how to use seo writing for blogs and websites

How to Use SEO Writing for Your Blog and Website to Earn More Traffic From Google (Video)

Today’s epidemic is bringing lots of shifts.

I believe the trend of search-friendly, user-first, awesome content will emerge as no longer a trend. More like, a must-have.

For marketers, business owners, creators, brand builders…

There has never been a better time to jump into online content, SEO, and building your online presence. 🔥

Why?

Before today’s pandemic, we were already looking at statistics like this —

71%+ of the world’s online traffic comes from a search.

3/4 of the internet is reading blogs.

On average, there were 3.6 billion Google searches per day from humans looking for answers to their problems.

During the pandemic, this number shot up to over 6 billion Google searches per day!

(To verify this incredible stat for myself, I followed a Worldometer live tracking all day till 8 pm CST the other night… yep, clocked in right over 6 billion live searches that day 🤯)

Taken at the end of a 24-hour period in April, 2020

Think about the fact that 140 countries in our world as we know it are impacted by COVD-19. There are 195 countries in the world. This is already impacting 72% of our world! That’s a ton of people that have had to take their “IRL” work/social life online.

Given how much of the world this is impacting, and how many countries have made it mandatory to stay at home as much as possible…

Creating content to pull in your online audience just got 10x more valuable.

In today’s brand-new YouTube video, I’m covering a valuable topic for us in the economy we’re in today: What you need to know when it comes to SEO writing for your blogs and websites, in a way that produces REAL results.

This is an evergreen how-to video built on tactical methods that work. You’ll learn evergreen strategies that you can immediately put to use to get more results and Google traffic from your blog and site content.

I’ve tested and tried these strategies over nine years and throughout 1,500 blog posts to earn over 20,000 keyword positions in Google (and that’s just on one of my five sites). Watch this video, focus in and implement these tips, and you WILL see results — guaranteed. 🔥

how to use SEO writing for blogs and websites

How to Use SEO Writing for Your Blog and Website for More Traffic From Google (Video)

…Who likes checklists?  🤚🏻 Good, me too!

This video is checklist-style, focusing on SEO writing optimization tips that work to rank your blog and website high in Google.

Let’s go!

Watch @JuliaEMcCoy check off everything you need to know to nail SEO writing for your blogs and websites in a way that produces REAL results 💯 Click To Tweet

Video Notes: How to Use SEO Writing for Your Blog and Website for More Traffic From Google

But first, a quick recap of “a day in the life of Julia.”

The last time I talked to you guys, it was book launch day for Woman Rising: A True Story. WOW! WHAT a rewarding book launch! This is my third book, the true story of escaping my father’s cult and building a life I love. It was an incredibly hard book to write, but I believe it will change and transform lives, and give hope to those who read it.

We had over 1,000 people pick up a copy from Amazon in the first three weeks since launch day February 10. We also hit #1 Amazon New Release and #1 Amazon Best Seller! My first local book signing event on February 29, at the Springhill Suites in Cedar Park, was a tremendous success.

I did all this while running my agency and my personal brand, so this past month was a bit hectic. We’re planning a roadtrip and a beach retreat when the kiddo is off of school for spring break. Time to chill a little and celebrate!

Now back to today’s video!

How to Use SEO Writing for Blogs and Website for More Traffic From Google

First, we’re going to run through the checklist, and then I’m going to switch over to my site and a high-ranking blog to show you how this was actually applied. 

Example I use: My ultimate guide on my one-year-old site, Content Hacker, ranking #1 for “content marketing writer” in Google.

Step 1. Do your research before you write.

Everything in SEO writing for your blog and website begins by finding the right focus keyword. This is a must!

The top tools I recommend using are: AHrefs, SEMrush, KWFinder. Avoid using free tools. They can give you misleading data.

You can’t go wrong if you use any one of these three top tools to research your keyword.

The top two metrics to focus in on would be:

  • Keyword difficulty score (aim for 40 or less if you have a new site), and
  • High relevancy of the keyword to your actual customers/buyers.

