With the holiday season upon us, brands in every industry are putting together their holiday editorial calendar. It’s important to adjust your blog content, your email marketing, and even your social media presence to target the holidays your audience is celebrating.
We recently shared five tips to help you create “irresistibly tasty” content for your readers this holiday, but today we have some new inspiration for you. We are sharing six brands that consistently do a great job with their holiday content year after year.
6 Brands That Win at Fantastic Holiday Content
These brands may create festive content for their blogs and social media or they might give their product a fun twist around the holidays to get you feeling jolly.
Whether you’re in need of some inspiration for your own brand’s holiday editorial calendar or you just want to get in the holiday spirit, look to these brands for some help!
Starbucks: The Yearly Tradition
It wouldn’t be possible to have a round-up of brands that do the holidays right without mentioning Starbucks, would it? Although Starbucks isn’t exactly known for festive blog posts around the holidays, they are known for those classic red cups. And you know what? It works for them!
Each and every year, the coffee chain releases a brand new red cup design (or even multiple red cup designs, like they did this year). Their customers get excited to see what they have come up with, looking forward not just to the seasonal lattes, but the seasonal red cups as well.
Not only do people get to enjoy their delicious drink in a decorative cup, but Starbucks also encourages customers to share photos of the popular red cups on social media. For the past few years, Starbucks has run an Instagram contest where they ask people to share photos of their red cups. Customers are encouraged to snap a photo of their red cup with the hashtag #RedCupContest for a chance to win prizes.
This motivates customers to head to Starbucks and share photos, which likely prompts others to do the same when they see the images in their Instagram feed. It’s effective marketing for Starbucks and gets people in the holiday spirit!
The Takeaway: Create something your audience can look forward to every single year. Then, get people involved! Create a challenge of your own and encourage your audience to participate. You can even take it up a notch by giving back through giveaways people are sure to love. If you choose to do a photo challenge like Starbucks, it provides amazing user-generated content you can share on your own profile, too.
Target: Masters of Storytelling
The Christmas season is a pretty big deal for Target. Because many parents are shopping for presents to put underneath the tree and children are adding to their Christmas lists, Target is a popular destination for gift shopping. So, it should come as no surprise that the nationwide retailer puts a lot of effort into their Christmas ads each and every year.
In 2015, Target used their television commercials to tell a story of children and the store mascot, Bullseye the dog, as they set out to light up a giant Christmas tree. Throughout the commercials, you would see famous characters children are familiar with, such as the Minions. People would pay attention to the commercials so they could see what would happen in the end.
While it may seem the commercials were designed with only children in mind, Target slipped in details parents would want to know, too! They would add pitches about some of their holiday offers, such as free shipping for online purchases until Christmas.
Their goal is always to take the viewer on a journey, so it’s no surprise they plan to do the same thing for 2016. This year’s advertisements are said to be a Broadway-style marketing campaign that will feature some celebrity guests.
Target doesn’t just put a lot of effort into their advertisements every year. They also have the Kids’ Wish List App, which children a way to save all of the items on their Christmas wish list. And it gives parents a list of exactly what to buy! You’ll likely see pitches for this app in the commercials as well.
The Takeaway: Create a holiday marketing campaign that tells a story. Draw your audience in with a captivating story that leaves them wanting to know more.
J.Crew: Embracing Social Advertisements
Fashion retailer, J.Crew, is pretty savvy when it comes to their social media marketing, especially around the holidays. Last year, the company ran a few ads on both Instagram and Facebook. Now, it’s no secret that social media ads can be a great way to increase sales for your product and build brand awareness. So, what’s the big deal?
J.Crew knew what they were doing with the ads they created. They took advantage of the “Shop Now” button that can be placed on ads, which would encourage people to click over to the website and immediately start shopping straight from the ad.
The Takeaway: If you’re looking to boost sales this holiday season, don’t be afraid to experiment with social media advertisements. They can be a great way to reach your audience. Figure out which platform your audience is most active on and start building an ad. Promote your product and send people over to your website to encourage them to make a purchase.
