Maintaining a regular blog is a valuable marketing tool that can help businesses connect with their customers and grow their business. According to a study published by HubSpot, companies with blogs are more successful than those without. These companies receive,...
Alicia Oakley | Mar 21, 2023
If you’ve been on the fence about blogging being a worthwhile investment for your brand, you aren’t alone. Starting a blog is a big commitment. It requires research to find the right topics, and it takes time to craft a well-written, high-quality blog post. Then,...
Korilynn V. | Aug 30, 2022
There are more than 600 million blogs living on the web. And if yours is one of them, it’s wise to take extra measures to ensure your content stands out from the crowd. The best way to do that is by creating a blog content strategy that makes your published content...
Nicole Inge | Jul 5, 2022
Creating quality content for your website, social media, or other platforms is crucial if you want to stand out online these days. It’s your content that attracts people to your brand in the first place. And that very same content that will keep them coming back...
Adam Oakley | Mar 30, 2022
Out of more than 1.8 billion websites, there are over 500 million blogs. Every day, more than 2 million new blog posts are published. However, quality is more important than quantity. How many of those blogs do you think are good blogs, ones that people enjoy...
Adam Oakley | Nov 2, 2021
Blogging. What comes to mind when you read that word? Maybe it’s chillaxing on the beach with a laptop and a martini while typing up your latest adventure? Yeah, that stereotype is about as old and tired as the content best practices from the last decade. (Not to...
Julia McCoy | Feb 23, 2021
Hey, business owners in the educational business space – tired of publishing blah posts that you wish were blog posts? This one’s for you. Believe it or not, but writing an education blog doesn’t have to be boring. Yet, mention that you maintain a blog about...
Julia McCoy | Nov 17, 2020
So, you want to start an ecommerce blog? Nice. Everyone’s doing it, to a point where good ecommerce blog writers are in demand. Maybe it’s because 61 percent of people are more likely to buy from a brand that produces unique content. Or perhaps it’s the fact that...
Julia McCoy | Nov 10, 2020
Doctor by day … blogger by night? You bet it’s a thing. In 2020, 90 percent of businesses out there are blogging because it’s the single biggest thing you can do to improve your visibility in the search engine. In fact, if you don’t have a blog on your site, you’re...
Julia McCoy | Sep 25, 2020
This May, we're celebrating our 8th full year of business at Express Writers. Looking back, it doesn't even feel like eight years. More like a century. (Just kidding!) Seriously, though, I'm thankful that we're here this May. Eight years is nothing to sneeze at....
Julia McCoy | May 9, 2019
You put lots of hard work into creating that new blog post. It cost you real money, time, and effort. ⏳ Now, how can you get serious return out of your content? Promote it. Without a boost from a few smart, strategic promotion strategies, that blog won’t get...
Adam Oakley | Feb 8, 2019
There’s been a lot of moaning about our shortened attention spans, which are just 8 seconds in length — shorter than that of your goldfish. Apparently, our dynamic, tech-laden world has made us busier than we’ve ever been — we’ve got inbox overload, and Attention...
Julia McCoy | Dec 28, 2018
The benefits of blogging for business are BIG. (Say that 5x fast.) When you blog, you will: Attract organic traffic to your website Help search engines index your pages for relevant industry keywords Build up trust with visitors, turning them into readers, then...
Julia McCoy | Sep 19, 2018
If you’re a technical writer engaging in content marketing, you may not be reaching all of your possible readers. Technical writers are great at writing for other tech experts, but what about the average person? The person with basic computing knowledge (they can...
Julia McCoy | Sep 18, 2018
"I'm 'doing' content, but it's just not bringing me clients." "I'm posting and creating regularly - in fact, consistency is my middle name - but I'm still a one-person show with little funding to achieve my next level." Lately, I've heard this ALL too often - but...
Julia McCoy | Jul 9, 2018