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SEO experts

31 Interesting SEO Experts to Follow & Learn From On Twitter

SEO can be a tangled web to navigate.

Google updates its algorithm every single day, while regulations for data-sharing and best-practices for ranking change as quickly as the weather.

Who has time to keep track of all that?

Lucky for you, there are credible SEO’ers out there keeping their finger on that pulse, tweeting helpful resources and news articles regularly, and talking about SEO in a down-to-earth way.

It can be immensely helpful (and entertaining, and informative) to follow the top SEO digital marketers.

That way, you’ll know what’s happening in the search engine world – and get real-time updates (guides, trend alerts, Google changes) on Twitter.

Check out these SEOers and follow them so your Twitter feed is more powerful and helpful than ever:

SEO experts

31 Must-Follow SEOers on Twitter (In No Particular Order)

1. Eric Enge

eric-enge

@ericenge and @stonetemple

Eric Enge heads up the award-winning marketing agency, Stone Temple.

Why you should follow: Eric regularly tweets interesting SEO news, articles, and updates under his personal handle and Stone Temple’s account. That includes studies and articles from his own brand, complete with goofy-yet-fun header images starring himself.

2. Rand Fishkin

rand-fishkin

@randfish

Rand Fishkin is pretty well-known in the marketing and SEO communities – he co-founded Moz (and now headlines SparkToro) and shared his know-how on Moz’s Whiteboard Fridays.

Why you should follow: Rand regularly tweets about SEO hot topics, but also has dived into entrepreneurship/start-ups, the psychology of web users, and even nerdy-fun topics like his secret passion for Dungeons & Dragons.

3. Jeff Deutsch

jeff-deutsch

@jgdeutsch

Jeff Deutsch is a HubSpot/Inbound.org contributor and has worked in digital marketing for over 10 years.

Why you should follow: Jeff shares slices of SEO along with interesting tips, tidbits, and resources that are pertinent for any marketer (plus a joke or two).

4. Olga Andrienko

olga-andrienko

@Olgandrienko

Olga Andrienko is the head of global marketing at SEMrush, which is one of the top SEO tools on the web.

Why you should follow: It’s readily apparent that Olga is super-passionate about SEO and helping people optimize their websites and content. She also posts lots of behind-the-scenes glimpses from SEMrush and notes from SEO conferences.

5. Danny Goodwin

danny-goodwin

@MrDannyGoodwin

Danny Goodwin is SEJ’s own Executive Editor. He has over 10 years of experience in marketing and has been an editor for Search Engine Watch and Momentology.

Why you should follow: Danny tweets a ton of timely, high-quality articles about SEO and search marketing from around the web. Follow him and get ready to add to your daily reading list.

6. Michael King

michael-king

@iPullRank

Michael King is the founder of iPullRank, a digital marketing agency and consultancy. He’s also an influencer, keynote speaker, and marketing consultant to major brands.

Why you should follow: Michael regularly opens up his twitter posts to chat and answer your most burning questions. He also tweets about hot SEO topics and adds his professional two cents, which makes for interesting reading.

7. Casey Markee

casey-markee

@MediaWyse

Casey Markee is an SEO writer, speaker, trainer, and marketer. He writes for Search Engine News and is the founder of Media Wyse, an SEO firm.

Why you should follow: If you’d like some SEO smarts with a big side dish of humor, Casey is your guy.

8. Marie Haynes

marie-haynes

@Marie_Haynes

Marie Haynes is an SEO consultant and an expert on the Google algorithm and its related penalties.

Why you should follow: Since Marie is a self-professed algorithm obsessive, her Twitter feed is chock-full of advice, articles, news, and updates that are ultra-helpful if you want a better understanding of Google search.

9. Bill Slawski

bill-slawski

@bill_slawski

Bill Slawski is the Director of SEO Research at Go Fish Digital, a digital marketing agency. He also runs SEObytheSea.com, a blog for learning absolutely everything about SEO.

Why you should follow: Bill tweets about fresh SEO topics, SEO job opportunities, and engages in conversations with other top SEOers. You’ll learn a ton just by following along.

10. Jenny Halasz

jenny-halasz

@jennyhalasz

Jenny Halasz is an SEO strategist, the President of JLH Marketing, and a regular speaker at events like Pubcon, SEJSummit, and SMX.

Why you should follow: Jenny isn’t afraid to share her opinions on everything from basic SEO to ranking factors to politics.

11. Nik Ranger

nik-ranger

@dada_ono

Nik Ranger isn’t an SEOer – rather, she’s a self-described SEO nerd (she’s also a front-woman and electric violinist for her band, Dada Ono).

Why you should follow: If “electric violinist” and “front-woman” weren’t enough for you, Nik also geeks out about SEO regularly, which is fun to follow.

12. Barry Schwartz

barry-schwartz

@rustybrick

Barry Schwartz is the CEO of RustyBrick, a custom web software and digital marketing company. He’s also the founder of the reknowned Search Engine Roundtable and is the News Editor at Search Engine Land.

Why you should follow: Barry keeps tabs on all things Google so you don’t have to – including the latest algorithm updates.

13. John Mueller

john-mueller

@JohnMu

John Mueller is Google’s Webmaster Trends Analyst. As such, he’s often an important point-of-contact and go-between for Google’s engineers and SEO marketers.

Why you should follow: John is incredibly active on Twitter and what he says is taken very, very seriously concerning Google’s inner-workings. Follow to hear directly from the horse’s mouth (though answers to SEO questions are often notoriously round-about).

14. Danny Sullivan

danny-sullivan

@dannysullivan and @searchliaison

Danny Sullivan is Google’s official search liaison go-to – that means he’s always working to help people understand search.

Why you should follow: Danny’s tweets @searchliaison continually debunk myths, announce updates, and clear up misinformation concerning Google search.

15. Lisa Barone

lisa-barone

@LisaBarone

Lisa Barone is the Chief Marketing Officer at Overit, a digital marketing agency with high-profile clients.

Why you should follow: Lisa heads up marketing, SEO, social media, content, and more at an extremely successful agency, and her wit and insights are worth adding to your Twitter feed.

16. Jono Alderson

jono-alderson

@jonoalderson

Jono Alderson is a leader in the SEO world, a keynote speaker, and recently joined the team at Yoast.

Why you should follow: Jono often tweets his expert thoughts and opinions about news in tech and SEO, and they’re worth your attention.

17. Brian Dean

brian-dean

@Backlinko

Brian Dean is an SEO expert who throws down his advice at Backlinko, which is one of the most popular, informative SEO hubs on the web.

Why you should follow: Brian’s M.O. is “teach[ing] people to get higher rankings in Google.” Follow him to get updates on new blog posts and to read his tips and tricks.

18. Mike Blumenthal

mike-blumenthal

@mblumenthal

Mike Blumenthal is an expert on local search marketing. He shares his know-how at Local University, which is an organization that teaches 4-hour local SEO seminars and holds SEO events.

Why you should follow: If you need to understand local search marketing better, Mike should be on your “following” list.

19. Mary Bowling

mary-bowling

@MaryBowling

Mike Blumenthal’s counterpart at LocalU is Mary Bowling. Together, they run the “Last Week in Local” video series and podcast. She’s also the co-founder of Ignitor Digital and is a local search expert.

Why you should follow: Mary shares and retweets all things local SEO – follow her to add lots of great articles to your daily industry reading.

20. Cyrus Shephard

cyrus on twitter

@CyrusShepard

As the former Director of SEO at Moz, Cyrus is an absolute wealth of SEO knowledge. His tagline is “Hard SEO made easy.” He blogs and speaks on SEO.

Why you should follow: Cyrus shares blogs and articles that are comprehensive guides on SEO tactics, trends, and best practices.

21. Glenn Gabe

glenn-gabe

@glenngabe

Glenn Gabe is the founder and president of G-Squared Interactive. He’s an expert in SEO, search engine marketing, social media marketing, and more, and has over 20 years of experience in the industry.

Why you should follow: Glenn often takes the time to analyze Google algorithm changes with real-time stats. He’s also one to follow for tweaks to make your SEO better.

22. Joy Hawkins

joy-hawkins

@JoyanneHawkins

Joy Hawkins is a contributor for Moz and Google My Business, is a speaker and SEO educator, and runs Sterling Sky, a local SEO agency.

Why you should follow: Want tips to make sure you’re making the most of Google My Business? Follow Joy.

23. Colan Nielsen

colan-nielsen

@ColanNielsen

Colan Nielsen is a local search expert and the Vice President of the SEO agency, Sterling Sky.

Why you should follow: Colan shares news and articles related to all-things local search – great if you’re a small business depending on SEO to help local customers find you.

24. Darren Shaw

darren-shaw

@DarrenShaw_

Darren Shaw is the founder of Whitespark, a local SEO services and software company. He also fronted the local search ranking factors survey, where over 40 SEOers weighed in about how to rank in local search.

Why you should follow: Darren is a top voice in the local SEO community, and regularly shares his expertise.

25. Michelle Robbins

michelle-robbins

@MichelleRobbins

Michelle Robbins is the Editor-in-Chief at Search Engine Land, MarTech Today, and Marketing Land. She also heads Third Door Media, and is a keynote speaker who often throws down knowledge at industry events and conferences.

Why you should follow: Michelle tweets news and articles straight from the SEO front lines. Plus, she’s an inspiring leader in the tech and SEO worlds.

26. Anna Crowe

anna-crowe

@annaleacrowe

Anna Crowe is an SEO consultant and a writer at SEJ. She also heads her own SEO and digital marketing business, Anna Branding & Co.

Why you should follow: Anna is another great example of a savvy woman in SEO land. Besides SEO news and info, she also tweets funny and relatable slices of life.

