You’re standing at a crossroads.
Facebook is open.
You’re ready to write a social media post for your brand, but you don’t know how to write social media posts strategically.
What do you do?
It’s not as easy as it looks. Writing and posting on social media is a whole different story when you’re a business versus an individual.
You have to know posting practices to get the most out of social: the way you write your posts can affect your authority, reach, and more.
Don’t just compose a post and call it done. You need to conform to best practices to get the most rewards for your efforts. To fit into each social network niche, you have to post in expected ways.
Follow the below formula for creatively (and correctly) posting to each social outlet, and people are more likely to see and discover your posts. Let’s delve in!
How to Write Social Media Posts That Hit the Mark, Every Time
Stick to proven best practices when thinking about how to write social media posts. Stay true to the best structure for each different network. Then, get creative within that post content and use your own ideas, content, and visuals.
Here’s a rundown of best practices on how to write your social posts for each network, from Facebook to Pinterest.
1. How to Write Engaging Facebook Posts
Facebook can be tricky, as lots of different posting techniques work. Here are some general guidelines. Play around with them until you find a method that works for you.
In general, shorter posts are better for social media. However, when it comes to Facebook, you can go a little longer with no worries. For twice the engagement, 80 words is a good sweet spot to shoot for, but you can get as lengthy as 120 words.
A good best practice for Facebook is to include a visual with every single post. Even if your post is a text post, add a graphic or photo to increase engagement. Videos are good complements, too.
You can also boost engagement by ending your post with an exclamation mark. Positive sentiments do well for Facebook posts. Similarly, ask your audience a question to get more reader involvement, like comments.
Using hashtags on Facebook is a good way to connect your post to a larger discussion. It may also get more notice if you choose hashtags wisely.
That said, hashtags aren’t huge on Facebook, so limit yourself to one or two. You can create your own brand-related hashtags and use those, as well. For instance, a marketing campaign with its own hashtag is excellent for getting engagement.
The British juice makers behind Innocent Drinks post stuff that’s short-but-sweet. Yet, it still falls in line with their trademark “innocent” humor.
They keep their average post length pretty short, use photos in every other post, and occasionally use hashtags. Their engagement level on every post speaks for itself.
2. The Best Way to Tweet on Twitter
Twitter is notoriously harder to get right because of its length requirements, but when you do nail it, you can really soar.
Twitter only allows you to post up to 140 characters at a time. Obviously, your tweets need to be short and to-the-point. Twitter itself recommends only posting about one topic at a time. You won’t be able to fully address multiple topics.
A good length to shoot for is 120-130 characters. This way, there will be room for your Twitter handle at the end if anyone retweets your post.
If you have more to say than what Twitter allows, include a link to a blog post or article. TinyURL can shorten long web addresses so they don’t hog your writing space.
Another good practice for Twitter posts is including compelling images with your tweets. These types of posts get more engagement than other kinds.
Finally, did you know you can tag up to 10 people in a photo on Twitter? This is great for directing their gaze to your post, but make sure the tag is relevant to both the post and the photo. Tagging somebody as a random grab for attention will not win you any favors.
You don’t have much space in Twitter posts, so use hashtags wisely. This does not, under any circumstances, mean you can hashtag every other word. For example, this type of hashtag usage should make you cringe: I love #coffee! My #favorite #coffeedrink is a #hazelnutcappuccino from the #localcoffeeshop.
Instead, go for one or two hashtags that are relevant.
Disney/Pixar did a few things right, here. They used one hashtag to participate in a fun holiday, they posted a relevant joke, and they included a playful visual that’s their own content. Win, win, win.
[clickToTweet tweet=”Learn the best practices for creating amazing #socialmedia content via @ExpWriters!” quote=”Learn the best practices for creating amazing #socialmedia content via @ExpWriters!”]
3. How to Write Instagram Captions That Complement Your Photos
Posting photos on Instagram is one thing, but what about the other half of the equation, the caption? Turns out, a good caption can do a lot of work for your post and get it noticed! Here’s how.
