Social Media

How to Write the Most Engaging Social Media Posts

Writing a social media post doesn’t seem overly complicated. Should be pretty straightforward and simple to do, right? Actually, copywriting to attract the right audience from a business standpoint is a little more methodical than you might expect compared to writing...

Views Don’t Pay the Bills: What Happened After I Hit 85,000 Views and Went Viral on LinkedIn

Saturday, January 26. I was browsing LinkedIn while wrapping up some work. Now, I try not to open my laptop much on weekends, but I'm an entrepreneur. You know what that means -- sometimes, we work on weekends. That particular week had been quite the doozy. Our team...

Google Plus Shuts Down: What You Need to Know (R.I.P. June 2011 – October 2018)

Another social media platform bites the dust. Google Plus is shutting down. Google officially made the announcement on October 8, 2018. Google is calling this move part of “Project Strobe,” an initiative they say is a review of their “philosophy” around third-party...