27. Christine Churchill

christine-churchill

@ChrisChurchill

Christine Churchill is an online marketing and SEO guru who knows her way around keyword research. She’s also the President of KeyRelevance, a search engine marketing agency.

Why you should follow: Along with SEO insights, Christine also tweets dispatches straight from industry events, conferences, and meet-ups.

28. John Doherty

john-doherty

@dohertyjf

John Doherty is the CEO of both Credo and Single Geared, and is an SEO consultant who works with big clients Like The New York Times and Hired.

Why you should follow: John tweets tips and advice from his place in the SEO hot seat, and frequently lets loose an expert opinion or two about the search marketing industry.

29. James Finlayson

james-finlayson

@JamesFinlayson

James Finlayson is a former lawyer-turned-SEO expert. He’s the Head of Search at Verve Search with regular speaking gigs.

Why you should follow: James is knowledgeable and involved with the SEO community, and his posts and tweets reflect that perfectly.

30. Debra Mastaler

debra-mastaler

@debramastaler

Along with her role as the Features Editor at Search Engine Land, Debra Mastaler is also a link-building consultant at her company, Alliance-Link.

Why you should follow: Debra shares lots of timely SEO articles and keeps her followers updated with her industry speaking engagements.

31. Julie Joyce

julie-joyce

@JulieJoyce

Julie Joyce is the owner of her own link building company, Link Fish Media. She also co-founded SEO Chicks and regularly contributes to Search Engine Land.

Why you should follow: Lots of link building humor (yes, it’s a thing), plus witty commentary and sharing of SEO link building articles and resources.

Have a favorite SEO expert not listed? Tell us in the comments!

 

#ContentWritingChat, Twitter in 2018

#ContentWritingChat Recap: How to Market Your Business Using Twitter in 2018 with Madalyn Sklar

Don’t let anyone convince you that Twitter is a dying platform.

It’s still an amazing place to build your brand online and to connect with your audience.

And if anyone knows that, it’s our guest for this week’s #ContentWritingChat! She joined us to talk all about how we can market our businesses on Twitter in the year ahead.

#ContentWritingChat Recap: How to Market Your Business Using Twitter in 2018 with Madalyn Sklar

Our guest host this week was Madalyn Sklar. She’s joined us for #ContentWritingChat on a number of occasions, so we’re always happy to have her on as a guest host.

For those who don’t know, Madalyn runs the #TwitterSmarter podcast and Twitter chat, so it’s safe to say she knows a thing or two about using the platform. And lucky for us, she shared all her secrets during Tuesday’s chat! Let’s dive in!

Q1: How crucial is Twitter when it comes to your social media strategy for 2018?

To kick off the chat, we asked everyone to share how important Twitter is when it comes to their social media strategy. This was a great way to see just how many people rely on Twitter when it comes to their jobs or the businesses they run. Here’s what some of them had to say:

As Madalyn said, your social media strategy should consist of the platforms that work best for your business and customers. She recommends Twitter, Facebook, and either Instagram or LinkedIn.

For Gene, Twitter is essential to his social media strategy. He relies on it to connect with people and learn new things.

With the changes coming to Facebook’s algorithm, it looks like the CoSchedule team is going to make Twitter even more of a priority. They already notice it’s where most of their engagement comes from.

As Julia pointed out, Twitter is out #1 here at Express Writers. The other social media platforms are secondary to it. It’s all about what works for you and where you’re getting the most traction.

Jason said he’s met so many people through Twitter chats and from just engaging in conversations. That’s one of the things that makes the platform so special.

If your audience is using Twitter, you definitely don’t want to ignore it. Lexie knows that would be a big mistake to make!

Twitter is a great place to start conversations, plus it’s one that many people turn to for breaking news.

Danielle said the brand she works for doesn’t see the full potential of Twitter just yet, but she’s working to change that. She knows what’s up!

Eddie offered some great advice for brands wanting to get more serious about Twitter. He said to realize it provides real-time conversation with your audience and is a great opportunity to field customer service requests.

Varun also agrees that Twitter is great for customer service. It’s so easy to respond to questions or issues there.

Q2: Will you be using Twitter differently this year? Any new strategies to implement or things to drop?

Because platforms are often changing, we wanted to find out how people planned to use Twitter in the year ahead. Would they be doing things the same as they’ve always been? Or will they be making a few tweaks for better results? Check out these responses:

Madalyn plans to use Twitter Moments more often in 2018. She also wants to do more video replies. These are two things we can all try out!

Being strategic about how you use Twitter is sure to help you get better results.

Amanda wants to be more consistent with her Twitter presence. That’s something many users can stand to work on in terms of sharing content and engaging.

Brent plans to be more structured with the time he spends on Twitter. He’ll be using Twitter Lists, blocking time for schedule, and still checking in for spontaneous posts.

Megan wants to work on developing more connections on Twitter this year.

More, more, more! Gene wants to participate in more Twitter chats, make more connections, and share more videos.

The CoSchedule team wants to make curation a bigger part of their strategy this year.

Joining Twitter chats and actively engaging with your audience are two keys to a winning formula.

Since Erica didn’t use Twitter that much last year, she’s ready to step it up. Making connections is one of her priorities.

For Cheval, he plans to use Twitter in the same way he always has. He’ll continue joining chats and engaging with people.

Jason seems to have his Twitter formula down because he won’t be changing much either!

Q3: What are the key factors to creating content that stands out in a busy Twitter feed?

If you’re going to use Twitter, you want to make sure your content gets seen, right? Since your feed can often move so quickly, grabbing attention is no easy task. These tips will ensure your posts stand out from the crowd:

Madalyn’s advice is to be consistent. You want to make sure you’re sharing content often and taking the time to engage.

If you’re guilty of tweeting just an article title and the link, it’s time to make a change. Get creative with your copy!

Carole suggests being useful or inspirational. She also said you need to add relevant hashtags and also let your personality shine through. People will resonate with that.

You can’t go wrong with a great video or a fun GIF!

Danielle knows that an eye-catching visual is the key to getting someone to stop scrolling.

The reality is, text posts tend to go unnoticed on Twitter. Rachel pointed out that you need to have a great video or photo to go along with it.

You can also try using polls to increase engagement, which is what AJ does.

Ken knows that a little humor can go a long way when done right.

And of course, you can’t forget to share content that’s beneficial to your audience. Lexie’s advice is to answer their questions and to be helpful.

For Kelly, it’s all about the conversations and less about the posts themselves. Take time to engage and build those relationships.

Q4: When it comes to marketing your business on Twitter, what are some creative ways to capture your audience’s attention?

If you really want to grab attention, you need to be creative! To help you shine on Twitter this year, keep these tips in mind for amazing tweets:

Madalyn knows a great GIF will grab attention and maybe even put a smile on your audience’s face.

Even Felicity loves a good GIF!

Lexie said visuals are big when it comes to social media. However, she pointed out that you need to make sure the ones you use resonate with your audience.

Instead of stock images, get creative! You don’t want to wind up using the same photos everyone else is using.

Infographics and polls are great things to share to get attention.

CoSchedule creates some great infographics, so it’s no surprise they know how well they perform on social!

As Mariana said, you need to be authentic and engaging. That’s key to building lasting relationships.

Giving your audience a behind-the-scenes look into your business is a great way to add a more human element to your content.

Even a video of your CEOs playing with puppies on the beach could work!

Jim suggests taking advantage of user-generated content as well.

In the end, it all goes back to understanding what your audience wants and what resonates with them the most.

Julia shared the things that have worked for us here at EW. Balance self-promotion with curated content, create custom offers to reward your followers, and use branded colors and images on your profile.

Q5: How can you locate and connect with potential clients and customers on Twitter?

Brands want to see results on Twitter, right? In order for them to see the true value in the platform, they’ll want to see that it’s bringing in clients and customers. But how do you make that happen? These tips are sure to help:

Madalyn relies on Twitter’s Advanced Search feature, as well as Manage Flitter to find people to connect with.

Julia’s advice is to focus on you and the leads will come. By sharing quality content, people will start to see the value you can provide.

Don’t forget to add in relevant hashtags to ensure your content gets seen by the right people!

You can also participate in Twitter chats to find people who could ultimately become clients or customers.

Andrea agrees that Twitter chats work like a charm. There are so many chats out there, so you’re sure to find one that’s right for your business.

Answer questions, interact with people, share helpful content, etc. These are all great suggestions of things to implement.

Social listening and keyword monitoring really does help you find your audience. You’ll be able to find out what they’re talking about and what they need the most help with.

Jim agrees that listening to your audience can really help you out.

The CoSchedule team relies on Mention and Brandwatch for social listening. You can also research who is talking about or following your competitors.

Advanced Search on Twitter is a fantastic tool to use for research.

Doris offered up a great piece of advice. She suggested to search misspellings of your products or even your brand name to make sure you don’t miss anything.

Rachel knows it’s smart to check out your competitors as well. She said to see who is following them, which gives you a chance to make a connection and possibly win someone over.

Don’t forget to also use Twitter Lists to find new possible clients. You can then start engaging with them to build a relationship.

As Jade said, you can’t tweet once or twice a day and expect people to engage with you. It’s going to take time to build a loyal, trusting relationship. Keep that in mind.

Q6: How can you measure the results of your Twitter efforts in 2018?

To make sure you’re actually making progress with your Twitter presence, you’ll want to keep an eye on some key metrics. Here’s what you need to know if you want to make sure you’re succeeding on the platform:

Madalyn suggests checking Twitter analytics to get all the scoop on your account.

The team at Content Marketing Institute relies on Sprout Social for all their analytics.

