter presence more engaging and compelling for your readers.

How to Write Content for Twitter: Simple Tips to Get You Started

Learning how to write content for Twitter is a process, but these simple tips are ideal for anyone who is new to the game. By being engaging, speaking directly to your readers, and making use of the viral nature of Twitter, it’s easy to craft a Twitter presence that improves your brand and helps your company stand out online.

Need social content that will knock your readers’ socks off? We do that! Our talented Social Media Experts are super creative, and in demand with our clientele. Check out our social media services!

How to Write Content for a Blog

How to Write Content for a Blog

Blogs are synonymous with online content.
They stand out as some of the most popular and widely used formats for content today.
But, here’s a million dollar question: how do you write them?
If you’ve ever wondered how to write content for a blog, you’re not alone.
While it’s true that writing blog content can be challenging, it doesn’t need to be, and my simple guide is here to help you learn the steps. Read on for tips on how to write content for a blog, another short how-to post in my #howtowrite series!
Need some pointers on creating good blog posts? Here's a nutshell guide on our own Write Blog, covering #howtowrite a blog. 📝 Click To Tweet
how to write content for a blog

Why Blogs Matter

In addition to communicating valuable information to readers, blogs also serve important SEO purposes. When they’re well-written, they relate to Google and other search engines that a website is authoritative and relevant and that the writer well-versed on a given topic or in a given industry.
Additionally, blogs are a critical platform for any company that wants to build a well-rounded content strategy and are essential to companies striving to bond with their clients and showcase their brand voice.
Without a blog, it’s difficult to build up a consistent brand voice, and companies are finding that blog content consistently stands out as one of the most relevant and trustworthy sources of online content out there. To be exact, they’re the fifth most trusted source of online content among readers.
What’s more, blogging has the potential to have a massive impact on a company’s leads and engagement rates. The more blogs you publish, especially if they are SEO optimized with the right keywords, the more people will find their way to your site and its content. And if you’re writing your blogs well, they’ll want to stay, share, and download.

How to Write Content for a Blog: 6 Simple Tips to Start Using Now

If you want to learn how to write content for a blog, you’re in luck. These simple tips will help you get started.

1. First Things First: Know Your Audience

Knowing your audience is essential to writing good blogs. If you’ve never built a target persona before, now is the time to do it. In addition to giving you an idea of who you’re speaking to and what they care about, a target persona will also serve the critical purpose of helping you get inside your readers’ heads and solve their most pressing problems for them.
When you understand your blog’s audience, everything else can flow naturally. It’s critical to remember who your audience is throughout the writing process, and keep them in mind as you work to craft content your readers can depend on.

2. Spend The Time to Craft Great Topics

Topics are the lifeblood of your blog, so it pays to come up with great ones. If you’re having a difficult time harvesting blog topics, turn to trusty sources like your website FAQ and Quora. These are often untapped gold mines of great ideas and outstanding information, so it pays to pay attention to them.
As you craft the topics for your blog, pay attention to which perform well and which don’t. This will give you a good idea of what you should be crafting going forward.

3. Make Your Hook Captivating

The hook, or the opening part of your article, is one of the most important components of all of your content. With this in mind, spend some time making sure the beginnings of your article are as good as possible.
They should be constructed to grab your reader’s attention and keep it. This means including relevant facts, stats, and information. It also means addressing the reader directly and ensuring that you know your audience well enough to know what will appeal to them.

4. Organize Your Blogs to Make Them More Readable

While many people bypass this detail, organizing and optimizing your blogs is essential.
To make your blog content as readable as possible, organize them into small, digestible chunks and ensure that you’re never presenting your readers with dense blocks of information. In addition to making your content more user-friendly, breaking it into approachable pieces will help to make it better for SEO.
For an example of a blog with good formatting, check out this piece on the Write Blog about blog optimization:
example of formatted blog
It’s super long-form, so we even added a visual Table of Contents to tell the reader what’s coming and keep them on the page.
table-of-contents blog optimization guide
Here’s another piece that exhibits great formatting, on Search Engine Journal:
formatting sej example

5. Write Evergreen Content

Evergreen content will become the cornerstone of your blogging strategy, but only if you let it. Evergreen content is the type of content that users can visit at any time and count on it to be relevant. It’s also the kind of content that will earn you blog views long after the publish date of the content itself. With this in mind, publish evergreen content whenever possible on your blog. It will boost your content strategy, and your readers will thank you.

6. Keep Writing

Writing a blog can be tough, but it’s critical to keep going – even (and especially) when it gets hard. If blogging were easy, everyone would do it. Because it’s not, though, it’s up to you to find ways to make the blogging strategy work for you as much as possible.
When you run up on writer’s or topic blocks, talk to people in your community and look at blogs you admire. This simple strategy will help you stay on the bleeding edge of the industry, even when you face the challenges that all bloggers do.

Great Blog Content Starts Here

While it’s true that great blog content is hard to come by, it’s also true that you can learn to create it with a few simple steps. This guide gives you the framework you need to learn how to write content for a blog, and begin crafting your own outstanding blog content. Time to make your dream of becoming a successful blogger a reality!
CTA ultimate guide