How to Win with Zero-Click Search SEO Adaptation
The rise of AI search engines and zero-click results is reshaping the online space, forcing marketers and content strategists to rethink how they measure success.
content marketing strategy
AI is Not the Tool for SME Content Creation – and Google Knows It
AI is here, and there is no denying it. While AI can share the workspace with a traditional writer and editor for content marketing, there is one thing it cannot do – SME content creation. The only genuine SME (subject matter expert) out there in your niche is, well, you – and the talented freelance … Read more
6 Steps to Building a Successful, Profitable, Results-Focused Content Marketing Strategy
I’m often asked the same question – how did Express Writers get where we are today? The journey to becoming a leading content creation and writing agency wasn’t easy. It came with all the sacrifices you’d expect – long hours, lack of sleep, and learning from every ups and downs I encountered. But if I … Read more
How to Throw Down Your Best-Ever Content Marketing Spread: Thanksgiving Style (Infographic)
It’s Thanksgiving week, and content marketers around the U.S. are preparing for a delicious, tasty week of family, food and relaxation, and definitely no content marketing or strategy for at least a couple days. 😉 But in the days that lead up to T-Day, it’s wise to soak in all you can about creating your best content marketing … Read more
ALS Ices Out Content Marketing For 2014: The Story
Photo credit: Juan Carlos Reyes The ultimate goal of content marketing is to draw attention. The signal of successful content marketing is when that attention results in action. The ALS Ice Bucket Challenge has literally iced out content marketing, providing one of the most incredibly perfect examples of the legendary power of compelling promotion for … Read more
6 Ways to Convince Your Clients & People to Invest in Content Marketing
Content marketing is an incredibly powerful tool that will yield a high return on the investment. Especially in today’s online era—and as long as it’s done properly and thoroughly. But, you cannot convince someone to use a strategy or sign up for your services if you cannot express the benefits of why (in other words, … Read more
20 Topic Ideas for a Steady Content Flow
A lot of content marketers and bloggers have made a firm resolve to produce more content to increase their page ranking. Smart move! As a serious blogger, you know that every single blog post you churn out breathes life into your content marketing strategy. You take pleasure in turning a website into a watering hole … Read more