Content Strategy
A Content Marketing Christmas Poem
To say “it’s a holiday season like none other” is an understatement. I’d explain why, but one word will suffice – (the) pandemic. And, while the world stocked up on…
Content Strategy
Seasonal & Campaigns
Seasonal & Campaigns in Content Strategy. ← All Content Strategy
331 articles · updated weekly
Content Strategy
If You’ve Got It, Haunt It: 13 Spooky Ideas for Your Halloween Marketing Campaigns & Content
Halloween is here! ? ? ? If you’re anything like me, you’ve been running around the house putting pumpkins everywhere, baking fall treats with allll the pumpkin spice flavors, and…
Content Strategy
Five Creative Content Marketers: A Thanksgiving Poem
Tomorrow, we’re closing our laptops, putting away our content strategies, and hitting “pause” on our editorial calendars. It’s a good time to reflect on the year and look at everything…
Content Strategy
12 Days of Christmas Infographic (Original Short)
12 Days of Christmas (Lyrics) On the twelve days of Christmas, Express Writers gave to me: 12 writers writing 11 editors editing 10 bloggers blogging 9 killer keywords 8 e-books…
Content Strategy
10 Best Christmas Wordplays (Infographic)
Ready for Christmas? These 10 wordplays, handpicked by our copywriters, will put you in the mood. Save and share -- around the office, Christmas dinner table, or with your favorite grammar-lovin'…
Content Strategy
6 Brands That Win at Fantastic Holiday Content
With the holiday season upon us, brands in every industry are putting together their holiday editorial calendar. It’s important to adjust your blog content, your email marketing, and even your…
Content Strategy
Announcing Our #ContentWritingChat Christmas Giveaway!
It wouldn't be the holiday season without a fun giveaway from Express Writers, now would it? Of course not! And you're in luck because we have a fantastic giveaway planned…
Content Strategy
Compelling Copy Home for the Holidays: 10 Tips for High-Performing Seasonal Content
Christmas is almost upon us, and you can bet that your audience is feeling festive and frisky. But is your content set up to match? The holidays are the best…
Content Strategy
How to Be a Thankful Content Marketer This Thanksgiving (Infographic)
10 Reasons to Be a Thankful Content Marketer As You Gather Round the Table 1. Writing elite content is something we take pride in. So’s eating three slices of pumpkin pie. 2.…
Content Strategy
Merry Christmas From Express Writers! Bonus: How To Create Awesome Holiday Campaigns
We wish you a Merry Christmas, We wish you a Merry Christmas, ...And a Happy New Year! Merry Christmas From Express Writers! It's already the end of 2015. Christmas Eve and…
Content Strategy
We’re Doing 5 Days of Content Giveaways!
It’s the first full week of December, and at Express Writers, we’ve cooked up something special for all our fans, friends and followers! We’re calling it 5 days of content…
Content Strategy
Why We Didn’t Have a Black Friday Sale
This is an original short by the Express Writers team. Everyone around me, everywhere I look, is having some sort of “Blowout Black Friday Clearance Deal NOW!” I flipped through…
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See how we'd build your content engine
From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
See how we'd build your content engineRecently published in Content Strategy
Sep 19, 2025
Why an Evergreen SEO Content Strategy Outperforms Trends (And How to Create One)
Jan 21, 2025How Many Keywords Should I Use for SEO Without Being Penalized?
Jan 2, 2025Competitive Gap Analysis: What Is Your Competition Telling You?
Dec 12, 2024What Is Brand Consistency and Why Is It Important for Content Marketing?
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.