10 Hot Email Marketing Tips for 2022 | Express Writers

10 Hot Email Marketing Tips for 2022

by | Sep 6, 2022 | Email Marketing

It’s predicted that 333.2 billion emails will be sent and received each day in 2022.

It’s proof that email marketing is far from dead. So, if you haven’t gotten your brand moving to take advantage of email marketing, now is the perfect time to start building up your email list.

With so many emails sent daily, how can you make sure your emails stand out in a crowded inbox? How do you ensure people take notice? What do you need to do to make sure they consume your content?

We’ll cover the answers to these questions and more as we share 10 hot email marketing tips you can use in 2022 and beyond.

Email Marketing Tips Inset

10 Hot Email Marketing Tips for 2022

It’s safe to say most of us subscribe to a lot of email newsletters, especially if you run a business. And there’s a good chance many of them get sent straight to the trash unopened. If you want to prevent the same fate from happening to the newsletters you send, keep these email marketing tips in mind:

1. Keep Your Target Reader in Mind When Writing

To write truly irresistible emails, you need to put yourself in the shoes of your target reader. What would they want to see in an email from you? What kind of content would they enjoy reading? Whatever it is, that’s what you want to send to them. When they look forward to seeing your name in their inbox, they’re more likely to open and eagerly engage with the content you send.

To take it a step further, consider segmenting your email list based on interests or where they are in the buyer’s journey. This makes your content more focused and personalized for the groups of subscribers you target with each campaign. Essentially, it ensures they receive the content they’re most interested in seeing versus getting bombarded with other information. Not only does this increase open rates, but people will be less likely to unsubscribe.

2. Write Subject Lines That Grab Attention

Of all the email marketing tips in the world, this is the one you should take the most seriously. Your subject line could make or break the success of your email. It might sound like a lot of pressure, but your subject line is crucial. It’s what people see first thing. Those few words help them decide whether they open your email or send it straight to the trash.

If you want to increase your open rates and get people to read the content you so painstakingly crafted, your subject line needs to grab attention. It needs to be descriptive while still being short and sweet. And most importantly, it should never mislead your subscribers. Clickbait subject lines can reduce your read rates by 9% or more.

3. Schedule Emails to Send at Optimal Times

After you finish crafting a compelling email, it might be tempting to hit send immediately. However, it might not be the most optimal time for an email to land in your subscribers’ inbox. You want to reach them when they’re more inclined to open and read your content.

The tricky thing about finding the right time to send emails is that it tends to vary based on the industry. Although, there is some data you can use to help you narrow down a few times to experiment with. Then, you can see what your unique audience responds to.

Here’s some advice from WordStream to get you started:

  • Stick With Daytime: It’s better to send emails to your list when your subscribers are awake. Because you can have subscribers based across the globe and in different time zones, consider the location of most of your audience when choosing your ideal time.
  • Avoid Mondays and Weekends: Many people arrive in the office first thing on Monday morning and delete any unnecessary emails, so you don’t want yours to fall into that category. Emails are often ignored on weekends as well, which is when people tend to disconnect.
  • Go With Tuesday, Wednesday, and Thursday: According to MailChimp, these three days tend to be the favorites when sending email campaigns. Try sending emails on these days to see if one triggers a higher open rate than another. Then, you can choose one day for weekly consistency.

At the end of the day, be willing to test and tweak your schedule. Once you’ve figured out the best day and time to send your emails, it’s one less thing you to worry about. Instead, you can just focus on implementing the rest of these email marketing tips.

4. Make Sure Your Emails Are Optimized for Mobile

Because you’re sending your emails from a desktop website, it can be easy to forget to check how the result looks on a mobile device. But, most of us are reading our emails on mobile. That’s why you need to take the extra step to ensure your email template and all your content suit a smaller screen. Otherwise, your subscribers will have a hard time reading what you’ve sent, and they could delete your email without engaging.

Luckily, many platforms allow you to preview your email on mobile. Often, you can even send a test email to yourself before it goes out to your list. Then, you can make any final tweaks to ensure it’s mobile-friendly and looks great. Take the extra few minutes to do this before sending!

As a good rule of thumb, you’ll want to stick to a single-column email template. You’ll also want to choose a font size that’s legible on mobile since subscribers won’t be able to make it bigger. Additionally, you’ll want to double-check the size of any images and buttons that you’ve added.