On Instagram, your caption length doesn’t matter too much. However, there is a character limit, so you can’t write a novel.
As for what to write, feel free to describe your photo and put it in context. Or, ask your followers questions to increase engagement and encourage comments. In fact, any call-to-action in your Instagram caption is a great idea.
If you like longer captions, hit the “return” key a couple times after each point to make them easier to read. You can also use emojis creatively to break up your caption.
Emojis work great in Instagram posts, as they mesh well with the general lighthearted nature of the platform. You can even use related emojis as hashtags.
You can go wild with hashtags on Instagram – up to 30 are allowed with each post. Add them in a new comment on the post to keep things cleaner.
When using emojis as hashtags, as always, keep it relevant. For instance, a post about Earth Day could include a hashtag with the globe emoji, or a hashtag with a plant or tree emoji. This is the best way to help interested people find your posts, discover your account, and, by extension, discover your brand.
Bookish goods and stationery sellers Obvious State get everything right in this post featuring one of their products. Note how they posted their hashtags in a new comment and kept their caption engaging.
4. How to Write Good LinkedIn Posts
For a business, LinkedIn is a good platform for sharing news and insights from your industry. Here’s how.
LinkedIn is a good platform for longer posts. Try posting company updates, new ideas, and insider experiences. Any other enlightening topics about your work will do. Don’t forget to post about company events, either.
Link-sharing related to your business will work well, too. Describe your link and add a few insights of your own. Or, ask your followers a question about a trending topic.
Format your long-form posts like blog posts. Include a headline and subheaders, and generally make sure you organize your ideas so the post is readable. Stay professional and avoid rants or casual posts. For more engagement on your posts, include related images.
LinkedIn posts benefit from 3-5 related hashtags plugged in at the end unobtrusively. This will help you contribute to larger professional conversations as well as get you more notice.
Yes, there is a formula for writing pin descriptions/captions on Pinterest, too. Follow them for best results!
Much like Instagram, the picture is the focus of the post on Pinterest. However, you can boost your post with the right description.
Don’t be afraid to use detail when describing your pin. 150-300 words is a good standard, depending on the pin. Make sure you include relevant keywords in the description. Provide more information about the pin and make users want to click on it to learn more.
When posting for your brand, Pinterest is not the place for internet slang, acronyms, or text-speak. For all descriptions, use correct punctuation and grammar, and keep your tone informational. Strictly avoid salesy language or anything that sounds inauthentic.
Don’t use hashtags. Pinterest doesn’t recommend it, and it’s not a common practice. In fact, pins with hashtags look strange and out of place.
Ancestry.com describes their pins naturally and with minimal fuss.
Note how the pin description asks the reader an interesting question. Intriguing!
Now that we’ve covered the right formula for writing for various social networks, let’s get into some general do’s and don’ts.
How to Write Social Media Posts: 3 General Best Practices
Keep to these general best practices for writing on social media and you’ll stand head and shoulders above the competition.
1. When in Doubt, Keep It Short
If you’re ever waffling about how long your post should be for Facebook, LinkedIn, or any other platform that allows length, go shorter.
Shorter posts always do better than longer ones in terms of engagement. If your post does get on the long side, include an image to draw in your audience.
2. Be Authentic
Don’t ever be salesy or overly promotional in your social media posts. Quite frankly, nobody wants to listen to your sales pitch. Instead, practice authenticity. Be a real human with opinions, emotions, and ideas.
3. Consider Evergreen Posts
The lifespan of a social media post is brief. You only have a limited amount of time to catch people’s fancy before the post gets lost in the endless scroll.
Try posting content on social that will stand the test of time to combat this. If a post ever misses out on notice for some reason, you can also try posting it again. Try a different time of day, try different hashtags, or reword your description. You’ll quickly find out what lands – and what doesn’t.
