When it comes to social media posts, from writing to visuals and publishing, every brand wants to create the content that fans want to follow.
This is far easier said than done, though.
To be a truly “likable” brand, a company needs to master the art of social media content creation.
Think, for a moment, about why you would follow a brand on social media. Maybe it’s because you are interested in the industry that they post within, know and personally like them, or you just found them and simply fell in love with the fun, unique content they were posting on social media.
Either way, social media follows are typically about a desire for content – and that follow means you have an active fan or reader that will come back for more, so consistency is key.
How to Write Engaging, Fun Social Media Posts for Your Brand (Consistently): 10 Key Ways & Examples
Fans don’t want to follow brands that post dry, boring content and, in light of that, it’s wise for brands to put in the work that it takes to learn to create fun and engaging social media posts.
Here are a few key tips I’ve put together to get you inspired, thinking, and started out on the right foot.
1. Be real about your industry, add tasteful humor
One of the best ways to create engaging social media content is to be real.
The fact of the matter is that most brands, regardless of which industry they work in, deal with something that is taboo, awkward, confusing, or just plain funny on a daily basis.
What better way to make a great social media post than to capitalize upon those things?
For example: Charmin, a toilet paper company, wins on social media – especially Twitter. They’re simply real about who they are, what they do, and bring in a lot of humor consistently about it.
They have a consistent Twitter column #CharminAsks that sparks humor:
#CharminAsks: The person who rolls under, is..
— Charmin (@Charmin) September 30, 2016
And, one thing I love is that they even engage back with their punny fans:
And you get points for wit, albeit cheesy 😉 https://t.co/xH5xqnbJSJ
— Charmin (@Charmin) October 11, 2016
By posting lighthearted content that makes their fans laugh, Charmin earns many more follows, re-tweets, and favorites than you might imagine a toilet tissue company would.
And you get points for wit, albeit cheesy 😉 https://t.co/xH5xqnbJSJ
— Charmin (@Charmin) October 11, 2016
2. Use color to stay consistent with your brand
Take a moment to consider brands that have tied color into their branding schemes:
- Coca-Cola, red
- Evernote, green
- The Honest Company, bright blue
- Content Marketing Institute, orange
…To name a few. These brands have figured something out that the rest of us can do well to learn from. Namely, that using a trademark color scheme across social media can be a fantastic way to draw more attention to your posts and earn more readers.
Because social media is a very fast-paced world, people using on social media platforms are often scanning through their newsfeeds quickly.
This means that anything that isn’t immediately different, eye-catching, or unique is likely to get skimmed past. To save your content from meeting this fate, brand your company with a trademark color scheme and use it in your social media posts. In addition to making your brand’s content more immediately recognizable, this will also go a long way toward making readers slow down and interact with your social media posts.
3. You can be promotional if you’re also being helpful, generous, and authentic
In order to create the best possible social media content, brands can enhance their reader ship by being generous with information. And here’s the secret: you CAN blend that with a mention of you and your products, provided you don’t oversell and stay helpful during the mention.
Fans come to your page hoping to find something to engage with and when you hit the nail on the head and address a problem they can relate to or a struggle that everyone has, you’re likely to earn a spot on their social media short list.
Think of it this way: each time you interact on social media, you’re provoking some reaction from your readers – be it interest, laughter, or curiosity.
This means that all of your social media posts should be aimed at creating a helpful, generous, and funny presence as often as possible. Look at how Poopourri blends a mention of their product with a fun Halloween costume idea:
— Poo~Pourri (@PooPourri) October 19, 2016
While you don’t have to solve all of your readers’ problems, a few social media quips that show them you relate to their lives will go a long way toward making them want to engage with the rest of your content.
4. Spark curiosity in your social audience
Any good marketer knows that the headline of an article is the most important part. While 80% of people read headlines, only 20% read body copy, which means that a great headline can go a long way toward earning you more traffic, and more engagement.
To make your social media posts more fun, consider toying with your headlines a bit. Instead of writing a dry, information-only few words, consider playing with headlines that will provoke your readers’ curiosity or make them laugh.
For a great example, consider Innocent Drinks, a smoothie brand whose social media is decidedly not focused on smoothies.