Your success on Twitter ultimately depends on the goals you set. The metrics that you pay the most attention to will depend on those goals.

Eddie agrees that it all goes back to your goals.

Don’t forget to check-in on your progress regularly and tweak your strategy accordingly.

Are you seeing conversions on Twitter? That’s one thing to watch!

Growth and engagement are the two things Warwick focuses on. He likes to see visits to his profile, video views, and referral traffic back to his blog.

Gene is focusing more on engagement with the help of more organic tweeting. It’s safe to say that’s something many of us should strive for.

Q7: What are your go-to tools and resources for mastering Twitter?

To help you truly shine on Twitter, these are some tools and resources that are worth checking out:

Madalyn has a plethora of tools she relies on, from Buffer to Manage Flitter and so many more.

It only makes sense the CoSchedule team would use their own tool, right?

Buffer and Canva are Felicity’s go-to tools.

Sprout Social is a must for Haley.

Lexie relies on Sprout Social for scheduling and monitoring. To learn about all the latest, she reads Social Media Examiner, Social Media Today, and Kim Garst.

From Buffer to PostPlanner, Warwick’s favorite tools are worth checking out!

TweetDeck is definitely a must, especially if you join a lot of Twitter chats.

Jim knows the value in Twitter Lists. If you aren’t using them, you really should start! They’re a great way to cut through the noise on your busy feed. You’ll be able to see the updates that are most important to you.

Cheval reads content from Madalyn, Julia, and Search Engine Journal to stay updated on social media.

Q8: Who are your favorite people to follow on Twitter? Tag them!

Who is really making a splash on Twitter? These are some accounts you should follow:

Madalyn has a long list of people she loves to follow on Twitter. You might want to check them all out!

For Doris, her favorites include Madalyn, Neil Patel, Gary Vaynerchuk, Social Media Today, and SEMrush. She’s also a big fan of Express Writers and who could blame her? 😉

Gene knows that Twitter chats are where it’s at. Some of his favorite people either run chats or participate in them often.

Julia loves to follow Madalyn, Gabby, and Chris for great content.

Ken’s list includes a few amazing names, including our own Julia McCoy!

And of course, we can’t forget Buffer, Contently, HubSpot, and Copyblogger!

Want to join the fun for yourself? Hang out with us on Twitter every Tuesday from 10-11 AM Central! Just follow @ExpWriters and @writingchat for all the latest!
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twitter 280 characters

Is Twitter Changing Up the Web with 280 Characters?

Twitter is all about brevity. It’s been this way since… well, always.

It’s kind of Twitter’s calling-card.

Pretty soon, all that may be changing.

If this makes you immediately confused, I don’t blame you. Twitter has only ever been about those famed (and infamous) 140-characters – no more, no less. You have to mold your words to this limit, get creative with a succession of tweets, or simply not tweet at all if you can’t be concise.

Now, Twitter wants to experiment with doubling the character limit.

Yes – they want to give 280-character tweets a whirl.

So, what will this mean for the Twitter-verse?

As NPR puts it, “…more words, less wit.”

How Are People Reacting to the Twitter Change-Up Around the Web?

Of course, the Twitter news has been circulating the web.

There are some good points to think about in the scope of the matter.

Twitter Chats Won’t Look the Same

Madalyn Sklar, a top influencer on the platform, recently shared her thoughts on the doubled character limit.

A great point she made is the fact that Twitter’s original limits are what made it so cool. An example she gives is Twitter chats. Often, chats accumulate hundreds of tweets in lightning-quick fashion. They’re fast-moving, but that’s part of the reason they work.

You can easily blip through 140 characters and move on to the next when hundreds of tweets are flying in. Now, imagine trying to sift through tweets in a Twitter chat that are double the length.

All of a sudden, we have a problem, and one of the best parts of Twitter is compromised. Instead of participating in a lightning-round talk, you’ll get bogged down in meandering posts. It will be like you’re in a bloated discussion thread with people posting novels instead of comments.

(…That situation sounds familiar. Facebook, anyone?)

Madalyn addresses that point, too. She says, “Twitter doesn’t need to be another Facebook, LinkedIn, or Instagram.”

She couldn’t be more on-target. The way it is now, Twitter is unique, and this is one of the reasons lots of people make it their social network of choice.

I personally agree, especially since we at EW have a Twitter chat, #ContentWritingChat. What will that chat look like with 280-character tweets? Probably nothing like it does now, which is concerning.

Our Community at #ContentWritingChat Says “Don’t Do It, Twitter”

We asked the question as an icebreaker in yesterday’s #ContentWritingChat:

Most of the people who answered voted the change down.

contentwritingchat twitter characters

280 Characters = Less Creativity?

I have spent six years molding my writing to Twitter’s limitations.

Guess what? It’s not a roadblock or a hurdle. It’s a creative challenge, and it’s made me a better writer.

You want proof of how the 140-character limit forces you to get to the meat of what you want to say, and say it well? Look at this fantastic example. Somebody took Jack’s initial announcement and cut out all the unnecessary wording:

The result is brilliant (AND it’s 140 characters!). It really showcases how Twitter’s brevity is an asset.

Why Is Twitter Testing the Waters for Longer Tweets?

All this chatter around Twitter’s announcement brings us back to the question of why. Why is Twitter doing this? Haven’t they ever heard the cliché, “If it ain’t broke, don’t fix it?”

Nah. As with most other things, this is about money.

According to NPR, Twitter has discovered through research that people tend to tweet more when they have extra space to write. Of course, when people tweet more, the company makes more money.

Meanwhile, Twitter’s stocks have been on a downward slope for quite a while. You do the math. Suddenly, this whole issue seems to be less about improving the user experience, especially since the platform has been ignoring a bigger user plea for quite some time: Let us edit tweets!

Or, as this Twitter user sums it up:

The Other Side: How Are 280 Characters a Good Thing?

Twitter, of course, says that the update is about helping people “more easily express themselves.”

They say that English users regularly run into the problem of trying to “cram” their thoughts into a tweet. The solution is to edit it down rigorously, omit a word that’s important to the overall meaning, or abandon the effort altogether.

Meanwhile, users in other countries like Japan (where they can fit more information in a tweet because of language differences), seem to have it easy-breezy. They type out their thoughts with “room to spare” and no stress.

Twitter also presents this graph, which is supposed to mean something and explain why they’re excited about the change-up:

Apparently, it’s better for more users not to constantly hit the character limit (I think).

The Atlantic has gone on the defensive for the change, too. They say users have gone beyond Twitter’s original boundaries anyway, forcing the platform to shift (for instance, adding the ability to attach pictures to tweets). People have found ways to work around the limitations, too (posting screenshots of longer texts, numbering their tweets, etc.).

Less stress is great, no question. And it’s absolutely true that increasing the 140-character limit will make a lot of users’ lives easier.

(If you’re in this camp – more intrigued than dismayed – you can test the broader limits with this clever workaround.)

Still, my initial objections remain. Twitter is losing a piece of its identity with this change. In the process, it’s inching closer to being like the other social media networks.

For those of us who respect the current character limit for what it is and use it to say what we mean (and mean what we say), it’s not particularly good news.

However, change is always inevitable. We’ll adjust.

We’ll just miss the “character” and flavor the old Twitter limitations gave our posts and conversations.

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social media posts

A Handy Dandy Guide on How to Write Social Media Posts: Best Practices, Length, & More

Imagine this:

You’re standing at a crossroads.

Facebook is open.

You’re ready to write a social media post for your brand, but you don’t know how to write social media posts strategically.

What do you do?

It’s not as easy as it looks. Writing and posting on social media is a whole different story when you’re a business versus an individual.

You have to know posting practices to get the most out of social: the way you write your posts can affect your authority, reach, and more.

Don’t just compose a post and call it done. You need to conform to best practices to get the most rewards for your efforts. To fit into each social network niche, you have to post in expected ways.

Follow the below formula for creatively (and correctly) posting to each social outlet, and people are more likely to see and discover your posts. Let’s delve in!

a guide to social media posts

How to Write Social Media Posts That Hit the Mark, Every Time

Stick to proven best practices when thinking about how to write social media posts. Stay true to the best structure for each different network. Then, get creative within that post content and use your own ideas, content, and visuals.

Here’s a rundown of best practices on how to write your social posts for each network, from Facebook to Pinterest.

1. How to Write Engaging Facebook Posts

Facebook can be tricky, as lots of different posting techniques work. Here are some general guidelines. Play around with them until you find a method that works for you.

Post Length

In general, shorter posts are better for social media. However, when it comes to Facebook, you can go a little longer with no worries. For twice the engagement, 80 words is a good sweet spot to shoot for, but you can get as lengthy as 120 words.

Best Practices

A good best practice for Facebook is to include a visual with every single post. Even if your post is a text post, add a graphic or photo to increase engagement. Videos are good complements, too.

You can also boost engagement by ending your post with an exclamation mark. Positive sentiments do well for Facebook posts. Similarly, ask your audience a question to get more reader involvement, like comments.

Hashtags

Using hashtags on Facebook is a good way to connect your post to a larger discussion. It may also get more notice if you choose hashtags wisely.

That said, hashtags aren’t huge on Facebook, so limit yourself to one or two. You can create your own brand-related hashtags and use those, as well. For instance, a marketing campaign with its own hashtag is excellent for getting engagement.

 facebook_innocentdrinks

Example: Innocent Drinks

The British juice makers behind Innocent Drinks post stuff that’s short-but-sweet. Yet, it still falls in line with their trademark “innocent” humor.

They keep their average post length pretty short, use photos in every other post, and occasionally use hashtags. Their engagement level on every post speaks for itself.

