It’s Thanksgiving week, and content marketers around the U.S. are preparing for a delicious, tasty week of family, food and relaxation, and definitely no content marketing or strategy for at least a couple days. 😉
But in the days that lead up to T-Day, it’s wise to soak in all you can about creating your best content marketing strategy, so you return empowered and armed to take on your marketing for killer results.
We’re here with a fun map for you, just in time for the holiday:
How a perfect content marketing strategy is very much equal to the best Thanksgiving dinner you’ve ever partaken in.
To serve it up, you need the right recipes for success, tried-and-true tools and techniques, and winning dishes created with flair.
Here’s your ultimate guide, Thanksgiving-dinner style — baked and cooked up into a visually entertaining infographic by our team at Express Writers.
Enjoy! Don’t forget to share if you found this useful. And…happy Thanksgiving!
How to Throw Down Your Best-Ever Content Marketing Spread: Thanksgiving Style (Infographic)
5-Star Content Dinner Tools and Equipment
For a five-star content “dinner,” you’ll need:
- Good-ol’ elbow grease
Just like any great feast, your content meal should move seamlessly from course to course. Your audience should tuck in with vigor and keep coming back to refill their plates. If you can make your audience feel warm, happy, and content, not to mention implicitly trust your cooking skills, you have succeeded. Needless to say, you can’t wing this kind of perfection, but we’re here to guide you through.
Ready to learn how to create a legendary Thanksgiving content spread from start to finish? Put on your apron – let’s get cookin’.
Create a table-like design for the below
9 Essential Steps and Recipes for a Fabulous Content Marketing Feast
The time you spend carefully and lovingly preparing your content marketing feast will pay off tenfold. That dedication will carry through to your audience down to the very last bite-sized sentence.
Here’s how to make your content dinner table legendary:
Set the Table for Content Success
Every great content marketing spread begins with a perfectly set table.
Your place settings and decorations need to match up with what you know about your audience, your kitchen, and your food. This is how you create a foundation that sets off your whole spread.
Keys for setting the table and planning your content feast:
- Who are the guests that could show up?
- What are your specialties?
- What kind of content will your guests prefer?
- What tools will you need to serve them the right way? (Are your kitchen and pantry properly equipped?)
During the meal:
- When your guests are happily chowing down, check in with them from time to time and see how they like the spread.
- Continually go over your recipes and techniques. Measure, analyze, and update your methods for an even better dinner.
Now that the table settings are planned, you can get busy in the kitchen!
Whip Up an Audience-Pleasing Side – Mashed Potatoes or Dressing, Anyone?
Every delicious Thanksgiving content dinner should start with a crowd-pleaser. To make it, you must know your audience and what they’ll love.
- To find out what will please your guests most, ask them!
- You can also imagine your ideal dinner guest to decide what to serve them. Think of them as a real person with distinct preferences.
- Once you figure out what your audience craves, you’ll whip up dishes so delicious, everybody will go back for seconds (and thirds).
Tip: Give the people what they want. Serve content that performs like whipped mashed potatoes, sausage and apple dressing, or green bean casserole. These disappear like magic into hungry bellies.
Prepare and Roast Your Content Creation Turkey
The meat of a fantastic content marketing spread is your content creation turkey. It’s the star of the show and the vehicle that drives the whole meal. As such, invest in the most high-quality bird you can afford.
- The best content creation needs careful preparation, plus plenty of time in the oven. Give it an ample amount of both so the end result is incredibly juicy, succulent, and mouth-watering.
- If you rush it or season it wrong, it will come out dry and tough to swallow.
- Make enough content creation turkey to use the extra meat in guest blogs and other content types, and don’t forget the final spices: creativity, readability, and great writing.
Tip: To put your content creation over the top, add a special spice that is unique to you as a cook. Your content turkey will be irresistible, even if your guests can’t put their finger on the secret ingredient.
Simmer Perfect Keyword Gravy
What’s a content marketing spread without keyword gravy? The right amount really makes your entire meal sing.
This is the link juice that takes your content creation turkey to the next level and makes your meal more desirable. The scent alone should draw your guests to the table, and, depending on how well your keyword gravy flows, Google might add you to the top of their list of V.I.P. cooks.
- Be careful not to make too much or over-season it. You want just the right amount to drizzle and spoon over your content and tempt your guests.
- Dump too much keyword gravy on the spread, and your audience won’t be able to taste any other flavor. Google, especially, will give your meal the thumbs-down.