[clickToTweet tweet=”What are the three best practices for #socialmedia content? Find out via @ExpWriters!” quote=”What are the three best practices for #socialmedia content? Find out via @ExpWriters!”]
Your Social Media Posts Can Be Better
If you’re scratching your head wondering how to write social media posts that stand out, you’re not alone. Social media is one of the hardest avenues to cruise down without speed bumps.
Follow this guide to help you get your outline down, then branch out and find the best way to fill in the blanks. If you need a cheat sheet, download our Quick Handy Guide on How to Write Social Media Posts below!
Are you using Instagram Stories for your brand? If not, you should be! And if you’re wondering how to get started, our latest #ContentWritingChat is perfect for you. If you missed out, dive into the recap below, which is filled with awesome tips brands can use to impress on Instagram Stories.
#ContentWritingChat Recap: Instagram Stories for Business with Sue B. Zimmerman
Our guest host this week was the Instagram Expert herself, Sue B. Zimmerman. Sue is no stranger to posting content on Instagram Stories, so she shared her tips on how we can all be using it to connect with our audience and grow our online presence.
Q1: Is it important for a brand to be present on Instagram Stories? How can it help your brand?
Is it really necessary for a brand to be using Instagram Stories? And how exactly can this Instagram feature help a brand’s online presence? Find out what our chat participants think about it below:
Sue feels Instagram Stories can be great for brands if they have a strategy their audience would be interested in watching. After all, it comes down to having interesting content that your target audience would want to tune into.
You can easily bring your audience up close and personal with your brand through your Stories content.
Q2: How do you know if Instagram Stories is right for your audience? Should you also be using Snapchat or stick to just one?
Before you begin using Instagram Stories, it’s important that you consider if it’s right for your brand and your audience. While it may work for someone else, it might not be the ideal move for you, so you have to think about it first. Check out this advice on how to know if it’s right for you and if you should also use Snapchat:
Take the time to do your research before investing the effort into another platform. Ask yourself if your customers are spending time on Instagram Stories. Are your competitors doing well there? These are important things to consider before diving in.
As Mallie said, it’s important that you don’t share the same content on both channels. If you have people following you on Instagram Stories and Snapchat, it’ll be repetitive. Find ways to change it up so that it stays fresh and interesting.
Q3: What kind of content should you create and post to your Instagram Stories?
Once you’ve made the decision to commit to Instagram Stories, you need to decide what you’ll post there. After all, you can’t just post any old thing. It has to be relevant and appealing to your audience. Here’s some helpful advice so you can create amazing content for Stories:
A2 Make sure you are sharing EXCLUSIVE content in your IG Stories so people come back every time they see the rainbow #ContentWritingChat
— ★TheInstagramExpert★ (@SueBZimmerman) April 11, 2017
A3 Share a Raw, Informal Glimpse Into Your Business #ContentWritingChat Real & Raw is what connects others to YOU
Sue recommends sharing exclusive content to your Stories. This gives people a reason to come back and watch more every time they see you have new content. She said to share a glimpse into your business, which is an amazing way to give a behind-the-scenes look.
A3: Create valuable content your audience would enjoy. It all goes back to serving them and delivering what they need. #ContentWritingChat
— Rachel (@redheadrachel) April 11, 2017
Remember that when creating content for any social media platform, it all goes back to your audience. You should find a way to serve them and deliver the content they need.
Julia mentioned that she loves the “truth bombs” and inspirational rants that Gary Vaynerchuk shares on Instagram Stories. He knows this is the type of content that will resonate with his audience, so he makes sure to share it often.
Q5: For those who are camera shy, discuss ways to help get more comfortable being on screen.
Many of us feel a little nervous appearing in front of the camera. It can be intimidating and we often worry about what others will think or say. To help you get over being camera shy, keep this advice in mind:
Tell people to click the link in your bio, give them sneak peeks on your blog posts so they’ll want to read it when it’s live, and tag people in your posts. If you have the ability to use the “Swipe Up” feature, then use it!