2. The Best Way to Tweet on Twitter

Twitter is notoriously harder to get right because of its length requirements, but when you do nail it, you can really soar.

Post Length

Twitter only allows you to post up to 140 characters at a time. Obviously, your tweets need to be short and to-the-point. Twitter itself recommends only posting about one topic at a time. You won’t be able to fully address multiple topics.

A good length to shoot for is 120-130 characters. This way, there will be room for your Twitter handle at the end if anyone retweets your post.

Best Practices

If you have more to say than what Twitter allows, include a link to a blog post or article. TinyURL can shorten long web addresses so they don’t hog your writing space.

Another good practice for Twitter posts is including compelling images with your tweets. These types of posts get more engagement than other kinds.

Finally, did you know you can tag up to 10 people in a photo on Twitter? This is great for directing their gaze to your post, but make sure the tag is relevant to both the post and the photo. Tagging somebody as a random grab for attention will not win you any favors.

Hashtags

You don’t have much space in Twitter posts, so use hashtags wisely. This does not, under any circumstances, mean you can hashtag every other word. For example, this type of hashtag usage should make you cringe:

I love #coffee! My #favorite #coffeedrink is a #hazelnutcappuccino from the #localcoffeeshop.

Instead, go for one or two hashtags that are relevant.

Example: Disney/Pixar

Disney/Pixar did a few things right, here. They used one hashtag to participate in a fun holiday, they posted a relevant joke, and they included a playful visual that’s their own content. Win, win, win.

[clickToTweet tweet=”Learn the best practices for creating amazing #socialmedia content via @ExpWriters!” quote=”Learn the best practices for creating amazing #socialmedia content via @ExpWriters!”]

3. How to Write Instagram Captions That Complement Your Photos

Posting photos on Instagram is one thing, but what about the other half of the equation, the caption? Turns out, a good caption can do a lot of work for your post and get it noticed! Here’s how.

Post Length

On Instagram, your caption length doesn’t matter too much. However, there is a character limit, so you can’t write a novel.
As for what to write, feel free to describe your photo and put it in context. Or, ask your followers questions to increase engagement and encourage comments. In fact, any call-to-action in your Instagram caption is a great idea.

Best Practices

If you like longer captions, hit the “return” key a couple times after each point to make them easier to read. You can also use emojis creatively to break up your caption.

Emojis work great in Instagram posts, as they mesh well with the general lighthearted nature of the platform. You can even use related emojis as hashtags.

Hashtags

You can go wild with hashtags on Instagram – up to 30 are allowed with each post. Add them in a new comment on the post to keep things cleaner.

When using emojis as hashtags, as always, keep it relevant. For instance, a post about Earth Day could include a hashtag with the globe emoji, or a hashtag with a plant or tree emoji. This is the best way to help interested people find your posts, discover your account, and, by extension, discover your brand.

Planning perfection! Get more @BritandCo cuteness via link in bio.

A post shared by Target (@target) on

Example #1: @Target

Target has a super short caption, but they have all the right elements. Their post includes a catchy description, relevant emojis, a tag to a related/featured brand, and a call-to-action.

Example #2: Obvious State

Bookish goods and stationery sellers Obvious State get everything right in this post featuring one of their products. Note how they posted their hashtags in a new comment and kept their caption engaging.

4. How to Write Good LinkedIn Posts

For a business, LinkedIn is a good platform for sharing news and insights from your industry. Here’s how.

Post Length

LinkedIn is a good platform for longer posts. Try posting company updates, new ideas, and insider experiences. Any other enlightening topics about your work will do. Don’t forget to post about company events, either.

Link-sharing related to your business will work well, too. Describe your link and add a few insights of your own. Or, ask your followers a question about a trending topic.

Best Practices

Format your long-form posts like blog posts. Include a headline and subheaders, and generally make sure you organize your ideas so the post is readable. Stay professional and avoid rants or casual posts. For more engagement on your posts, include related images.

Hashtags

LinkedIn posts benefit from 3-5 related hashtags plugged in at the end unobtrusively. This will help you contribute to larger professional conversations as well as get you more notice.

Example: TED Conferences

5. Tips for Posting Original Pins on Pinterest

Yes, there is a formula for writing pin descriptions/captions on Pinterest, too. Follow them for best results!

Post Length

Much like Instagram, the picture is the focus of the post on Pinterest. However, you can boost your post with the right description.

Don’t be afraid to use detail when describing your pin. 150-300 words is a good standard, depending on the pin. Make sure you include relevant keywords in the description. Provide more information about the pin and make users want to click on it to learn more.

Best Practices

When posting for your brand, Pinterest is not the place for internet slang, acronyms, or text-speak. For all descriptions, use correct punctuation and grammar, and keep your tone informational. Strictly avoid salesy language or anything that sounds inauthentic.

Hashtags

Don’t use hashtags. Pinterest doesn’t recommend it, and it’s not a common practice. In fact, pins with hashtags look strange and out of place.

Ancestry.com describes their pins naturally and with minimal fuss.

ancestry

Example: Ancestry.com

Note how the pin description asks the reader an interesting question. Intriguing!

Now that we’ve covered the right formula for writing for various social networks, let’s get into some general do’s and don’ts.

How to Write Social Media Posts: 3 General Best Practices

Keep to these general best practices for writing on social media and you’ll stand head and shoulders above the competition.

1. When in Doubt, Keep It Short

If you’re ever waffling about how long your post should be for Facebook, LinkedIn, or any other platform that allows length, go shorter.

Shorter posts always do better than longer ones in terms of engagement. If your post does get on the long side, include an image to draw in your audience.

2. Be Authentic

Don’t ever be salesy or overly promotional in your social media posts. Quite frankly, nobody wants to listen to your sales pitch. Instead, practice authenticity. Be a real human with opinions, emotions, and ideas.

3. Consider Evergreen Posts

The lifespan of a social media post is brief. You only have a limited amount of time to catch people’s fancy before the post gets lost in the endless scroll.

Try posting content on social that will stand the test of time to combat this. If a post ever misses out on notice for some reason, you can also try posting it again. Try a different time of day, try different hashtags, or reword your description. You’ll quickly find out what lands – and what doesn’t.

[clickToTweet tweet=”What are the three best practices for #socialmedia content? Find out via @ExpWriters!” quote=”What are the three best practices for #socialmedia content? Find out via @ExpWriters!”]

Your Social Media Posts Can Be Better

If you’re scratching your head wondering how to write social media posts that stand out, you’re not alone. Social media is one of the hardest avenues to cruise down without speed bumps.

Follow this guide to help you get your outline down, then branch out and find the best way to fill in the blanks.

If you need a cheat sheet, download our Quick Handy Guide on How to Write Social Media Posts below!

Twitter engagement strategies

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

Are you wondering how you can see more Twitter engagement? If so, you aren’t alone! It’s a great platform for sharing content and connecting with your audience, but sometimes it’s hard to actually get noticed. In this week’s #ContentWritingChat, we asked everyone to share their best Twitter engagement strategies so we can all earn more retweets and replies.

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

Our guest host this Tuesday was Gabriela Cardoza. She’s a personal and corporate brand consultant, which you can learn more about on her site. Gaby has been a participant of #ContentWritingChat for some time now and she sure knows how to stand out in all the chats she joins. She stepped in as our guest host to share Twitter engagement strategies that all of us can put to use! If that sounds like just what you need, keep reading for the recap!

Q1: What is your favorite thing about Twitter?

To kick off the chat, we posed a very simple question to our participants. We asked them to share their favorite thing about Twitter so we could learn why they love it so much. Wondering what our favorite thing about Twitter is? It’s definitely #ContentWritingChat! Here’s what some others had to say:

Gaby likes Twitter because of the all the amazing things it exposes her to. She mentioned that it’s a great platform for finding opportunities, friendships, experiences, information, perspectives, and more chances to learn.

Twitter really is one of the best social media platforms for anyone looking to build relationships. You can do a quick keyword or hashtag search to find like-minded people to connect with.

Rebecca likes that Twitter gives you the ability to connect with others and have valuable conversations. It’s allowed her to reach people in her industry, as well as those around the world.

Jason loves that Twitter makes it easy to connect with people and brands. People are certainly more open to starting a conversation on the platform, which makes it easier to grow your network.

Bill knows just how effective Twitter chats can be. He mentioned that they give you access to professional development in real-time. Being present on Twitter can even lead to building offline relationships as well.

As Sarah said, it’s instant! When you head to Twitter, you can get a variety of news before other platforms are picking up on it. So many people choose to head to Twitter for the latest in breaking news. Sarah also likes having the ability to connect with people across the globe through the platform.

Elizabeth knows the global reach that Twitter gives you access to is pretty powerful.

Danielle loves the learning opportunities Twitter has presented her with. She uses it as a tool to find articles on writing and social media that she wouldn’t have discovered otherwise.

Ken feels Twitter allows you to toggle between personal and professional much more easily than other platforms. He said it doesn’t happen on LinkedIn and it’s tricky to do on Facebook.

Q2: What can you do to ensure you’re growing your Twitter account with quality followers?

When it comes down to it, a few quality followers will always beat a large following that isn’t engaging. However, that doesn’t mean you shouldn’t put in the work to grow your audience! If you’re wondering how you can reach more people, take a look at these tips:

Gaby said you need to have a strategy in place if you want results. She encourages you to know your purpose, your message, and your goals. You also can’t forget to define who your audience is so you can reach the right people. Once you’ve found your people, make sure you’re engaging with them.

Sarah’s advice is to make sure you’re reaching out and interacting with the right audience. If you’re going to be on a social media platform, you need to be present by engaging with others.