Reasons to drink innocent smoothies:
– made with fruit & nothing else
– 10% profits go to charity
– a completely unbiased tweet told you to pic.twitter.com/nZqPBEcOdW
— innocent drinks (@innocent) November 3, 2016
While nobody is advocating making your headlines and short tweet body all about laugh-grabs, it’s clear that incorporating funny, attention-commanding headlines and photos into your social media strategy is a fantastic way to boost your readership and engagement.
For some additional help crafting great headlines, check out these headline analyzer tools and generators:
5. Include custom visuals
It’s a well-known fact that including visuals in social media posts is a fantastic way to draw more engagement and promote more social sharing (including visuals in social media posts increases a reader’s willingness to read by 80%), but what if you took it a step beyond stock photos? By creating custom visuals for your posts, you not only provide readers with value that they can only find from your company, but you also create a solid piece of marketing material that is likely to get passed around the web, spreading the word about your brand.
To get started with custom visuals, consider creating an infographic with the help of a designer or using a service like Canva to create unique images for your posts. Read our SME’s guide on how to use Canva.
Keep in mind that any image you create should match the tone and topic of your post – informational images for informational posts and funny images for attention-grabbing headlines, for example – and that each visual should also be relevant to your audience.
6. Ask for reader response
If you want to reach the ultimate in fun, engaging social media posts, look no further than conversation starters. Everything from caption contests to calls for user-generated photos, videos, or artwork can be a fantastic way to start a conversation and get your social media page popping.
Consider Happy Family as a great example and how incorporate user-generated content on their social media account:
7. Shout out to readers
If you’re playing your cards right, chances are you have some faithful social media followers that read virtually everything you post. In light of this, one of the best ways to make your content more fun and engaging is to ensure that the people talking about and responding to your brand know that you notice.
On most social networks, it’s easy to respond directly to a comment (Facebook, for instance) or to simply “@” someone (Twitter) to make it known you’re talking directly to them.
This is an effective way to not only enhance the interaction with that specific user but also to encourage other users to reach out as well, which they’re more likely to do if they see you responding to other users.
Plus, the level of customer-brand interaction has increased markedly over the last few years, so it’s a good time to make this move.
SproutSocial recently found that the number of private messages sent from customers to brands on social media increased 110% between 2014 and the end of 2015.
8. Encourage your team to participate
For the most engaging social media posts possible, consider switching up your posters a bit. If you have a team in departments like sales, marketing, or customer service, give them a chance at the wheel for a post or two a week. In addition to the fact that your customers will likely love hearing from these seldom-aired sectors of your company, it’ll also help make your team feel more cohesive and engaged, which is good for everyone!
My team and I live tweet from our Twitter, @ExpWriters, when we’re at events. This October, I tweeted while at #SEJSummit, tagging all of our team present with me on Twitter:
— Express Writers (@ExpWriters) November 2, 2016
On other days, Rachel, our social media manager, tweets from our brand Twitter account.
9. Tell a story, consistently
For a great series of social media posts, consider breaking your content up into a serialized narrative. This gives your readers something to look forward to on a daily or weekly basis and creates a fun and anticipatory environment.
— JetBlue Airways (@JetBlue) November 3, 2016
Just remember to be consistent with your social media presence. If you start telling great stories then suddenly stop posting, your readers will think you’ve dropped off the face of the earth and no one will want to check back.
10. Don’t be afraid to be creative with your content!
No two brands are exactly alike and what is going to resonate with your customers is different that what is going to resonate with someone else’s customers. In light of this, it’s important to be creative and playful when it comes to your social media posts.
Depending upon what industry you work in and who your target audience is, you may need to experiment a bit in order to find the perfect social media outline for you.
Have Fun, Interact, and Be Social – Consistently
When used correctly, social media, from writing to publishing, can be a powerful tool for companies in all industries. Whether you choose to interact on Twitter, Facebook, Periscope, Instagram or a combination of any of these platforms and others, fun social media posts are some of the best ways to get your audiences to engage with your brand and spread the word about your company.
Remember to set a strategy in place and maintain consistency with your social media posts.