- Avoid a lumpy gravy by using only all-natural keywords.
Serve Fresh Cranberry Content Sauce
It’s time to finish off your content marketing main dishes. A sweet side of zingy, fresh cranberry content sauce is the perfect addition to a savory spread.
Tip: Cook up the freshest content you can for the best taste – try using ripe cranberries and a hint of orange zest for originality.
Canned, regurgitated content is no substitute for fresh. Your guests will surely turn up their noses at this inferior fare.
Send Out RSVPs to Promote Your Thanksgiving Content Feast
The main dishes of your content marketing dinner are now simmering, baking, cooking, and roasting. As soon as you pull the first finished dish from the oven, it’s time to send out RSVPs to promote your content.
- Send out invites to your lavish content marketing spread on social media, email, and other promotional channels.
- The more people who see your invites, the more guests you could end up serving. Get the word out there!
- Take the time to cater your invites depending on your sending method.
Choose the Best Recipe for Engagement Pumpkin Pie
If your meal is high-quality and satisfying, your guests will definitely stick around to help themselves to dessert.
Serve your very best engagement pumpkin pie (spiced with enough ginger, cloves, and cinnamon to make it lively). Your audience can sit back and savor a sweet treat while they go over the finer points of the whole meal. The better the meal – and the better the pie – the better the engagement.
Tip: See our favorite pumpkin pie recipe, below, for a crowning glory for your Thanksgiving spread.
Your Feast Is a Smash! …Now What?
A successful Thanksgiving content marketing spread that’s well laid-out, tempting and delicious can put you on cloud nine.
Wait one second, though – you can’t hang up your apron and have a celebratory drink just yet (though helping yourself to pumpkin pie is absolutely warranted… and no one will notice if you sneak a swig or two of libations).
The meal is still going, and you want to keep it that way.
Keys to keeping the meal and conversation flowing:
- Keep the food warmed up for late arrivals and those who want second helpings. Thankfully, these dishes taste just as good as leftovers.
- If you do it right, this should be a long meal that never ends. Get cooks to help you in the kitchen, and start planning more dishes with the help of an editorial calendar.
- Finally, check in with your kitchen and keep going over your table settings, presentation, recipes, and guest comments to keep improving and climb to five-star-chef status with Google.
And to “sweeten” it up, here’s a REAL recipe just for our readers!
Express Writers’ Not Your Average Pumpkin Pie (Real Recipe!)
This spiced pumpkin pie is a true classic, but the method is a little different from the one on the back of your average can of pumpkin puree. It’s a little more flavorful and has a smoother, creamier filling. Plus, thanks to blind baking, the crust gets perfectly crisp. Enjoy!
This recipe makes one 8-9-inch pie.
- 1 (9-inch) unbaked pie crust
- 1 (15-ounce) can pumpkin purée (about 2 cups)
- 1 cup packed brown sugar
- 1/2 teaspoon salt
- 2 teaspoons cinnamon
- 1 teaspoon ginger
- 1/4 teaspoon cloves or allspice, or to taste
- 3/4 cup whole milk
- 3/4 cup heavy cream
- 3 large eggs
- 1 teaspoon vanilla extract
- Prepare the pie crust. Pre-heat the oven to 425°F. Roll out the pie dough and transfer to an 8 or 9-inch pie pan. Crimp the edges. Chill the crust while the oven preheats.
- Blind bake the crust. Line the inside of the crust with parchment paper or aluminum foil. Fill with pie weights or dried beans. Bake for 12 to 15 minutes, or just until the edges turn golden. Remove the weights and lining, and bake for another 5 minutes. Remove from the oven.
- Prepare the filling. Combine the pumpkin purée, brown sugar, salt, and spices in a bowl. Mix until the brown sugar is completely incorporated. Whisk in the milk, cream, eggs, and vanilla until just combined.
- Fill the pie crust. Place your blind-baked pie crust on a baking sheet lined with parchment paper. Carefully pour the pumpkin filling into the crust. Be careful not to over-fill the pie.
- Bake the pie. Turn the oven heat down to 375°F. Transfer the baking sheet with the pie to the oven’s middle rack. Bake for 50 to 60 minutes. If the crust starts to darken too much, cover with a ring of aluminum foil and continue baking. When it’s done, the pie will be darker in color and may puff in the middle, and will jiggle a bit if you gently shake the pan.
The pie will continue to set as it cools. Let cool completely before serving with generous dollops of whipped cream.