If you’re working on a new product, Emily suggests telling people when it’ll be available. You can also share sneak peeks to build hype.
Q7: How can you know if your Instagram Stories are a success? Are there key metrics to track?
Once you’re posting on Instagram Stories, it’s important to see if your content is actually a success. If it is, you know you’re on the right track. If not, you have to figure out where you can make changes. Take a look at the following advice so you can know if your stories are a hit and which metrics you should track:
Did you miss #ContentWritingChat this week? We have good news for you! We have a recap of our latest Twitter chat, which was packed with amazing tips on effective Instagram strategies for your business. Are you ready to dive in? Just keep reading!
#ContentWritingChat Recap: Smart Instagram Strategies for Your Business with Sue B. Zimmerman
Our guest host this week was Sue B. Zimmerman. Sue is a speaker and a top Creative Live instructor. She’s also known as the “Instagram Expert,” which is why she joined our latest chat. She shared a ton of amazing tips for building a presence on Instagram that you’ll want to put to use today.
Q1: How can you determine if Instagram is the right platform for your business?
With so many social media platforms available today, it can be tricky to determine which ones are best for you to invest your time and energy into. So, how can you figure out if Instagram is right for you? Keep these things in mind:
Are your customers on Instagram? Are your competitors active there? Can you actually commit to building a presence there? Those are questions you need to answer when deciding whether Instagram is right for you.
We all know hashtags are a must on Instagram. Pamela recommends choosing the right mix of hashtags. Pick those that are popular (but not so popular that your post will get buried in seconds) and align with your audience. Consistency is key, too!
A2: Want Instagram growth? Post great content and engage with your audience. You need to BE PRESENT! #ContentWritingChat
Brittany brings up some great questions you should ask yourself before you hit that “post” button. Would YOU like what you’re about to post? Does it align with your brand? Does it provide value? These are important things to consider.
A3: Take the TIME to take a great photo. Don’t rush just to be able to post one. Make it an extension of your brand. #ContentWritingChat
Sue knows that you need to provide a CTA if you want your audience to take that next step with you. Direct people to the link in your profile to get them to take action. It’s also so important to build a community first. They’ll be more likely to take action then.
A7. Make a compelling offer in your caption and direct your bio link to a landing page. Get them off Instagram. #contentwritingchat
Pamela recommends making a compelling offer in your caption, then directing people to click the link in your bio. You want to move people from Instagram to your website to make a sale or convert them into an email subscriber.
Lori is a big fan of our very own guest host, Sue!
We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM CDT for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!
Scrolling through your Instagram account you hit on a Ben & Jerry’s photo of the most delicious ice cream you’ve ever seen.
You have to have it. Now! (Warning: scrolling below may induce frantic, mouth-watering-till-you’re-foaming, ice cream cravings.)
A photo posted by Ben & Jerry’s (@benandjerrys) on
(It’s fine – we understand. Go ahead, leave us and grab that tub, come back to snatch a spoon and carry on scrolling.)
More Instagram-ming. Hey, you didn’t realize Levis has a new design out. Wonder when the sales are on? And on you scroll.
See what Instagram does there? They pave the way for possibly the most non-intrusive ads we’ve ever come across.
There they sit, right in your feed, not flashing out at you from a sidebar.
You can click on the image and go straight to the brand’s profile, share the ad, like it… just the way you would for your friend’s photos. This has got to be the most open and engaging platform for advertising yet.
What Are Instagram Ads?
Instagram ads are your typical Instagram photos or videos. The company took the decision to keep the Home browsing experience completely undisturbed for users. What distinguishes the ads from other photos is the “sponsored” mark just above the top right corner of the image.
Why Would Anyone Want to Advertise on Instagram?
Check out this infographic with an analysis of Instagram users. The report shows that the platform is extremely attractive to advertisers. This is thanks to the platform’s young, relatively affluent user base. A user base that keeps on growing.
