Content Strategy

Five Creative Content Marketers: A Thanksgiving Poem

Tomorrow, we’re closing our laptops, putting away our content strategies, and hitting “pause” on our editorial calendars.

It’s a good time to reflect on the year and look at everything we’ve accomplished – not to mention recommit to the stuff that’s still on our goal lists.

With that spirit in mind, we’ve come up with a little poem that’s one-part reality and one-part reminder, with a big wink thrown in for good measure.

(We do something similar every year. We have a ton of fun getting into the spirit of each season. Check out our past Thanksgiving infographics: How to Be a Thankful Content Marketer and How to Throw Down Your Best-Ever Content Marketing Spread: Thanksgiving-Style.)

Enjoy!!

Five Creative Content Marketers: A Poem for Thanksgiving

Five creative content marketers sitting at their desks,

One got lost in dreams of turkey, pumpkin pie, and the rest.

Four determined content marketers typing away,

One decided not to work ‘til after Thanksgiving Day.

Three clever content marketers strategizing with glee,

One dropped the ball on topic research – whoopsie.

Two driven content marketers hoping for success,

One didn’t know their ideal readers – they guessed.

One smart content marketer’s audience is king…

Because the holidays are sweeter when your content sings.

Happy Thanksgiving!

Here’s hoping your content endeavors are as sweet as pumpkin pie and as satisfying as a well-roasted turkey.

Happy Thanksgiving, marketers!

– The Express Writers Team

Adam Oakley

Adam Oakley

President & CEO

Adam Oakley is the President and CEO of Express Writers. He acquired the content marketing agency in 2021 and repositioned it through the AI disruption, shifting it from a founder-led brand to a team-led one on a simple principle: authority is built by people. Adam brings more than fifteen years of operations and client-services leadership to the agency. Before Express Writers, he spent twelve years helping scale AltSource, a software development and IT consulting firm, from $500K to $30M in revenue and from five to more than 200 people. There he ran Fortune 500 client services, co-negotiated a $72M anchor engagement, and led the technical due diligence on the client's roughly $1B sale, exiting as Managing Partner. Earlier, he built the marketing and early-SEO function for a specialty manufacturer, where his content roots began. He holds a B.S. in Business and Communications from Oregon State University. Adam writes on content strategy, operations, and building durable authority in the AI era.

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Quarterly notes from senior content marketers.

Real practice from the people who write and edit the work. No AI fluff, four times a year.