Whether you are a small business just getting started or have been dabbling in SEO for a while, one term you might have come across is “content strategy.” Still, the content calendar is the more important and often unspoken strategy you need to know. What is...
Adam Oakley | Jun 6, 2023
Content that connects with your audience is worth every penny. Having a single piece of content that speaks to your desired audience, and connecting to your audiences meaningfully, often results in a higher ROI. It is essential, whether you are a small business or...
Korilynn V. | May 16, 2023
There’s no denying that social media can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. It also attracts leads and sales. But this can be tricky as you...
Nicole Inge | Nov 15, 2022
You're awesome at social media marketing. You've focused on creating timely and engaging posts with great content, so you stand out whenever you post. In this scenario, you’re doing everything right – except for one thing. What did you forget? Still scratching your...
Adam Oakley | Nov 16, 2021
Writing a social media post doesn’t seem overly complicated. Should be pretty straightforward and simple to do, right? Actually, copywriting to attract the right audience from a business standpoint is a little more methodical than you might expect compared to...
Julia McCoy | Sep 7, 2021
Saturday, January 26. I was browsing LinkedIn while wrapping up some work. Now, I try not to open my laptop much on weekends, but I'm an entrepreneur. You know what that means -- sometimes, we work on weekends. That particular week had been quite the doozy. Our...
Julia McCoy | Feb 5, 2019
Another social media platform bites the dust. Google Plus is shutting down. Google officially made the announcement on October 8, 2018. Google is calling this move part of “Project Strobe,” an initiative they say is a review of their “philosophy” around third-party...
Julia McCoy | Oct 23, 2018
When you are on Facebook, do you ever realize that suddenly, you see a post from a page that you hadn’t seen in a really long time? In fact, you might have forgotten you'd liked that page at a certain point in near-obsolete history. That scenario probably sounds...
Julia McCoy | Jan 18, 2018
Are you turning Facebook Likes into actual dollars in your company account? Most marketers begin their Facebook advertising strategy with enthusiasm, watching as likes pour in from people active in their target niche, and waiting for the big payoff... But more...
Julia McCoy | Nov 28, 2017
Twitter is all about brevity. It’s been this way since… well, always. It’s kind of Twitter’s calling-card. Pretty soon, all that may be changing. If this makes you immediately confused, I don’t blame you. Twitter has only ever been about those famed (and infamous)...
Julia McCoy | Oct 4, 2017
Social media is your ticket to a broader following, more exposure, and improved online ROI for your brand. Your content marketing strategy can really get a boost from a strong social presence, in particular. In fact, BrandWatch calls social media + content...
Julia McCoy | Oct 3, 2017
Ads on social media are hot, hot stuff right now. I think it all started when "organic" reach on social media declined to scarily low ground. A steep 50% + organic decline in Facebook page reach, identified across a short time span in 2014, was an eyeopener for a...
Julia McCoy | Sep 19, 2017
Social media is the popular kid on today's marketing block. For your business, it’s one of the most integral tools at your disposal. Social media helps get you noticed - and stand out, if you're creative enough to do your own thing, and mix in a little bit of...
Julia McCoy | Aug 8, 2017
Today, Pinterest is one of the hottest social platforms out there. Valued at more than $11 billion, Pinterest is home to more than 75 billion ideas and more than 5% of total referral traffic to websites. As if that weren’t enough, Pinterest’s recent addition of the...
Julia McCoy | May 30, 2017
When it comes to social media posts, from writing to visuals and publishing, every brand wants to create the content that fans want to follow. This is far easier said than done, though. To be a truly “likable” brand, a company needs to master the art of social...
Julia McCoy | Nov 10, 2016
