what does a copywriter do

What Does a Copywriter Do? (Infographic)

What does a copywriter do?

Copywriting isn’t what it used to be! Defining a copywriter and what copywriters do in their daily work is different today than it was years ago.

The copywriter’s role has exponentially shifted from print and publication to Internet and web, resulting in increasing responsibilities, expanding skillsets, and an active presence and knowledge of Internet-based content strategy and creation.

Find out how the job of today’s copywriter is more crucial (and complicated) than ever in today’s online marketing age, in our infographic below! Like it? Please leave us a comment & spread the love by sharing!

What Does A Copywriter Do

What Does a Copywriter Do? (Infographic)

How Much Content Is on the Web?

Why Every Business Needs A Good Copywriter

  • Content is the fuel of social interaction and connection across the web.
  • 27,000,000 pieces of content are shared each day.
  • 93% of B2B marketers are using content marketing.
  • Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
  • Companies with active blogs receive 97% more leads.
  • 50% of consumers say content marketing has a positive impact on purchasing decisions.

What Does a Copywriter Do?

Web copy is basically the bones of a good website.

It is the core text that guides people through a site and tells them what they need to know. It serves to convert readers from a landing page, distills trust through an about page, sells products and services. Words that spark engagement, interaction, and conversion.

Elements of good web copy:

-Knowledge and focus on the right audience

-A clear aim for the copy

-A targeted audience reaction the copy should achieve

-A strategy to obtain the desired customer reaction

-SEO keyword optimization (not a focus, a natural inclusion)

The Role of a Copywriter: 7 Major Skills of an Awesome Copywriter

Contrary to what many people assume, copywriters don’t just write physical content all day long. Yesterday’s ad agency copywriter is rapidly becoming a jack-of-all-trades, writing, researching, editing, proofreading, tracking and reporting data, and managing projects and campaigns.

Besides the fundamental skill of producing high quality, well-researched content, today’s copywriter will know:

  1. Blogging & writing web-based content
  2. Internet sourcing, citations and background research
  3. Basics of SEO & keywords
  4. Some HTML (like meta tags)
  5. Basics of design (like using Canva)
  6. Email marketing
  7. Social media

What Is a Copywriter? Defining What Copywriters Create

If the Internet is content-based, then copywriters keep the Internet engine running.

Copywriters are producing content that runs the gamut, from 5,000 word e-books to short daily Tweets. Here are a few of things you’ll find them working on:

  • Blog posts
  • Website and landing page copy
  • Internet ads: LinkedIn, Twitter, Google/PPC Ads
  • Emails
  • E-books
  • Social media posts
  • White papers
  • Case studies, product reviews
  • Press releases
  • Newsletters, bios
  • Sales presentations and slide decks

A Copywriter’s Skills: How Does a Copywriter Think?

We think of copywriters as full-brained individuals: they use both sides of the brain to execute content deliverables. They are:

  • Creative – storytellers, innovators
  • Analytical – strategic, researchers, data-driven, resourceful
  • Social – collaborative, sense of humor, team players
  • Educated and Driven – goals oriented, value education, forward thinkers, trendsetters, insightful
  • Adaptive– quick thinking, versatile, intuitive, skillful

And Finally: Debunking 5 Major Copywriting Misconceptions

As a copywriting firm, we can’t let you go without outlining (and debunking) the top five major copywriting misconceptions still circulating today. (What does a copywriter do, what is a copywriter… and what they really DON’T do!) We still encounter these every day!

  1. Copywriting has nothing to do with copyrighting. No further explanation needed.
  2. Not all writers are excellent website copywriters. It takes specific talent to create great web-focused writing.
  3. Copywriting is not learned. Just like any other career, copywriting requires skills, training, and preferable experience.
  4. Shorter copy doesn’t mean the copywriter can write it fast. Many times, it means the opposite since targeted short sentences are harder to create than long ones.
  5. Copywriters are not magicians. Sure, maybe a little bit of a genius, but don’t expect wizards who can pull tricks out of a hat.

What Does a Copywriter Do? (Infographic) Full List of References

Copyblogger | http://buff.ly/1NLPofD

AOL & Nielsen | http://buff.ly/1NLPsw3

Neil Patel | http://buff.ly/1HIasmx

Hubspot | http://buff.ly/1NLPC6w

Michael Gerard | http://buff.ly/1HIaAlU

Claire Dodd | http://buff.ly/1HIaCu2

Iain Broome | http://buff.ly/1NLQOH8

cta great copy

13 replies
  1. Ucheseo
    Ucheseo says:

    A very good read. Copy writing is quite tasking and just as you’ve rightly stated, a shorter copy doesn’t mean the copywriter can write it fast.

    In fact you spend more time in an effort to produce the best result with shorter copies. Only good content make readers take action. Content that that engages but don’t prompt action from your prospect of little value to your business. If you content does not attract engage, and convert you need help.

    To the writers, don’t forget to take your short exercises to help your back and neck.

    • Julia McCoy
      Julia McCoy says:

      Thank you for stopping by and commenting, Ucheseo! Very true that more time is spent with shorter messages (many times they have to be more compelling or CTA-driven copy rather than a post where you can express all your thoughts). Great thoughts. Really true about stopping for exercises, as a writer! I forget myself all the time.

  2. Ari Blum
    Ari Blum says:

    When I tell people that I’m training as a copywriter, 90% of them ask if it has anything to do with intellectual property laws or the “OC at the bottom of the page”!

  3. Sheila Irizarry
    Sheila Irizarry says:

    A little enlightenment is never bad. Thank you as a PR, I wasn’t sure I was also a copywriter. After reading your post, now I know I am.


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