Infographics

What Does a Copywriter Do? (Infographic)

This post was originally published in July 2015 and completely updated in August 2020. Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn’t exist. Despite its importance, many people still don’t know what copywriting is or what a...

Your Ultimate Guide on How to Write an Ultimate Guide (Infographic)

There is definitely some Matrix-like inception going on in today's blog. We've created the Ultimate Guide on, well, how to write an Ultimate Guide. Here's a fun fact: in this information age, it’s relatively easy to find guides on anything you want. The results are...

Infographic: The ROI of Content Marketing (In Numbers Everyone Understands and With a Case Study)

Content marketing is effective – but I'd bet you certainly don’t need convincing. You already know how good it is: Content marketers get 6x more website conversions than non-adopters. Marketers who rate themselves as effective make sure at least 37% of their budgets...