For example, a keyword I targeted from my personal brand, Content Hacker, was “content marketing writer.” This is considered a long-tail keyword. It’s relevant to my buyers because it may down the road pull in a potential course student for me, someone searching content marketing writing advice and help. It was extremely low in keyword difficulty, so it wasn’t hard to create amazing content that ranked in #1 of Google for this.

Step 2. Create 10x content.

This step is your most important.

First, quick reminder of how to use your keywords.

Use the focus keyword as the TOPIC, & synonymous keywords throughout.

How do you find synonymous keywords? Go to Google and look up Searches Related to after plugging in your actual keyword. This works better than any tool, because you’re mining real, people-populated data.

Know WHERE to put the keywords. Keyword placement matters far more than keyword density. Keyword density is an outdated concept — forget it! Place your keywords in your:

  • Headlines (all H2s, H3s)
  • Intro
  • Throughout the content naturally with synonymous keywords (once per every 1-2 paras)
  • Conclusion

Use relevant secondary keywords to frame your H2s and H3s (also called LSI or synonymous keywords).

Here’s my checklist of important points to know in your SEO content.

  • Forget keyword density and think keyword placements. Your keyworde needs to be placed in headers, naturally in the first sentence, and conclusion.
  • Remember the focus keyword should guide your topics. Your content must be topical. Don’t get distracted! Stay on the topic.
  • In the meta description, keep the keyword far left at the meta title, BUT also keep it natural. Web page meta content can be a bit more branded, promotional. Use the vertical bar for cleanliness (Google reads it as a space).
    • Blog Example: Meta title: How to Be a Content Marketing Writer: The Future of Freelance Writing & Meta Description: Have you heard? Content marketing will be worth $412 by 2021. Learn what a content marketing writer is, and how they could be the future of online writers.
    • Web Page Example: Express Writers | Your Content Creation Writing Partner
  • Your subheaders should be created out of related, synonymous keywords.
  • The URL must be the focus keyword alone. The shorter your URL, the higher the likelihood you’re going to rank for that term.
  • You must mention the keyword naturally throughout your content.
  • Citations are critical — link out using 2-3 words to your TOP resources. This adds TRUST.
  • Your content quality is everything. You must create effective, helpful, guide-style content to rank well for your focus keyword.
  • Think of content quality as 10x content. In 2015, Rand Fishkin talked about this and coined the term 10x content. Make your content 10x better than the average.
  • As Pat Flynn says, write for people reading on the internet. Completely avoid boring, essay style. I have an SEO writing course that teaches you the modern-day, readable style.
  • Include GIFs. Emojis. Be fun. This isn’t your stuffy professor’s AP class… This is content for an online reader.
  • Work on your opener and closer. Remember: your conclusion paragraph should be a full conclusion with a CTA. Your opener should be a hook.

Step 3. Keep your content evergreen and optimize your images.

Finally, let’s discuss how to keep your content evergreen (so you don’t have to do heavy maintenance down the road), and how to optimize your images.

  • Avoid dates in headline or content. This will mean less updating and headaches down the road. If you must date (i.e. 2020 trends), come back and update the next year.
  • URLS should be SHORT.

Here’s how to optimize your images:

  • Alt text must be focus keyword, and also relate to the image.
  • Be very clear on what the images are in your keywords.
  • Rename them the keyword before and after uploading.
How to get more traffic from Google with SEO writing via @JuliaEMcCoy: 1) Research *before* you write. 🕵️‍♀️ 2) Create 10x content. 💯 3) Keep your content evergreen 🌲, and optimize those images. Click To Tweet

For more on the 6 types of content, watch: You Need These 6 Content Types For Powerful Inbound Lead Generation

Need some help? I teach The Expert SEO Content Writer Course and The Content Strategy & Marketing Course. The latter teaches you the strategy of content marketing writing and digital content creation, and I would highly recommend it to grow your fundamental knowledge. Learn more about both courses.

How to Use SEO Writing for Your Blog and Website for More Traffic From Google (Video)

See the example of my Content Hacker blog ranking #1 for the focus keyword: How to Be a Content Marketing Writer: The Future of Freelance Writing.