This is advice everyone needs to remember! You have to be willing to put in the effort and engaging with your followers. Ask questions to get the conversation going. When they reply to you, take the time to respond.

Jason suggests joining Twitter chats that are of interest to you. They provide a great opportunity to meet new people. He also said to reach out to those who align with your own vision. But most importantly, you need to be yourself. That’s what people will be drawn to.

Brandie’s tips include: connecting with people, staying involved, participating in chats, and providing excellent content. Sounds like a winning formula to us!

Quality content is key if you want to gain followers on any platform. You need to give people a reason to follow you and actually stick around.

Cheval also knows that it’s important to provide your audience with valuable content. However, he also pointed out that you should show your audience that you care. They’re human just like you. Show that you’re listening and that you appreciate them. That’s key if you want them to stick around.

Q3: How can you make sure the posts you share on Twitter encourage engagement?

If you find that the content you post on Twitter isn’t sparking engagement, something needs to change. Luckily, you aren’t doomed forever if that’s been the case for you! Our chat participants shared some helpful Twitter engagement strategies specifically for creating amazing content. Check it out:

Gaby’s advice is to ensure your posts consistently offer value. You can do that by knowing your audience, your market, and your industry. Keep their wants, needs, and interests in mind to create the content that will resonate with them.

If you want engagement, you need to engage yourself. People don’t want to engage with someone who isn’t listening or responding. It’s a two-way street!

It really all goes back to knowing your audience and understanding what they want. As Jason said, you have to provide them with content they’d want to engage with. You can ask questions or share something that would pique their interests to get a conversation started.

Jose knows you shouldn’t just post absentmindedly. He encourages you to add your thoughts and ask questions just like you would in a real life conversation.

A great headline is going to grab attention on social media, as will an eye-catching image. Create content that stands out and pulls your readers in.

Tony suggests asking a question, including a poll, stating an opinion, or including a link to outside content. He also said you can add a photo or GIF, which can be helpful in getting others talking.

Mallorie also agrees that adding a GIF can be helpful. It adds a fun, playful element to your tweet and helps show your brand’s personality.

Customer service and community management are both so important, especially on Twitter. Start a dialogue with people and show that you genuinely care when you’re connecting with them.

And finally, make sure you’re consistent. As Julia said, the conversation will go on whether you’re there or not. Make sure you’re present if you want to make connections.

Q4: What’s your best advice for getting the conversation flowing with your audience?

Sometimes it’s hard to get the conversation started. Whether you’re feeling shy on social media or just don’t know where to begin, this can be an overwhelming experience. It doesn’t have to be though! Check out these tips to start the conversation and keep it going:

Gaby said you really have to be proactive when it comes to conversations. She encourages you to ask questions, follow-up with people, and just say hi. You have to be social and take a genuine interest in others if you want to build real relationships.

Sarah said you shouldn’t wait for someone to notice you. Put yourself out there and strike up a conversation with someone you want to connect with. All you have to do is say hello. As she pointed out, it’s just like starting a conversation in real life.

Jim agrees. You can’t wait for others to start the conversation. Take the initiative and reach out.

What’s a simple way to get the conversation started? Ask a question! Danielle’s advice is to figure out what they care about and ask a question they’ll feel called to answer.

You can also ask for their opinion on something. As Jason said, it’s important to communicate that you want to hear from people. They’ll feel valued and appreciated when you acknowledge their responses.

Varun even encourages building a Twitter list of people you’d like to keep up with. You can monitor that list and join any relevant conversations you come across.

Joining Twitter chats is another way to make starting conversations easier. Chats bring people together and everyone is more open to making connections there. You can even host your own!

Jenn said you shouldn’t talk AT your audience, but WITH them. Make sure you’re responding, engaging, and interacting. The whole point of social media is to be social, so don’t forget this crucial step.

Q5: How can Twitter chats help you grow your audience? Any tips for making the most of them?

If you haven’t participated in a Twitter chat before, you’re probably wondering what all the fuss is about. Fortunately, you don’t have to wonder any longer! We asked our chat participants to share how they can help you grow your audience, plus a few tips to really make them work for you. Check it out:

Gaby said Twitter chats allow you to meet others with similar interests and can help relationships flourish. Joining chats on a regular basis is one of our best Twitter engagement strategies.

To make the most of the chats you join, follow-up with any new connections afterwards. You can also join different ones to meet new people.

Max agrees! You want to follow-up afterwards to stay in touch.

As Sarah said, chats bring like-minded people together and allow them to share their insights and stories. They provide the perfect opportunity for networking.

In fact, you can start multiple conversations within the hour-long chat window.

Carla pointed out that by joining Twitter chats, you can gain visibility through the hashtag. You’re also able to engage with others who are participating and you can position yourself as an expert with the responses you share.

In fact, by joining chats, people get a feel for the person behind the handle. It’s a great way to showcase your personality and your skills.

Jenn’s advice is to interact with people and also to be authentic. You can ask questions, showcase your expertise, and even add in a GIF.

Once you find chats that are relevant to your industry, you can join them to start making connections. Make sure you’re prepared to answer questions and respond to others.

Q6: How do you know if the content you share is helping you reach your goals on Twitter?

Are those tweets helping you reach your end goal? If you aren’t sure, we’ve got some advice to help you figure it out! Check out these responses from the chat:

Gaby suggests referring back to your social media strategy. Set objectives for yourself and track the data you receive. You can use Twitter analytics to do this, which is totally free.

Sarah also said to use your analytics to measure the results you’re getting. Are you moving forward, going backward, or standing still?

As Lori said, it all starts with knowing your goals. You can then track the appropriate metrics and make any tweaks if needed. Keep an eye on your metrics to see how you’re progressing.

Danielle pointed out one important factor: goals need to be measurable.

Max’s advice is go for the SMART goals. Be sure to track your progress as time goes on to see if your Twitter engagement strategies are working.

Julia recommends tracking profile reach and site analytics to see if you’re driving high engagement rates. She uses Twitonomy to do this.

Q7: Do you rely on any tools to help you connect with your Twitter followers?

There are tons of tools out there we can use for Twitter. Do you use any? If you’re in search of some new ones to check out, take a look at these recommendations from our chat:

Gaby relies on Buffer, her phone, and her thumbs!

Buffer and Giphy are go-to tools for Jenn.

Rosyln relies on TweetDeck to manage her Twitter account. It’s an especially great tool for Twitter chats!

If you want to schedule your content at optimal times, Danielle suggests Tweriod.

Jose uses TweetDeck, Twitter Lists, Buffer, and his phone.

Varun keeps it simple with Twitter Lists. This allows him to stay updated with friends, engaged followers, and what’s going on in his industry.

Sabjan relies on Buffer for scheduling content, but when it comes to automation, it’s all him. He keeps it real when communicating with others.

Q8: Which brands do an amazing job at engaging their audience on Twitter? Tag them!

We can learn a lot from what other brands are doing online. Are there any that are killing it when it comes to Twitter engagement strategies? Check out these brands:

Gaby shared a great list of brands who do an impressive job on Twitter. Are you following them?

Julia loves following Content Marketing Institute, our very own guest host (Gaby!), Applebee’s, and Buffer.

Jim also thinks Applebee’s does a great job. They’ve been known to pop into Twitter chats when people mention them.

Varun thinks Buffer, Content Marketing Institute, and Crowdfire are great to follow. He even included us in his list, so thank you!

Want to join us next time? Follow @ExpWriters and @writingchat and be sure to join us every Tuesday at 10 AM Central!
#Contentwritingchat

#ContentWritingChat, Twitter strategies

#ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell

You might think Twitter is a dying platform, but we’re about to prove you wrong with our latest #ContentWritingChat. This week, we covered all the best strategies to help you grow your audience and establish a great brand presence on Twitter. If you’re ready to step up your game on Twitter, dive into this recap!

#ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell

Our guest host this week was Becky Shindell. She’s a Social Media Manager for one of our favorite tools, SEMrush. Plus, she works behind the scenes on their Twitter chat, #semrushchat. So, it’s no surprise that Becky is pretty knowledgeable on Twitter and we were excited to have her join us and share some of her best advice.

Q1: How can a brand determine if Twitter is a worthwhile platform to be on?

With all the social media platforms available today, it can be hard to decide which ones are worth your time. If you’re wondering if Twitter is really the right place for your brand to be, we have some advice that will make the decision a little easier.

Becky recommends considering the goals you have for your brand. She knows that Twitter is a powerful platform for customer service. That could be a key way that you use it to serve your customers.

Julia knows it’s important to be where your audience is. Find out if they’re spending their time on Twitter and if they are… You need to be there too!

As Annaliese said, make sure your target audience is actually active on the platform. If they’re signed up, but not using it, then it won’t do you any good. You want to make sure your audience is there and already engaged.

Research, research, research! You’re going to have to do a little digging to find out where your audience is most active online, but it’ll pay off in the end.

Is your community on Twitter? Is there already a conversation around your niche happening there? If so, Kristen says Twitter is worth your time.

If you aren’t sure if your audience is on Twitter, don’t be afraid to ask them. You can create a survey and ask for responses to find out which platforms they’re most active on. As Lexie said, your social media strategy is all about being where your audience is.

Another thing to take into consideration is how Twitter actually works. As Cristy said, it’s not a pay-to-play platform like Facebook as become. Twitter is appealing to so many brands for that reason because they don’t worry about a large portion of their followers never seeing their posts.

Q2: What types of content perform well on Twitter, thus encouraging clicks and shares?

Once you’ve decided to invest your time into using Twitter, you want to make sure you’re posting great content. And we all want clicks and shares, right? These tips will help you create irresistible content your audience will enjoy.

