31 Interesting SEO Experts to Follow & Learn From On Twitter

31 Interesting SEO Experts to Follow & Learn From On Twitter

SEO can be a tangled web to navigate.
Google updates its algorithm every single day, while regulations for data-sharing and best-practices for ranking change as quickly as the weather.
Who has time to keep track of all that?
Lucky for you, there are credible SEO’ers out there keeping their finger on that pulse, tweeting helpful resources and news articles regularly, and talking about SEO in a down-to-earth way.

It can be immensely helpful (and entertaining, and informative) to follow the top SEO digital marketers.
That way, you’ll know what’s happening in the search engine world – and get real-time updates (guides, trend alerts, Google changes) on Twitter.
Check out these SEOers and follow them so your Twitter feed is more powerful and helpful than ever:
SEO experts

31 Must-Follow SEOers on Twitter (In No Particular Order)

1. Eric Enge


@ericenge and @stonetemple

Eric Enge heads up the award-winning marketing agency, Stone Temple.
Why you should follow: Eric regularly tweets interesting SEO news, articles, and updates under his personal handle and Stone Temple’s account. That includes studies and articles from his own brand, complete with goofy-yet-fun header images starring himself.

2. Rand Fishkin



Rand Fishkin is pretty well-known in the marketing and SEO communities – he co-founded Moz (and now headlines SparkToro) and shared his know-how on Moz’s Whiteboard Fridays.
Why you should follow: Rand regularly tweets about SEO hot topics, but also has dived into entrepreneurship/start-ups, the psychology of web users, and even nerdy-fun topics like his secret passion for Dungeons & Dragons.

3. Jeff Deutsch



Jeff Deutsch is a HubSpot/Inbound.org contributor and has worked in digital marketing for over 10 years.
Why you should follow: Jeff shares slices of SEO along with interesting tips, tidbits, and resources that are pertinent for any marketer (plus a joke or two).

4. Olga Andrienko



Olga Andrienko is the head of global marketing at SEMrush, which is one of the top SEO tools on the web.
Why you should follow: It’s readily apparent that Olga is super-passionate about SEO and helping people optimize their websites and content. She also posts lots of behind-the-scenes glimpses from SEMrush and notes from SEO conferences.

5. Danny Goodwin



Danny Goodwin is SEJ’s own Executive Editor. He has over 10 years of experience in marketing and has been an editor for Search Engine Watch and Momentology.
Why you should follow: Danny tweets a ton of timely, high-quality articles about SEO and search marketing from around the web. Follow him and get ready to add to your daily reading list.

6. Michael King



Michael King is the founder of iPullRank, a digital marketing agency and consultancy. He’s also an influencer, keynote speaker, and marketing consultant to major brands.
Why you should follow: Michael regularly opens up his twitter posts to chat and answer your most burning questions. He also tweets about hot SEO topics and adds his professional two cents, which makes for interesting reading.

7. Casey Markee



Casey Markee is an SEO writer, speaker, trainer, and marketer. He writes for Search Engine News and is the founder of Media Wyse, an SEO firm.
Why you should follow: If you’d like some SEO smarts with a big side dish of humor, Casey is your guy.

8. Marie Haynes



Marie Haynes is an SEO consultant and an expert on the Google algorithm and its related penalties.
Why you should follow: Since Marie is a self-professed algorithm obsessive, her Twitter feed is chock-full of advice, articles, news, and updates that are ultra-helpful if you want a better understanding of Google search.

9. Bill Slawski



Bill Slawski is the Director of SEO Research at Go Fish Digital, a digital marketing agency. He also runs SEObytheSea.com, a blog for learning absolutely everything about SEO.
Why you should follow: Bill tweets about fresh SEO topics, SEO job opportunities, and engages in conversations with other top SEOers. You’ll learn a ton just by following along.

10. Jenny Halasz



Jenny Halasz is an SEO strategist, the President of JLH Marketing, and a regular speaker at events like Pubcon, SEJSummit, and SMX.
Why you should follow: Jenny isn’t afraid to share her opinions on everything from basic SEO to ranking factors to politics.

11. Nik Ranger



Nik Ranger isn’t an SEOer – rather, she’s a self-described SEO nerd (she’s also a front-woman and electric violinist for her band, Dada Ono).
Why you should follow: If “electric violinist” and “front-woman” weren’t enough for you, Nik also geeks out about SEO regularly, which is fun to follow.

12. Barry Schwartz



Barry Schwartz is the CEO of RustyBrick, a custom web software and digital marketing company. He’s also the founder of the reknowned Search Engine Roundtable and is the News Editor at Search Engine Land.
Why you should follow: Barry keeps tabs on all things Google so you don’t have to – including the latest algorithm updates.

13. John Mueller



John Mueller is Google’s Webmaster Trends Analyst. As such, he’s often an important point-of-contact and go-between for Google’s engineers and SEO marketers.
Why you should follow: John is incredibly active on Twitter and what he says is taken very, very seriously concerning Google’s inner-workings. Follow to hear directly from the horse’s mouth (though answers to SEO questions are often notoriously round-about).

14. Danny Sullivan


@dannysullivan and @searchliaison

Danny Sullivan is Google’s official search liaison go-to – that means he’s always working to help people understand search.
Why you should follow: Danny’s tweets @searchliaison continually debunk myths, announce updates, and clear up misinformation concerning Google search.

15. Lisa Barone



Lisa Barone is the Chief Marketing Officer at Overit, a digital marketing agency with high-profile clients.
Why you should follow: Lisa heads up marketing, SEO, social media, content, and more at an extremely successful agency, and her wit and insights are worth adding to your Twitter feed.