In fact, Instagram has revealed that their active user base has reached the 200 million mark, making it one of the fastest growing social sites on the planet. With numbers like this, it’s little wonder advertising on Instagram has snow balled.
Who Can Advertise on Instagram?
There was a time when now just any brand could appear in Home feeds, only those with an existing and successful following. There’s good news: Instagram ads are now open to all businesses, all around the world. No matter the size. It has been working to open up ads to more types of businesses on an easy self-serve basis. So now any size of business can run a campaign on Instagram. Best of all, ads have been opened up to over 30 new countries, including India, South Korea, Italy, Spain and Mexico.
By the end of this month, ads will launch in markets around the globe. Using technology that leverages the very best of Facebook’s ad infrastructure, advertisers can now effortlessly target their messages effectively, reaching people based on what they’re following and what they’re interested in, be it food, cars, fashion or sports.
Advertisers are also able to access new ad formats that will help with achieving various objectives and allowing people to learn more about something of interest or shop for something – right from the site. So now businesses of any shape and size can test their capabilities.
Tests that have already been conducted have yielded positive results with areas like travel, e-commerce, entertainment and retail seeing significant demand.
Using Ads to Drive Objectives
People browse Instagram for visual inspiration. Advertising in this incredibly impactful platform has the power to inspire and touch people. Just look at the figures: 97% of measured campaignson the platform have spawned weighty lifts in ad recall. By adding new formats, marketers have started achieving a variety of objectives, from mobile app installs to website clicks. For example, Gilt Groupe made use of the site to recruit customers. The company ran an ad campaign that saw an astounding 85% increase in app installations. Made.com, a designer furniture retailer, saw their ads yield a 10% order value increase.
4 Ways to Do More With Instagram
Thousands of businesses worldwide are using Instagram as their showcase. The platform is making it easier for them to do more, too. Here’s how you can boost your business with Instagram.
1. Add videos. Businesses can now add up to 30 seconds worth of video ads to engage in much richer storytelling.
2. Landscape videos and photos. These help unlock creative opportunities and gives followers a cinematic feel.
3. Delivery and optimization tools. These help to manage and drive the best performance of campaigns on the site. 4. A new product from Instagram, it helps drive mass awareness while expanding a brand’s reach in a very short time-frame. It’s perfect for product launches or movie premieres.
The Cost of Advertising on Instagram
One of the unique things Instagram offers is the ability to measure ad recall. Businesses can do this by leveraging Nielsen technology.
The goal here is to grab a user’s attention with concept-driven creatives that are tasteful and relevant. Initial beta testing partners have been buying on a CPM (cost per thousand) basis.
Larger scale budgets have been seeing a CPM of around $20. Smaller CPMs are coming in at $13. To date, CPCs have not yet been discussed but will be made available as more objective based campaigns start using Instagram.
The Top 4 Instagram Ads
It’s really tough to choose the best Instagram ads so our list is by no means exhaustive.
The affluent vehicle brand uses Twitter ads to highlight and showcase their existing campaigns. One campaign that stands out is the #LexusLens campaign where the brand took photos of various vehicle models on road trips across the nation. It set the benchmark for future brands to hashtag campaigns and grow their likes and followers. Lexus was actually the only brand of the first businesses to advertise that used location tagging.
The king of donuts has a much bigger following on Instagram than it does on YouTube or Vine.
One of their most popular ads is their recent Instavid of a trip around the world with the #TravelBuddy. The video had an estimated 15,000 likes and 46,000 views, making it clear that fans are loving creative video ads.
A photo posted by Jack in the Box (@jackinthebox) on
Regularly showing up on best Instagram lists, Jack-in-the-Box seems to have carved out a rather special niche in today’s fast-food world. Thanks to rather quirky marketing. In July the brand generated about 10,000 viewers for its various Instavids. It’s a slightly lower count that what they got on YouTube uploads and Facebook videos, but the brand keeps on taking risks with their micro-video content that seriously encourages engagement from Instagram fans.
