This is an original short by Julia McCoy, CEO of Express Writers.
Everyone around me, everywhere I look, is having some sort of “Blowout Black Friday Clearance Deal NOW!” I flipped through (and instantly deleted) maybe 50 emails with some version of this title just today.
Now I’m not one to stop anyone from going to sales or having them. If that’s in your best interests, by all means—enjoy Black Friday.
Why We Didn’t Have A Blowout Black Friday Sale
How come we were one of the very few businesses who didn’t send out one of these emails or put out a quick promo code on social media?
For the new people perusing this. Express Writers is a copywriting agency. Our job is to write and create high quality content, web pages, ongoing blogs, sales pages, resumes, you-name-it—for businesses of all sizes and types.
My point is we don’t sell a product. We sell services. Human services.
And creative services, at that. No machine can replace a pen wielded by a real human with an active brain that has been endowed with the extra cells of writing creativity. We don’t sell a product we can mass-produce at once, sit in the closet, and ship out at a moment’s notice. Or what can be discounted for a quick sale at the end of the year.
Human services shouldn’t be discounted just because the commercial, product-oriented world has declared the Friday after Thanksgiving THE day for “blowout sales”.
4 Reasons Writing Doesn’t Ever Deserve a Coupon Code
1. It’s humanly created. Did I say yet that writing is a service written specifically to order, EVERY time it’s ordered? That is, if you want high quality. There’s services like Constant Content where writers bucket articles with random keywords, and you can come and buy those. I don’t recommend this, because in 2015/2016, to stand out in a huge sea of content marketing, you need to be unique; have your own voice; research and put a lot of work in; and have your own expertise angle to become a thought leader (a factor of winning content online).
2. It always takes time. Writers are working on the clock. If they give you a discount, chances are they have to rush through that piece and not spend as much time so they can make a decent hourly rate. And that’s why we don’t ever allow bartering. We know how much time is required by not just the writer, but our management; content specialists; and editorial staff on every single content piece (we never skip the quality process on anything). So, we charge to make the process worth our time, each time.
3. It’s too valuable. Would you ask your heart surgeon for a discount? Would you ask your chiropractor? Replace that with any service you value. Writing isn’t necessarily heart surgery, but it’s a talent to be valued. This ties into our human creation process mentioned. It also has huge ROI if you pick the right creative writer. Just don’t think of asking a good copywriter for a discount on their talents. The value is too high.
4. Writing is an art. A fading art, a God-given talent that not everyone can boast of. I meet a lot of people who say they can write or edit, but once they’re given our SEO and content tests, cannot. To truly create high quality content for the web is actually getting harder to do, because it’s hard to find a good copywriter who is dedicated and given to their trade.
So, don’t do a quick sale if you’re among those offering a human deliverable. Something that requires brain cells to come up with and deliver to specific order details, not in mass amounts that will sit on shelves for unlimited dates.
Here’s to the rebels of Black Friday.
Those who don’t conform and discount themselves to match the commercialization of America.
If you’re humanly creating what you’re selling for a living, don’t cheapen yourself for 24 hours just to match a short-lived fad.
I leave you with this quote by Eric Thomas:
To get high quality, non-cheap quality writing services 365 days of the year, visit our Content Shop.