16. Jono Alderson



Jono Alderson is a leader in the SEO world, a keynote speaker, and recently joined the team at Yoast.
Why you should follow: Jono often tweets his expert thoughts and opinions about news in tech and SEO, and they’re worth your attention.

17. Brian Dean



Brian Dean is an SEO expert who throws down his advice at Backlinko, which is one of the most popular, informative SEO hubs on the web.
Why you should follow: Brian’s M.O. is “teach[ing] people to get higher rankings in Google.” Follow him to get updates on new blog posts and to read his tips and tricks.

18. Mike Blumenthal



Mike Blumenthal is an expert on local search marketing. He shares his know-how at Local University, which is an organization that teaches 4-hour local SEO seminars and holds SEO events.
Why you should follow: If you need to understand local search marketing better, Mike should be on your “following” list.

19. Mary Bowling



Mike Blumenthal’s counterpart at LocalU is Mary Bowling. Together, they run the “Last Week in Local” video series and podcast. She’s also the co-founder of Ignitor Digital and is a local search expert.
Why you should follow: Mary shares and retweets all things local SEO – follow her to add lots of great articles to your daily industry reading.

20. Cyrus Shephard

cyrus on twitter


As the former Director of SEO at Moz, Cyrus is an absolute wealth of SEO knowledge. His tagline is “Hard SEO made easy.” He blogs and speaks on SEO.
Why you should follow: Cyrus shares blogs and articles that are comprehensive guides on SEO tactics, trends, and best practices.

21. Glenn Gabe



Glenn Gabe is the founder and president of G-Squared Interactive. He’s an expert in SEO, search engine marketing, social media marketing, and more, and has over 20 years of experience in the industry.
Why you should follow: Glenn often takes the time to analyze Google algorithm changes with real-time stats. He’s also one to follow for tweaks to make your SEO better.

22. Joy Hawkins



Joy Hawkins is a contributor for Moz and Google My Business, is a speaker and SEO educator, and runs Sterling Sky, a local SEO agency.
Why you should follow: Want tips to make sure you’re making the most of Google My Business? Follow Joy.

23. Colan Nielsen



Colan Nielsen is a local search expert and the Vice President of the SEO agency, Sterling Sky.
Why you should follow: Colan shares news and articles related to all-things local search – great if you’re a small business depending on SEO to help local customers find you.

24. Darren Shaw



Darren Shaw is the founder of Whitespark, a local SEO services and software company. He also fronted the local search ranking factors survey, where over 40 SEOers weighed in about how to rank in local search.
Why you should follow: Darren is a top voice in the local SEO community, and regularly shares his expertise.

25. Michelle Robbins



Michelle Robbins is the Editor-in-Chief at Search Engine Land, MarTech Today, and Marketing Land. She also heads Third Door Media, and is a keynote speaker who often throws down knowledge at industry events and conferences.
Why you should follow: Michelle tweets news and articles straight from the SEO front lines. Plus, she’s an inspiring leader in the tech and SEO worlds.

26. Anna Crowe



Anna Crowe is an SEO consultant and a writer at SEJ. She also heads her own SEO and digital marketing business, Anna Branding & Co.
Why you should follow: Anna is another great example of a savvy woman in SEO land. Besides SEO news and info, she also tweets funny and relatable slices of life.

27. Christine Churchill



Christine Churchill is an online marketing and SEO guru who knows her way around keyword research. She’s also the President of KeyRelevance, a search engine marketing agency.
Why you should follow: Along with SEO insights, Christine also tweets dispatches straight from industry events, conferences, and meet-ups.

28. John Doherty



John Doherty is the CEO of both Credo and Single Geared, and is an SEO consultant who works with big clients Like The New York Times and Hired.
Why you should follow: John tweets tips and advice from his place in the SEO hot seat, and frequently lets loose an expert opinion or two about the search marketing industry.

29. James Finlayson



James Finlayson is a former lawyer-turned-SEO expert. He’s the Head of Search at Verve Search with regular speaking gigs.
Why you should follow: James is knowledgeable and involved with the SEO community, and his posts and tweets reflect that perfectly.

30. Debra Mastaler



Along with her role as the Features Editor at Search Engine Land, Debra Mastaler is also a link-building consultant at her company, Alliance-Link.
Why you should follow: Debra shares lots of timely SEO articles and keeps her followers updated with her industry speaking engagements.

31. Julie Joyce



Julie Joyce is the owner of her own link building company, Link Fish Media. She also co-founded SEO Chicks and regularly contributes to Search Engine Land.
Why you should follow: Lots of link building humor (yes, it’s a thing), plus witty commentary and sharing of SEO link building articles and resources.

Have a favorite SEO expert not listed? Tell us in the comments!

#ContentWritingChat Recap: How to Market Your Business Using Twitter in 2018 with Madalyn Sklar

#ContentWritingChat Recap: How to Market Your Business Using Twitter in 2018 with Madalyn Sklar

Don’t let anyone convince you that Twitter is a dying platform.
It’s still an amazing place to build your brand online and to connect with your audience.
And if anyone knows that, it’s our guest for this week’s #ContentWritingChat! She joined us to talk all about how we can market our businesses on Twitter in the year ahead.

#ContentWritingChat Recap: How to Market Your Business Using Twitter in 2018 with Madalyn Sklar

Our guest host this week was Madalyn Sklar. She’s joined us for #ContentWritingChat on a number of occasions, so we’re always happy to have her on as a guest host.
For those who don’t know, Madalyn runs the #TwitterSmarter podcast and Twitter chat, so it’s safe to say she knows a thing or two about using the platform. And lucky for us, she shared all her secrets during Tuesday’s chat! Let’s dive in!

Q1: How crucial is Twitter when it comes to your social media strategy for 2018?

