Just a few months after celebrating the 9th anniversary of Express Writers, two weeks ago I had a wonderful opportunity to be a special guest on AgoraPulse Social Pulse Weekly, hosted by the lovely Jennifer Watson. It was such a great talk! ? And very relevant to...
It’s hard to believe that this May marks nine years in business for my team at Express Writers. We’re very fortunate, if you consider the scary statistics surrounding business tenure. 20% of new businesses fail in their first two years, 45% fail in the first five...
Ever wonder why some brands vanish into obscurity while others enjoy viral popularity? Or why certain brands pop into your head when you see certain colors? Why some businesses withstand pandemics, a decade of ups and downs and make it... while others die by the...
This is a blog by staff writer at Express Writers, Amy Kang. You can request Amy to write your content in our custom industry expert copywriting service. As of April 2020, there were about 4.57 billion active internet users worldwide, making up 59 percent of the...
These are trying times for everyone. COVID-19 is the biggest crisis we’ve faced since World War 2. As of writing this, the number of infections has passed the one million mark. Lockdown measures are enforced on a third of humanity. School closures impact the...
Being seen and heard on the web is getting harder every day. There are nearly 2 billion websites in existence… But a mere fraction of them receive any traffic (only about 400 million – 15-20% – are even active). Thousands of new websites are created daily. About 4...
The publishing industry, as we know it, is radically different from what it was 10 or even 5 years ago. More tumultuousness arrived back in June of 2019 when Barnes & Noble, the U.S.’s largest bookstore chain, was sold to a hedge fund (Elliott Management). The...
I was listening to a live talk from Jay Baer not too long ago, and this quote hit me hard: "Stop doing random acts of content. Stop firing content bullets into the air hoping that a customer bird will fly by and that it'll WORK." As this quote permeated my brain,...
If you’ve spent any amount of time on the internet, you’ve probably heard terms like “hack” and “hacking.” In the blog-o-sphere, these terms have been used to mean “clever solutions to tricky problems” or “tricks to make your life easier.” If you Google "hacks,"...
“Be yourself; everyone else is taken.” Thank you, Oscar Wilde, for the inspiration. But this doesn’t just apply to individuals. It applies to businesses and brands, too. As the creator of Express Writers, I have learned that we are successful because we have...
Early this February, I wrote a blog telling the story of my LinkedIn post that went viral. The short, organic post that went viral was a rant about cold sales pitches. Too many people were connecting with me on LinkedIn only to flood my inbox with these...
Way back in time, February 2011, I decided to follow my dreams and build a life and career I'd love. And I'm so glad I did. This is my eighth year since stepping out and deciding to be a full-time entrepreneur -- and this coming May will mark eight years for my...
If you've been following the Write Blog at all in the past few months, you know how I feel about anti-customer sales funnels. For example: Don’t Treat Your Buyers Like It’s 1999: Why The Blood-Thirsty Sales Era is Reaching Tipping Point & Why Content Marketing...
We often glorify the idea of non-stop hustling. We see these images of influencers on social media who all seem to have it all put together, at the peak of their success while grinding 24/7. And we, too, try to find ways to become productive every single day,...
Every brand has at least one unique "thing" that sets them apart. The "it" factor. If you’re involved in building your own brand or a business, you absolutely need to make sure you've identified that "one thing" that individualizes your message and your content....
