The holiday season is a special time of year. Many of us spend time with friends and family, give thanks for the things we have, and share gifts with our loved ones. But when you run a business, the holiday season is likely the busiest time of the year for you....
Alicia Oakley | Nov 1, 2022
Content alone will do nothing to improve your marketing results. (But you know that.) Pushing out content with no direction, no strategy, no purpose, no goals, and no targeted audience will just end up wasting time and money – even if your content is beyond...
Alicia Oakley | Jan 19, 2021
Your brand is a beanstalk. ? If you want it to reach the clouds, you must prepare your garden wisely. There’s a lot of chatter out there in marketing when it comes to branding. It seems that branding is essential in business. Without it, you have no hope of...
Julia McCoy | Nov 23, 2020
So, you want to drive traffic to your business website, generate new leads, and build solid relationships with prospects. Great! Have you tried writing a blog or two? According to the 2020 CMI benchmark findings, 89% of B2B marketers use blog posts in their...
Julia McCoy | Oct 20, 2020
Ah, metrics. Marketers love them – especially when they’re making a project or campaign look good on paper. After all, who doesn’t want glowing numbers to present to their client at the end of the week? But savvy marketers know a secret: not all metrics equal...
Julia McCoy | Sep 11, 2020
You’ve heard it countless times: Content is king. But what if I told you this isn’t true? To explain that further, what if I told you royalty-level content simply isn’t enough to make you win online? No matter how great your content is, it’ll get you nowhere unless...
Julia McCoy | Feb 19, 2020
I’m often asked the same question – how did Express Writers get where we are today? The journey to becoming a leading content creation and writing agency wasn’t easy. It came with all the sacrifices you’d expect – long hours, lack of sleep, and learning from every...
Julia McCoy | Jul 3, 2019
Content marketing is exploding as an industry. With 91% of B2Bs using content marketing, the industry itself is set to be worth $412 billion by 2021. This means, of course, that there are no shortage of jobs available in our beautiful industry. Searching "content...
Julia McCoy | Aug 14, 2018
If you’re an entrepreneur or a small business doing content marketing, but you're not seeing the amazing results you’ve heard about, ask yourself one question: Are you missing something? Here's another question. ...Could you be missing a small business content...
Julia McCoy | Jul 10, 2018
Want to know the #1 way I grew Express Writers? Two words, five syllables: Content marketing. Or, more specifically, consistent, strategic content marketing. Online content strategy, a real, firm strategy, became my best friend to get to the "serious growth" phase....
Julia McCoy | May 15, 2018
$73,000. According to The Creative Group, that’s the average salary of a content strategist in today’s market. And, if you’re working in a bigger market, the map below shows us that this number can climb as high as $100,000. But you’re not just getting in this...
Julia McCoy | Nov 2, 2017
I'm the CEO of a content creation agency that has completed over 17,000 projects in content services (blogs, web pages, content planning), since 2011. In my line of work forging and leading content creation to power many content strategies, I’ve heard just about...
Julia McCoy | Jul 6, 2017
Seven years ago, I delved full-force, head-first, neck-deep into the industry of content marketing. Throughout my seven-year, full-time career as a self-taught expert, I've been hands-on in creating, producing, and training on internal content services that have...
Julia McCoy | May 9, 2017
For large brands that publish a great deal of content to maintain a hefty enterprise content strategy, figuring out how to develop a consistent voice can be difficult. It's easy to think of how to direct content creation if you have a blog or two to write, but...
Julia McCoy | Sep 21, 2016
Imagine this: you’re an NFL player headed into the biggest game of the season. Everything is riding on you and your coach’s expectations are high. Your teammates are depending upon you. You’re out on the field now and they all look to you for direction and, guess...
Julia McCoy | Feb 11, 2016
