Let’s face it. With all the platforms available today, social media can sometimes feel a little overwhelming.
After all, you have to create content for Twitter, Facebook, Google+, LinkedIn – and don’t forget Pinterest and Instagram.
Managing all of your social media accounts can be a lot of work.
The good news is, social media management doesn’t have to be hard.
With so many tools available at our fingertips, it’s never been easier to create and schedule amazing social media content. You just have to choose the right apps for you!
And to make it a little easier, we’ve put together a break down of some of the best social media management apps.
The Benefits of Scheduling Out Your Social Media Using Tools
In case you needed a little convincing to get on-board with the social media management apps, here are a few benefits of scheduling in advance:
- It creates consistency. One of the most important things when it comes to social media is consistency. You don’t want to pull a disappearing act by forgetting to post. You want to make sure you stay top-of-mind for your followers by posting on a regular basis. By scheduling your social media posts in advance, you’re able to do this.
- You create better content. When you plan your updates in advance, you’re more likely to put thought into the updates you’re creating as opposed to the ones you craft on the fly. Your audiences expects to see the best and they deserve it, too. Make time to schedule so you can plan posts that your audience will enjoy and that your brand will benefit from.
Your Best Social Media Management Apps
To help you decide which app is right for you, we’ve rounded-up some of the best social media management apps to help you take control of your Twitter, Facebook, Google+, LinkedIn, Pinterest, and Instagram profiles.
Here at Express Writers, our go-to tool is Buffer. We use it to manage our many Twitter accounts, plus Facebook, Google+, and LinkedIn. That’s not all it does! It also handles scheduling for Pinterest and Instagram.
The great thing about Buffer is that it’s incredibly easy to use. There’s really nothing complex about it! Both their website and mobile app (for Android and iOS) make it a breeze to schedule updates for any platform.
Check out our scheduled social media feed on Buffer (we have a lot of posts and profiles):
While you can use Buffer absolutely free of charge, you’d be missing out on some of the main features this social media scheduler has to offer.
The free plan limits you to scheduling only 10 updates at a time per account and you’re unable to add multiple accounts for each type of platform. (This means that two Twitter profiles or two Facebook pages would be out of the question.)
The good news is, Buffer’s “Awesome” plan is pretty affordable at only $10/month.
Buffer provides built-in analytics that give you insight into how well your posts are performing. You’re able to see which posts are actually resonating with your audience and which ones aren’t. This is essential so you can adapt your social media strategy for maximum results.
To make scheduling even easier, Buffer also offers an extension for your web browser. If you see a blog post you’d love to share with your followers, all you have to do is use the extension to quickly and easily add it to your Buffer queue without ever opening their website.
And finally, another great option on Buffer is their Optimal Timing Tool. What will this do for you? Well, you’ve probably seen all kinds of studies that show the best times to post on Twitter, Facebook, etc. While those studies are helpful, those times aren’t unique to your social media profiles. Buffer’s Optimal Timing Tool calculates the best times for you to post based on your own audience.
From its features and affordability to how easy it is to use, it should come as no surprise that Buffer made our list of the best social media management apps. It’s definitely one to check out if you haven’t already tried it.
Note: Buffer also provides plans for Teams & Agencies ranging from $99/month to $399/month, depending on your needs.
When it comes to scheduling tools, Hootsuite is comparable to Buffer when it comes to price. Hootsuite offers a free plan that allows you to add three social media profiles. If you need a little more, you can upgrade to their Pro account for just $9.99/month, which allows you to add up to 50 social media profiles. It’s another great option if you want something that will get the job done without breaking the bank.
Here’s what a dashboard in Hootsuite would look like:
Hootsuite provides scheduling for a variety of platforms, including: Twitter, Facebook, Google+, LinkedIn, and Instagram.
However, one thing they do differently is that they offer support for YouTube scheduling. By linking your Hootsuite account with YouTube, you’re able to schedule and share your YouTube videos right from Hootsuite. This is definitely convenient for video creators.
One of the great features about Hootsuite is that it’s more than just a social media scheduler. You’re actually able to monitor and engage in conversations with your followers directly from the Hootsuite website. Their engagement tools ensure you’ll never miss an important reply from someone.
Like Buffer, you also receive access to analytics on Hootsuite. You can use this information to see which posts are performing well on each of your platforms. With a Pro account, you’re able to go even more in-depth to improve ROI and analyze campaign performance through your analytics.
Note: Hootsuite also provides plans for small businesses and agencies. You can sign-up on their website to learn more about pricing.
