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Twitter engagement strategies

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

Are you wondering how you can see more Twitter engagement? If so, you aren’t alone! It’s a great platform for sharing content and connecting with your audience, but sometimes it’s hard to actually get noticed. In this week’s #ContentWritingChat, we asked everyone to share their best Twitter engagement strategies so we can all earn more retweets and replies.

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

Our guest host this Tuesday was Gabriela Cardoza. She’s a personal and corporate brand consultant, which you can learn more about on her site. Gaby has been a participant of #ContentWritingChat for some time now and she sure knows how to stand out in all the chats she joins. She stepped in as our guest host to share Twitter engagement strategies that all of us can put to use! If that sounds like just what you need, keep reading for the recap!

Q1: What is your favorite thing about Twitter?

To kick off the chat, we posed a very simple question to our participants. We asked them to share their favorite thing about Twitter so we could learn why they love it so much. Wondering what our favorite thing about Twitter is? It’s definitely #ContentWritingChat! Here’s what some others had to say:

Gaby likes Twitter because of the all the amazing things it exposes her to. She mentioned that it’s a great platform for finding opportunities, friendships, experiences, information, perspectives, and more chances to learn.

Twitter really is one of the best social media platforms for anyone looking to build relationships. You can do a quick keyword or hashtag search to find like-minded people to connect with.

Rebecca likes that Twitter gives you the ability to connect with others and have valuable conversations. It’s allowed her to reach people in her industry, as well as those around the world.

Jason loves that Twitter makes it easy to connect with people and brands. People are certainly more open to starting a conversation on the platform, which makes it easier to grow your network.

Bill knows just how effective Twitter chats can be. He mentioned that they give you access to professional development in real-time. Being present on Twitter can even lead to building offline relationships as well.

As Sarah said, it’s instant! When you head to Twitter, you can get a variety of news before other platforms are picking up on it. So many people choose to head to Twitter for the latest in breaking news. Sarah also likes having the ability to connect with people across the globe through the platform.

Elizabeth knows the global reach that Twitter gives you access to is pretty powerful.

Danielle loves the learning opportunities Twitter has presented her with. She uses it as a tool to find articles on writing and social media that she wouldn’t have discovered otherwise.

Ken feels Twitter allows you to toggle between personal and professional much more easily than other platforms. He said it doesn’t happen on LinkedIn and it’s tricky to do on Facebook.

Q2: What can you do to ensure you’re growing your Twitter account with quality followers?

When it comes down to it, a few quality followers will always beat a large following that isn’t engaging. However, that doesn’t mean you shouldn’t put in the work to grow your audience! If you’re wondering how you can reach more people, take a look at these tips:

Gaby said you need to have a strategy in place if you want results. She encourages you to know your purpose, your message, and your goals. You also can’t forget to define who your audience is so you can reach the right people. Once you’ve found your people, make sure you’re engaging with them.

Sarah’s advice is to make sure you’re reaching out and interacting with the right audience. If you’re going to be on a social media platform, you need to be present by engaging with others.

This is advice everyone needs to remember! You have to be willing to put in the effort and engaging with your followers. Ask questions to get the conversation going. When they reply to you, take the time to respond.

Jason suggests joining Twitter chats that are of interest to you. They provide a great opportunity to meet new people. He also said to reach out to those who align with your own vision. But most importantly, you need to be yourself. That’s what people will be drawn to.

Brandie’s tips include: connecting with people, staying involved, participating in chats, and providing excellent content. Sounds like a winning formula to us!

Quality content is key if you want to gain followers on any platform. You need to give people a reason to follow you and actually stick around.

Cheval also knows that it’s important to provide your audience with valuable content. However, he also pointed out that you should show your audience that you care. They’re human just like you. Show that you’re listening and that you appreciate them. That’s key if you want them to stick around.

Q3: How can you make sure the posts you share on Twitter encourage engagement?

If you find that the content you post on Twitter isn’t sparking engagement, something needs to change. Luckily, you aren’t doomed forever if that’s been the case for you! Our chat participants shared some helpful Twitter engagement strategies specifically for creating amazing content. Check it out:

Gaby’s advice is to ensure your posts consistently offer value. You can do that by knowing your audience, your market, and your industry. Keep their wants, needs, and interests in mind to create the content that will resonate with them.

If you want engagement, you need to engage yourself. People don’t want to engage with someone who isn’t listening or responding. It’s a two-way street!

It really all goes back to knowing your audience and understanding what they want. As Jason said, you have to provide them with content they’d want to engage with. You can ask questions or share something that would pique their interests to get a conversation started.

Jose knows you shouldn’t just post absentmindedly. He encourages you to add your thoughts and ask questions just like you would in a real life conversation.