To kick off the chat, we asked everyone to share how important Twitter is when it comes to their social media strategy. This was a great way to see just how many people rely on Twitter when it comes to their jobs or the businesses they run. Here’s what some of them had to say:

As Madalyn said, your social media strategy should consist of the platforms that work best for your business and customers. She recommends Twitter, Facebook, and either Instagram or LinkedIn.

For Gene, Twitter is essential to his social media strategy. He relies on it to connect with people and learn new things.

With the changes coming to Facebook’s algorithm, it looks like the CoSchedule team is going to make Twitter even more of a priority. They already notice it’s where most of their engagement comes from.

As Julia pointed out, Twitter is out #1 here at Express Writers. The other social media platforms are secondary to it. It’s all about what works for you and where you’re getting the most traction.

Jason said he’s met so many people through Twitter chats and from just engaging in conversations. That’s one of the things that makes the platform so special.

If your audience is using Twitter, you definitely don’t want to ignore it. Lexie knows that would be a big mistake to make!

Twitter is a great place to start conversations, plus it’s one that many people turn to for breaking news.

Danielle said the brand she works for doesn’t see the full potential of Twitter just yet, but she’s working to change that. She knows what’s up!

Eddie offered some great advice for brands wanting to get more serious about Twitter. He said to realize it provides real-time conversation with your audience and is a great opportunity to field customer service requests.

Varun also agrees that Twitter is great for customer service. It’s so easy to respond to questions or issues there.

Q2: Will you be using Twitter differently this year? Any new strategies to implement or things to drop?

Because platforms are often changing, we wanted to find out how people planned to use Twitter in the year ahead. Would they be doing things the same as they’ve always been? Or will they be making a few tweaks for better results? Check out these responses:

Madalyn plans to use Twitter Moments more often in 2018. She also wants to do more video replies. These are two things we can all try out!

Being strategic about how you use Twitter is sure to help you get better results.

Amanda wants to be more consistent with her Twitter presence. That’s something many users can stand to work on in terms of sharing content and engaging.

Brent plans to be more structured with the time he spends on Twitter. He’ll be using Twitter Lists, blocking time for schedule, and still checking in for spontaneous posts.

Megan wants to work on developing more connections on Twitter this year.

More, more, more! Gene wants to participate in more Twitter chats, make more connections, and share more videos.

The CoSchedule team wants to make curation a bigger part of their strategy this year.

Joining Twitter chats and actively engaging with your audience are two keys to a winning formula.

Since Erica didn’t use Twitter that much last year, she’s ready to step it up. Making connections is one of her priorities.

For Cheval, he plans to use Twitter in the same way he always has. He’ll continue joining chats and engaging with people.

Jason seems to have his Twitter formula down because he won’t be changing much either!

Q3: What are the key factors to creating content that stands out in a busy Twitter feed?

If you’re going to use Twitter, you want to make sure your content gets seen, right? Since your feed can often move so quickly, grabbing attention is no easy task. These tips will ensure your posts stand out from the crowd:

Madalyn’s advice is to be consistent. You want to make sure you’re sharing content often and taking the time to engage.

If you’re guilty of tweeting just an article title and the link, it’s time to make a change. Get creative with your copy!

Carole suggests being useful or inspirational. She also said you need to add relevant hashtags and also let your personality shine through. People will resonate with that.

You can’t go wrong with a great video or a fun GIF!

Danielle knows that an eye-catching visual is the key to getting someone to stop scrolling.

The reality is, text posts tend to go unnoticed on Twitter. Rachel pointed out that you need to have a great video or photo to go along with it.

You can also try using polls to increase engagement, which is what AJ does.

Ken knows that a little humor can go a long way when done right.

And of course, you can’t forget to share content that’s beneficial to your audience. Lexie’s advice is to answer their questions and to be helpful.

For Kelly, it’s all about the conversations and less about the posts themselves. Take time to engage and build those relationships.

Q4: When it comes to marketing your business on Twitter, what are some creative ways to capture your audience’s attention?

If you really want to grab attention, you need to be creative! To help you shine on Twitter this year, keep these tips in mind for amazing tweets:

Madalyn knows a great GIF will grab attention and maybe even put a smile on your audience’s face.

Even Felicity loves a good GIF!

Lexie said visuals are big when it comes to social media. However, she pointed out that you need to make sure the ones you use resonate with your audience.

Instead of stock images, get creative! You don’t want to wind up using the same photos everyone else is using.

Infographics and polls are great things to share to get attention.

CoSchedule creates some great infographics, so it’s no surprise they know how well they perform on social!

As Mariana said, you need to be authentic and engaging. That’s key to building lasting relationships.

Giving your audience a behind-the-scenes look into your business is a great way to add a more human element to your content.

Even a video of your CEOs playing with puppies on the beach could work!

Jim suggests taking advantage of user-generated content as well.

In the end, it all goes back to understanding what your audience wants and what resonates with them the most.

Julia shared the things that have worked for us here at EW. Balance self-promotion with curated content, create custom offers to reward your followers, and use branded colors and images on your profile.

Q5: How can you locate and connect with potential clients and customers on Twitter?

Brands want to see results on Twitter, right? In order for them to see the true value in the platform, they’ll want to see that it’s bringing in clients and customers. But how do you make that happen? These tips are sure to help:

Madalyn relies on Twitter’s Advanced Search feature, as well as Manage Flitter to find people to connect with.

Julia’s advice is to focus on you and the leads will come. By sharing quality content, people will start to see the value you can provide.

Don’t forget to add in relevant hashtags to ensure your content gets seen by the right people!

You can also participate in Twitter chats to find people who could ultimately become clients or customers.

