13 Spooky Ideas for Your Halloween Marketing Campaigns & Content

If You’ve Got It, Haunt It: 13 Spooky Ideas for Your Halloween Marketing Campaigns & Content

by | Oct 27, 2020 | Holiday Marketing

Halloween is here! ? ? ?

If you’re anything like me, you’ve been running around the house putting pumpkins everywhere, baking fall treats with allll the pumpkin spice flavors, and delighting your kiddo with a few extra-spooky house décor pieces.

I hope you also spookified your brand!

Halloween is a major holiday in the U.S. – even with all the crazy events of this year, American shoppers will still drop a whopping $8 billion in Halloween shopping.

Around 53 percent will still decorate their homes.

Dressing up your brand for Halloween isn’t just fun, it’s smart business!

Here are 13 creative content ideas for Halloween marketing this year. From blog posts to social media and even a few extra treats, there’s something for everyone. Let’s get haunting! ?

Dressing up your brand for Halloween isn't just fun, it's smart business! ?‍♀️ Here are 13 creative content ideas for your Halloween marketing this year via @JuliaEMcCoy ?? Click To Tweet

Halloween marketing

13 of the Best Halloween Marketing & Content Ideas to Try This Year

Coming up with Halloween marketing and content ideas is a lot like coming up with a costume. People tend to either throw one together last minute or spend months meticulously planning and assembling it.

But when it comes to content, you don’t really want to do either. Halloween is one of our most beloved holidays, and a great opportunity to grow your brand with some creative content marketing. Here are 13 of my best ideas to pumpkin spice things up this season.

halloween marketing

1. Creepy Craft Campaigns

According to Gallup, customers who are fully engaged with a brand are 23 percent more profitable than those who aren’t. So, give your audience something to do – literally.

With everyone stuck at home this year and Halloween cancelled in many places, things like clever crafts can inspire festivity and customer engagement. Have your readers tag you on social media to create a gallery of user-generated spookiness.

Target Instagram halloween marketing

Target created this Instagram to share instructions for a craft project. Users then made it and tagged @Target. Source: Target

2. A ____’s Guide to Halloween

Are you in a profession not commonly associated with Halloween festivities? It’s time to get a guide written on it. Leverage your content differentiation factor and give your readers insights into what unique things you might do for Halloween. Consider including:

  • Spooky uses for your products
  • Unusual recipes
  • Traditions or practices that you might have
  • A DIY costume for your mascot (Flo, anyone?)
  • Tips on surviving a zombie apocalypse from the perspective of your profession

content shop

3. Halloweenify Your Products

There are plenty of Halloween products floating around every year, but that doesn’t mean you can’t put your own spin on it. You don’t even have to go all out with redesigned product packaging – a little bit of clever copy will go a long way. Consider getting some expert product descriptions written that play into the holiday. Or, add a splash of scary into your next email campaign to summon the Halloween spirit.

Halloween spending yearly

It’s not just fun to “Halloweenify” your products – it’s also smart. Americans spend about $8 billion alone on Halloween every year. Source: Statista

4. Spooky Scavenger Hunt

This works best if you’ve got a large site chock full of resources that you want readers to find. Hide Halloween themed images in your pages, then create a list of hints for your users and encourage them to poke through your content. You can even gamify it with a giveaway or other freebies for those who finish the hunt.

Pro tip: Pair this with a lowkey product or resource launch and delight your fan base when they stumble on it.

Psssst… ? If you sign up for my Content Strategy & Marketing Course, you’ll learn all about creating seasonal content to grow brand awareness. Enroll right here.

5. Fan Base Costume Contest

Office costume contests have long been a thing, but in the era of social media, so are customer costume contests. Much like the craft campaign above, encourage you readers to share pictures of their best costumes then tag you via social media or post it to a Facebook page. Then, encourage people to “vote” on the best costume – the top three with the most likes can win a prize.

Kia halloween marketing

Kia did an IG Pet Costume Contest one year, which can be an adorable alternative. Source: Kia

6. Share Spooky Local History

Does your brand operate in an area that’s known for hauntings – or a place with a lesser-known but equally eerie past? Get some content created around it! An expert writer who knows how to really dig deep into a topic to find the most interesting facts can create thoughtful, interesting articles that attract eyeballs (and hopefully no ghosts).