A great headline is going to grab attention on social media, as will an eye-catching image. Create content that stands out and pulls your readers in.

Tony suggests asking a question, including a poll, stating an opinion, or including a link to outside content. He also said you can add a photo or GIF, which can be helpful in getting others talking.

Mallorie also agrees that adding a GIF can be helpful. It adds a fun, playful element to your tweet and helps show your brand’s personality.

Customer service and community management are both so important, especially on Twitter. Start a dialogue with people and show that you genuinely care when you’re connecting with them.

And finally, make sure you’re consistent. As Julia said, the conversation will go on whether you’re there or not. Make sure you’re present if you want to make connections.

Q4: What’s your best advice for getting the conversation flowing with your audience?

Sometimes it’s hard to get the conversation started. Whether you’re feeling shy on social media or just don’t know where to begin, this can be an overwhelming experience. It doesn’t have to be though! Check out these tips to start the conversation and keep it going:

Gaby said you really have to be proactive when it comes to conversations. She encourages you to ask questions, follow-up with people, and just say hi. You have to be social and take a genuine interest in others if you want to build real relationships.

Sarah said you shouldn’t wait for someone to notice you. Put yourself out there and strike up a conversation with someone you want to connect with. All you have to do is say hello. As she pointed out, it’s just like starting a conversation in real life.

Jim agrees. You can’t wait for others to start the conversation. Take the initiative and reach out.

What’s a simple way to get the conversation started? Ask a question! Danielle’s advice is to figure out what they care about and ask a question they’ll feel called to answer.

You can also ask for their opinion on something. As Jason said, it’s important to communicate that you want to hear from people. They’ll feel valued and appreciated when you acknowledge their responses.

Varun even encourages building a Twitter list of people you’d like to keep up with. You can monitor that list and join any relevant conversations you come across.

Joining Twitter chats is another way to make starting conversations easier. Chats bring people together and everyone is more open to making connections there. You can even host your own!

Jenn said you shouldn’t talk AT your audience, but WITH them. Make sure you’re responding, engaging, and interacting. The whole point of social media is to be social, so don’t forget this crucial step.

Q5: How can Twitter chats help you grow your audience? Any tips for making the most of them?

If you haven’t participated in a Twitter chat before, you’re probably wondering what all the fuss is about. Fortunately, you don’t have to wonder any longer! We asked our chat participants to share how they can help you grow your audience, plus a few tips to really make them work for you. Check it out:

Gaby said Twitter chats allow you to meet others with similar interests and can help relationships flourish. Joining chats on a regular basis is one of our best Twitter engagement strategies.

To make the most of the chats you join, follow-up with any new connections afterwards. You can also join different ones to meet new people.

Max agrees! You want to follow-up afterwards to stay in touch.

As Sarah said, chats bring like-minded people together and allow them to share their insights and stories. They provide the perfect opportunity for networking.

In fact, you can start multiple conversations within the hour-long chat window.

Carla pointed out that by joining Twitter chats, you can gain visibility through the hashtag. You’re also able to engage with others who are participating and you can position yourself as an expert with the responses you share.

In fact, by joining chats, people get a feel for the person behind the handle. It’s a great way to showcase your personality and your skills.

Jenn’s advice is to interact with people and also to be authentic. You can ask questions, showcase your expertise, and even add in a GIF.

Once you find chats that are relevant to your industry, you can join them to start making connections. Make sure you’re prepared to answer questions and respond to others.

Q6: How do you know if the content you share is helping you reach your goals on Twitter?

Are those tweets helping you reach your end goal? If you aren’t sure, we’ve got some advice to help you figure it out! Check out these responses from the chat:

Gaby suggests referring back to your social media strategy. Set objectives for yourself and track the data you receive. You can use Twitter analytics to do this, which is totally free.

Sarah also said to use your analytics to measure the results you’re getting. Are you moving forward, going backward, or standing still?

As Lori said, it all starts with knowing your goals. You can then track the appropriate metrics and make any tweaks if needed. Keep an eye on your metrics to see how you’re progressing.

Danielle pointed out one important factor: goals need to be measurable.

Max’s advice is go for the SMART goals. Be sure to track your progress as time goes on to see if your Twitter engagement strategies are working.

Julia recommends tracking profile reach and site analytics to see if you’re driving high engagement rates. She uses Twitonomy to do this.

Q7: Do you rely on any tools to help you connect with your Twitter followers?

There are tons of tools out there we can use for Twitter. Do you use any? If you’re in search of some new ones to check out, take a look at these recommendations from our chat:

Gaby relies on Buffer, her phone, and her thumbs!

Buffer and Giphy are go-to tools for Jenn.

