Creating quality content for your website, social media, or other platforms is crucial if you want to stand out online these days. It’s your content that attracts people to your brand in the first place. And that very same content that will keep them coming back...
Out of more than 1.8 billion websites, there are over 500 million blogs. Every day, more than 2 million new blog posts are published. However, quality is more important than quantity. How many of those blogs do you think are good blogs, ones that people enjoy...
Blogging. What comes to mind when you read that word? Maybe it’s chillaxing on the beach with a laptop and a martini while typing up your latest adventure? Yeah, that stereotype is about as old and tired as the content best practices from the last decade. (Not to...
Hey, business owners in the educational business space – tired of publishing blah posts that you wish were blog posts? This one’s for you. Believe it or not, but writing an education blog doesn’t have to be boring. Yet, mention that you maintain a blog about...
So, you want to start an ecommerce blog? Nice. Everyone’s doing it, to a point where good ecommerce blog writers are in demand. Maybe it’s because 61 percent of people are more likely to buy from a brand that produces unique content. Or perhaps it’s the fact that...
Doctor by day … blogger by night? You bet it’s a thing. In 2020, 90 percent of businesses out there are blogging because it’s the single biggest thing you can do to improve your visibility in the search engine. In fact, if you don’t have a blog on your site, you’re...
Not sure if a blog is the right move for your brand? Check out these blogging statistics. Blogging is an exciting, dramatic way to grow a brand – and almost everyone is doing it. (That’s why blogging statistics are available in droves. Marketers have been studying...
This May, we're celebrating our 8th full year of business at Express Writers. Looking back, it doesn't even feel like eight years. More like a century. (Just kidding!) Seriously, though, I'm thankful that we're here this May. Eight years is nothing to sneeze at....
You put lots of hard work into creating that new blog post. It cost you real money, time, and effort. ⏳ Now, how can you get serious return out of your content? Promote it. Without a boost from a few smart, strategic promotion strategies, that blog won’t get...
There’s been a lot of moaning about our shortened attention spans, which are just 8 seconds in length — shorter than that of your goldfish. Apparently, our dynamic, tech-laden world has made us busier than we’ve ever been — we’ve got inbox overload, and Attention...
The benefits of blogging for business are BIG. (Say that 5x fast.) When you blog, you will: Attract organic traffic to your website Help search engines index your pages for relevant industry keywords Build up trust with visitors, turning them into readers, then...
If you’re a technical writer engaging in content marketing, you may not be reaching all of your possible readers. Technical writers are great at writing for other tech experts, but what about the average person? The person with basic computing knowledge (they can...
"I'm 'doing' content, but it's just not bringing me clients." "I'm posting and creating regularly - in fact, consistency is my middle name - but I'm still a one-person show with little funding to achieve my next level." Lately, I've heard this ALL too often - but...
Want your blogs to rank in the top #3 of Google... or even earn a coveted Featured Snippets placement? Want huge ROI in the form of traffic, leads, conversions, and even sales from your blogging efforts? It’s time to start optimizing your blog posts. Blog...
The benefits of starting a blog for a law firm or legal business bear repeating, even if you’ve heard them before (and you probably have). By now, you understand how blogging helps grow the chances of getting discovered through online search for any business....