Andrea agrees that Twitter chats work like a charm. There are so many chats out there, so you’re sure to find one that’s right for your business.

Answer questions, interact with people, share helpful content, etc. These are all great suggestions of things to implement.

Social listening and keyword monitoring really does help you find your audience. You’ll be able to find out what they’re talking about and what they need the most help with.

Jim agrees that listening to your audience can really help you out.

The CoSchedule team relies on Mention and Brandwatch for social listening. You can also research who is talking about or following your competitors.

Advanced Search on Twitter is a fantastic tool to use for research.

Doris offered up a great piece of advice. She suggested to search misspellings of your products or even your brand name to make sure you don’t miss anything.

Rachel knows it’s smart to check out your competitors as well. She said to see who is following them, which gives you a chance to make a connection and possibly win someone over.

Don’t forget to also use Twitter Lists to find new possible clients. You can then start engaging with them to build a relationship.

As Jade said, you can’t tweet once or twice a day and expect people to engage with you. It’s going to take time to build a loyal, trusting relationship. Keep that in mind.

Q6: How can you measure the results of your Twitter efforts in 2018?

To make sure you’re actually making progress with your Twitter presence, you’ll want to keep an eye on some key metrics. Here’s what you need to know if you want to make sure you’re succeeding on the platform:

Madalyn suggests checking Twitter analytics to get all the scoop on your account.

The team at Content Marketing Institute relies on Sprout Social for all their analytics.

Your success on Twitter ultimately depends on the goals you set. The metrics that you pay the most attention to will depend on those goals.

Eddie agrees that it all goes back to your goals.

Don’t forget to check-in on your progress regularly and tweak your strategy accordingly.

Are you seeing conversions on Twitter? That’s one thing to watch!

Growth and engagement are the two things Warwick focuses on. He likes to see visits to his profile, video views, and referral traffic back to his blog.

Gene is focusing more on engagement with the help of more organic tweeting. It’s safe to say that’s something many of us should strive for.

Q7: What are your go-to tools and resources for mastering Twitter?

To help you truly shine on Twitter, these are some tools and resources that are worth checking out:

Madalyn has a plethora of tools she relies on, from Buffer to Manage Flitter and so many more.

It only makes sense the CoSchedule team would use their own tool, right?

Buffer and Canva are Felicity’s go-to tools.

Sprout Social is a must for Haley.

Lexie relies on Sprout Social for scheduling and monitoring. To learn about all the latest, she reads Social Media Examiner, Social Media Today, and Kim Garst.

From Buffer to PostPlanner, Warwick’s favorite tools are worth checking out!

TweetDeck is definitely a must, especially if you join a lot of Twitter chats.

Jim knows the value in Twitter Lists. If you aren’t using them, you really should start! They’re a great way to cut through the noise on your busy feed. You’ll be able to see the updates that are most important to you.

Cheval reads content from Madalyn, Julia, and Search Engine Journal to stay updated on social media.

Q8: Who are your favorite people to follow on Twitter? Tag them!

Who is really making a splash on Twitter? These are some accounts you should follow:

Madalyn has a long list of people she loves to follow on Twitter. You might want to check them all out!

For Doris, her favorites include Madalyn, Neil Patel, Gary Vaynerchuk, Social Media Today, and SEMrush. She’s also a big fan of Express Writers and who could blame her? 😉

Gene knows that Twitter chats are where it’s at. Some of his favorite people either run chats or participate in them often.

Julia loves to follow Madalyn, Gabby, and Chris for great content.

Ken’s list includes a few amazing names, including our own Julia McCoy!

And of course, we can’t forget Buffer, Contently, HubSpot, and Copyblogger!
Want to join the fun for yourself? Hang out with us on Twitter every Tuesday from 10-11 AM Central! Just follow @ExpWriters and @writingchat for all the latest!
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Is Twitter Changing Up the Web with 280 Characters?

Is Twitter Changing Up the Web with 280 Characters?

Twitter is all about brevity. It’s been this way since… well, always.
It’s kind of Twitter’s calling-card.
Pretty soon, all that may be changing.
If this makes you immediately confused, I don’t blame you. Twitter has only ever been about those famed (and infamous) 140-characters – no more, no less. You have to mold your words to this limit, get creative with a succession of tweets, or simply not tweet at all if you can’t be concise.
Now, Twitter wants to experiment with doubling the character limit.
Yes – they want to give 280-character tweets a whirl.
So, what will this mean for the Twitter-verse?
As NPR puts it, “…more words, less wit.”

How Are People Reacting to the Twitter Change-Up Around the Web?

Of course, the Twitter news has been circulating the web.
There are some good points to think about in the scope of the matter.

Twitter Chats Won’t Look the Same

Madalyn Sklar, a top influencer on the platform, recently shared her thoughts on the doubled character limit.
A great point she made is the fact that Twitter’s original limits are what made it so cool. An example she gives is Twitter chats. Often, chats accumulate hundreds of tweets in lightning-quick fashion. They’re fast-moving, but that’s part of the reason they work.
You can easily blip through 140 characters and move on to the next when hundreds of tweets are flying in. Now, imagine trying to sift through tweets in a Twitter chat that are double the length.
All of a sudden, we have a problem, and one of the best parts of Twitter is compromised. Instead of participating in a lightning-round talk, you’ll get bogged down in meandering posts. It will be like you’re in a bloated discussion thread with people posting novels instead of comments.
(…That situation sounds familiar. Facebook, anyone?)
Madalyn addresses that point, too. She says, “Twitter doesn’t need to be another Facebook, LinkedIn, or Instagram.”
She couldn’t be more on-target. The way it is now, Twitter is unique, and this is one of the reasons lots of people make it their social network of choice.
I personally agree, especially since we at EW have a Twitter chat, #ContentWritingChat. What will that chat look like with 280-character tweets? Probably nothing like it does now, which is concerning.