Rosyln relies on TweetDeck to manage her Twitter account. It’s an especially great tool for Twitter chats!

If you want to schedule your content at optimal times, Danielle suggests Tweriod.

Jose uses TweetDeck, Twitter Lists, Buffer, and his phone.

Varun keeps it simple with Twitter Lists. This allows him to stay updated with friends, engaged followers, and what’s going on in his industry.

Sabjan relies on Buffer for scheduling content, but when it comes to automation, it’s all him. He keeps it real when communicating with others.

Q8: Which brands do an amazing job at engaging their audience on Twitter? Tag them!

We can learn a lot from what other brands are doing online. Are there any that are killing it when it comes to Twitter engagement strategies? Check out these brands:

Gaby shared a great list of brands who do an impressive job on Twitter. Are you following them?

Julia loves following Content Marketing Institute, our very own guest host (Gaby!), Applebee’s, and Buffer.

Jim also thinks Applebee’s does a great job. They’ve been known to pop into Twitter chats when people mention them.

Varun thinks Buffer, Content Marketing Institute, and Crowdfire are great to follow. He even included us in his list, so thank you!

Want to join us next time? Follow @ExpWriters and @writingchat and be sure to join us every Tuesday at 10 AM Central!
#Contentwritingchat

#ContentWritingChat, Twitter strategies

#ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell

You might think Twitter is a dying platform, but we’re about to prove you wrong with our latest #ContentWritingChat. This week, we covered all the best strategies to help you grow your audience and establish a great brand presence on Twitter. If you’re ready to step up your game on Twitter, dive into this recap!

#ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell

Our guest host this week was Becky Shindell. She’s a Social Media Manager for one of our favorite tools, SEMrush. Plus, she works behind the scenes on their Twitter chat, #semrushchat. So, it’s no surprise that Becky is pretty knowledgeable on Twitter and we were excited to have her join us and share some of her best advice.

Q1: How can a brand determine if Twitter is a worthwhile platform to be on?

With all the social media platforms available today, it can be hard to decide which ones are worth your time. If you’re wondering if Twitter is really the right place for your brand to be, we have some advice that will make the decision a little easier.

Becky recommends considering the goals you have for your brand. She knows that Twitter is a powerful platform for customer service. That could be a key way that you use it to serve your customers.

Julia knows it’s important to be where your audience is. Find out if they’re spending their time on Twitter and if they are… You need to be there too!

As Annaliese said, make sure your target audience is actually active on the platform. If they’re signed up, but not using it, then it won’t do you any good. You want to make sure your audience is there and already engaged.

Research, research, research! You’re going to have to do a little digging to find out where your audience is most active online, but it’ll pay off in the end.

Is your community on Twitter? Is there already a conversation around your niche happening there? If so, Kristen says Twitter is worth your time.

If you aren’t sure if your audience is on Twitter, don’t be afraid to ask them. You can create a survey and ask for responses to find out which platforms they’re most active on. As Lexie said, your social media strategy is all about being where your audience is.

Another thing to take into consideration is how Twitter actually works. As Cristy said, it’s not a pay-to-play platform like Facebook as become. Twitter is appealing to so many brands for that reason because they don’t worry about a large portion of their followers never seeing their posts.

Q2: What types of content perform well on Twitter, thus encouraging clicks and shares?

Once you’ve decided to invest your time into using Twitter, you want to make sure you’re posting great content. And we all want clicks and shares, right? These tips will help you create irresistible content your audience will enjoy.

As Becky said, great visuals are key to getting your content noticed on Twitter. An eye-catching image will get people to stop as they’re scrolling through their feeds. Create something that’s going to grab their attention and appeal to them if you want to earn those clicks and shares.

Vishal knows that pairing captivating visuals with amazing copy is the formula for a perfect tweet.

Jessy said it best when she mentioned a great visual can help you break through the clutter. Social media feeds are busy these days and you need a way to stand out. Photos, GIFs, and videos can help you do that.

It’s also important to consider what resonates with your audience. What works for one brand might not work for you and vice versa. Don’t be afraid to test ideas to see what your audience responds well to and what they aren’t digging. Sarah said to make sure everything is helpful, relevant, timely, pretty, and beneficial.

Cassandra agrees that, in the end, it all goes back to what your audience enjoys.

Q3: How do you measure the success of your content? Which metrics are most important to track?

So, you’ve posted all of this content to Twitter… How on earth do you find out if it’s performing well? Which metrics should you be paying the most attention to? There’s no need to let your analytics stress you out! We have some suggestions on what you should be tracking.