5. Engage Subscribers Right Off the Bat

If you’re not already sending a welcome email (or even an entire welcome sequence) to your new subscribers, you’re missing out. The smartest thing you can do to take your email marketing and your business to the next level is to engage with people while they’re hot. Someone who’s just subscribed is likely the most interested they can be in your brand, and you should use that to your advantage.

By sending a welcome email, you engage with people immediately after they’ve joined your list. This is your opportunity to introduce people to your brand, so they’ll know what you’re all about. They have a clear picture of what to expect from your upcoming content. Plus, you get the chance to start building that relationship with them early on. As you do, they’ll start to see you as a thought leader in your industry, and it gets the ball rolling when building trust.

Whether you send a single welcome email or an entire email sequence is up to you. Consider what your audience would most resonate with. If you opt for an email sequence, just make sure you don’t go overboard. Keep it valuable and engaging.

6. Keep the Body of Your Emails Short and Sweet

While it may be tempting to share all your thoughts in a novel-length email, that might not appeal to your subscribers. One of the best email marketing tips we can offer is to keep the body copy of your emails short and sweet. A gigantic block of text can be a turn-off for your audience, and they will likely stop reading.

Instead, be concise. Focus on the main ideas of your content and avoid rambling. This way, your subscribers can read your email, receive the intended value, and move on to the next step.

7. Don’t Forget the Call to Action

Speaking of that important next step, it’s wise to end your email with a call to action (CTA). Now, this can change depending on the goal of your email. Sometimes your CTA might be to get someone to visit your website and read your latest blog post. Or if you’re in the middle of a launch, your CTA will be intended to drive sales. Do what’s appropriate and relevant to the email.

The CTA is so important because it tells people what that next step is. If someone has read your email and enjoyed the content, they’re likely poised and ready to take action. Take advantage of that by letting them know what they should do after reading your email. It’s a great way to boost engagement.

8. Never Buy Email Addresses

No matter how badly you want to grow your email list, avoid purchasing email addresses. That should be a given, but unfortunately, it’s still happening in the world of email marketing. Many companies are desperate to gain subscribers and purchase the personal information of those they believe to be their target customers. These people wonder how they wound up on an email list they don’t remember joining. It’s a turn-off and reflects poorly on your brand.

If you want more subscribers, you need to go about it the right way. For example, create a freebie that would appeal to your ideal subscriber, which you can then provide in exchange for their name and email. This freebie could be a downloadable PDF, a challenge or short email course, or even a store discount. The options are endless, so you can test to see what works best for you and your audience.

Doing it this way will take more time and effort, but it ensures you have a list of subscribers interested in your brand and your content.

9. Always be Respectful of Your Subscribers

You know how busy your inbox can get. It’s the same for your subscribers. For that reason, you never want to spam them with a bunch of unnecessary content. Instead, only send emails when you have something of value to share with them. For example, stick to just sending a weekly newsletter to keep your list warm, and don’t bombard them with anything else.

49% of consumers stated they’d like to receive promotional emails from their favorite brands every week. So, that’s a great goal to aim for when it comes to your email marketing efforts!

The only time you want to increase the number of emails you’re sending is when you’re going through a launch. Then and only then is it acceptable to send daily emails, and in some cases, multiple emails per day. Even during a launch, it’s smart to give people the choice to opt-out of launch emails and only receive your regular newsletters instead.

10. Don’t Be Afraid to Clean Your List from Time to Time

To conclude our round-up of email marketing tips, we also want to encourage you to delete subscribers from your list periodically. While that may sound crazy, there’s a good reason for this advice. Generally, the platforms you use to send emails charge you based on the number of subscribers you’ve accumulated. And many of them are probably inactive.

If you don’t purge inactive subscribers from your list, you’re only costing yourself more money in the long run. That’s why it’s helpful to make one last move to re-engage your list and then delete those subscribers who have gone “cold.” Cold subscribers haven’t opened your emails in a long time and, most likely, have no plans to open any you send in the future. Don’t keep them around to hurt your open rates, remove them from your lists.

Let Us Put These Email Marketing Tips to Use

Don’t have a lot of experience writing emails? Don’t stress. You can take your time to learn more about email marketing or outsource to a content writing agency.

Express Writers has a team of expert email writers experienced with writing engaging and professional email copy. They put the email marketing tips we’ve covered to good use and craft copy that will boost your open and click-through rates. Want to learn more?

Contact us today to learn more about how we train our email writers.

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