Our Community at #ContentWritingChat Says “Don’t Do It, Twitter”

We asked the question as an icebreaker in yesterday’s #ContentWritingChat:

Most of the people who answered voted the change down.

contentwritingchat twitter characters

280 Characters = Less Creativity?

I have spent six years molding my writing to Twitter’s limitations.
Guess what? It’s not a roadblock or a hurdle. It’s a creative challenge, and it’s made me a better writer.
You want proof of how the 140-character limit forces you to get to the meat of what you want to say, and say it well? Look at this fantastic example. Somebody took Jack’s initial announcement and cut out all the unnecessary wording:

The result is brilliant (AND it’s 140 characters!). It really showcases how Twitter’s brevity is an asset.

Why Is Twitter Testing the Waters for Longer Tweets?

All this chatter around Twitter’s announcement brings us back to the question of why. Why is Twitter doing this? Haven’t they ever heard the cliché, “If it ain’t broke, don’t fix it?”
Nah. As with most other things, this is about money.
According to NPR, Twitter has discovered through research that people tend to tweet more when they have extra space to write. Of course, when people tweet more, the company makes more money.
Meanwhile, Twitter’s stocks have been on a downward slope for quite a while. You do the math. Suddenly, this whole issue seems to be less about improving the user experience, especially since the platform has been ignoring a bigger user plea for quite some time: Let us edit tweets!
Or, as this Twitter user sums it up:

The Other Side: How Are 280 Characters a Good Thing?

Twitter, of course, says that the update is about helping people “more easily express themselves.”
They say that English users regularly run into the problem of trying to “cram” their thoughts into a tweet. The solution is to edit it down rigorously, omit a word that’s important to the overall meaning, or abandon the effort altogether.
Meanwhile, users in other countries like Japan (where they can fit more information in a tweet because of language differences), seem to have it easy-breezy. They type out their thoughts with “room to spare” and no stress.
Twitter also presents this graph, which is supposed to mean something and explain why they’re excited about the change-up:
Apparently, it’s better for more users not to constantly hit the character limit (I think).
The Atlantic has gone on the defensive for the change, too. They say users have gone beyond Twitter’s original boundaries anyway, forcing the platform to shift (for instance, adding the ability to attach pictures to tweets). People have found ways to work around the limitations, too (posting screenshots of longer texts, numbering their tweets, etc.).
Less stress is great, no question. And it’s absolutely true that increasing the 140-character limit will make a lot of users’ lives easier.
(If you’re in this camp – more intrigued than dismayed – you can test the broader limits with this clever workaround.)
Still, my initial objections remain. Twitter is losing a piece of its identity with this change. In the process, it’s inching closer to being like the other social media networks.
For those of us who respect the current character limit for what it is and use it to say what we mean (and mean what we say), it’s not particularly good news.
However, change is always inevitable. We’ll adjust.
We’ll just miss the “character” and flavor the old Twitter limitations gave our posts and conversations.
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A Handy Dandy Guide on How to Write Social Media Posts: Best Practices, Length, & More

A Handy Dandy Guide on How to Write Social Media Posts: Best Practices, Length, & More

Imagine this:
You’re standing at a crossroads.
Facebook is open.
You’re ready to write a social media post for your brand, but you don’t know how to write social media posts strategically.

What do you do?
It’s not as easy as it looks. Writing and posting on social media is a whole different story when you’re a business versus an individual.
You have to know posting practices to get the most out of social: the way you write your posts can affect your authority, reach, and more.
Don’t just compose a post and call it done. You need to conform to best practices to get the most rewards for your efforts. To fit into each social network niche, you have to post in expected ways.
Follow the below formula for creatively (and correctly) posting to each social outlet, and people are more likely to see and discover your posts. Let’s delve in!
a guide to social media posts

How to Write Social Media Posts That Hit the Mark, Every Time

Stick to proven best practices when thinking about how to write social media posts. Stay true to the best structure for each different network. Then, get creative within that post content and use your own ideas, content, and visuals.
Here’s a rundown of best practices on how to write your social posts for each network, from Facebook to Pinterest.

1. How to Write Engaging Facebook Posts

Facebook can be tricky, as lots of different posting techniques work. Here are some general guidelines. Play around with them until you find a method that works for you.

Post Length

In general, shorter posts are better for social media. However, when it comes to Facebook, you can go a little longer with no worries. For twice the engagement, 80 words is a good sweet spot to shoot for, but you can get as lengthy as 120 words.

Best Practices

A good best practice for Facebook is to include a visual with every single post. Even if your post is a text post, add a graphic or photo to increase engagement. Videos are good complements, too.
You can also boost engagement by ending your post with an exclamation mark. Positive sentiments do well for Facebook posts. Similarly, ask your audience a question to get more reader involvement, like comments.


Using hashtags on Facebook is a good way to connect your post to a larger discussion. It may also get more notice if you choose hashtags wisely.
That said, hashtags aren’t huge on Facebook, so limit yourself to one or two. You can create your own brand-related hashtags and use those, as well. For instance, a marketing campaign with its own hashtag is excellent for getting engagement.


Example: Innocent Drinks

The British juice makers behind Innocent Drinks post stuff that’s short-but-sweet. Yet, it still falls in line with their trademark “innocent” humor.
They keep their average post length pretty short, use photos in every other post, and occasionally use hashtags. Their engagement level on every post speaks for itself.

2. The Best Way to Tweet on Twitter

Twitter is notoriously harder to get right because of its length requirements, but when you do nail it, you can really soar.