Becky said she likes to use Sprout Social to see how her audience is responding to content. She tracks engagement, retweets, and favorites. She also takes a look at their demographics to get a better understanding of who the audience is. Then, that information can be used to create more of the content that works and less of what doesn’t.

Engagement, clicks, traffic, and real ROI. That’s what we’re all about here at Express Writers. And as Julia mentioned, one of our clients signed on with us after discovering our Twitter profile and scrolling through our tweets.

Annaliese offered some great advice that will help you get the most out of your Twitter presence and your analytics. She suggests using Google Analytics and setting it up to track how visitors from Twitter behave once they get to your website.

Conversions, conversions, conversions. The ultimate test of whether or not your Twitter presence is working for you is whether or not those followers are converting. You want to see that they’re not only coming to your website, but converting in some way. That could be becoming an email subscriber, a paying customer, etc. If those conversions are happening, you’re on the right track.

For Tony, it’s all about engagement rate, clicks, and impressions. Engagement is a great thing to track because it’s nice to see that your audience is responding in some way, like leaving a comment. It’s simple, but it helps to build a relationship with them.

Jenn knows just how powerful conversations are between you and your audience. It’s a key step to building trust with them and you need to create content that gets them talking. Make sure you reply to them when they leave their response too!

Like Jenn, Keira also wants to see conversations happening around the content she shares. But as she pointed out, it all depends on the goals you’ve set for your content and that will differ based on the particular post.

Q4: What can you do to get your brand noticed on Twitter?

If you decide to invest your time and effort into a social media platform, you don’t want to go unnoticed. You want people to see your posts and engage with them. You want to attract followers and convert them into customers. So, how do you actually get noticed so you can see major results for your brand? Start implementing these tips:

Becky’s advice is to use relevant hashtags, original images and copy, and great GIFs. She also said to tweet frequently to stay in the feeds of your audience.

If you want your brand to be noticed, you need to be present. Don’t slack off on posting and expect to see growth. Don’t get lazy with engaging and expect to build relationships. You need to be proactive about engaging with your audience.

Be a thought leader in your industry and people will want to follow along. It’s also important that you stay on top of the latest trends so you can provide the best content for your audience.

Engage, entertain, listen, and respond. It’s simple, but effective advice that Lauren knows will get you results.

Engagement is always essential and Antonio agrees. He stressed just how important it is to listen to what your audience is saying and to respond to them. He also mentioned that you can pay for traffic, but that doesn’t compare with growing your audience by building relationships.

Hashtags are a key way to get your content noticed. They help you reach a wider audience with each post. You just need to make sure you’re using ones that are relevant and popular enough that people will discover it.

And of course, Twitter chats are one great way to get noticed. They’re perfect for making new connections and sharing your expertise with a new group.

Mallie is also a fan of using Twitter chats to make connections. Start reaching out to people in a way that feels genuine and people will respond well.

Q5: How can you capture leads on Twitter in order to turn followers into customers and raving fans of your brand?

We couldn’t have a chat on Twitter strategies without discussing how to use the platform to capture leads, could we? We asked our chat participants to share their advice for taking people from followers and turning them into customers and huge fans. Here are their tips:

Becky suggests sharing content that educates and entertains your audience. And don’t forget to add a CTA!

Mallie also agrees that a call to action is essential. People won’t always know what the next step is, so you have to tell them.

Lexie said to be helpful. If you see people asking questions that you can answer, chime in and help them out. They’ll appreciate it and they just might check out your site and possibly become a customer at some point.

Vishal’s advice is great to keep in mind. Don’t be pushy, creepy, or desperate. You need to be yourself, otherwise people will see right through you.

Be authentic and treat your followers right. It’ll work out in your favor.

Q6: What are the best strategies for increasing engagement on Twitter?

If you’re feeling like the engagement levels are low on your Twitter account, it’s time to step it up! Luckily, we’ve compiled some great tips from Tuesday’s chat that will help you out. Read through these and implement them if you want a major increase in engagement.

Becky knows how important it is to engage with your audience. At SEMrush, they like to thank people for sharing their content, which is an easy way to open the lines of communication. You could even take it a step further to ask what someone liked about the article they shared.

Julia knows it’s important to be active. If you aren’t, why would anyone both engaging with you? They wouldn’t expect to receive a response. Be present on Twitter. And be sure to try out a few Twitter chats here and there!

Don’t sit around and wait for engagements to happen. As Jessy said, you need to encourage conversations yourself. Ask questions and respond to replies you get in order to get the discussion going.

As you ask questions, choose ones that are open-ended. Skip the ones where someone could provide a yes/no answer because that doesn’t leave much room for follow-up.

Jason’s advice is to be consistent with your posting and to share relatable tweets. It all goes back to giving your audience what they want. And when you receive replies, take the time to write back.