You can’t talk about the best social media management apps without mentioning the powerhouse that is Edgar.
While Edgar is certainly pricier than Buffer and Hootsuite, coming in at $49/month, it comes packed with features the other two platforms are lacking. It’s the only tool that will back you up in case your post queue goes empty.
Edgar is designed so that you add updates to your “library.” You can choose which platforms you want each post to be shared on, plus you’re able to save each one in a certain category. For example, you could create a category for “Blog Posts,” where you’d save any posts that link back to your blog. If you’re a big fan of sharing cat photos, you could even create a category for that, too.
Then, your next step is to create a posting schedule. You get to tell Edgar which types of posts you want to share and at what time. So, if you want to share a link to a blog post every Tuesday at 10 AM, you can do that no problem. Edgar will pull a post from your “Blog Posts” category and share it for you.
Edgar pulls your social media content straight from the library you’ve created. Whenever something has been posted, it goes back into your library at the bottom of the list. When Edgar runs out of content, he starts all over by pulling from your library. You’ll never have to worry about your queue going empty and not having something to share with your followers. Talk about making social media easier!
If Edgar sounds like one of the best social media management apps for you, you can give it a go with a free trial. Edgar currently works with Twitter profiles, Facebook profiles, Facebook pages, Facebook groups, LinkedIn profiles, and LinkedIn pages. It may not provide scheduling for as many platforms as Buffer and Hootsuite, but it sure packs a ton of value with its library feature.
Bonus: Tools That Manage Pinterest & Instagram
Now that we’ve given you scheduling tools for Twitter, Facebook, Google+, and LinkedIn, let’s talk about Pinterest and Instagram. First up, Pinterest!
4. Pinterest Scheduling: BoardBooster & Tailwind
First, you can use Buffer to schedule posts to your Pinterest boards (for paid accounts only). This is quite handy if you’re already using Buffer as your primary scheduling tool. You wouldn’t have to pay for something else and you’d have everything right in one place. However, if you’re looking for a tool with a few more features, you have a couple great options.
BoardBooster and Tailwind are both powerful tools for scheduling your Pinterest content. They each offer a free trial so you can see which one fits your needs and purchase from there. Both tools allow you to schedule your pins and have them post at optimal times for your account. If you’ve been seeing lackluster results on Pinterest, one of these tools could be just what you need to step up your presence there.
With Tailwind, you’re able to see a visual representation of your Pinterest queue before it posts. It makes it easy to see how many pins are in your queue and what’s coming up next. You can also schedule certain pins to be shared at specific times, which is quite convenient if you want to time a pin for the same time your latest blog post goes live.
To use BoardBooster, the application sets up a secret board on your current Pinterest profile. You pin to that secret board, then BoardBooster moves your pins from there to the public board throughout the day. In your “Board Performance Report,” you’ll be able to see exactly what BoardBooster has posted for you, plus a few stats on each pin. You’re also able to “loop” old pins by reposting them and you can pull popular pins from another user’s board.
Tailwind’s most affordable plan is for bloggers and small businesses. It comes in at jut $9.99/month. BoardBooster’s plans are set up differently in that they’re based on how much you pin per month. If you pin only 500 pins each month, you’d end up paying only $5/month, which is quite a bargain.
The tricky thing about Instagram scheduling is that the platform doesn’t allow third-party applications to access its API. What does that mean? None of the scheduling apps can actually post for you. Instead, you can schedule posts within the tool of your choice, which then sends a notification to your phone as a reminder to post. There are applications that post to Instagram for you, however they technically go against Instagram’s rules and we’d advise not using them. There are a few great options to consider for your Instagram scheduling that are absolutely safe to use.
Later (formerly Latergramme) is a nice tool for scheduling your Instagram content. You can easily upload images and captions via desktop or through the mobile app for Android or iOS. One of the handy things about scheduling with Later is that you can actually upload multiple images and save them in your library. So, you don’t need to have your post planned out right away. You can save images and move them from your library to your queue later on.
6. Buffer or Hootsuite
Both Buffer and Hootsuite provide scheduling for Instagram. If you’re already using one of these tools for scheduling on other platforms, you may want to stick with them just to keep everything in one place. It’ll make things much easier for you!
Using The Best Social Media Management Apps To Your Success
By putting your social media management under one application umbrella, you save yourself a great deal of time, management, and trouble.
It’s a necessary step for the modern content marketer!
Take that a step further and hire a social media manager expert from our hand-picked, expert team! We’ll manage your profiles, create custom imagery, and write original, creative posts. Visit the Content Shop.