As Becky said, great visuals are key to getting your content noticed on Twitter. An eye-catching image will get people to stop as they’re scrolling through their feeds. Create something that’s going to grab their attention and appeal to them if you want to earn those clicks and shares.

Vishal knows that pairing captivating visuals with amazing copy is the formula for a perfect tweet.

Jessy said it best when she mentioned a great visual can help you break through the clutter. Social media feeds are busy these days and you need a way to stand out. Photos, GIFs, and videos can help you do that.

It’s also important to consider what resonates with your audience. What works for one brand might not work for you and vice versa. Don’t be afraid to test ideas to see what your audience responds well to and what they aren’t digging. Sarah said to make sure everything is helpful, relevant, timely, pretty, and beneficial.

Cassandra agrees that, in the end, it all goes back to what your audience enjoys.

Q3: How do you measure the success of your content? Which metrics are most important to track?

So, you’ve posted all of this content to Twitter… How on earth do you find out if it’s performing well? Which metrics should you be paying the most attention to? There’s no need to let your analytics stress you out! We have some suggestions on what you should be tracking.

Becky said she likes to use Sprout Social to see how her audience is responding to content. She tracks engagement, retweets, and favorites. She also takes a look at their demographics to get a better understanding of who the audience is. Then, that information can be used to create more of the content that works and less of what doesn’t.

Engagement, clicks, traffic, and real ROI. That’s what we’re all about here at Express Writers. And as Julia mentioned, one of our clients signed on with us after discovering our Twitter profile and scrolling through our tweets.

Annaliese offered some great advice that will help you get the most out of your Twitter presence and your analytics. She suggests using Google Analytics and setting it up to track how visitors from Twitter behave once they get to your website.

Conversions, conversions, conversions. The ultimate test of whether or not your Twitter presence is working for you is whether or not those followers are converting. You want to see that they’re not only coming to your website, but converting in some way. That could be becoming an email subscriber, a paying customer, etc. If those conversions are happening, you’re on the right track.

For Tony, it’s all about engagement rate, clicks, and impressions. Engagement is a great thing to track because it’s nice to see that your audience is responding in some way, like leaving a comment. It’s simple, but it helps to build a relationship with them.

Jenn knows just how powerful conversations are between you and your audience. It’s a key step to building trust with them and you need to create content that gets them talking. Make sure you reply to them when they leave their response too!

Like Jenn, Keira also wants to see conversations happening around the content she shares. But as she pointed out, it all depends on the goals you’ve set for your content and that will differ based on the particular post.

Q4: What can you do to get your brand noticed on Twitter?

If you decide to invest your time and effort into a social media platform, you don’t want to go unnoticed. You want people to see your posts and engage with them. You want to attract followers and convert them into customers. So, how do you actually get noticed so you can see major results for your brand? Start implementing these tips:

Becky’s advice is to use relevant hashtags, original images and copy, and great GIFs. She also said to tweet frequently to stay in the feeds of your audience.

If you want your brand to be noticed, you need to be present. Don’t slack off on posting and expect to see growth. Don’t get lazy with engaging and expect to build relationships. You need to be proactive about engaging with your audience.

Be a thought leader in your industry and people will want to follow along. It’s also important that you stay on top of the latest trends so you can provide the best content for your audience.

Engage, entertain, listen, and respond. It’s simple, but effective advice that Lauren knows will get you results.

Engagement is always essential and Antonio agrees. He stressed just how important it is to listen to what your audience is saying and to respond to them. He also mentioned that you can pay for traffic, but that doesn’t compare with growing your audience by building relationships.

Hashtags are a key way to get your content noticed. They help you reach a wider audience with each post. You just need to make sure you’re using ones that are relevant and popular enough that people will discover it.

And of course, Twitter chats are one great way to get noticed. They’re perfect for making new connections and sharing your expertise with a new group.

Mallie is also a fan of using Twitter chats to make connections. Start reaching out to people in a way that feels genuine and people will respond well.

Q5: How can you capture leads on Twitter in order to turn followers into customers and raving fans of your brand?

We couldn’t have a chat on Twitter strategies without discussing how to use the platform to capture leads, could we? We asked our chat participants to share their advice for taking people from followers and turning them into customers and huge fans. Here are their tips:

Becky suggests sharing content that educates and entertains your audience. And don’t forget to add a CTA!

Mallie also agrees that a call to action is essential. People won’t always know what the next step is, so you have to tell them.

Lexie said to be helpful. If you see people asking questions that you can answer, chime in and help them out. They’ll appreciate it and they just might check out your site and possibly become a customer at some point.

Vishal’s advice is great to keep in mind. Don’t be pushy, creepy, or desperate. You need to be yourself, otherwise people will see right through you.

Be authentic and treat your followers right. It’ll work out in your favor.

Q6: What are the best strategies for increasing engagement on Twitter?

If you’re feeling like the engagement levels are low on your Twitter account, it’s time to step it up! Luckily, we’ve compiled some great tips from Tuesday’s chat that will help you out. Read through these and implement them if you want a major increase in engagement.

Becky knows how important it is to engage with your audience. At SEMrush, they like to thank people for sharing their content, which is an easy way to open the lines of communication. You could even take it a step further to ask what someone liked about the article they shared.

Julia knows it’s important to be active. If you aren’t, why would anyone both engaging with you? They wouldn’t expect to receive a response. Be present on Twitter. And be sure to try out a few Twitter chats here and there!

Don’t sit around and wait for engagements to happen. As Jessy said, you need to encourage conversations yourself. Ask questions and respond to replies you get in order to get the discussion going.

As you ask questions, choose ones that are open-ended. Skip the ones where someone could provide a yes/no answer because that doesn’t leave much room for follow-up.

Jason’s advice is to be consistent with your posting and to share relatable tweets. It all goes back to giving your audience what they want. And when you receive replies, take the time to write back.

The reality is, there are many brands out there that don’t bother to respond to people. Don’t be like that! Take the time to respond because that’s what builds relationships.

It’s also smart to take posting times into consideration. Test to find out which times work best for your audience and make sure you’re sharing content then. You need to be able to reach them at the right times. Watching your competitors helps a lot, too!

Q7: Do you rely on any tools for scheduling content and tracking the success of your tweets? If so, which ones do you love?

If we want to succeed, we need an easy way to help us implement all of these Twitter strategies, don’t we? Fortunately, there are a ton of great tools out there to help us schedule posts and track how well things are performing. If you’re looking for a new tool to try out, check out the ones in this list:

The SEMrush team loves using Sprout Social!

We’re all about that Buffer love and using Canva to create social media graphics.

Just like Annaliese, we’re big fans of Buffer here at Express Writers.

Even Lex is making her way over to our favorite, Buffer!

Kristi relies on Hootsuite and Twitter’s own analytics to manage her account.

TweetDeck is another great tool and especially comes in handy during Twitter chats.

Q8: Which brands do an amazing job with their Twitter content? Tag them and let them know!

There are tons of brands who are rocking it online and implementing these very Twitter strategies every day. There’s so much to learn from them, so check out these brands and see what they’re doing well:

Applebee’s continues to impress people with their Twitter presence. One of the great thing about them is that they’re always quick to respond to replies they receive.

Julia’s favorites are definitely worth checking out!

For Lex, she loves to see what Wendy’s and Taco Bell are posting.

Another Wendy’s fan!

Are you following any of Kristin’s favorites?

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

how to write content for Twitter

How to Write Content for Twitter

Twitter has emerged as a tour de force in the world of social media.

Short, succinct, and to the point, Twitter is a great place to share thoughts and build your brand, but how do you craft tweets that get attention?

My guide today is for people who want to learn how to write content for Twitter and use the social platform to build their brand and enjoy a wider reach (part of our new #howtowrite series!).

how to write content for Twitter

Why Use Twitter?

Today, Twitter is the platform that intersects with all of the various directions of technology and content. Designed to offer rapid-fire updates and live streaming news and videos, Twitter is a social platform designed to cater to mobile users (an estimated 80% of Twitter’s users are mobile), and enjoy the maximum level of reach. Today, there are 500 million tweets sent each day, and Twitter is doing things each day to adjust its upward mobility and cater even more effectively to changing markets.

Changes to the 140 Character Limit

While some Twitter users have always loved the 140-character limit, others view it as impossibly restrictive and frustrating, Fortunately, Twitter took the bull by the horns and make a large step earlier this year to make the 140-character limit a little more flexible for its users.

Under the new Twitter limit increases, things like the @name that’s commonly used in replying to a tweet, all media attachments, and the retweet button on your own Tweets will no longer count toward the character limit. What’s more, users will no longer have to implement the @name to reach a specific followers. Instead, all Tweets that begin with the @name convention will reach all followers.

Want more on the topic of “how to write?” I wrote a book all about it: So You Think You Can Write, the Definitive Guide to Successful Online Writing!

How to Write Content for Twitter: Follow These 7 Rules

To write content for Twitter that your readers actually want to engage with, follow these simple rules:

1. Be engaging.

Twitter doesn’t allow a bunch of room for chatter, so it’s important to be engaging and let your content rest on that. Since tweets are only 140 characters (not counting the recent updates to that limit), you’ll need to pack all of your efforts into a small space.

The best bet to be engaging in this type of climate is to speak directly to your target audience. When your Tweets are highly customized and personalized, they’ll have an easier time capturing your readers’ attention and will survive Twitter’s inherently short content lifespan (which is only 18 minutes) a bit more effectively.

2. Add a shortened URL.

While a typical URL will eat up all of your Tweet space, a shortened URL is a great way to drive twitter followers back to your site. With this in mind, use a site like Bitly or Buffer to shorten URLs and add them to your tweets. This will allow you to enjoy a traffic boost without sacrificing much room in your tweet in the process.