GoPro in general is a genius initiative to use footage created by users of the products. The videos the brand uploads range from documenting some extreme sport action to capturing insane stunts and filming all that is weird and wacky in this world. The brand has an astonishing 6.3 million followers on Instagram, so it’s no surprise that any video content the company uploads generates views in the hundreds of thousands. In July 2015, the combined Instagram video uploads generates a staggering 200,000 views per video. The brand’s celebration of user-generated content makes for a diversity of uploads, such as the clip of Didga, the Australian cat that skateboards:
When Will Your Ad Show Up on Instagram?
Instagram has to be the most engaging and non-intrusive way to reach out to your target market. So get on there, have fun with it and start engaging with your followers. And while you’re at it, don’t forget to #follow us @expwriters, for fun stuff like this:
Have you ever snapped a picture, applied a filter, and shared it to your followers with a fun hashtag describing your feelings as you post?
Then you’ve used Instagram.
Instagram is an amazing social channel that provides people with the ability to give their followers a glimpse into their everyday lives.
Many times this means a ton of cat pictures, selfies, and the occasional food and beverage shot.
However, there are businesses and brands out there that are taking their Instagram game to a whole other level, hitting it out of the park with their strategy.
I am going to look at these amazing brands, helping you find some great Instagram inspiration for your own strategy.
Learn from the best out there.
20 Brands that are Amazing on Instagram
What are some brands that can give you excellent Instagram inspiration? I am going to take a look at some of the top ones when it comes to excellent content. 1. John Deere
Tractors, farming, spending time with family, and living off of the earth are all things that John Deere shares on their social channels. When you look at their Instagram page, you can immediately tell what they sell, and how much they value family and hard work. This is a great illustration of a brand knowing their audience base, and creating images to share that will easily connect with fans, followers, and customers. 2. Billboard Magazine
Keeping up with the latest music news is something everyone loves, and Billboard Magazine helps with that. They provide their followers with “insider info” and give behind-the-scenes looks at various projects, concerts, and more. BTS is a great way to interact and engage with your audience. 3. The White House
It’s pretty obvious that the White House staff is pretty stellar at social media. They understand that working with the public is a great way to bolster positive attitudes, which is a great inspiration for everyone, including businesses. Work to promote positivity, and you’ll start to notice more positive change around you. 4. NASA
NASA has a variety of excellent Instagram accounts, giving followers and fans excellent content that they all want to see. You can follow their main account, or you can choose different ones from different laboratories, space centers, and missions. This guarantees that you will be able to get the content you want, without having to sift through other content you aren’t interested in. 5. Intel
Seeing the latest innovations in technology and watching as awesome things are created can be an exciting thing for many people. When it comes to showing these, Intel is tops, giving all of us a great look into the future of technology. In addition, we see great behind-the-scenes elements, which creates great personal connections with all fans, followers, and customers. 6. Virgin America Airlines
Virgin is known for their swanky airline, and their Instagram shows just how awesome it is. Just a short, quick look at their pages shows some awesome photos of the airline, all with the signature purple lighting that everyone associates with them. This is a great illustration of keeping something consistent, whether a particular color scheme or voice, when it comes to using any social channel. 7. Taco Bell
You don’t have to like their food, but it is pretty hard for anyone not to laugh or enjoy this brand’s epic social media and advertising campaigns. They utilize humor in some of the best ways possible, making great connections with their fans and customers. But, like I said, even people who aren’t fans of their food still love their hilarious approach to all marketing. 8. Warby Parker
Warby Parker is a great place if you want designer glasses, as well as having a passion for helping those in need. The company knows that the main customer base they want to reach incorporates the younger generations, and their Instagram shows that. They truly are masters at creating content that young shoppers are likely to enjoy. 9. Macy’s