The reality is, there are many brands out there that don’t bother to respond to people. Don’t be like that! Take the time to respond because that’s what builds relationships.

It’s also smart to take posting times into consideration. Test to find out which times work best for your audience and make sure you’re sharing content then. You need to be able to reach them at the right times. Watching your competitors helps a lot, too!

Q7: Do you rely on any tools for scheduling content and tracking the success of your tweets? If so, which ones do you love?

If we want to succeed, we need an easy way to help us implement all of these Twitter strategies, don’t we? Fortunately, there are a ton of great tools out there to help us schedule posts and track how well things are performing. If you’re looking for a new tool to try out, check out the ones in this list:

The SEMrush team loves using Sprout Social!

We’re all about that Buffer love and using Canva to create social media graphics.

Just like Annaliese, we’re big fans of Buffer here at Express Writers.

Even Lex is making her way over to our favorite, Buffer!

Kristi relies on Hootsuite and Twitter’s own analytics to manage her account.

TweetDeck is another great tool and especially comes in handy during Twitter chats.

Q8: Which brands do an amazing job with their Twitter content? Tag them and let them know!

There are tons of brands who are rocking it online and implementing these very Twitter strategies every day. There’s so much to learn from them, so check out these brands and see what they’re doing well:

Applebee’s continues to impress people with their Twitter presence. One of the great thing about them is that they’re always quick to respond to replies they receive.

Julia’s favorites are definitely worth checking out!

For Lex, she loves to see what Wendy’s and Taco Bell are posting.

Another Wendy’s fan!

Are you following any of Kristin’s favorites?

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

#ContentWritingChat

#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar

Did you miss #ContentWritingChat this week? Well, you sure missed one busy chat! This Tuesday, we shared a ton of tips that will help you become a Twitter superstar. Keep reading to learn more!

#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar


Our guest host this week was social media guru Madalyn Sklar. Madalyn is the host of the #TwitterSmarter podcast and Twitter chat. She has also been ranked #1 in social media for the Houston, Texas area. Pretty amazing! Be sure to check out Madalyn’s website and her podcast.

Q1: What are the best practices for building a following on Twitter?

Are you looking to give your following on Twitter a major boost? You just need to keep these tips in mind:

What are Madalyn’s tips for landing more Twitter followers? Listen to others, engage with your audience, share great content, be consistent, and be real. If you do these things regularly, you’re sure to see results. Also, make sure you’re always true to yourself. If you aren’t, your audience will see right through you.

Madalyn also said to think of Twitter as a cocktail party. Make sure you’re talking to people and connecting with them. That’s a great way to look at it!

Engagement is definitely key if you want to grow your following on Twitter or any social media platform.

Chris knows participating in Twitter chats is a great way to build your audience. Twitter chats make it easy to connect with others. You don’t have to worry about feeling awkward when jumping into a conversation.

Sarah from ThinkSEM said to get to know your audience and share the content they want. When you give your audience what they’re looking for, you’re giving them a reason to follow you and stick around. Don’t forget to also listen to them as well. What are they saying online?

Post content that is both useful and interesting to your audience and do so consistently. Don’t forget to select a relevant hashtag or two to expand your reach.

Bill has us all blushing over here! He knows that Twitter chats, including #ContentWritingChat, are a great place to find like-minded followers. He’s also spot on with his advice. If you’re providing valuable content, people will want to follow you.

Q2: What makes Twitter chats a must for anyone on Twitter?

If you haven’t joined a Twitter chat yet, you’re really missing out! (And you should absolutely be joining #ContentWritingChat.) If you haven’t yet figured out why they’re a must, just read these tweets:

Madalyn said Twitter chats are an amazing way to connect with like-minded individuals. With so many chats going on these days, it’s easy to find one where your audience is hanging out. She knows they’re also a fantastic way to learn and expand your knowledge.

As Sarah said, Twitter chats are the perfect place to network, meet new friends, and get insight from others.

Connection, collaboration, and expertise. Great answer from Brittany!

Tim thinks Twitter chats are a lot of fun. He knows they’re a great place to connect, but also to learn and share the knowledge you have.

Brett said chats are a must for genuine relationship building.

The best chats are ones where you can share your knowledge to help others and you can learn a thing or two as well.

Chats are a good opportunity to network and learn something new.

Q3: How can you create content that stands out on Twitter?

Dealing with Twitter’s character limitations doesn’t have to hold you back. You can still create amazing content that gets noticed by your audience. Here’s how:

Madalyn knows it all goes back to your audience when it comes to creating content. If you want to share amazing content on Twitter, you have to give your audience what they want to see. Provide value to them.

