Ads on social media are hot, hot stuff right now. I think it all started when “organic” reach on social media declined to scarily low ground. A steep 50% + organic decline in Facebook page reach, identified across a short time span in 2014, was an eyeopener for a lot of marketers (benchmark study from social@Ogilvy): … Read more
Social media is the popular kid on today’s marketing block. For your business, it’s one of the most integral tools at your disposal. Social media helps get you noticed – and stand out, if you’re creative enough to do your own thing, and mix in a little bit of social media platform knowledge on top of … Read more
Today, Pinterest is one of the hottest social platforms out there. Valued at more than $11 billion, Pinterest is home to more than 75 billion ideas and more than 5% of total referral traffic to websites. As if that weren’t enough, Pinterest’s recent addition of the “rich pin” feature has made it a powerful purchasing … Read more
When it comes to social media posts, from writing to visuals and publishing, every brand wants to create the content that fans want to follow. This is far easier said than done, though. To be a truly “likable” brand, a company needs to master the art of social media content creation. Think, for a moment, about … Read more
Krystal is a Social Media Expert at Express Writers. REALITY CHECK! It’s 2016. If you have a pulse, you’ll know that door-to-door salesmen aren’t around anymore. We’ve all become proverbial Biff Lomans, haven’t we? And yet, once we follow our dreams and get our businesses up and running… we realize that the old way of … Read more
Have you joined any Twitter chats before? If not, it’s safe to say you’re missing out on an incredible opportunity. And I’m not saying that just because Express Writers has our own monthly chat, #ContentWritingChat. Twitter chats bring likeminded people together from all over the world. They provide a place for everyone to share their … Read more
As a social media account manager, I have a lot of tools at my disposal. I organize all of my social media posts for Express Writers in Excel, which makes it easy to categorize and date all of my posts (not to mention, archive them. This is important to a packrat like me). Google is … Read more
Let’s face it. With all the platforms available today, social media can sometimes feel a little overwhelming. After all, you have to create content for Twitter, Facebook, Google+, LinkedIn – and don’t forget Pinterest and Instagram. Managing all of your social media accounts can be a lot of work. The good news is, social media … Read more
Ever wanted to learn how to become a social media manager, or what it’s like being one? Krystal, one of our talented client social media managers, is guest blogging today with her thoughts on the subject. Plus, she’s sharing a look at her day, writing and creating social posts for our client base. Enjoy! I grew up … Read more
With Snapchat continuing to grow in popularity, it should come as no surprise that many brands are joining and creating “stories” of their own. However, the social media app has left many people confused about how to use it and the ways it could benefit their businesses. A Guide to Snapchat For Businesses & Marketers … Read more