3. Use trending hashtags.

Hashtags are the skeletal structure of Twitter. To be sure your tweet performs as well as possible add a hashtag. Bonus points if it is a trending hashtag. In addition to branding your tweet, hashtags can dramatically enhance your visibility on the network and can easily make it so that other Twitter users can find you and interact with your posted material.

4. Add an image.

There are not many places in the world wide web that images don’t help content, and Twitter is no exception. In fact, Buffer reports that simply adding an image to a Tweet boosts retweets by 35% To help your tweet perform well, add an image, video, or GIF to the content you post.

In addition to grabbing reader attention, this simple addition will also go a long way toward boosting your post’s engagement and helping it make its way around the web more efficiently.

5. Talk to people rather than at them.

Twitter is a highly personal platform, and your tone will go a long way toward defining whether your Tweets welcome your readers or alienate them. To keep your tone helpful and friendly, be sure to talk with people rather than talking at them. While it’s easy to feel like the people on Twitter are some distant crowd you’ll never meet, thinking of them as your friends and relatives can help you craft a voice that’s welcoming and exciting.

Struggling with how, exactly to do this? Don’t fear. Think about conducting your Twitter engagement just like you would a conversation with a friend. Focus on fostering a back-and-froth and developing topics, ideas, and conversational directions that are interesting to your readers. While this is a tiny step, making your Tweets more conversational and personal can truly have a massive impact on how effective your Twitter presence is at generating leads and promoting engagement.

6. Add your sense of humor to Tweets.

Humor is a powerful tool on Twitter, and it’s great for drawing people in from various parts of the web. As a general rule, though, you’ll just need to be sure that your humor is appropriate and professional enough that it can be passed along the web without harming your company or your brand.

For an example of a company that does this well, and always has, consider Innocent Drinks. The UK-based juice brand has virtually built its identity on a sly sense of humor, and Tweets like this one abound on the company’s Twitter profile:

7. Incorporate viral words.

Twitter relies heavily on viral words and phrases that tell people what to do and when to do it. To use these in your Tweets, check out a list of the most-used viral words and phrases and incorporate them into your Tweets. While it may seem like a simple step, this can go a long way toward making your Twitter presence more engaging and compelling for your readers.

How to Write Content for Twitter: Simple Tips to Get You Started

Learning how to write content for Twitter is a process, but these simple tips are ideal for anyone who is new to the game. By being engaging, speaking directly to your readers, and making use of the viral nature of Twitter, it’s easy to craft a Twitter presence that improves your brand and helps your company stand out online.

Need social content that will knock your readers’ socks off? We do that! Our talented Social Media Experts are super creative, and in demand with our clientele. Check out our social media services!

8 recommended twitter chats

A Guide to Twitter Chats: Why They’re a Huge Opportunity, How to Join, & 8 of Our Favorites

Have you ever joined a Twitter chat before? If you haven’t, we’d have to say you’re missing out on a huge opportunity to make connections online.

As a Social Media Specialist for Express Writers, I join a lot of Twitter chats each week. They’re a fantastic way to meet new people and build awareness for our brand.

We also run our own weekly Twitter chat, #ContentWritingChat, which is pretty awesome if I do say so myself.

If you haven’t joined a chat for yourself, you may be wondering what all the fuss is about. In fact, we often get people asking us how to join chats, so you may be having the same questions. Because we want to see more of you taking advantage of Twitter chats (and hopefully joining our own), I’ve put together a guide to make it all a little easier.

twitter chats

Why Twitter Chats Are a Huge Opportunity for Your Brand

If you’re not convinced Twitter chats are a social media must, we’re sharing the top reasons why you should join them:

1. They help you make connections.

Twitter chats take the awkwardness out of approaching someone online. They make it perfectly acceptable to tweet a stranger out of the blue. If you’ve ever been afraid to reach out to someone via social media, participating in Twitter chats is a great way to put those worries behind you.

In fact, you’re encouraged to respond to others during chats, which is why it’s so easy to make connections. Think of it like a networking event, except it’s virtual and held over Twitter. The best thing about it is that those connections you make during chats could turn into followers. Those followers can turn into blog readers, which may turn into paying clients and customers if your play your cards right. If you could meet a potential client or customer through a Twitter chat, why wouldn’t you want to join?

2. You get to share your expertise.

Twitter chats are a great place to share your knowledge and provide value to your current audience and others. Focus on being of service when you join Twitter chats. Share your answers to the questions being asked and people will take notice if you provide top-notch advice. Be on the lookout for questions other participants may have and answer them if you can. When you provide value, people will be interested in you and your brand.

3. They’re a great place to learn.

David said it best – Twitter chats are an amazing place to learn!

One of the best compliments we hear all the time about our own chat, #ContentWritingChat, is how valuable it is. Every week we have participants tell us how much they love the chat and that they learn a lot during the hour.

It’s my personal opinion that the best Twitter chats are the ones with a thriving community and that teach you something. When you can walk away from a Twitter chat with at least one new piece of knowledge, I’d say that’s a win.

How to Join a Twitter Chat

Are you ready to join your first Twitter chat, but aren’t sure how? There’s no need to worry. All you have to do is follow these tips and you’ll have a successful first chat.

1. Do a search online for a Twitter chat in your niche.

If you’re using Twitter chats as a way to grow your brand, you want to be strategic about the ones you join. If you join any random chat you come across, you aren’t likely to attract the followers you’re looking for. Instead, do a search online for Twitter chats in your specific niche. Figure out which chats your audience is likely participating in. Julia has a list on Social Media Examiner, and Madalyn Sklar has a great list on her blog. Keep reading for our favorite top 8!

There are a ton of chats out there, so you’re sure to find one for what you do. And if you don’t? Start one yourself!

2. Get acquainted with the host.

Before you join a new chat, it’s a good idea to get acquainted with the host if you aren’t already. Each Twitter chat has a host, whether it’s an individual or a brand. The host is the one who posts the questions and keeps the conversation moving. See what the host is all about by checking out their website, Twitter profile, and even scrolling through tweets from a previous chat. It’ll give you an idea of what the chat will be like.

3. Join in!

Once you’ve chosen the right chat, all you have to do is join in. To do this, log onto Twitter during the time of the chat and search for the chat’s hashtag. Most chats have a set amount of questions that are asked during the hour, but some are a free chat.

To do a great job as a chat participant, keep these four tips in mind:

1.) Label your answers with A1, A2, etc. This rule is pretty standard for all Twitter chats. The reason it’s a good idea to stick with this format is that it helps keep the chats organized. People can easily find your answer to a particular question.

2.) Engage with others. Once you’re in the chat, don’t just post your answers and ignore others. Make an effort to interact with other chat participants. Reply to their answers and share your opinions. You can even ask questions to take the conversation further.

3.) No self-promotion. I’m sure there are some people who won’t agree with this rule, but I think it’s best not to step on the toes of the chat’s host. Don’t self-promote in someone else’s chat. You wouldn’t want someone intruding on your space, would you?

4.) Follow any rules the chat may have. Some chats have set house rules they expect participants to follow. If you join a chat that has rules, please be respectful of them.

For example, we have a few rules for our chat, above.

Now for the fun part…our favorite top Twitter chats!

8 of Our Favorite Twitter Chats

1. #TwitterSmarter, hosted by @MadalynSklar

Every Thursday at 12 PM Central, head over to #TwitterSmarter with Madalyn Sklar. Madalyn was inspired to start her very own Twitter chat because of her podcast with the same name. We’ve been fortunate to have her as a guest on #ContentWritingChat and Write Podcast. Our CEO, Julia McCoy, has also guest hosted #TwitterSmarter! We love this chat because of its thriving community and the fact that each chat is jam-packed with value.

2. #bufferchat, hosted by @buffer

We’re pretty open about our love for Buffer here at Express Writers. It’s a tool we rely on every single day. It should come as no surprise that their Twitter chat is one of our favorites. The topics range from social media, business, and more. You can join the conversation every Wednesday at 11 AM Central.

3. #semrushchat, hosted by @semrush

Do you love to chat SEO, digital marketing, and everything in between? #semrushchat would be perfect for you! You can join our friends at SEMrush every Wednesday at 10 AM Central.

4. #HootChat, hosted by @hootsuite

Are you looking for something to do on Thursday at 2 PM Central? Head over to Twitter for #HootChat! This chat is run by the team behind Hootsuite and they’ve cultivated a lively community that joins each and every week. The chat topics range from social media and business topics, which are always full of value.

5. #SproutChat, hosted by @SproutSocial

SproutSocial is the brand behind the great community that makes up #SproutChat. However, the face of the chat is their Community Outreach Manager, Sarah Nagel, who has even guest hosted #ContentWritingChat. Be sure to check them out every Wednesday at 2 PM Central.

6. #CMWorld, hosted by @CMIContent

If you’re a content marketing expert or want to learn more about it, #CMWorld should be your go-to chat! It takes place every Tuesday at 11 AM Central and always features knowledgeable guests and actionable advice you can put to use for your brand.

7. #ContentChat, hosted by @SFerika

Want another Twitter chat that’s focused on the value of great content? Join Erika Heald for #contentchat on Monday at 2 PM Central. You’re sure to find an awesome crowd for this weekly chat.

8. #Luv4Social, hosted by @Luv4Social

If social media and marketing happen to be your jam, you won’t want to miss #Luv4Social Thursdays at 1 PM Central. The team behind this brand puts together a fun chat every week that always sparks an interesting conversation. Check it out if you want to learn how to step-up your presence on social media.

Join us for #ContentWritingChat Tuesdays at 10 AM CST!