She also recommends using images, videos, and GIFs to get your content noticed.

Ray is on the right track with his answer. He knows how important it is to consider your audience when creating posts for Twitter. Think about what your audience would value and give that to them.

Kristen feels passion is key when it comes to sharing content on Twitter. If you want your tweets to get noticed, make sure you’re passionate about what you’re posting.

Adding a visual is always helpful if you want your content to stand out. Create eye-catching graphics that will grab the attention of your audience as they scroll through their timeline. Don’t forget to add relevant hashtags as well.

Shereese said if you want to stand out, your content needs to have a great visual, a great subject, and a great deal of subject-matter research.

Provide value to your audience. What are they interested in? What would help them? Give your followers what they’re looking for.

Jane recommends keeping your message consistent across all of your posts. Don’t forget to add hashtags and interact with others as well.

Ellie said to check out your analytics and find out the demographics of your audience. When you get to know them, you can optimize your content for keywords and hashtags so you can stand out.

To put it simply, write for your audience. Give them what they’re looking for and they’re sure to love your content.

Q4: Are there rules to how often you should post on Twitter?

How often should you really be posting? Is there such a thing as too many tweets? Check out what some of the participants from Tuesday’s chat had to say:

Madalyn said there are NO rules when it comes to Twitter. You can post as often as you’d like. Just make sure you don’t post too little or too much. Find a balance that works for you.

She also recommends to post 3-5 times per day if you’re just getting started on Twitter. Great advice!

As Sarah said, it all goes back to your audience. No matter how often you post per day, make sure you stay consistent.

Ultimately, you want to make sure you’re providing value to your audience with every tweet you post. You should always be focused on giving your audience the great content they want to see.

Bill agrees that providing value is key. The value you give to your audience matters more than how often you post.

Keep an eye on your metrics to see how well your tweets are performing. You can do this by checking Twitter Analytics. Is your audience engaging with all the tweets you’re posting?

It looks like Jenn agrees when it comes to checking your analytics. She knows they can help you grow and learn so you can better your strategy.

As David said, make sure you re-post content for different time zones. Keep in mind that your followers are likely located all over the world. You don’t want them to miss anything by limiting your posts to a certain chunk of the day.

Do what feels right for you and your audience. There isn’t a magic number that works for everyone.

Tim said you should experiment with your posting schedule. Find your peak times for posting and tweet the most during that time. If you have something to say, don’t be afraid to share.

Kristen also recommends taking advantage of your peak posting times. Find out when your audience is most active on Twitter and schedule your posts around those times.

Make sure you’re posting daily. You should create a schedule and stick to it.

Consider your industry and your community. They’ll respond to things differently than another online community.

For Nick, he likes to schedule 5-7 tweets per day. He mixes that up with live interaction with his audience.

Remember that social media isn’t just about talking about yourself or your business. You should also make sure you’re engaging with your audience and having conversations.

Q5: How important are hashtags on Twitter? What can they help you do?

Are you using hashtags regularly on Twitter? You should be! A relevant hashtag can help you expand your reach on the social media platform. Check out these tips:

Madalyn knows hashtags are great for finding tweets using a relevant keyword. They’ll help you to connect with your audience and others who are interested in what you’re sharing.

Jim said relevant hashtags give your tweet wings. Hashtags allow you to target your content to a specific audience, helps to extend its life, and makes your post more discoverable.

Hashtags are a must if you want people to find what you’re posting. They can help you to grow your following organically.

Tim said hashtags can help connect you to others who are interested in what you’re saying. They also help us to have amazing Twitter chats, just like #ContentWritingChat!

As Chris said, hashtags are essential but it is possible to overdo it. Limit yourself to two hashtags per tweet.

Use hashtags that are relevant to your audience and the content you’re sharing. Don’t go overboard either. Twitter is not the place for it!

Alexia said hashtags are vital for making sure your content reaches your target audience.

Relevant hashtags will help new people discover you. Try a tool like hashtagify.me to find the right ones for you.

Never, ever do this. It’s just not cool.

Think of hashtags as search keywords to help your content be seen.

Hashtags can help you generate brand awareness, plus help you build relationships with your community.

Great tip! Do some hashtag research and find ones that are relevant to your audience. Save them all by order of possible impressions and refer to them when scheduling your posts.

Q6: How can you take advantage of Twitter’s features such as Analytics and Lists?

Twitter Analytics and Lists are great tools to utilize if you really want to make the most of Twitter. Here are some great tips from Tuesday’s chat:

If you haven’t used Twitter Analytics yet, you can access yours at the link Madalyn shared.

Madalyn recommends checking out your analytics every month so you can see what’s working best. Which posts are resonating with your audience? Which ones didn’t perform as well as you’d hoped?