Also, content like this can serve as valuable real estate for local SEO. (Do this for every major holiday all year round and you’ll rank at the top for local SEO keywords in no time.)

7. Give Your Readers a Behind-the-Scenes Look

Does your company do anything special for Halloween around the office? Do you have any festivities going on, or are you making any special holiday products? Share a behind-the-scenes look!

Readers love behind-the-scenes content because of the sense of exclusivity and emotional closeness that it creates. Your readers are curious about you and they want to see the people behind the brands. With Halloween being widely celebrated and a favorite, it’s a great time to connect with your readers on a topic they already love.

Dunkin Donuts halloween marketing

Dunkin Donuts won the internet with this behind-the-scenes look. Source: Dunkin Donuts

8. Spooky Listicles

Listicles are one of the most popular forms of content out there – according to SEMrush, they get about twice as many shares as other blog articles. Take advantage of this by creating some Halloween-themed listicles within your specific industry. For example:

  • 5 Haunting Blouses From Our Fall Collection
  • Health & Wellness: 9 Types of Halloween Candy That Are Totally Paleo
  • 10 Terrifying Houseplants That You’ll Never Kill

… you get the idea.

Need some fun ideas for Halloween marketing? ? Post spooky listicles & Halloween-themed infographics, go behind the scenes at your biz festivities, hold a costume contest on social, plus 11 more scary-good ideas via @juliaemccoy ? Click To Tweet

9. Halloween Themed Infographics

Video may be the dominant form of media these days, but that doesn’t mean we don’t still love a good infographic. Halloween is a perfect time to create product-related infographics that entertain and sell at the same time. And if you’re extra clever, that asset will be floating around while people start thinking about holiday shopping. Consider:

  • Essential gear for trick or treating ?
  • How to survive a zombie apocalypse ?
  • The anatomy of a haunted house ?️
  • A guide to Jack o Lantern faces ?

REI Halloween infographic

REI has everything you need to survive a zombie apocalypse. Source: REI

10. Host a Digital Halloween Party

Ah, one more way to leverage the interactivity of social media and user-generated content. Host a digital Halloween party! Start by posting some pictures of costumes and dishes (with recipes) that your office or family is doing. Then encourage others to share what they’re up to. You can even create a whole Facebook group around it or have a dedicated page on your site.

11. Celebrate Auxiliary Holidays With Themed Content

Who says Halloween is only one day? With the bounty of auxiliary holidays in October, you can have Halloween all month long! ??

Create themed content around the various national days that occur in October. Here are a few to get you started:

halloween marketing

12. Share Your Fall Favorites

Everyone loves pumpkin spice but not everyone has a blue-ribbon pumpkin pie recipe handed down for three generations. Swapping recipes with your readers and customers can be a great way to get people engaged while promoting a sense of community.

Plus, you might discover your newest favorite fall-flavored latte that you didn’t know you loved. ☕

13. Set Up a Digital Trick or Treating Experience

Last but not least, consider setting up a digital trick or treating experience for your audience. Target did it a few years ago on Instagram and it was a major hit. While you don’t have to do it exactly like below, you can still have fun by creating a digital trick or treating experience to get your audience interacting with your website, social media, or other digital presence.

Target IG Halloween Hills marketing

Way back in 2014, Target used its Instagram to create Halloween Hills, and it was a major hit. Source: Target

Don’t Get Tricked! Treat Yourself to Expert Writers Now

­Marketing for Halloween – it can be done, and hopefully these 13 examples have gotten your creative juices flowing. I’ve shared a number of Halloween marketing ideas that are not only a lot of fun but can prove powerful for things like tapping into seasonal spending or leveraging local SEO.

But creating content around the holidays can get tricky, which is why you should treat yourself to some expert writers to get it done for you! Rather than rushing around last minute trying to pull together content (never mind your costume), work with a vetted writer today to get clever, crafty content that treats your readers and grows your brand.

Need great content? Haunt the content shop now.

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