Are you in search of remote work? Here’s a handy link to a public post I wrote on Facebook containing resources.

Stay safe, sane, and well!


94 replies
  1. vidhi jain
    vidhi jain says:

    Hi! Julia Ty so much for such an amazing blog!
    I am learning to develop my skills to write content on SEO Basis your content is so informative it will help me further

    Reply
    • Cassie B.
      Cassie B. says:

      That’s so great to hear! Best of luck and keep us posted on your progress!!! ~Cassie, Content Specialist at Express Writers

      Reply
  2. Aakarsh
    Aakarsh says:

    Your information was useful to me. You are very great, because you give such important information for free.
    Thanks.

    Reply
    • Cassie B.
      Cassie B. says:

      Knowledge is power! And it wouldn’t be fair to NOT share it with you all! ~Cassie, Content Specialist at Express Writers

      Reply
    • Cassie B.
      Cassie B. says:

      How kind of you! Thank you! We are so happy you enjoyed this post and hope you keep coming back for more! ~Cassie, Content Specialist at Express Writers

      Reply
  3. Pratibha Singh
    Pratibha Singh says:

    Heyo julia,
    First of all Thank you so much for writing a blog on this topic as I was curious to know that how my seo experience would work with my new startup (blogs). Thanks for sharing that idea with us.
    one last thing superb blog.

    Reply
    • Cassie B.
      Cassie B. says:

      So happy you enjoyed this post, Pratibha! Best of luck with your new startup! ~Cassie, Content Specialist at Express Writers

      Reply
    • Cassie B.
      Cassie B. says:

      Thank you for subscribing! We are so happy you enjoyed this post and hope you look forward to so much more! ~Cassie, Content Specialist at Express Writers

      Reply
  4. Rijschool Eindhoven goedkoop
    Rijschool Eindhoven goedkoop says:

    Hi Julia,

    I did not know how to start writing the right content. Your information was very helpfull, i want to thank you for that.

    Reply
    • Cassie B.
      Cassie B. says:

      That’s great to hear! We provide so many great tips for content creators such as yourself, so make sure you keep coming back for more! 🙂 ~Cassie, Content Specialist at Express Writers

      Reply
  5. Amjad Khan
    Amjad Khan says:

    Thank you so much very nice article most important information this article writer is good job thank you for sharing I like this website.

    Reply
    • Cassie B.
      Cassie B. says:

      That’s great to hear! We hope you keep joining us for more great information! ~Cassie, Content Specialist at Express Writers

      Reply
    • Cassie B.
      Cassie B. says:

      How kind of you! Thank you for stopping by and checking us out! ~Cassie, Content Specialist at Express Writers

      Reply
    • Cassie B.
      Cassie B. says:

      Thanks! We are so glad to share this information with our readers! ~Cassie, Content Specialist at Express Writers

      Reply
  6. Jaimie-lee Prince
    Jaimie-lee Prince says:

    This info is so straightforward and useful. I’ve always wondered about the tip to make content 10x better. Now I know where it actually came from. Thanks Julia!

    Reply
    • Cassie B.
      Cassie B. says:

      You are most welcome! Keep joining us for more great information! ~Cassie, Content Specialist at Express Writers

      Reply
    • Cassie B.
      Cassie B. says:

      You are so very welcome! Thank you for taking the time to stop by and read! ~Cassie, Content Specialist at Express Writers

      Reply
    • Cassie B.
      Cassie B. says:

      Thanks for the bookmark! We hope you keep checking back and love the content to come! ~Cassie, Content Specialist at Express Writers

      Reply
  7. www.dadtribe.in
    www.dadtribe.in says:

    Nice write up Julia.
    what are your thoughts on using images or videos within the blog? Considering they make the page heavy.

    Reply
  8. Whitney
    Whitney says:

    wow this is a great wealth of information. At this period of this global pandemic, I have been searching for the means to build my blog in order to gain more traffic and stubling upon your site is a blessing. I love your simple style of writing and the points you gave are great especially the part of Keyword positioning as against keyword density.