Post Length

Twitter only allows you to post up to 140 characters at a time. Obviously, your tweets need to be short and to-the-point. Twitter itself recommends only posting about one topic at a time. You won’t be able to fully address multiple topics.
A good length to shoot for is 120-130 characters. This way, there will be room for your Twitter handle at the end if anyone retweets your post.

Best Practices

If you have more to say than what Twitter allows, include a link to a blog post or article. TinyURL can shorten long web addresses so they don’t hog your writing space.
Another good practice for Twitter posts is including compelling images with your tweets. These types of posts get more engagement than other kinds.
Finally, did you know you can tag up to 10 people in a photo on Twitter? This is great for directing their gaze to your post, but make sure the tag is relevant to both the post and the photo. Tagging somebody as a random grab for attention will not win you any favors.


You don’t have much space in Twitter posts, so use hashtags wisely. This does not, under any circumstances, mean you can hashtag every other word. For example, this type of hashtag usage should make you cringe:
I love #coffee! My #favorite #coffeedrink is a #hazelnutcappuccino from the #localcoffeeshop.
Instead, go for one or two hashtags that are relevant.

Example: Disney/Pixar

Disney/Pixar did a few things right, here. They used one hashtag to participate in a fun holiday, they posted a relevant joke, and they included a playful visual that’s their own content. Win, win, win.

[clickToTweet tweet=”Learn the best practices for creating amazing #socialmedia content via @ExpWriters!” quote=”Learn the best practices for creating amazing #socialmedia content via @ExpWriters!”]

3. How to Write Instagram Captions That Complement Your Photos

Posting photos on Instagram is one thing, but what about the other half of the equation, the caption? Turns out, a good caption can do a lot of work for your post and get it noticed! Here’s how.

Post Length

On Instagram, your caption length doesn’t matter too much. However, there is a character limit, so you can’t write a novel.
As for what to write, feel free to describe your photo and put it in context. Or, ask your followers questions to increase engagement and encourage comments. In fact, any call-to-action in your Instagram caption is a great idea.

Best Practices

If you like longer captions, hit the “return” key a couple times after each point to make them easier to read. You can also use emojis creatively to break up your caption.
Emojis work great in Instagram posts, as they mesh well with the general lighthearted nature of the platform. You can even use related emojis as hashtags.


You can go wild with hashtags on Instagram – up to 30 are allowed with each post. Add them in a new comment on the post to keep things cleaner.
When using emojis as hashtags, as always, keep it relevant. For instance, a post about Earth Day could include a hashtag with the globe emoji, or a hashtag with a plant or tree emoji. This is the best way to help interested people find your posts, discover your account, and, by extension, discover your brand.

Planning perfection! Get more @BritandCo cuteness via link in bio.

A post shared by Target (@target) on

Example #1: @Target

Target has a super short caption, but they have all the right elements. Their post includes a catchy description, relevant emojis, a tag to a related/featured brand, and a call-to-action.

Example #2: Obvious State

Bookish goods and stationery sellers Obvious State get everything right in this post featuring one of their products. Note how they posted their hashtags in a new comment and kept their caption engaging.

4. How to Write Good LinkedIn Posts

For a business, LinkedIn is a good platform for sharing news and insights from your industry. Here’s how.

Post Length

LinkedIn is a good platform for longer posts. Try posting company updates, new ideas, and insider experiences. Any other enlightening topics about your work will do. Don’t forget to post about company events, either.
Link-sharing related to your business will work well, too. Describe your link and add a few insights of your own. Or, ask your followers a question about a trending topic.

Best Practices

Format your long-form posts like blog posts. Include a headline and subheaders, and generally make sure you organize your ideas so the post is readable. Stay professional and avoid rants or casual posts. For more engagement on your posts, include related images.


LinkedIn posts benefit from 3-5 related hashtags plugged in at the end unobtrusively. This will help you contribute to larger professional conversations as well as get you more notice.

Example: TED Conferences

5. Tips for Posting Original Pins on Pinterest

Yes, there is a formula for writing pin descriptions/captions on Pinterest, too. Follow them for best results!

Post Length

Much like Instagram, the picture is the focus of the post on Pinterest. However, you can boost your post with the right description.
Don’t be afraid to use detail when describing your pin. 150-300 words is a good standard, depending on the pin. Make sure you include relevant keywords in the description. Provide more information about the pin and make users want to click on it to learn more.

Best Practices

When posting for your brand, Pinterest is not the place for internet slang, acronyms, or text-speak. For all descriptions, use correct punctuation and grammar, and keep your tone informational. Strictly avoid salesy language or anything that sounds inauthentic.


Don’t use hashtags. Pinterest doesn’t recommend it, and it’s not a common practice. In fact, pins with hashtags look strange and out of place.
Ancestry.com describes their pins naturally and with minimal fuss.

Example: Ancestry.com

Note how the pin description asks the reader an interesting question. Intriguing!
Now that we’ve covered the right formula for writing for various social networks, let’s get into some general do’s and don’ts.

How to Write Social Media Posts: 3 General Best Practices

Keep to these general best practices for writing on social media and you’ll stand head and shoulders above the competition.

1. When in Doubt, Keep It Short

If you’re ever waffling about how long your post should be for Facebook, LinkedIn, or any other platform that allows length, go shorter.
Shorter posts always do better than longer ones in terms of engagement. If your post does get on the long side, include an image to draw in your audience.

2. Be Authentic

Don’t ever be salesy or overly promotional in your social media posts. Quite frankly, nobody wants to listen to your sales pitch. Instead, practice authenticity. Be a real human with opinions, emotions, and ideas.

