You Need a Social Media Manager App. Here’s Why!
Did you know that just under 35% of marketers spend between 1-5 hours each week on social media? (SocialMediaToday)
The hourly number goes up drastically as a business grows and starts more social accounts, which require more management.
With this in mind, it’s clear that it is very easy for social media management to blow up into an all-consuming time-suck that makes it impossible to cater to other aspects of your business.
Unless, that is, you use a social media manager app (application, tool, software).
Designed to organize various social platforms into one simple dashboard, social media manager apps are popular among world-class marketers and brands around the globe. To learn more about these convenient tools and why you should be using them to manage your social accounts, read on.
Download our free resource to find the best social media management tools out there! We’ve researched and compiled a current list.
What Does a Social Media Manager App Do?
While the specific functions of social media manager apps vary depending on the type and company, they all serve one unique purpose: to organize social media posting, interaction, and engagement into a single place.
With the help of a social media manager app, you can oversee all of your various social accounts from a single hub. This includes scheduling posts, making the most of engagement opportunities, and building an online following.
3 Good Reasons to Invest In a Social Media Manager Tool
1. Simplify your days
The average internet user has 5 social accounts, and this is generally much higher for marketers. Without a social media manager app, adequately managing each of these platforms is difficult, if not completely impossible. You risk missing out on engagement opportunities, forget to schedule posts, and generally don’t make the most of your social accounts.
With the help of a social media manager app, though, you can streamline your social obligations into a simple and easily manageable platform. With Buffer, for example, you manage 10 separate social profiles and schedule up to 100 posts per profile. How’s that for simplification?
2. Social media manager apps let you keep up with social engagement
If you’re conducting social right, your customers are reaching out to you. If you’ve got several social accounts and no social media manager app, though, you’re likely missing opportunities for engagement. With a social media manager app, you can organize all of your engagement into one place, so you never miss an opportunity.
3. Social media manager apps make collaboration simpler
If you’re a large company with a large social media management team, you’ve got a few dozen cooks in the kitchen at all times. This can get confusing quite quickly.
When you use a social media manager app like Hootsuite, though, you have the option to work in a shared dashboard, so you can keep up with all of your various team members at once.
Social Media Management, Simplified
Don’t struggle to maintain your various social media platforms. Invest in a social media manager app and simplify the process. And if you need a social media manager, Express Writers has some of the best in the biz (we hand-select and personally train our SM managers, and hire 10% of the social candidates that come in!) Check out our social plans today!