You're awesome at social media marketing. You've focused on creating timely and engaging posts with great content, so you stand out whenever you post. In this scenario, you’re doing everything right – except for one thing. What did you forget? Still scratching your...
Writing a social media post doesn’t seem overly complicated. Should be pretty straightforward and simple to do, right? Actually, copywriting to attract the right audience from a business standpoint is a little more methodical than you might expect compared to...
Saturday, January 26. I was browsing LinkedIn while wrapping up some work. Now, I try not to open my laptop much on weekends, but I'm an entrepreneur. You know what that means -- sometimes, we work on weekends. That particular week had been quite the doozy. Our...
Another social media platform bites the dust. Google Plus is shutting down. Google officially made the announcement on October 8, 2018. Google is calling this move part of “Project Strobe,” an initiative they say is a review of their “philosophy” around third-party...
When you are on Facebook, do you ever realize that suddenly, you see a post from a page that you hadn’t seen in a really long time? In fact, you might have forgotten you'd liked that page at a certain point in near-obsolete history. That scenario probably sounds...
Are you turning Facebook Likes into actual dollars in your company account? Most marketers begin their Facebook advertising strategy with enthusiasm, watching as likes pour in from people active in their target niche, and waiting for the big payoff... But more...
Twitter is all about brevity. It’s been this way since… well, always. It’s kind of Twitter’s calling-card. Pretty soon, all that may be changing. If this makes you immediately confused, I don’t blame you. Twitter has only ever been about those famed (and infamous)...
Social media is your ticket to a broader following, more exposure, and improved online ROI for your brand. Your content marketing strategy can really get a boost from a strong social presence, in particular. In fact, BrandWatch calls social media + content...
Ads on social media are hot, hot stuff right now. I think it all started when "organic" reach on social media declined to scarily low ground. A steep 50% + organic decline in Facebook page reach, identified across a short time span in 2014, was an eyeopener for a...
Social media is the popular kid on today's marketing block. For your business, it’s one of the most integral tools at your disposal. Social media helps get you noticed - and stand out, if you're creative enough to do your own thing, and mix in a little bit of...
Today, Pinterest is one of the hottest social platforms out there. Valued at more than $11 billion, Pinterest is home to more than 75 billion ideas and more than 5% of total referral traffic to websites. As if that weren’t enough, Pinterest’s recent addition of the...
When it comes to social media posts, from writing to visuals and publishing, every brand wants to create the content that fans want to follow. This is far easier said than done, though. To be a truly “likable” brand, a company needs to master the art of social...
Krystal is a Social Media Expert at Express Writers. REALITY CHECK! It’s 2016. If you have a pulse, you’ll know that door-to-door salesmen aren’t around anymore. We’ve all become proverbial Biff Lomans, haven't we? And yet, once we follow our dreams and get our...
Have you joined any Twitter chats before? If not, it’s safe to say you’re missing out on an incredible opportunity. And I’m not saying that just because Express Writers has our own monthly chat, #ContentWritingChat. Twitter chats bring likeminded people together...
As a social media account manager, I have a lot of tools at my disposal. I organize all of my social media posts for Express Writers in Excel, which makes it easy to categorize and date all of my posts (not to mention, archive them. This is important to a packrat...