For lists, she feels they help you cut through the noise to see the most important tweets. Carefully curate your lists so you see just the updates you’re truly interested in.

As Ellie said, you can get insight into what your audience likes and doesn’t like when it comes to your posts.

Analytics can help you determine your best times to tweet. You can schedule your most important posts around these times for an increase in engagement.

Your analytics will give you insight into what’s working for you and what’s not. The metrics you see can help guide your social media strategy and set up up for success.

You can also discover the demographics of your audience, as well as their interests and locations. You can target your posts accordingly.

Varun knows lists are great for monitoring relevant and important accounts. You won’t miss a thing if you keep your lists in order.

As Andy said, TweetDeck is a great tool to use if you want to stay updated with your lists. The columns TweetDeck provides makes it easy to see what everyone is sharing. You’ll never miss a thing!

Q7: How can you write a targeted Twitter bio that earns more followers?

The bio you include on your Twitter profile is so important. It can make or break whether or not someone chooses to follow you. Take a look at these tips to ensure you maximize the characters you have for an amazing bio:

Madalyn’s advice is to be compelling and descriptive. Use your bio to tell your story. It can play a deciding factor in whether or not someone follows you, so you better make sure it’s a good one.

Brittany said you should tell people what you do and why you do it.

Sarah recommends stating your mission, describing who you are, and how you can add value to your audience. Don’t forget you have to do all of that in only a few characters.

Tim said to use relevant hashtags in your bio and summarize your unique selling point.

Zala said to keep it short and precise. You should share what you’re doing and why. Make sure you’ve also included your location and a link to your website. She said if your handle doesn’t include your real name, you should add it to your bio.

Kevin and Zachary know the combination of your bio and pinned tweet can make your account a winner.

Q8: Quick Q&A for Madalyn! Ask your questions about Twitter.

For the last few minutes of Tuesday’s chat, we allowed everyone to ask Madalyn questions. Here are a few highlights:

Madalyn has been a digital marketer for 20 years and has been in social media for 11 years.

In response to Kristen, Madalyn said she loves pinned tweets. The pinned tweet is prime real estate on your profile and you want to take advantage of it. Pin something you want to receive extra attention.

What does she see for the future of Twitter? She thinks the platform will continue to grow, so keep using it.

She thinks Twitter ads are hit or miss, but that they’re worth trying out. If you’re thinking about using them, just give it a go and see how it works for you. Everyone has a different experience.

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM CDT for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

10 days to a better blog

improve your tweets

The Top 10 Ways to Improve Your Tweets and Make Them Awesome

Twitter is an awesome tool that can help you generate more followers, and bring in more clicks and eventual revenue for your business.

You know it is powerful, and you want to make sure you are doing things as best as possible, right? Well, I’m here to help you further improve your tweets and Twitter outreach with a few awesome tips. Let’s take a look at what can really help your Twitter account out, getting more engagement and clicks!

10 Ways to Improve Your Tweets

There are several great ways to get the most out of your Twitter account, and I am going to look at 10 different ones!

1. Use Your #Hashtags Properly. Hashtags are a great part of Twitter, and can be incredibly powerful. There are many different ways people use hashtags ranging from simple business ones to incredibly powerful hashtag moments. When it comes to Twitter, you need to use your hashtags, and use them well. Many people aren’t entirely sure how to use hashtags, but a great way to approach them is to think of them as SEO for Twitter. What are your top keywords, what do you use in your web content and blogs? Use those words for your hashtags, and start grabbing people’s attention.

While you use hashtags as SEO, you should also consider making a few fun ones that are unique to your business. A great illustration of doing this is BioWare’s Twitter account for Dragon Age: Inquisition and their #DAIFanQuisition:

 

  2. Make Your Tweets Short and Fun Instead of Dry and Professional. The one thing with Twitter is that you want to make sure you stay fun and informal, even if your company is more professional. This is because you will find that it is easier to get engagement on Twitter if you are fun, laid back, and still reflect your company than when your tweets are constantly dry and boring. You need to loosen up a bit and just have fun because that is one of the main reasons people love social media, especially Twitter. We get enough professional sounding things through work documents, the news, and other professional settings, but Twitter lets people loosen up and have a fun time. Sassy is currently the new fun, and there do happen to be some hilariously sassy Twitter accounts out there to gain inspiration from:        

3. Find the Best Time to Post Your Tweets. A great way to make sure you are using Twitter correctly is to make sure you know the best time to post your various tweets. When it comes to the perfect time, it does depend on your client base because people use social media differently. However, there has been some awesome research done to help companies find an optimal starting point for their tweets and when to post them. It is suggested that you post to Twitter mainly on Mondays through Thursdays before 8PM, as this seems to be when people are more active, and if you post on Fridays (which you should), research says to post before 3PM. While this can help you get started, there are two major things you need to do. One is to make sure you are actually reaching people during those times, and tweak your posting times if you aren’t. Two, you need to make sure you share images because people enjoy images on social media.