Tone It Up: Cooking Up a Great Holiday
The mission of the Tone It Up girls is to help you get fit and healthy, no matter what time of the year it is. However, it’s not surprising that can be difficult this time of year. We often indulge in large meals and lots of sweets during Thanksgiving and Christmas dinners. Karena and Katrina of Tone It Up show that it doesn’t have to be that way!
Because the ladies also share healthy recipes on their website, they keep holiday dinners in mind when cooking up new recipes in the kitchen. They provide readers with recipes for healthy side dishes and pumpkin treats (which are perfect this time of year). The ladies even share their tips for hosting a fabulous dinner event in your own home!
The Takeaway: Keep the holidays in mind when planning your blog’s editorial calendar. Find ways you can work the desired holiday into your content. If you’re a food blogger, share seasonal recipes. If you’re a lifestyle blogger, share decor tips. If you’re a business blogger, you can even offer advice on how to manage your business during this busy season and tips for boosting sales. It’s as simple as that!
Kate Spade: Teaming Up With an Influencer
If you’re familiar with the Kate Spade brand, you know they are all about bright colors and having fun throughout the year. It’s basically the go-to brand for the classy party girl, which makes it perfect during the holiday season.
A quick scroll through their Instagram feed will reveal perfectly styled posts and images that will have you feeling festive and ready to dance, drink, and be merry in no time at all. Kate Spade has also enlisted the help of celebrities over the years to be the face of their brand, including for their holiday campaigns.
Back in 2014, Anna Kendrick starred in the brand’s first ever “Miss Adventure” episode. It shows the fun side of Kate Spade, as the two-minute video features Kendrick being locked out of her New York City apartment. Instead of freaking out, Kendrick makes the most of it, like any Kate Spade girl would! She chats on the phone, plays with an adorable puppy, tries on the clothes she just purchased, and even pops some champagne! All of this goes on while Anna is surrounded by the Christmas decorations on her front stoop.
This year, things are a little different for Kate Spade. While they are teaming up with an influencer, it’s not Anna Kendrick. Nor is it even a human! Miss Piggy is the star of this year’s Kate Spade campaign, which is quite an unconventional choice, but is sure to get people talking.
The Takeaway: Consider teaming up with an influencer for your holiday marketing campaigns. The key is to choose someone who resonates with your audience for maximum impact. If an influencer isn’t right for you, you could also consider a collaboration with another brand as a way to spread the holiday cheer!
Apple: Tugging at Your Heartstrings
Apple is pretty well known for doing a great job with their marketing campaigns. The company has had major success with their Mac versus PC television commercials from years back. (Who remembers those?) And more recently, they have created the ultimate user-generated campaign with their “Shot on an iPhone” advertisements. It’s pretty clear they have some smart people working behind-the-scenes on the brand’s marketing.
This year’s holiday commercial is no exception. At a time where the United States has become rather divided after a rocky election and the world remains on edge due to terrorism and other issues, Apple is promoting unity with their new ad entitled, “Frankie’s Holiday.” After all, that’s what the holiday season is all about. It isn’t about the gifts underneath the tree. It’s about bringing family and friends together while spreading love and holiday cheer.
The bigger message of this commercial is heard loud and clear, but Apple does still use it as a way to subtly promote their product without being in-your-face. It’s an ad that is sure to resonate with many people worldwide and tug at a few heartstrings.
The Takeaway: A great holiday marketing campaign has some emotion behind it. It’s the best way to draw in your audience and inspire them to take action, no matter what your message may be.
Wrapping Up Your Holiday Content
Now that we’ve given you tips for creating your holiday content and you have some brands to turn to for inspiration, it’s time to get started with your holiday editorial calendar (if you haven’t already).
Tweaking your content to fit with the holiday season, whether it’s blog posts, emails, social media posts, or even your product descriptions, can really boost brand awareness and increase sales this time of year!