Whether you are a small business just getting started or have been dabbling in SEO for a while, one term you might have come across is “content strategy.” Still, the content calendar is the more important and often unspoken strategy you need to know. What is a content calendar, and what makes it the key … Read more
Content that connects with your audience is worth every penny. Having a single piece of content that speaks to your desired audience, and connecting to your audiences meaningfully, often results in a higher ROI. It is essential, whether you are a small business or large corporation, that you know how to connect with your audience … Read more
There’s no denying that social media can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. It also attracts leads and sales. But this can be tricky as you navigate social media algorithms to get your content noticed. That’s … Read more
You’re awesome at social media marketing. You’ve focused on creating timely and engaging posts with great content, so you stand out whenever you post. In this scenario, you’re doing everything right – except for one thing. What did you forget? Still scratching your head? Set aside the content aspect for a second – yes, we … Read more
Writing a social media post doesn’t seem overly complicated. Should be pretty straightforward and simple to do, right? Actually, copywriting to attract the right audience from a business standpoint is a little more methodical than you might expect compared to writing social media posts as an individual. There’s a lot more at stake for the … Read more
Saturday, January 26. I was browsing LinkedIn while wrapping up some work. Now, I try not to open my laptop much on weekends, but I’m an entrepreneur. You know what that means — sometimes, we work on weekends. That particular week had been quite the doozy. Our team director had resigned the weekend before, suddenly and … Read more
When you are on Facebook, do you ever realize that suddenly, you see a post from a page that you hadn’t seen in a really long time? In fact, you might have forgotten you’d liked that page at a certain point in near-obsolete history. That scenario probably sounds very familiar, and also sometimes frustrating as we all try to … Read more
Are you turning Facebook Likes into actual dollars in your company account? Most marketers begin their Facebook advertising strategy with enthusiasm, watching as likes pour in from people active in their target niche, and waiting for the big payoff… But more often than not, the payoff never comes. Beyond some new Page Likes and a … Read more
Twitter is all about brevity. It’s been this way since… well, always. It’s kind of Twitter’s calling-card. Pretty soon, all that may be changing. If this makes you immediately confused, I don’t blame you. Twitter has only ever been about those famed (and infamous) 140-characters – no more, no less. You have to mold your … Read more
Social media is your ticket to a broader following, more exposure, and improved online ROI for your brand. Your content marketing strategy can really get a boost from a strong social presence, in particular. In fact, BrandWatch calls social media + content marketing “the dynamic duo.” For example, the more engaged and the bigger your social … Read more