4. Make Sure You Optimize Your Twitter Profile. Optimizing your social media profiles is really important no matter what site you use, and it can be pretty powerful for Twitter. There are several great brands out there that optimize their Twitter accounts amazingly with incredible photos, a great bio, and a link to their webpage. This is all very important because it shows that an actual person is using the Twitter account, and that the account is your company’s. A bio can help people know more about your business, and that link sends them directly to your webpage. Never leave any aspect of a Twitter profile empty – always fill in any and all information.

5. Don’t Hesitate to Use Twitter Ads. A great way to use Twitter for more of an impact is to make sure you use Twitter Ads. Some companies might be a bit wary to start using Twitter Ads when they would normally just rely on hash tags, but the ads can really help you get more exposure. In fact, Twitter makes sure that people who would be interested in your company will see the promoted tweet, instead of people who wouldn’t be interested seeing it. You can also grow your followers by promoting your account and increase lead generation with ads. Try it out, and you might just be surprised how many people it brings to your Twitter account and eventually your website.

6. Don’t Be Afraid of Acronyms and Emoticons! You can’t go anywhere on the Internet without seeing many acronyms and emoticons. However, many businesses wonder if this is something they can benefit from or if they should simply stay away. I believe that acronyms and emoticons are perfect to use for your business because it can help you create a connection with your followers. In fact, many people react to a smiley face emoticon as if it were a real face – interesting, no? Learn a few acronyms, and use some great emoticons and test just how well they work. Chances are, you will be able to boost engagement, which can lead to more people coming to your site and purchasing from your company.

Denny's First Word

 

7. Use Some Psych 101 When Crafting Your Tweets. Not many people consider basic psychology when they craft their tweets, but all of the engagement you are likely to receive stems from psych 101. Not everyone took a psych 101 class, and that is completely fine, you don’t need a psychology degree to learn a few basic tricks. You can learn some things to do such as using the “bandwagon effect” to bring in more engagement. What is the bandwagon effect? It is simple saying things like “join our team” or stating something and asking, “who agrees?” It seems like you are involving a lot of people (even if you don’t feel like you are) and people are more likely to respond if they think others are responding as well. There are some other great basic psychology things you can do and Social Media Examiner has a handy list to get you started!

8. Always Make Sure You Define Your Goals for Twitter. A basic step some people might not consider at the beginning of their Twitter usage is what goals they have in mind for their account. This contains knowing who you want to reach on Twitter (age, location), knowing what you want to accomplish with a Twitter campaign, and know who will be crafting and sending out your tweets. These seem very basic, but it can help tremendously if you have goals set up for your Twitter account. Your goals can also change and grow throughout the years, so make sure you are constantly reviewing them.

9. Create a List for Your Company Name to Avoid Missing Mentions. One of the major problems a lot of businesses have is missing when they are mentioned on Twitter. This can be a detriment because people love when a business re-tweets or mentions them, and if you don’t see it, you won’t interact with them. In addition, if someone says something negative about your company, you won’t be able to meet the problem and work to resolve it.

The biggest problem with this is that people don’t often use the @ to mention the company they are talking about. A great way to make sure that you don’t miss a single mention whether they use the @ or not is to create a list with your company’s name as the search term. You will then be able to track who says what, and give you the chance to reach out to people who didn’t mention your company. This promotes engagement, and can also help in reputation management.

10. Utilize Twitter Analytics to Help Tweak and Improve Your Tweets. A great thing about the Internet is when you’re able to use analytics to see just how well your site is doing. However, what can you do to see if your tweets are having the best impact or not? You can use Twitter Analytics to figure it out! You can look at specific tweets or an overall report to learn more about your Twitter usage, reach, and overall power. This will help you see what types of tweets your followers engage with, as well as the best times to post to your specific Twitter account. You can use Twitter Analytics to make sure you get the reach you want and need, which is incredible.

Tweet, Tweet and Grow Your Followers!

Twitter is the perfect way to reach out to your followers and have more engagement with them. It is also a great way to direct people to your blogs, and help you generate more revenue. Don’t skip out on using Twitter if it scares you.

You don’t always have to rely on using the Twitter account yourself—we know it can be hard as a business owner wearing a lot of hats! Take a look at our awesome social media packages that not only help with Twitter, but can help with Facebook and Google+, as well.

Photo credit: NREY / iStock