Brian Fanzo #ContentWritingChat graphic

An example of one of our past Twitter chat topics where we had guest expert Brian Fanzo join us!

While you’re adding these amazing chats to your weekly schedule, we have one more you won’t want to miss – our own!

You can join us each and every Tuesday at 10 AM Central for #ContentWritingChat, hosted by our account @ExpWriters. We talk about everything from copywriting to content marketing, SEO, social media, and more. Make sure you join us – we’d love to see you!

Need great copy for your online presence, from blogs to web pages and social media? Visit our Content Shop! 

Image Prathan Chorruangsak / Shutterstock.com

The Write Podcast, Episode 14: Talking Twitter Strategy With Madalyn Sklar- Her Story, What #TwitterSmarter Is All About, & Ways to Rock Out Your Twitter

Today’s episode was a blast! I thoroughly enjoyed connecting with Madalyn Sklar, a huge Twitter influencer who I’ve respected for a long time.

Known around the web as a “social media power influencer,” Madalyn Sklar has made a name for herself for being one of the best Twitter marketers around with a solid knowledge of Twitter strategy and practices. With over twenty years of experience in social media (her roots were in starting GoGirlsMusic in 1996), she’s currently ranked the #1 Social Media Power Influencer in all of Houston. Madalyn keeps busy blogging, chatting and podcasting about all things technology and social media.

Over the years, she’s built a massively successful online business focused on helping her clients build buzz (and maintain it) on social media. She’s got the resume to back it up, too: the founder of GoGirlsMusic (the largest community of female musicians online), Madalyn has a long history of dominating Twitter strategy and social media and learning what it takes to be successful online.

The Brilliant Twitter Strategy of Madalyn Sklar: #TwitterSmarter

As if running a massive online business weren’t enough, Madalyn also runs the #TwitterSmarter Twitter chat and podcast – what a brilliant way to brand two different content styles and platforms under one umbrella! Her Twitter chat, #TwitterSmarter, happens on Thursdays at 1 PM CST on @MadalynSklar, and her podcast in iTunes, Twitter Smarter, specializes in offering Twitter tips and tricks to interested marketers.

Launched in June of 2015, the podcast has since featured some of the biggest names in online marketing, including Mari Smith and Tim Fargo. I’m also honored to announce that Madalyn will be scheduling me in soon for her podcast, so head to her website and subscribe!

Ep 14 Twitter strategies

The Write Podcast Episode 14 with Guest Madalyn Sklar, Talking Twitter Strategy: Highlights

  • Taking action is critical. When we join live Twitter chats, (and I’d even apply this to reading a blog or content piece online), we often enjoy learning new things. But Madalyn believes in taking action: this is “where the rubber meets the road” and is one of the most essential things a marketer can do. Don’t just talk about it – be about it!
  • You have to be on social media. Today’s marketers must have an online presence. It’s critical to getting found and building a following.
  • How Madalyn developed #TwitterSmarter as an online course in 2013, and what she did to grow it into the powerhouse it is today.
  • Why she loves short-form Twitter chats, and how she’s made short-form content work for her over the years.

Relevant Links:

Like my podcast? I would greatly appreciate your time to leave me a rating & review in iTunes! Click here to see the show in iTunes.

Favorite Quotes to Tweet

'I like short, to-the-point, and I found my home in 140 characters on Twitter.' @madalynsklar Click To Tweet 'From day 1, I saw the power of Twitter. I saw that I could use it to connect with people who were like-minded.' @madalynsklar Click To Tweet 'My big thing is taking action…I tell people we’ve got to go take action. That’s where the rubber meets the road.' @madalynsklar Click To Tweet 'People are always saying, ‘what can I do to stand out?’ Doing video on Twitter is a great way to stand out because so few people are doing it.' @madalynsklar Click To Tweet 'Go back to the basics...you’ve got to have an amazing Twitter profile.' @madalynsklar Click To Tweet

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social media manager

How to Become a Social Media Manager: A Day in the Life of One, from Krystal

Ever wanted to learn how to become a social media manager, or what it’s like being one?

Krystal, one of our talented client social media managers, is guest blogging today with her thoughts on the subject. Plus, she’s sharing a look at her day, writing and creating social posts for our client base. Enjoy!

I grew up on the Internet.

No, seriously.

If you knew me up until college, you knew me as the shy, quiet, artsy anime/video games nerd that had some good ideas, but wasn’t very effective in communicating them. That is, unless we were friends online.

Text role play, fanfic writing, and managing online communities was how I got out of my shell and found my writer’s voice.

It was a way to communicate that didn’t always flow as freely in person. I learned how to manage folks on MMOs and do customer service via email.

These types of things were done for leisure, naturally.

I was always a reader and a lover of fiction, but when I started working for an indie bookstore, I was reading ten books a month and bridging the gap between having an online personality and communicating with bookstore patrons in person.

Now how, might you ask, did this culminate in becoming a social media manager?

how to become a social media manager

How to Become a Social Media Manager: Krystal’s Starting Roots

Reading and writing have always been my pillars. I used to do more Fine Arts (I even had a brief stint in art school), but I found that I couldn’t communicate with my paintings and photos as deeply as I could with words. This became apparent to me as I started becoming engaged in online communities such as LiveJournal and managing big raids in World of Warcraft and really excelled at connecting with users and empathizing with them.

You learn how to communicate with people in a whole new way, using persuasive and subtle language to create a sense of a virtual community. No matter what online platform I’m on, that’s what I strive to do – create a community, whether it’s with fellow nerds or customers I’m trying to reach out to.

It’s like calling a hotline and having to speak to a computer. That’s bad social media. Good social media is connecting with the user on the other end. Great social media is getting them to laugh at the screen and look forward to your tweets or status updates. You want to feel like the person on the other side of the screen is your confidante, ready to answer your questions and guide you in the right direction, whether it’s helping you figure out why your flight was delayed or which ice cream is the hot flavor of the month.

Being a Good Social Media Manager is All About Great Research and Writing

Of course, there’s more to social media than just being a solid communicator. You have to love research. Having a degree in Applied Psychology, I’m used to spending hours, days, even weeks doing research on one topic.

My biggest hurdle when I first started writing copy for social media professionally was getting used to writing copy for topics that I knew nothing about, or –let’s face it—topics I couldn’t care less about.

A Day in the Life: Writing for Typical Subjects Can be Fun!

But the beauty of loving research and writing is that, in general, you most likely love to learn. This was an unexpected perk when I joined up with the great folks at Express Writers.

I was getting clients that were connected to products like luxury vehicles, RVs, beds, and real estate litigation. I happen to own a bed, but otherwise I don’t know anything about any of those. I was pleasantly surprised by how fun it was to research the kind of content that their customers wanted to see, Googling all sorts of articles and such to get people excited about RV safety. Who knew!

As long as you check your sources and make sure they’re legit, you can find some awesome content out there. I keep a word document of all the websites I’ve found to be useful depending on the subject, just so I can revisit the ones I know will give me great content if I need to.

Tip: Be Conversational in Your Writing Style

Then, I get the information out there as if I’m having a conversation with someone. Even if a client wants the tone of the copy to be professional, I try to give it my own personal spin so that every tweet feels like a greeting, a first impression between strangers. I can talk a lot about keywords and SEO, which are all essential in the most fundamental ways, but once you’ve drawn in your customers with the right algorithm, you need to keep them hooked with your personality. This is of course true with actual face-to-face interactions, but when information is flying at users on their Timelines or Dashboards.

This is what I love about being a social media manager. It’s the ultimate social experiment of the human condition, only way more fun and interactive than anything you’d read in a textbook!

4 Tips to Share on How to Become a Social Media Manager That’s Worth Their Salt

TL;DR, right?

Well, I’ve zeroed in on some tips that I think you’ll find useful if you’re thinking of getting involved in the professional social media world:

1. Keep Reading

Seriously. Whether its articles online, novels, or even episodic video games – keep yourself immersed in some form of literature, whether it’s Dostoevsky, Murakami , or That-Indie-Graphic-Novel-That-You-Wish-Other-People-Read,-Too. It makes you a better, savvier writer overall and keeps your noodle engaged with language. Draw on the voices in literature to help you cultivate your own. It’s important to do, even if you only have 140 characters to show it.

The same goes for writing. If you get an itch to write a little story, poem, or blog, scratch it.

2. Stay Connected to Social Media

This is related to my last point, and it may sound pretty obvious, but it deserves special mention: stay involved.

Read your timelines, study how your favorite companies stay relevant on a daily basis and how they connect with their customers.

Really listen to their tones and how they come across.

Sometimes I even say posts out loud to see if they sound natural. You can really learn how much tone makes a difference when it comes to what kind of impact one has online.

3. Remember Your Audience: They’re Just Like You

I hate stuffy sounding social media. You know what I’m talking about. It sounds like the kinds of emails your boss writes when they’re trying to sound engaging – the ones that make you roll your eyes.

If you’ve been in the position where you’ve read a social media post that’s trying to be engaging and it makes you roll your eyes, then you know that that writer hasn’t found their inner voice.

This goes for professionally-geared social media accounts, too, not just the fun ones. Your posts should sound like a conversation – a virtual handshake to your followers – not a thesis statement.

4. Emojis Are Fine and All, But…

Use them smartly and sparingly.

Same goes for hashtags.

This is 2016 – you really don’t need twelve hashtags and thirty emojis in your tweet unless you’re a spam bot.

You can follow Krystal on Twitter @pseudomachine.

 

Need great social media content? Can’t keep up with the demanding schedule that social media needs for the highest exposure results? We can help! Check out our Social Media Management packages – to have Krystal on your social media, just request her in the order form!