Fashion and fun are two major aspects of Macy’s Instagram account, and they capture it all amazingly. From giving suggestions on how to style the best minion outfit to celebrating the USA women’s soccer team, Macy’s knows how to connect with their audience. They are an awesome example of just how to utilize something that is currently trendy, as well as something that can bring everyone together in joy and celebration. 10. Game of Thrones
Whether it is when the show is airing, during a convention, or when the snow drifts start piling up, the Game of Thrones Instagram is on the ball. You get great behind-the-scenes looks at the series, plus fun photos of the cast at various Game of Thrones events. This really helps make all GoT fans feel like they are involved in this awesome series. 11. Starbucks
What’s Instagram without a picture of food and a Starbucks coffee cup? Their Instagram is filled with photos of the current marketing campaign, pictures of store locations, videos, and, of course, those coffee images. Starbucks is a great source of inspiration, no matter your industry, when it comes to social media. 12. GoPro
From an impactful bio to great fan-made images and videos, GoPro is an excellent example of involving clients and using Instagram to the fullest potential. You can expect to see amazing fan-captured items that are sure to make anyone want to use a GoPro camera. How can you implement anything from such a popular company? Simply by involving your clients and sharing media that is created by your client base; just share images they send in and have a blast. 13. H&M
H&M knows that their client base is one that appreciates fashion, fashion tips, and fashion industry news. And this is exactly what they share with their 8.4 million followers. You can see great style ideas for Bohemian-chic, how to relax at the beach, and the latest from whichever fashion week or show the brand is at. With fun videos, great behind-the-scenes looks, and excellent product images, H&M is definitely a leader in the world of Instagram. Take a look at their channel for some epic inspiration. 14. He for She
#HeForShe is an amazing social media campaign that is aiming to get young men involved in and supporting women’s rights all over the world. They mobilized this initiative over Twitter, Instagram, and Facebook and have had an amazing social strategy that brings people together. 15. Habitat for Humanity
Habitat for Humanity is another excellent example of a non-profit and how they utilize social media. For this particular non-profit, stories are vital to connecting with their donors and volunteers. Their social channels are filled with the latest stories of families helped, which is a great encouragement for many to get involved and help others. 16. Target
When it comes to a brand that knows how to use social media and Instagram, Target is definitely one of the top ones. Their channel is filled with vibrant colors that make their whole store and online shop seem like an amazing, inviting place. There’s no way you can feel anything but happiness when you see a Target Instagram post pop up in your feed. 17. NFL
For many Americans, it is a sad day when football isn’t on the TV. However, football fans don’t have to wait until the season kicks off to enjoy excellent football related content. With the NFL’s Instagram account, fans get the chance to see excellent news from within the NFL, as well as great countdowns until football is back on everyone’s TVs. 18. Sharpie
Thinking outside of the box and creating an amazing and unique Instagram presence can really help you stand out from competitors. This is exactly what Sharpie does, with a feed filled with fun images and creativity. Get creative, and even get some great creations from your readership and establish an epic Instagram presence that everyone will remember. 19. American Express
This is a great social channel for anyone who enjoys traveling, seeing new sights, drinking coffee, or almost anything else. The goal of American Express’s Instagram is to show just how AE can be used for almost everything out there, which means they are always reaching out to different audiences. This is an amazing example of creating great, gorgeous, high-quality content that isn’t limited and can reach out to a broader audience. 20. A Lady in London
People love to travel, but it isn’t always feasible with tight budgets. But A Lady in London gives everyone the chance to travel around England’s famous city and see some gorgeous sights. She connects with people through images that people can immediately recognize, as well as showing them “off the beaten path” locations. This is a great way to engage with followers and give them amazing content they are sure to enjoy. Insta-spired: Create an Epic Instagram Strategy
Take some time to get inspired by these excellent Instagram channels to create some amazing images to share with your audience.
You can find great ways to connect and engage with your client base, giving them quality images, and involving them with your business.
If you are looking for great, written social media content then look no further than Express Writers. We can make some epic written content for your business, helping you make that initial connection with your customers and followers.