    I will work on this tips and give you my feedback on the result I achieved. Thanks for this

    Reply
  9. Vivek
    Vivek says:

    Hello! Julia thank u so much for this kind of helpful content.
    I’m also learning the basics of SEO this article help me a lot

    Reply
    • Cassie B.
      Cassie B. says:

      That’s great to hear, Vivek! Best of luck moving forward! ~Cassie, Content Specialist at Express Writers

      Reply
    • Cassie B.
      Cassie B. says:

      First of all – Congratulations on starting your blogging journey! Second of all – We are SO happy you enjoyed this piece! We hope you keep coming back for more great content! ~Cassie, Content Specialist at Express Writers

      Reply
    • Cassie B.
      Cassie B. says:

      You are welcome! Thank you for taking the time to check out the blog! ~Cassie, Content Specialist at Express Writers

      Reply
  10. Akash
    Akash says:

    Some things were not clear but reading this article many things were cleared to me. Thank you for sharing such an important article with us.

    Reply
    • Cassie B.
      Cassie B. says:

      Glad we could help straighten things out a bit for you! We hope you keep coming back for more great learning opportunities! ~Cassie, Content Specialist at Express Writers

      Reply
  11. Krissy
    Krissy says:

    i found your post on SEO very informative. I been studying up on SEO trying to get my blog to gain more traffic. I always read about keyword density but not so much on placement. Thanks for the great tip!

    Reply
    • Cassie B.
      Cassie B. says:

      We are so happy you got such value from this post, Krissy! I hope you keep coming back for more! 😀 ~Cassie, Content Specialist at Express Writers

      Reply
  12. Alain Guillot
    Alain Guillot says:

    Thank you, Julia,

    I discovered your website via twitter and I learned a thing or two. MY problem is the first step. Often, I don’t know what I am going to write about until I read it. It’s hard to do keyword research if I know know what my fingers are going to type.

    Reply
    • Cassie B.
      Cassie B. says:

      It doesn’t have to be too complicated! Once you have your niche carved out, you can start researching what other content creators are putting out there to help you gather an idea of what your audience is looking for. From there, you can start branching out even further! If anything, it takes a lot of time and persistence! ~Cassie, Content Specialist at Express Writers

      Reply
  13. Masud rana
    Masud rana says:

    Wow it is a great post. This is a nice and hopeful post for my business . Thanks a lot for sharing your nice information.

    Reply
    • Cassie B.
      Cassie B. says:

      You are very kind! Thank you for stopping by and joining the conversation! ~Cassie, Content Specialist at Express Writers

      Reply
  14. Logo Design US
    Logo Design US says:

    wonderful blog very informative and useful content thanks for sharing such a important topic glad to read it

    Reply
    • Cassie B.
      Cassie B. says:

      We are so happy to hear that you enjoyed it! Thanks for taking the time to join us! ~Cassie, Content Specialist at Express Writers

      Reply
  15. Pinskin
    Pinskin says:

    Hi, your article really helps me a lot. I recently have no idea to get an attractive topic to write on( our website is about wholesale fashion bags) . Your methods may be a great helper!

    Reply
    • Cassie B.
      Cassie B. says:

      We hope they are helpful for you Pinskin! Best of luck on your website! ~Cassie, Content Specialist at Express Writers

      Reply
  16. David
    David says:

    Thanks Julie for the powerful insights! Congratulations on your successful book launch and become a #1 Amazon Bestseller! Your track record is incredible – so it was a treat to learn from you. Here are some things that stood out for me right now:

    * Avoid using free keyword tools. (I love Ahref but it is so expensive.)

    * Use focus keyword and synonyms throughout (Great tip about grabbing the “searches related to synonyms)

    * Use citations

    * Keep content evergreen

    Reply
    • Cassie B.
      Cassie B. says:

      Those were some great points for sure! Thank you for joining us, David! ~Cassie, Content Specialist at Express Writers

      Reply

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