3. Consider Evergreen Posts

The lifespan of a social media post is brief. You only have a limited amount of time to catch people’s fancy before the post gets lost in the endless scroll.
Try posting content on social that will stand the test of time to combat this. If a post ever misses out on notice for some reason, you can also try posting it again. Try a different time of day, try different hashtags, or reword your description. You’ll quickly find out what lands – and what doesn’t.
[clickToTweet tweet=”What are the three best practices for #socialmedia content? Find out via @ExpWriters!” quote=”What are the three best practices for #socialmedia content? Find out via @ExpWriters!”]

Your Social Media Posts Can Be Better

If you’re scratching your head wondering how to write social media posts that stand out, you’re not alone. Social media is one of the hardest avenues to cruise down without speed bumps.
Follow this guide to help you get your outline down, then branch out and find the best way to fill in the blanks.
If you need a cheat sheet, download our Quick Handy Guide on How to Write Social Media Posts below!

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

Are you wondering how you can see more Twitter engagement? If so, you aren’t alone! It’s a great platform for sharing content and connecting with your audience, but sometimes it’s hard to actually get noticed. In this week’s #ContentWritingChat, we asked everyone to share their best Twitter engagement strategies so we can all earn more retweets and replies.

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

Our guest host this Tuesday was Gabriela Cardoza. She’s a personal and corporate brand consultant, which you can learn more about on her site. Gaby has been a participant of #ContentWritingChat for some time now and she sure knows how to stand out in all the chats she joins. She stepped in as our guest host to share Twitter engagement strategies that all of us can put to use! If that sounds like just what you need, keep reading for the recap!

Q1: What is your favorite thing about Twitter?

To kick off the chat, we posed a very simple question to our participants. We asked them to share their favorite thing about Twitter so we could learn why they love it so much. Wondering what our favorite thing about Twitter is? It’s definitely #ContentWritingChat! Here’s what some others had to say:

Gaby likes Twitter because of the all the amazing things it exposes her to. She mentioned that it’s a great platform for finding opportunities, friendships, experiences, information, perspectives, and more chances to learn.

Twitter really is one of the best social media platforms for anyone looking to build relationships. You can do a quick keyword or hashtag search to find like-minded people to connect with.

Rebecca likes that Twitter gives you the ability to connect with others and have valuable conversations. It’s allowed her to reach people in her industry, as well as those around the world.

Jason loves that Twitter makes it easy to connect with people and brands. People are certainly more open to starting a conversation on the platform, which makes it easier to grow your network.

Bill knows just how effective Twitter chats can be. He mentioned that they give you access to professional development in real-time. Being present on Twitter can even lead to building offline relationships as well.

As Sarah said, it’s instant! When you head to Twitter, you can get a variety of news before other platforms are picking up on it. So many people choose to head to Twitter for the latest in breaking news. Sarah also likes having the ability to connect with people across the globe through the platform.

Elizabeth knows the global reach that Twitter gives you access to is pretty powerful.

Danielle loves the learning opportunities Twitter has presented her with. She uses it as a tool to find articles on writing and social media that she wouldn’t have discovered otherwise.

Ken feels Twitter allows you to toggle between personal and professional much more easily than other platforms. He said it doesn’t happen on LinkedIn and it’s tricky to do on Facebook.

Q2: What can you do to ensure you’re growing your Twitter account with quality followers?

When it comes down to it, a few quality followers will always beat a large following that isn’t engaging. However, that doesn’t mean you shouldn’t put in the work to grow your audience! If you’re wondering how you can reach more people, take a look at these tips:

Gaby said you need to have a strategy in place if you want results. She encourages you to know your purpose, your message, and your goals. You also can’t forget to define who your audience is so you can reach the right people. Once you’ve found your people, make sure you’re engaging with them.

Sarah’s advice is to make sure you’re reaching out and interacting with the right audience. If you’re going to be on a social media platform, you need to be present by engaging with others.

This is advice everyone needs to remember! You have to be willing to put in the effort and engaging with your followers. Ask questions to get the conversation going. When they reply to you, take the time to respond.

Jason suggests joining Twitter chats that are of interest to you. They provide a great opportunity to meet new people. He also said to reach out to those who align with your own vision. But most importantly, you need to be yourself. That’s what people will be drawn to.

Brandie’s tips include: connecting with people, staying involved, participating in chats, and providing excellent content. Sounds like a winning formula to us!

Quality content is key if you want to gain followers on any platform. You need to give people a reason to follow you and actually stick around.

Cheval also knows that it’s important to provide your audience with valuable content. However, he also pointed out that you should show your audience that you care. They’re human just like you. Show that you’re listening and that you appreciate them. That’s key if you want them to stick around.

Q3: How can you make sure the posts you share on Twitter encourage engagement?

If you find that the content you post on Twitter isn’t sparking engagement, something needs to change. Luckily, you aren’t doomed forever if that’s been the case for you! Our chat participants shared some helpful Twitter engagement strategies specifically for creating amazing content. Check it out:

Gaby’s advice is to ensure your posts consistently offer value. You can do that by knowing your audience, your market, and your industry. Keep their wants, needs, and interests in mind to create the content that will resonate with them.

If you want engagement, you need to engage yourself. People don’t want to engage with someone who isn’t listening or responding. It’s a two-way street!

It really all goes back to knowing your audience and understanding what they want. As Jason said, you have to provide them with content they’d want to engage with. You can ask questions or share something that would pique their interests to get a conversation started.

Jose knows you shouldn’t just post absentmindedly. He encourages you to add your thoughts and ask questions just like you would in a real life conversation.

A great headline is going to grab attention on social media, as will an eye-catching image. Create content that stands out and pulls your readers in.

Tony suggests asking a question, including a poll, stating an opinion, or including a link to outside content. He also said you can add a photo or GIF, which can be helpful in getting others talking.

