Content Strategy

Winning Online, Consistently: Your 6-Point Brand Ecosystem for Today & Tomorrow

Your brand is a beanstalk. 🌱 If you want it to reach the clouds, you must prepare your garden wisely. There’s a lot of chatter out there in marketing when it comes to branding. It seems that branding is essential in business. Without it, you have no hope of standing...

Content Is Key: Why Businesses Should Buy Blog Content to Boost Marketing Strategy

So, you want to drive traffic to your business website, generate new leads, and build solid relationships with prospects. Great! Have you tried writing a blog or two? According to the 2020 CMI benchmark findings, 89% of B2B marketers use blog posts in their marketing...

Vanity Metrics Definition: Understanding the Real KPIs to Track Growth Through Content vs. Vanity Metrics

doesn’t want glowing numbers to present to their client at the end of the week? But savvy marketers know a secret: not all metrics equal growth. Some of them are even pure vanity. Yep, I’m talking about vanity metrics. What’s the definition of vanity metrics? Well,...