Mallorie also agrees that adding a GIF can be helpful. It adds a fun, playful element to your tweet and helps show your brand’s personality.

Customer service and community management are both so important, especially on Twitter. Start a dialogue with people and show that you genuinely care when you’re connecting with them.

And finally, make sure you’re consistent. As Julia said, the conversation will go on whether you’re there or not. Make sure you’re present if you want to make connections.

Q4: What’s your best advice for getting the conversation flowing with your audience?

Sometimes it’s hard to get the conversation started. Whether you’re feeling shy on social media or just don’t know where to begin, this can be an overwhelming experience. It doesn’t have to be though! Check out these tips to start the conversation and keep it going:

Gaby said you really have to be proactive when it comes to conversations. She encourages you to ask questions, follow-up with people, and just say hi. You have to be social and take a genuine interest in others if you want to build real relationships.

Sarah said you shouldn’t wait for someone to notice you. Put yourself out there and strike up a conversation with someone you want to connect with. All you have to do is say hello. As she pointed out, it’s just like starting a conversation in real life.

Jim agrees. You can’t wait for others to start the conversation. Take the initiative and reach out.

What’s a simple way to get the conversation started? Ask a question! Danielle’s advice is to figure out what they care about and ask a question they’ll feel called to answer.

You can also ask for their opinion on something. As Jason said, it’s important to communicate that you want to hear from people. They’ll feel valued and appreciated when you acknowledge their responses.

Varun even encourages building a Twitter list of people you’d like to keep up with. You can monitor that list and join any relevant conversations you come across.

Joining Twitter chats is another way to make starting conversations easier. Chats bring people together and everyone is more open to making connections there. You can even host your own!

Jenn said you shouldn’t talk AT your audience, but WITH them. Make sure you’re responding, engaging, and interacting. The whole point of social media is to be social, so don’t forget this crucial step.

Q5: How can Twitter chats help you grow your audience? Any tips for making the most of them?

If you haven’t participated in a Twitter chat before, you’re probably wondering what all the fuss is about. Fortunately, you don’t have to wonder any longer! We asked our chat participants to share how they can help you grow your audience, plus a few tips to really make them work for you. Check it out:

Gaby said Twitter chats allow you to meet others with similar interests and can help relationships flourish. Joining chats on a regular basis is one of our best Twitter engagement strategies.

To make the most of the chats you join, follow-up with any new connections afterwards. You can also join different ones to meet new people.

Max agrees! You want to follow-up afterwards to stay in touch.

As Sarah said, chats bring like-minded people together and allow them to share their insights and stories. They provide the perfect opportunity for networking.

In fact, you can start multiple conversations within the hour-long chat window.

Carla pointed out that by joining Twitter chats, you can gain visibility through the hashtag. You’re also able to engage with others who are participating and you can position yourself as an expert with the responses you share.

In fact, by joining chats, people get a feel for the person behind the handle. It’s a great way to showcase your personality and your skills.

Jenn’s advice is to interact with people and also to be authentic. You can ask questions, showcase your expertise, and even add in a GIF.

Once you find chats that are relevant to your industry, you can join them to start making connections. Make sure you’re prepared to answer questions and respond to others.

Q6: How do you know if the content you share is helping you reach your goals on Twitter?

Are those tweets helping you reach your end goal? If you aren’t sure, we’ve got some advice to help you figure it out! Check out these responses from the chat:

Gaby suggests referring back to your social media strategy. Set objectives for yourself and track the data you receive. You can use Twitter analytics to do this, which is totally free.

Sarah also said to use your analytics to measure the results you’re getting. Are you moving forward, going backward, or standing still?

As Lori said, it all starts with knowing your goals. You can then track the appropriate metrics and make any tweaks if needed. Keep an eye on your metrics to see how you’re progressing.

Danielle pointed out one important factor: goals need to be measurable.

Max’s advice is go for the SMART goals. Be sure to track your progress as time goes on to see if your Twitter engagement strategies are working.

Julia recommends tracking profile reach and site analytics to see if you’re driving high engagement rates. She uses Twitonomy to do this.

Q7: Do you rely on any tools to help you connect with your Twitter followers?

There are tons of tools out there we can use for Twitter. Do you use any? If you’re in search of some new ones to check out, take a look at these recommendations from our chat:

Gaby relies on Buffer, her phone, and her thumbs!

Buffer and Giphy are go-to tools for Jenn.

Rosyln relies on TweetDeck to manage her Twitter account. It’s an especially great tool for Twitter chats!

If you want to schedule your content at optimal times, Danielle suggests Tweriod.

Jose uses TweetDeck, Twitter Lists, Buffer, and his phone.

Varun keeps it simple with Twitter Lists. This allows him to stay updated with friends, engaged followers, and what’s going on in his industry.

Sabjan relies on Buffer for scheduling content, but when it comes to automation, it’s all him. He keeps it real when communicating with others.

Q8: Which brands do an amazing job at engaging their audience on Twitter? Tag them!

We can learn a lot from what other brands are doing online. Are there any that are killing it when it comes to Twitter engagement strategies? Check out these brands:

Gaby shared a great list of brands who do an impressive job on Twitter. Are you following them?

Julia loves following Content Marketing Institute, our very own guest host (Gaby!), Applebee’s, and Buffer.

Jim also thinks Applebee’s does a great job. They’ve been known to pop into Twitter chats when people mention them.

Varun thinks Buffer, Content Marketing Institute, and Crowdfire are great to follow. He even included us in his list, so thank you!
Want to join us next time? Follow @ExpWriters and @writingchat and be sure to join us every Tuesday at 10 AM Central!